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Find the latest coverage of world news, U.S. news, politics, entertainment news and more. Newzit is a news search engine aggregating news from a variety of credible and trusted media sources from around the world.

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Advertising - English Conversation Questions

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English Conversation Questions on Advertising Types of advertising Advertising ethics Ad targeting Ad budgets Advertising regulations Advertising slogans Advertising campaigns Advertising psychology Advertising industry trends Advertising success metrics Advertising and branding Advertising and society Advertising and the economy Advertising technology Advertising and art

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Many slogans have endured the test of time and influenced our culture in many ways. A few well-chosen words is often all that is needed for a consumer to recall a favorite brand. Take Nike for example. Would the brand symbolize the same attitude without their famous "Just Do It" tagline?

Try this quiz and see how well versed you are in advertising slogans. Can you guess the brands behind these famous taglines and slogans?

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Many slogans have endured the test of time and influenced our culture in many ways. A few well-chosen words is often all that is needed for a consumer to recall a favorite brand. Take Nike for example. Would the brand symbolize the same attitude without their famous "Just Do It" tagline?

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The holiday season is, without a doubt, the most awaited time of the year. The long Holiday season is the season of the festivals, from November to January, and is celebrated in the US, Canada, and most of the UK, and many other countries.

The holiday season starts with Thanksgiving in November with a grand turkey meal and moves forward with Hanukah which, is a Jewish festival. After Hanukah comes Christmas, which is celebrated by billions around the world, and the Holiday season ends with New Year Eve, and the cycle repeats.

In most countries, People get offs from their offices and educational institutes during the season. Most people get official vacations from Christmas to New year eves. The season is a hot season for the market, food chains, and almost every business. In this article, you will find a collection of holiday season slogans that will cover the market and general aspects too.

For starters, we have collated a list of Holiday slogans that will remind you coziness and warmth of the holiday season.

Note: If you're looking for some clever Christmas sale Slogans there's a whole article dedicated to that: Catchy Christmas Sale Slogans Ideas to Boost Your Sales

Holiday Slogans

Happy Holiday Slogans are

Santa stuffed the stockings & we stuffed our faces!

Who needs Santa... I have my Nana!

Memories of the holidays.

Merry Christmas with all the trimmings!

Merry up and have your best Christmas ever!

Most Wonderful Time of the Year.

Let's let music fill the air and joy fill our hearts.

May you see many more.

May your Christmas be filled with joyful noise!

May your days be filled with magic and cheer!

May your home be filled with all the joys of the season.

Come in and pray today. Beat the Christmas rush!

There's no place like home for the holidays.

May all your days be happy and bright!

May the holidays bring your joy.

May the Spirit of the Holidays be with you throughout the New Year.

May your home be filled with all the joys of the season.

My Christmases have always just been very simple and about family.

Christmas is the season of peace and goodwill until you go shopping and get the bill!
Read More: 250 Catchy Christmas Slogans, Taglines & Christmas Phrases You'll Love
Holiday Marketing slogans

As mentioned above, the Holiday season is the hottest season for the market. One festival after the other in three months is a golden opportunity to sell products a lot more and faster. With the right strategy, you can empty your shelves. The biggest names in brands during Holiday seasons finish stock. People spend a large portion of their money on shopping. According to an estimation, holiday season retail surpasses trillions of dollars in the market. To stay relevant in the market during this tough competition, the time we have gathered A list of Holiday marketing slogans for you to grab the attention of customers.

Catchy Holiday marketing Slogans are

From Our Store to Your Home

Give a big cheer for the New Year

Open Your Heart to Others

Giving is better than receiving

Christmas is fun with friends like you!

God is in the details

Are you thinking about Christmas shopping yet?

Have a simply beautiful holiday season

Christmas is the day that holds all time together

Have Yourself A Merry Little Christmas

A wonderland of snow

Holiday hustle and bustle

Dear Santa, I've been good

Home is the heart of the holidays

Christmas isn't a season. It's a feeling

Hope your Christmas is perfect

Naughty Is the New Nice

I hope you have a wonderful Christmas

Christmas just got cheesier

I'm dreaming of a white Christmas

All hearts come home at Christmas

Christmas season is sure to be pleasin'

Get into the spirit of the season

Our bells are jingling!

Christmas, children, is not a date. It is a state of mind

All I want for Christmas is true love

Christmas, my child, is love in action

Peace, Love, and Harmony!

Christmas...hope yours is all about the merry!

Be naughty, save Santa the trip

Come get ready for Christmas

One out of control Christmas sale!

Come in and pray today

By golly, be jolly!

Dear Santa, Define good

Remember the reason for the season

Decorate your Christmas with joy!

Check off your list before Santa Checks off his

Don't get your tinsel in a tangle!

