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Explore how NILE’s online teacher development courses foster well-being by creating an experience that feels every bit as supportive as learning face-to-face. Grounded in principles of emotional safety, belonging, purpose and achievement, NILE nurtures a respectful and connected community, offers clear guidance and personalised tutor support, and provides meaningful opportunities for reflection, application and success.

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Rachael RobertsRachael Roberts •

“Telling is not selling. Only asking questions is selling.” - Brian Tracy

This resonates deeply with me, not just as a business coach, but as a teacher, because teaching, when it’s done well, isn’t telling either.
It’s about drawing things out. Asking questions that help people find their own understanding.

Selling is the same.
When we tell, we stay in our world: our offer, our features, our process.
When we ask, we step into their world: their goals, their hesitations, their vision of what could be different.

And in that space of curiosity and listening, alignment becomes possible.
It’s where both sides can see clearly whether there’s a fit - without pressure, or having to put on an act.

The paradox is that the more you lead with questions, the less you have to 'sell' at all, because the conversation itself becomes the evidence that you understand.

If selling still feels uncomfortable, try this: ask more, tell less.
And if you’re not sure what to ask yet, that’s usually a sign it’s time to reconnect with your clients’ world.

⭐ What’s one question you could ask this week to understand your clients better?

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Tell customers how awesome they'll be after an OTTI course

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Tell customers how awesome they'll be after an OTTI course

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Hi Teacher,

I’m reaching out to remind you that the next IDELTOnline™ TEFL/TESOL course is starting next week, on Monday, May 5th!

Here are some benefits of taking Bridge’s 150-hour IDELTOnline™:

Gain the most comprehensive training in methodology, theory, and applications for the EFL/ESL classroom, which is highly recommended for both experienced and new teachers.

Interact with your instructor and peers from around the world in collaborative activities, discussion boards, and optional live sessions.

Earn graduate-level credits and take the first step toward a graduate certificate or MA degree.

Showcase a prestigious, university-affiliated, and fully accredited certification to stand out when applying for competitive teaching positions worldwide.

To learn more, check out this article: 7 Ways the IDELTOnline™ Sets You Apart When Applying to TEFL Jobs in Competitive Markets.

Right now, we are offering $50 off when you use the following promo code: IDELTSAVE50

If you have any questions, please let me know. I'm happy to help!

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Boost your Teaching Career with St. Giles International!

Our training partners, St Giles Brighton, have over 50 years' experience in teacher training and offer a range of courses for new and experienced teachers. Take the world-renowned Cambridge CELTA course this June, September or November and enjoy this fantastic opportunity to develop your teaching skills in a supportive, hands-on environment.

For experienced educators, St Giles offer professional development courses like the Teachers of English Course with the Trinity Certificate for Practising Teachers qualification - both coming up soon in July! These are ideal for those looking to sharpen their skills and develop fresh classroom techniques and resources for a communicative language classroom.

Located just minutes from the beach, this lively Brighton school is the perfect place to learn, grow, and connect with fellow teachers from around the world!

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Bridge - IDELTOnline text - Good Diploma wording

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We're looking for great teachers to join our fantastic courses

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As teachers we often encourage our students to learn collaboratively, what about our own learning, our own professional development we can do that collaboratively too.

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phrases to include all elements of otti!

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phrases to include all elements of otti!

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Although there are no compulsory live sessions (so you don't need to be available online at any specific times) since you work through the weekly materials with a cohort of peers from around the world, you make connections and build a learning community.

"A chance to talk things through with people from different LTOs, which really broadens our perspective. sometimes we can get stuck in our bubble and can't see 'another way', and discussing with global colleagues really helps with this." Lucie on the MC course.

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snappy text, nice strapline 'mini courses with a massive impact!' 

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snappy text, nice strapline 'mini courses with a massive impact!' 

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Improve Students experience at your school by improving staff capabilities

Good to advertise on your school website (for new teachers as well as for potential customers) that you commit to teachers ongoing professional development, and here are examples of courses taken recently...

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Get credentials for the skills you've already got! and polish / pick up some new knowledge / learn other professionals tricks of the trade /

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Non-rounded course fees look more believable (as 'that's what it costs')

100% pass rate in prevoius 2 years

Increase of x% Young Learners in language schools recently

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Keep top end prices - it shows the value of our product
Add-ons are cheap for us, valuable to the customer (eg. library for them to access?
Don't cut costs, but increase sales to increase profit.

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Teachers don't actually have very much autonomy in their work (classes, coursebooks, hours etc) but by giving them a choice for their CPD they can have autonomy over their PD Goals.
Increased job satisfaction = better teacher retention.

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How can we highlight this in our marketing?
Testimonials?
Videos - no.
Link to them in the marketing? - no.

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aspirations

your passport to ...

CPD is an investment, not an expense
Course costs X You will gain Y.
Mention how much extra money you can earn with an extra qualification/certificate.

Don't know what you don't know? Fill your knowledge gaps here while sharing your expertise/experience/knowledge with other professionals

Stories - specific stories of what a course participant gained as a result of an IH course...more in depth than a testimonial, but a solid and expansive (ish) story.

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If you want to travel fast go alone if you want to travel far go together

> As teachers often encouraging our learners our students to learn collaboratively what about our own learning, our own professional development do we do that collaboratively as well.

> One of the main things that we’ve learnt through the working from home during the pandemic is that we miss the opportunities to bounce ideas off each other. Who hasn’t/I often need to vocalise I need the excuse of sharing my thoughts with someone else to help me develop my own develop my final come to my own personal conclusions.

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Basic and clear, to the point. not v eye catching though. 

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Basic and clear, to the point. not v eye catching though. 