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I really liked the trip to Dover Street Market it was a unique shopping experience. As soon as I stepped in I was drawn to the Dior car and I liked by doing research that they were promoting a Men's collection of Dior and they used pink car to promote. I also liked the interior design of the store and how the wooden staircase made me feel homely and gave a personal experience. One thing I would like to say was that the staff was not that friendly and don't welcome students and instead follow you instead of asking if you need any help. So when it comes to my pop u shop I want people of nay age to feel welcome and I had many visual merchandising ideas from this trip.

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As a class we went to the Louis Vuitton exhibition where they collaborated with Yayoi Kusama. From research I know that this exhibition was successful and got many people talking about it, and I have seen many TikToks of people enjoying this pop-up. I think it became this popular as it gave shoppers a unique experience of having a go on the claw machine, the patisserie, and everything is branded to this with the dots, as well as this you get a free photobooth and get to take pictures with your friends. I really enjoyed this experience, however I do wonder because it is free to do these fun activities how many people buy it? This gave me inspiration of my pop up shop and shows that people enjoy the experience rather then the shopping itself.

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Here is a group task we done and here is what we found when looking through the men's tailoring section, I found this helpful for my project as my brand is based on men's wear therefore, it was nice to see what the more known bugger brands are doing.

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Here is my research from Seven Dials Market. I found this trip very useful for inspiration for my own window. There was a lot of creative windows that I saw and if I didn't go to this trip I wouldn't of thought of these ideas for myself. My favourite window I saw was the one with the hanging letters and I have decided to include this in my own design.

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The Canva Editor consists of a main navigation, side panel, toolbar, canvas, and page controls. To focus on each section to learn more about each of them, press tab. To skip to the canvas, press “Ctrl+F2”.

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Here is my to do list so far I am going to start by doing the consumer board first.

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This article has helped me to know a little bit about my brand and about the owners as well. It had also helped me to figure out one of the competitors for this brand as in this article it states that one of their pieces was inspired by Versace's iconic diamanté dress.

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LONDON, United Kingdom - For patrons of well-tailored menswear and meticulously crafted silhouettes, the current streetwear-obsessed climate can feel, at times, dispiriting. But rather than mourning the state of the menswear market, a few young designers who don't fit the current mould are already preparing for what's to come.

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Here is my to-list that I done on the morning of Monday and what I want to get done this week.

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I think this week went successful and I got quite a bit of work done and I even got my cads done for the project which is what I didn't want to leave I wanted to get it done. I'm also happy I found time to go to the library and get some beneficial research done, I also done a survey which is going is going to help for my research as well.

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This article has helped me understand the colour theory in aa deeper concept, before reading this article I knew the colour wheel and how red and green are opposite so intensify each other. However, now reading this I have learnt how having a grey background will intensify any white products being show cased. This was the part I found interesting and I think will be useful when merchandising for my brand, I think it is also a clever merchandising strategy especially for clothes washing adverts, as comparing grey and white the white will always cleaner.

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Elements of Design for VM Part 6: Colour | Visual Merchandising | VM+ Visual Merchandising Plus More (Brisbane)

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Read all about colour in Part 6 of our design series...

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Here is what I want to of acheived by the end of the week, I know this week is careers week and we are focusing on the PPD section of our Padlet so this can be something that would make me not do as well, but in order to push myself I am going to use my tie wisely. From the Careers week I want to work on my Wiz and LinkedIn profile as it is something I need to do in order to put it on my CV and get it to 90%.

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In this article I learnt how Aesop built their Australian brand to worldwide by being consistent to their branding, which from my lesson today I have learnt that without consistent branding and making sure the omnichannel platforms matches the instore aesthetic other wise the brand identity will be confusing to the consumer and will not be able to be recognisable for the consumer. It also gave me a different perspective on advertising where you don't need any high market advertising for a product but word of mouth will also help.

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These are the things I would like to get done this week. I wanted to make sure I done one this week as previous I did not do one and I think I would of been more organised if I was to do a weekly to do list.

