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There are different types of advertising. About the line advertising (ALT) and below the line Advertising (BLA).

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What is ATL & BTL Marketing | Above the Line & Below the Line Marketing Explained

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- positive association of the product with a celebrity or a sport
- can be very expensive
- difficult to tell what this does for brand loyalty or sales

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- highly focusses targeted mail
- by email/post
- could show special offers
- tailored to items bought previously by the customer

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- is effective way to manage business to customer relationships
- sales people are well trained in approaches and techniques of personal selling
- sales people are very expensive (salary, tainaing, commission)

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- aims to build relationships with the public
- is unpaid communication
- could be a blog, press releases, ect..

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- point of sale display is a cardboard display stand near the till
- this is to trigger impulse purchases

PROS
- good to promote new products
- works well this holiday products (easter)

CONS
- needs to be distributed by the event
- displays are placed by the shop and could be put in a bad location

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- Activities that encourage customer to try product

PROS
- Encourages customers to attend
- Rewards loyal customers with a special event
- Ideal for small business

CONS
- Expensive
- Hard to see if it works

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There are lots of examples of promotions;
- BOGOFF
- price discounts
- coupons
- samples
- special events
- point of sale

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- Business gives out samples to persuade people to buy the product
- Giveaways may be found on the front of a product

PROS
- Idea for new launches
- Encourages word of mouth

CONS
- Not all customers want to try samples when shopping
- Can be expensive to give out products for free

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- add incentive to the products
- encourage an impulse spend

PROS
- customers feel as if they are getting a better deal
- can find them anywhere

CONS
- reduced profits for running time
- Some customers might wait for coupons before buying

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- reduced products

PROS
- good to clear old stock

CONS
- may be seen as cheap
- if there are to many discounts the customers maybe suspicious

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'buy one get of for free'
- encourages customer to buy the product

PROS
- very popular
- people will try the product

CONS
- only good in the short term
- loss of profit