Peace and joy sold here

Dream a little dream

Chestnuts roasting on an open fire

Eat, Drink, and Jingle like you mean it

A good conscience is a continual Christmas

Expectancy is the atmosphere for miracles

At Christmas, you are supposed to get presents. Not extra pounds

Celebrating another year with love, happiness, and cheer

Be jolly and make good cheer for Christmas comes but once a year

Christmas comes but once a year, so straighten up because Santa is near!
Read More: Marketing Slogans and Taglines
Christmas Gifts, Christmas Trees, Christmas is the time to please
Holiday safety slogans include
Holiday Safety Slogans

During the holiday season, so many events are lined up with diverse traditions. Along with those traditions are activities that could be dangerous if not carried out with precautions. To make sure that no one gets any harm, openly discuss holiday safety slogans and display them outside parties, shops, or on roads in general. Make sure that these holiday safety slogans are not just displayed, but implicated as well.

This the Season to Be Safe

Light up your tree, not your home

Don't be a Scrooge! Get it fixed!

Be on Santa's good list - be safe!

Santa likes a clean chimney. So do we.

Christmas is coming; Turkey's getting fat; watch out for hazards lest you go splat!

Santa doesn't do plaster casts.

Christmas is best enjoyed at home, not in the hospital.

The best gift you can give your family is YOU! Please be safe.

Only Santa has a magical vehicle - don't drink and drive.

Smoke detectors make great stocking stuffers!

Holiday sale slogans

Customers love nothing more than the sale. A good sale during the holiday season is a win-win situation for both the customer and seller. A good sale wins the customer's heart and gains their loyalty for the whole year. We brought a collection of Holiday sale slogans to make your sale even hotter. Grab the attention of the customer in minutes.

Catchy Holiday sale slogans Include.

Enjoy the sale like never before

Peace out! Holiday sale is here

Grab everything while you can

Indulge yourself with joy this sale

The more you buy the more you save

Our Lord Jesus is the reason for the wonderful sale

The emotional sale has started

Start the beginning of a year with a great sale

Enjoy this holiday with huge discounts

Quality products at a cheap price

Get in the action, it's time to buy

Our holiday sale is better than black Friday

The festive season has arrived

It's time to get naughty with the sale

Get everything up to 50% off on this holiday

You can get everything at the price of water

The wonderland of sale is here

Get everything your heart desires

Come in and shop all you want

Save your hustle of bargaining with our sale

The season to save is here

Learn the art of buying with our sale

The liquidation of the product has just started

Have a happy and bright shopping experience this festive season

There's nothing like a holiday sale

A sale inspired by the spirits of holiday

Decorate your home this holiday sale

Many more exciting offers like never before

Grab while you can

Holiday sale is the perfect reason to buy

Time to dream big this holiday sale

Get whatever your heart desires

Eat, drink and shop all you want

Exciting offers like never before

Wake up, shop on holiday sale, repeat

East or west, holiday sale is the best

As affordable as it can get

Be jolly this holiday sale

It's time to hustle this holiday sale

All you need to do is buy

The heart of every sale has arrived

All you need to do is buy and enjoy

The world revolves around this holiday sale

Get huge discounts like never before

The cheapest sale ever

An offer you can't resist

Wrap yourself up in this holiday sale

It's time to buy and save

Enjoy a wonderful holiday with our sale

From Our Store to Your Home.

We have everything they want!

Just a Smile Away.

It's the season of giving - and we're giving back.

Order Early for Extra Savings & a Stress-Free Holiday Season

We extend our very best wishes for a happy holiday season

At the close of another year, we gratefully pause to wish you a warm and happy Holiday Season.

It's time to buy everything you want

Few Bonus Holiday Advertising Slogans to beat competitors are

Holiday Party Slogans

How can so many events pass by without the party? Impossible right. The holiday season is also a season of parties, the most happening of the parties is the New year's Eve party. To convince and grab the attention of people for your party, we have collected a list of catchy holiday party slogans. Send invitation cards with these slogans and get an enthusiastic response.

The Holiday Party Slogans Include

Tis the Season to Jingle & Mingle

All the Jingle Ladies

Eat, Drink, & Be Merry

We Know How to Throw a Party.

Come and rock around the Christmas tree

It's the Most Wonderful Time for Beer

Work hard, play hard, and party even harder.

It's a Christmas caroling party! Please drink and be merry with us!

Christmas Party at our house! Eggnog, snacks, and reindeer games

Christmas comes but once a year. Join us for some holiday cheer!

We're throwing a Christmas party to celebrate the beauty of the season!

Party hard, party long, life is a dance floor, rock along!

Celebrate the joy of the season. Join us for a Christmas party!

The night is young and it's all ours, let's go party for all hours.

Ashes to Ashes, dust to dust. The holidays are short so the party we must.

We request the honor of your presence at our annual Holidays Gala

You'ew invited to an evening of Holidays celebration dinner and caroling

It's beginning to look a lot like Christmas! Join us for a Holiday celebration!

It's All Fun & Games Until Santa Checks His Naughty List

Let's raise a glass and toast to the spirit of Christmas! Join us for a festive celebration.

It's the most wonderful time of the year! Join us for a celebration of the Holiday's goodwill and cheer!

Rejoice in His blessings! Please join us for a Christmas dinner filled with thanks and celebration.

The holidays are here! Come one come all from far and near! Share in our merriment and cheer!