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This is what I want to achieve for this day a it is trip week I want to take the opportunity to catch up on work I have not been catching up on as I was feeling ill. If I get time to push myself I want to design the front cover as well.

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Here is my 2 comp shops I have chosen for my brand which are Bottega Veneta and Alexander McQueen for the catwalk pieces in particular. I think these brand have similar price to my brand and the knitwear and blazers are similar to the brand. Doing this comp shop is going to help me for my conclusions and recommendations for my brand, and has inspired how my brand can move into the future in a positive way.

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As a group we read this article linked to our lesson of sourcing and the troubles. In this article we found out that US railroads have lost 20% of workers, when discussing this in class we then found out that the only way to get from East to West is by rail so this caused a problem for the US. In China 70% of business are short staffed, which in general is a big issue as China is a hotspot for sourcing, and manufactures jobs are being struggled to filled, which is a enough issue as people are shopping more online but no one wants to work in the warehouse.

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Whilst hunting for jobs my first step was to improve my CV, my last CV score was 71% so I was really happy to improve it and I know how I can improve from her by looking at the mistakes part and this is how I improved my CV.

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This article I found interesting for my project and links back to the visual merchandising lessons and is going to help me when I have to do a mood board for my chosen brand and it gave me ideas on the different types of stores there are. It also showed how many brands are adventuring into experimenting business strategy's, and how pop up shops allow them to trial this. It also sates how many people from the result of the pandemic people are now shopping more online, so consumers are now wanting a different shopping experience.

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In 2019, Fashionista published a wonderful article on how "store" has become everyone's favorite 5-letter word to hate on - stores are dead, right? This may feel especially true this year, as e-commerce and online retailers have skyrocketed with the pandemic.

Yet, convenience stores, discount stores, grocery stores, and superstores still exist. Sure, your business probably doesn't fall in the same category as these physical stores and retail markets. But, these stores are proof that physical stores in the retail industry aren't completely dead ... maybe just wounded. And maybe a new store format is the fix your business needs.

In any case, if you're considering selling your products in a physical space, you'll need to decide what non-store format you'd like and what type of shopping experience you'd like to offer.

Let's go through the distinctions, benefits and draw-backs of these new formats and how they may be a good fit for smaller stores and specialty stores like yours.

Pop-Up Stores

A pop-up is a temporary location that you typically occupy for three months to a year. There are a number of reasons to open a pop-up:

It's a great way to test various geographies when considering a more permanent location

You get to introduce your brand to a new audience in person, which can also impact your performance online

Pop-ups are one of the best ways to find out if physical retail is a good strategy for your brand, while also providing a large marketing opportunity (an approach that's less justifiable when you open a permanent location).

Pop-ups have also become easier to execute thanks to real-estate companies like AppearHere and Storefront that help brands lockdown short-term spaces.

To execute a pop-up properly, though, you'll want to first do your research on where you should be located (both in terms of city and neighborhood) how you'll market your location, and what KPIs you want to measure to determine if your pop-up is a success.

Pop-In Stores

If you're not ready to own and operate your own space, you can also try a "pop-in". These are like pop-ups but exist in another brand's store or a department store. In fact, there are various marketplaces where you can find out which brands are willing to offer you some space to market a select few product assortments.

Pop-ins are particularly good when:

Opening a pop-up is too large an undertaking financially

You do not have the inventory to fill a store on your own

One of the major benefits of a pop-in is that the host brand or retailer help you boost brand awareness with new traffic that may not have been previously aware of your brand.

The only downside is you may not collect the same level of data or insights about who purchased new products. So, it's important to do your research ahead of time to make sure that your host brand appeals to a similar audience as yours.

Activation Stores

Warby Parker: King of the Activation -- yes, before they had 60+ stores, the Warby guys sold glasses out of their apartments, from a school bus, and from a showroom in their office. The School Bus is the true "activation" here - a flash-sale opportunity that builds buzz and is great for creating urgency among your customers.

School buses, festival drop-ins, and Airstreams are some of the ways other brands have taken a one-off, big-bang approach to engaging with customers IRL.

