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I already know that LEGO is popular - Auto

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I already know that LEGO is popular - Auto

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LEGO IS MADE BY PLASTIC -Tandem

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Legos are toys that are used to build to alot of things like buildings or cars. -Pyton/Yang

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Legos are toys that are used to build to alot of things like buildings or cars. -Pyton/Yang

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Because star wars has a lego set (DA FORCE IS COOL)

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Because star wars has a lego set (DA FORCE IS COOL)

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How to read lego instructions

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Lego have more than one color - Baibua/Michelle

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Lego have more than one color - Baibua/Michelle

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Legos can be mass produced for a cheap price

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Legos can be mass produced for a cheap price

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Legos are plastic bricks that snap together.

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Legos are plastic bricks that snap together.

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Oil

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LEGO can use some general shapes to create the things you want.

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LEGO can use some general shapes to create the things you want.

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Eric Leng/Nai

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Lego is hard. -Nai

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Lego is a cool

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I know that legos are building bricks/blocks made for kids - Fara

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I know that legos are building bricks/blocks made for kids - Fara

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Lego had superior marketing techniques, as hinted by Edwards in the introduction. Since a patent lasts for 20 years or so, Lego may have snatched up the patent after it expired. Then, it iterated the plastic self-snapping toy into the modern Lego bricks.

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Legos are plastic bricks that connect together - Kennie

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Legos are plastic bricks that connect together - Kennie

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Legos are fun but they hurt my fingers
Clara

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Lego most likely copied off of Kddicraft but made them better - Clara

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Lego most likely copied off of Kddicraft but made them better - Clara

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Legos are expensive
Beam

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How Lego managed to become successful, and how Kiddicraft's design flaws caused its downfall -Rose

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How Lego managed to become successful, and how Kiddicraft's design flaws caused its downfall -Rose

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I know that legos can be used for stop motion - Ananda

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I know that legos can be used for stop motion - Ananda

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COMMENT ANYTHING

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Hallow in the Kittycraft could have cause warp.

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Hallow in the Kittycraft could have cause warp.

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The first lego and kiddicraft design was hollow - Fara

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The first lego and kiddicraft design was hollow - Fara

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Lego’s short from play well in danish
Beam

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They're used to make movies - Andrea

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What innovations LEGO did for the design of the brick and their marketing. - Auto

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What innovations LEGO did for the design of the brick and their marketing. - Auto

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Why lego became more popular than another company. 

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Why lego became more popular than another company. 

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Andrea

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Kiddicraft's block design had hollow insides, and Lego had better designs and marketing. Durable, affordable, simple, inclusive- Lego was the perfect toy to distribute. This is how Lego won. -Rose

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Kiddicraft's block design had hollow insides, and Lego had better designs and marketing. Durable, affordable, simple, inclusive- Lego was the perfect toy to distribute. This is how Lego won. -Rose

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The design of the kiddicraft blocks were bad because the bottom was hollow so that would mean that it didnt grip very well. Legos also added tubes to the bottom if its block so that the bricks could grip way better than the kiddcraft blocks so it was more popular and high quality. Also the kiddicraft company soon went bankrupt due to the toys they made and lego did not and they only made their blocks better and better and adding more and more variety. -Pyton/yang

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Lego won, because lego didn't stop making different varriation and didn't leave it.

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Lego won, because lego didn't stop making different varriation and didn't leave it.

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LEGO created a LEGO system which is a world of LEGO products - Auto

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LEGO created a LEGO system which is a world of LEGO products - Auto

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We are learning about how LEGO combined  engineering and marketing techniques to triumph over Kidd craft's inferior blocks.

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Engineering is more important than Marketing. - Nai/Eric

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oil

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lego means "play well" in danish symbolism for what you can do with legos. - Ananda

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lego means "play well" in danish symbolism for what you can do with legos. - Ananda

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Legos dominated the market after it’s revolutionary tube design

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Legos dominated the market after it’s revolutionary tube design

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Legos dominated

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I want to know why LEGO is so expensive - Auto

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I want to know why LEGO is so expensive - Auto

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Kiddicraft came before LEGO did, and the design was very similar to Kiddicraft's initial design, which is used today. 

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Kiddicraft came before LEGO did, and the design was very similar to Kiddicraft's initial design, which is used today. 

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Andrea

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Lego's difference from Kiddicraft was that it tweaked it design to make it perfect and more durable than Kiddicraft's. -Kennie

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Lego's difference from Kiddicraft was that it tweaked it design to make it perfect and more durable than Kiddicraft's. -Kennie

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They stole Kiddicraft's idea but made it even better and kept on growing with that idea

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They stole Kiddicraft's idea but made it even better and kept on growing with that idea

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How lego renew kiddicraft's design and how it help lego won.
-Grace

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Lego added tubes on the bottom of the block to make their blocks connect better.

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Lego added tubes on the bottom of the block to make their blocks connect better.