Just because it's brief doesn't mean it's easy, though. In fact, the examples above were likely very costly and were largely an investment in the potential PR opportunity. However, activations don't always have to be so aggressive. Office and coworking space visits, local fairs and markets, and community trunk-shows are all more manageable "activations" that still get you face-to-face with your customers so you can hear their feedback.

Seasonal Stores

Whether your merchandise is better suited for a certain climate or an area is only popular certain months out of the year, the neat thing about flexible real-estate is that you can optimize your store locations so that you're always in the right place at the right time.

Some great examples of brands who have embraced seasonality are Snowe, AYR, and Margaux. These brands have opened stores for the high season (whenever that may be) in places like Aspen, the Hamptons, Palm Beach and Nantucket in order to ensure that they are capitalizing on where their consumer spends their time, without having to worry about a dramatic drop in traffic during off-peak months.

Showroom Stores

Showrooms actually refer to the operations of your store rather than how long it will be around. Popularized largely by Bonobos, " showrooming" refers to having customers checkout at your store and having their orders ship from an external source (like a warehouse) instead of housing those items on-site.

The plus side is that you can dedicate more square feet to salespace vs register kiosks. You also only need to store a limited number of items in each size since customers will only be trying those items on rather than taking them home.

While showrooms optimize space and limit inventory and fulfillment costs, it's important to have a way to track how showroom visits impact online sales so that you can monitor performance since all your "store sales" will be bucketed in with your online sales. While some customers also like being able to leave the location without extra baggage, showrooms also eliminate the opportunity for immediate wear.

Retail as a Service Shops

Taking things a step further than pop-ins, you can now also partner with retail-as-a-service shops like Showfields, Re:store, and Fourpost, all of which offer more modern and flexible selling formats compared to traditional wholesale models in order to create a better brand and customer experience.

In all these small-format stores, there are a few consistent considerations to keep in mind, including time and money investments, and what you'll gain in return - not just in the form of dollars and sales, but also in brand awareness, data, and insights.

‍
Where Endear can be most impactful is with your customer data. Whether you're operating a space in the short-term or making a longer-term investment, Endear can provide real time data on your ROI and allow you to keep customers coming back to you over and over again.

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Modern Store Formats & How To Choose The Right One | Endear Blog

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In 2019, Fashionista published a wonderful article on how "store" has become everyone's favorite 5-letter word to hate on - stores are dead, right? This may feel especially true this year, as e-commerce and online retailers have skyrocketed with the pandemic. Yet, convenience stores, discount stores, grocery stores, and superstores still exist.

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This is what I think the target Consumer would be for Stefan Cooke. This is going to help me later on in my project when I have to do the pop up shop it will give me a good start to remind myself who my consumer is. My plan is to have feature wall as the consumer will be a photographer so I can take this opportunity, to get free advertisement.

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In my opinion I think the first window display is seasonal and is aiming for the summer holidays. I also like how they thought about sustainability an used pillows they already had. In the second image I think it is theatrical as they have used their imagination and used the flowers outside of the store to their advantage. I also think there is a meaning behind this and they are including sustainability and used nature in their display to re plant the flowers. In the third image I think it is colour and patterns as the colour board is black suits and blue/purple ties.

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Here is my mood board for the pop up shop. I wanted the theme to be rustic black and to have soft dim lighting to create an environment of luxury which I think represents Stephan Cooke. I want one piece of greenery to represent the sustainability of the brand and to that be the only greenery in the shop as to much will seem like the brand is following trends of sustainability when it should not be a trend and it should be something for the future. I want the exterior to be similar to the Adidas one and where the logo is for Adidas I want a digital screen of a phone displaying the Instagram this will be the chance for customers to get their Instagram pics.

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Check out this Instagram post designed by Kelsey Fuller.

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When doing my 4 ps I was unsure what I could do for promotion so I went back to my lessons on Canvas and this has really helped me get some inspiration for what I could do. I really like these ones as they are eye catching with the complementary colours. For mine I think I'm going to experiment with different Adobe software's and figure out which one will be best for my promotions. As I think this is a key part of a successful pop up store, without advertisement no one will know.

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This is my inspiration for my look book I want the font to be simple and simple block capital letters I want the look book to keep the same aesthetic as the she shop keeping with the same colour theme of black and white. I like the page where there is a plain black page with white writing.

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Check out this Instagram post designed by Kelsey Fuller.

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Consumer Profile - updated from Feedback

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Consumer Profile - updated from Feedback

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From the Feedback I received from my tutor about my previous Consumer profile on my consumer board I have updated what I done. The feedback I got was to make the consumer profile more specific and to give the consumer a name and make sure someone is able to imagine what your consumer would be like. I decided to start fresh and this background I think suits my consumer better, and this time I done my consumer profile before my board which has helped visualise my consumer more now I really have a good understanding of their life I should be able to do a consumer board linked to Tom.

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In this project I wanted to push myself so I decided to follow the mood board tutorial on Canvas to help me do this on photoshop. I really learnt a lot from doing this and I am happy with the outcome.

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Javascript Disabled Adobe Creative Cloud requires JavaScript in order to load properly. Please enable JavaScript in your browser and reload the page. JavaScript est désactivé Pour pouvoir se charger correctement, Adobe Creative Cloud requiert JavaScript. Veuillez activer JavaScript dans votre navigateur et recharger la page.

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This is my smart target for the pop up shop where I explain how I am going to keep track of my profit and KPIs for the store as my main target is to run a successful pop up shop.

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Here is my Smart chart for the pop-up and gives me a good structure of how and when I'm going to achieve this goal.

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In class we had the task to do a mind map of the different areas of the pop up which is going to help when it comes to the project. I done a lot of research for this mind map and there was a lot of inspiration I found that has inspired for my pop up and a lot of it came from the lesson on Canva. This lesson was really useful and has given me a better visual representation of my concept for the pop up.

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Here was my first idea of the window display, when having my 1-1 with my tutor I got my feedback on how I can improve my design. The S needs to be the same size as the rest of the lettering. I also can take the plant away to add plinths to the mannequins and have them on the stand.

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From the lesson on Canva I have chosen this location for my pop up shop. It gives me creative space as it has just been renovated, therefore it would be perfect for a pop up shop. I also like how their is a big window space for me to a window display. I think considering my target audience, I think this would be a perfect location right by portobello road market which has opportunities for photos. It is £320 a day which I think is in my profit and with a prime location near a tube station it would be fitting for my brand. It come with heating lighting, toilets, counters and WIFI so the essentials I will need for my pop up store.

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moderate cancellation policy

London's eternally hip Portobello Road has long been a hub for some of the capital's most eclectic brands, and this cool neighbourhood space is no exception. Newly refurbished, with a pastel colour pallet and exposed brick wall, this space would make the perfect home for an exciting retail concept.

7 days minimum booking

The space has recently been refurbished, so it will need a bit of creativity to make it your own.
The landlord is offering discounted rates for longer durations

Monday to Friday: 9:00 am - 9:00 pm

Weekend: 9:00 am - 9:00 pm

Help me find space

How enquiries work

1. Send an enquiry with zero commitment

2. Speak directly with the landlord about the space

3. Easily manage legals & payment online

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Portobello Road, Notting Hill - Exposed Brick Shop

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moderate cancellation policy London's eternally hip Portobello Road has long been a hub for some of the capital's most eclectic brands, and this cool neighbourhood space is no exception. Newly refurbished, with a pastel colour pallet and exposed brick wall, this space would make the perfect home for an exciting retail concept.

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From my one on one with my tutor the feedback I got from this was to move the time to underneath the date, this is so the image is balanced, in my PowerPoint you will be able to see the changes.

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On my Instagram I asked my followers what accessory is there favourite and 100& said bag however, no males answered so I think this is what could of impacted the results with many women choosing a bag to match their fit.

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Here are the pictures To back up my points of my edited report of what's trending and what I discovered for Stefan Cooke collection and the Dover Street Market trip I noticed a few things trending too. The background picture was a photo I took at Dover Street Market of this displayed using metallic which is a colour trending right now.