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oil

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How Lego dominated others toys business - Baibua/Michelle

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How Lego dominated others toys business - Baibua/Michelle

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I want to know how Lego makes their instruction manuals - Kennie

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I want to know how Lego makes their instruction manuals - Kennie

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I already knew that LEGO was a popular, all-ages toy.

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I already knew that LEGO was a popular, all-ages toy.

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Timmy

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They say they want us to "play well" but also charge us fifty bucks for a basic set.

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I want to know where Kiddicraft is today -Rose

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I want to know where Kiddicraft is today -Rose

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The design of the kiddicraft blocks were bad because the bottom was hollow so that would mean that it didnt grip very well. Legos also added tubes to the bottom if its block so that the bricks could grip way better than the kiddcraft blocks so it was more popular and high quality. Also the kiddicraft company soon went bankrupt due to the toys they made and lego did not and they only made their blocks better and better and adding more and more variety. -Pyton/yang

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Why didn't Kiddicraft try to compete with lego?

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Why didn't Kiddicraft try to compete with lego?

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What else can legos be used for, and why they are so special to the point where they cost insane amounts of money. 

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What else can legos be used for, and why they are so special to the point where they cost insane amounts of money. 

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Who came up with the idea of the tubes on the bottom of the lego bricks?

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Who came up with the idea of the tubes on the bottom of the lego bricks?

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oil

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LEGO had the tube design inside of the block, instead of the hollow design from Kiddicraft.

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Kiddicraft came before lego did, but lego made it better and marketed it in a way that made it famous. - Fara

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Kiddicraft came before lego did, but lego made it better and marketed it in a way that made it famous. - Fara

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if lego never changed what would of happend?

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if lego never changed what would of happend?

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I want to know how to imagine the steps that can build the things I want by LEGO

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I want to know how to imagine the steps that can build the things I want by LEGO

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Eric Leng/Nai

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We are learning how innovation breeds success, using LEGO as a primary example.

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We are learning how innovation breeds success, using LEGO as a primary example.

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Timmy

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Lego won because they tweaked made it better, marketing, cheaper for kids and overall better than the Kiddi craft -Tandem

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We saw that lego copied Kiddis Craft but then Lego changed their design. Lego focused on one product while Kiddi Craft focused on many others. This is what set the difference and put Lego in the dominant position. 

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We saw that lego copied Kiddis Craft but then Lego changed their design. Lego focused on one product while Kiddi Craft focused on many others. This is what set the difference and put Lego in the dominant position. 

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Legos won because of their tweaked design.

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Lego has great marketing, apparently cheap, simple, and durable. Lego kept building the bricks to make them more perfect. It's easy to fall for their advertisements because they state that Lego is inclusive to all boys and girls of every age. - Clara

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Why did Kittycraft and Lego made bricks as their common block

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Why did Kittycraft and Lego made bricks as their common block

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They have their own system and their main focus is bricks. - Baibua/Michelle

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They have their own system and their main focus is bricks. - Baibua/Michelle

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I want to know if Kiddicraft is still selling bricks and toys. - Fara

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I want to know if Kiddicraft is still selling bricks and toys. - Fara

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Kiddicraft did it first but lego become bigger due to its marketing and better engineering.

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Kiddicraft did it first but lego become bigger due to its marketing and better engineering.

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Grace

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Legos did not always have slots at the bottom of the bricks, they used to have side slots which allowed for stuff like windows to be attached but was discontinued. Lego is a abbreviation for leg godt. - Ashwin

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Legos did not always have slots at the bottom of the bricks, they used to have side slots which allowed for stuff like windows to be attached but was discontinued. Lego is a abbreviation for leg godt. - Ashwin

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Why did Lego not get sued by kiddiecraft

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WHY ARE LEGO SHOP SCAMMING US -Tandem

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I wonder why other LEGO competitors failed to dethrone LEGO from its dominant position in the toy brick market.

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How is Lego affordable? -Baibua/Michelle

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How is Lego affordable? -Baibua/Michelle

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Grace

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What LEGO is made of?Because it is so expensive...

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What LEGO is made of?Because it is so expensive...

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Lego had good marketing and didn’t limit the buyers, LEGO is for everyone at any age

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The primary piece of evidence to support the growth of LEGO was its specifically engineered design alongside the six rules of play which dictated the company's policy.

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The primary piece of evidence to support the growth of LEGO was its specifically engineered design alongside the six rules of play which dictated the company's policy.

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Timmy

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What happened to the kiddicraft and are the owners of the two companies friends or did they get a chance to talk?

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Ping Ping

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"LEGO encourages creativity, problem-solving, and collaboration, all important skills for success in life." Was a quote from the video showing how danish in lego relates to lets play

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"LEGO encourages creativity, problem-solving, and collaboration, all important skills for success in life." Was a quote from the video showing how danish in lego relates to lets play

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Ananda

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How to make stopmotion animation with lego - Ananda

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How to make stopmotion animation with lego - Ananda

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I already know that LEGO is painful when you step on them.

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I already know that LEGO is painful when you step on them.

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Ping Ping

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I just know lego is popular and I used to play when Im 1 years old.