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Here is an article I found on Edited using the Library data bases. I found this really useful as it was giving me ideas on what I could do and saw familiar trends to Stefan Cooke aesthetic. For example, trending colours was grunge black which I saw a lot for the brand, so when it comes to doing my mini collection I am going to include this. In the shapes area of this report, it suggests how motto jackets will be in trend, when analysing the Stefan Cooke website I noticed the models wearing these for their Spring/Summer look so I would like to have one as one my staple pieces for the collection. On my visit to Dover Street Market, I was drawn to this collection which was Lime green which is also a colour trending right now. As Valentino being one of their competitors in my opinion we saw them bring the trend of sequin and sparkles and when looking at the collection online for Stefan Cooke they too have included this on their garments, so maybe this could be something I could include for my range. One of the patterns trending for Springs will be stripes and when on the Stefan Cooke website I noticed a lot of models wearing scarfs with stripes which seems to be a similar trend in their Spring/Summer collection. Coming in at number 5 the most trendiest accessory is a chain belt which we see Stefan Cooke selling a lot of too. In conclusion, I think Stefan Cooke as a company really invest their time on researching reports of trends and staying on top of them as their were many key trend elements I noticed in their collection, which is going to help me be inspired for my collection.

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Here is what I found on Drapers, I chose this pop up store relevant to my brand as it is focused on a certain occasion which I think is a really good marketing strategy as it is fun and celebrates and the good thing with a pop up store is if it doesn't work its just a pop up and the occasion is only for a certain time. I also like how they have made the collection exclusive to China and surrounding areas. I think with Disney being animation choosing to have their pop up in Tokyo is a good place to have their pop up as it is surrounded by animation it self.

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Once clicked on the photo I have made changes to this board from the discussion I had with my tutor. I added a green picture to help tie in the green in this board and the picture was from a Bottega Vengetta display in Dover Street Market, which is what I believe is one of Stefan Cooke competition.

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I done a survey monkey where I asked when buying clothes do you use fitting rooms? From the results I can tell that more people use fitting rooms then those who don't. I think this is because, more people would rather try on clothes then going through returns and going back to the shop. From this, I can say that it would be worth while for my pop-up shop to have a fitting rooms.

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Here is a report I found on edited discussing the different trends for occasion wear. The accessories is going to help me when it comes to my range as there were belts, and shoulders bag, which is similar to my brand. I also liked how cut out of clothing is a trend and I have seen this a lot in fast fashion for example, Zara and Primark, as well as a-symmetrical clothing, which has come off the recent runways.

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In class we focused on Trend forecasting and our task was to scan one of the codes and I chose the Paris one. What I analysed that the trends for Spring and Summer trends is emotion, green, Pastels, soul, art, together, youth, hope, new. I believe this is because, of what is happening in the World we now have hope after crisis.

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In this open back window I really like how they have thought about sustainability and used greenery as part of their display to entice the customer in. I also like how the mannequins are styled and the colour trend are balk with all mannequins having ginger hair too. The feeling I get when looking at this window display is calm and and cosy and I thin that is from the greenery and the beige carpet.

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This is an example I found of a closed back window display and I really like how the customers attention will first be drawn into the white back as the white stands out against the dark blue. I also get a feel of some kind of theming with this display with possibly New York City in the background which then makes me believe this could be for New York Fashion Show week.

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This image I found from a window display in Genesis and I think the human like mannequins are affective for this, this is because it gives the consumer a feeling that they are in a actual gym and with real like mannequins it creates a more realistic feel. I also like how the mannequinns are dressed in white to contrast the black and dark backgrounds.

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This is from a showroom of Genesis in USA New York. This really draws the consumers attention with the contrast of the silver metal head and black bodies. I also like how they have included dogs in their display too. I also like the symmetry they have included as well in their display with the 2 futuristic mannequins on either side.

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This a simple version of a mannequins I found of a window store display for genesis, I think there is a lot going on in the background and bright, which contrasts the black outfit.

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Here is my WIX profile that is updated with work from project 2.

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Wix website login. Sign in to your Wix account to use a wide variety of Wix tools.

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Here is what I learnt in the lesson and what job roles there are within VM. This links into my project as when it comes to creating my own pop up I need inspiration for visual merchandising and I'm going to do this by Primary research.

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Here is my byer mind map this gave me a good understanding of the career I want to do after the course.

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This is a job I found on Indeed for a buying position At this job you will have to research, prepare and present product rages, and take into account sales history, latest fashion trends, as well as monitoring deliveries. As well as in store you will have to work closely with the online team as well. They are looking for someone who has previous experience in buying and has excellent communication skills as you will be working closely with a team, you must also have a can do attitude.

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Resource, recommend and buy an appropriate merchandise range for assigned departments to meet agreed sales, stock, mark-down and profit targets in line with the overall Company buying strategy and to provide secondary support to the Buying Manager across all relevant functions.
WHAT YOU WILL BE DOING

Research, prepare and present product ranges to the Head of Buying to meet the above, taking into account sales history, fashion trends and space allocation to products and product seasonality.

Demonstrate a thorough knowledge of existing and potential suppliers and manufacturers at home and overseas and build successful relationships with suppliers through regular and effective communication.

Resource, select, recommend and buy a commercial range of product within each area in accordance with agreed buying objectives, ensuring that selected product meets overall strategic guidelines in terms of price and fashionability and category mix.

Attendance of Buying appointments throughout the year, which may require travel both in and outside of the UK.

Regularly review each individual market, closely monitoring competitor's activity and trends within product area.

Establish and negotiate the best possible terms to provide planned gross margins and stock turn.

Effective liaison with the Assistant Buyer, Buyers Administrator & warehouse to ensure the timely receipt of goods into the stores, phasing planned intake in order to meet sales, stock, mark-down and profit targets.

Ensure the timely receipt of goods into the stores through: -

accurate monitoring of deliveries

import management

effective liaison with the warehouse

Manage cancellations to ensure that the stock levels at any given time reflect the up-to-date sales picture.

Initiate, plan and recommend ways of improving sales performance, especially with regard to:

Visual Merchandising

Promotional Activity

Staff Training

Negotiated supplier contributions where applicable

Prepare and present seasonal financial and brand plans to the Head of Buying and Group Fashion Buying Director, in preparation for the seasonal Range Review to the CEO and Board.

Review planned margin, terminal stock and mark-down regularly with the Buying Manager to meet the above.

Ensure data integrity to manage accurate data reporting.

Action weekly sales information in order to highlight requirements for repeat orders, mark-downs and range changes and review this formally with the Buying Manager.

Ensure that the department buying team are recruited and trained in order to develop potential and meet Company requirements.

Online Responsibilities

Work closely with online team in both e-commerce and web marketing teams to ensure the best range of brands and products is available online including securing exclusives.

Manage all aspects of launching and maintaining a brand online

A BIT ABOUT YOU

Negotiation skills

Excellent communication skills (both verbal & written)

Has a 'can-do' enthusiastic attitude

A natural relationship builder, with the ability to work independently

Intermediate skills in using Microsoft Office (Excel & Word)

Excellent attention to detail.

Good organisation skills

Able to lead and motivate a team

ABOUT YOUR EXPERIENCE

Proven Buying experience

A good understanding of the market trends

Previous team management experience

Previous budget management experience

All your hard work, rewarded:
Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:

Flexible working

Very generous staff discount plus annual clothing allowance

About us
Since Harvey Nichols first opened in Knightsbridge in 1831, it has led the way in sourcing the most desirable and cutting-edge designer brands. The ultimate fashion experience, exclusive, niche and established labels sit alongside accessible everyday collections, offering customers the must-have edit for all their wardrobe needs - from every day to extraordinary. We are fearlessly stylish and encourage our customers and team members to be the same.

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buyer - menswear casual and denim - 12 month mater

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Buyer - Menswear Casual and Denim - 12 Month Maternity cover

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Resource, recommend and buy an appropriate merchandise range for assigned departments to meet agreed sales, stock, mark-down and profit targets in line with the overall Company buying strategy and to provide secondary support to the Buying Manager across all relevant functions.

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Here is a screenshot of my a job I have applied and I have been applying for many more. So far I have heard back from Tommy Hilfiger at Bluewater and I have had a call from Calvin Klein on Regents Street.

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As a class we looked at jobs for buying and what key skills we identified in the job that you need we discussed this and made a mind map.

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Roles and responsibilities of a merchandiser

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Roles and responsibilities of a merchandiser

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roles
. Getting right stock in right place at right time.
. Responsible for timing, quantity, and general availability.
.They work closely with buyers.

Responsibilities
. Planning product ranges.
. Predicting trends.
. Sales Forecasting.
. Controlling stock levels.
. Meeting with suppliers.
. Competitor analysis.
. Research.
. Marking down stock.

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Here is a job I found for Vivienne Westwood Ecommerce visual merchandiser. The responsibilities will involve; making sure that the online promotions work, sort out sub-categories and categories for each product, you will also need to analyse reviews and what drives the customer. To apply for this job you need at least 4 years of experience, you need to be data driven and be familiar with commerce cloud business manager.

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Dream job - where I want to go after FRA

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Dream job - where I want to go after FRA

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This is a job I aspire to go after leaving the FRA the dream would be to work for a company, as big as Hugo Boss and the FRA allows me to do that.

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Here is my 6 piece piece collection that I am going to have for my pop up store. I wanted to keep the Stefan Cooke aesthetic an I feel like I have very much done this. In order for me to do this I kept looking back on my trend research and with wanting this to be a success I featured some trends I thought would fit the Stefan Cooke aesthetic. For example, cut outs of clothing are in trend at the moment as well as a-symmetrical clothing which I have demonstrated both of these in the cut out jumper. A pattern that is also in trend for this year is stripes so in stead of having a boring black bag, I wanted to a mono bag of stripes that I think would add contrast to the clothing. The whole collection is dark with black items which is also a trending colour for this year, calling it the grunge back. The floral trousers I think will be a good seller as floral prints are very on trend with Harry Styles being known for his masculine feminine side this would be good for a runway. I was also very happy as I got to use photoshop. For my collection I want sizing of xs-xl to cater for all body types.

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Key performance indicator

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Make sure products land in store on time.

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In class we scanned the QR code to discover the colour of the year. I think it symbolises how the World is changing, and how the "transformative red tone" which symbolises a positive change. I also found interesting that they mentioned how after the Pandemic the global warming crisis, conflict in the World, and the cost of living crisis through it all this colour represents strength and through t all we still have the strength to continue. In the article it states how wearing it can come across as a powerful move and through out the year we have seen Women rights and being Powerful and to have a voice a big focus changing point, for example the Women's Euros for England this showed a big movement in how women come across in Football. I also think the power movement and what this colour symbolises of powerful from the George Floyd movement people have also got a voice.

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A Bible to follow sequence of events/activities in the journey of your garment from concept to customer.

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On this date I re took my employability skills and they have proven since last time I done in December the last result was 52% it has now increased to 71% which is in the right direction. My areas to focus to on is looking for a job which I am currently doing so hopefully this improves, my next thing is all about me and my industry skills which hopefully i am soon going to be more confident on.

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Here is my analysis of their omnichannel platforms. I saw a few trend on their Instagram page which was nice to see however, as mentioned in the presentation their TikTok page needs to be worked on, as its now a platform so many use now and would be a great opportunity.

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Any platform where your consumer can reach website, social media, email, store, nswing tags

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One team

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Recommending the customer a connected item leading to impulse buying. Complementing products relevant.

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The profit or loss made on each item sold.

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Something that is out of your control which can cause loss of profit.

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Maintaining consistent story/message.

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Presentation of visual content, get the look telling the story through online

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Want the customer to sign up and gain the customers loyalty and feedback.

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How long the customer is interacting with the virtual space.