Under the stars, beneath the moon, it'll be a Christmas party you won't forget soon. A party for all so full of cheer, a room full of people we all hold dear
Further Reading: 110 Catchy Holiday Card Sayings & Funny Holiday Sayings 100 Inspirational Holiday Sayings
Join us for this Christmas celebration, forget all your sorrows, worries, frustration. A toast to the season and don't you forget, this party invitation means its Christmas vacation

The holiday season is indeed exciting, but it could be tiresome for people and sellers too. The people find it tiring with all the shopping, gift hunting, and guest attending. The sellers, on the other hand, find it hard to stay relevant and in competition in the market. The collection of holiday slogans helps both a bit. For people, you don't have to write cards and spend a large portion of your time on them, and for the seller, slogans help them with the marketing strategy. Once your E-store or store will get the attention of customers, you will be all set till the end of January in the market. The holiday season is all about gaining trust, whether in personal relationships or professional through giving and receiving. Select your favorite one from the above and celebrate your holiday season with comfort.

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50 Advertising Slogans That You'll Never Forget

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Advertising your brand to a high level depends on a few important factors and one of which is the slogan/tagline you choose. The most popular companies in the world have advertising slogans that are well known and instantly recognizable. Let's take a look at the top 50 and how they make an impact.

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Business Idioms and Quizzes

Business Idiom Quiz #1

Quiz 1 - Choose the correct idiom to replace the expression in the brackets. Check your score and the correct answers at the bottom. Click on the idiom for the definition.

Your score is: ___ out of 5

Business Idiom Quiz #2

Quiz 2 - Choose the correct idiom to replace the expression in the brackets. Check your score and the correct answers at the bottom. Click on the idiom for the definition.

Your score is: ___ out of 5

Business Idiom Quiz #3

Quiz 3 - Choose the correct idiom to replace the expression in the brackets. Check your score and the correct answers at the bottom. Click on the idiom for the definition.

Your score is: ___ out of 5

Business Idiom Quiz #4

Quiz 4 - Choose the correct idiom to replace the expression in the brackets. Check your score and the correct answers at the bottom. Click on the idiom for the definition.

Your score is: ___ out of 5

Business Idioms

accept an offer

- to agree to an offer or proposal

I accepted the offer to buy my car.

across the board

- including everyone or everything

The computer company decided to give the workers an across-the-board increase in their salary.

adjourn a meeting

- to end a meeting

at a loss

- at less than the cost, at a financial loss

The store was selling things at a loss so the prices were very low.

bail a company out or bail out a company

- to rescue a company that has financial problems

The government bailed out the bank to maintain stability in the economy.

balance the books

- to check that all the money in a business is accounted for

ball park figure/estimate

- a rough estimate or figure

The contractor gave us a ball park figure for the cost of repairing the new building.

bang for the buck

- value for the money spent

We were able to get much bang for the buck when we advertised on the Internet.

bank on (someone or something)

- to be sure that someone will do something, to depend on someone to do something, to be sure of something

I know that I can bank on my neighbor to help me. He will be happy to.

We can bank on the fact that our boss will come to work early today.

banker's hours

- short work hours (similar to a bank)

My friend owns his own company and works banker's hours most days.

bankroll someone

- to supply someone with money, to finance someone

The movie actor bankrolled his son while the son was producing his first movie.

bean counter

- an accountant

We asked the bean counters to look at the figures in the new budget.

big cheese/gun/wheel

- an important person, a leader

The new director was a big wheel in his previous company.

bigwig

- an important person, a leader

Some of the bigwigs of our company came to visit our factory.

blow a deal

- to ruin a business deal with someone

We are working hard so that we do not blow the deal with our new customer.

bottom drops/falls out of (something)

- a collapse occurs and prices fall below an earlier low price

When the bottom fell out of the coffee market many companies had to stop doing business.

bottom line

- the total, the final figure on a balance sheet, the results (of a business)

After we examined the bottom line of the company we decided not to invest in it.

bottom line

- the central issue of a discussion, the main point

bottom out

- to reach the lowest or worst point

The value of my stock has begun to bottom out and it should soon begin to increase in value.

bounce a check

- to write a check in which you do not have enough money in your bank account

The young man bounced a check when he tried to pay his rent.

boys in the backroom

- a group of men making decisions behind the scenes

break even

- to have expenses equal to profits

After three months the company was able to break even and begin to make a profit.

bring (something) to the table

- to have something to offer during a negotiation

budget crunch/squeeze

- a situation where there is not enough money in the budget

There is a severe budget squeeze at our company.

buy a stake in (something)

- to buy part ownership of a company or other enterprise

The large bank is planning to buy a stake in the small stock trading company.

buy off (someone) or buy (someone) off

- to use a gift or money to divert someone from their duty (similar to a bribe and sometimes illegal)

The land developer tried to buy off the politician but he was not successful.

buy out (someone or something) or buy (someone or something) out

- to buy the ownership or a majority share of something

The large company decided to buy out the small textile company.

buy (something) on credit

- to buy something without paying cash

My friend had no money so he decided to buy some furniture on credit.

buyer's market

- a situation where there are more sellers than buyers of a product or service and the buyers have an advantage

by a long shot

- by a big difference

a calculated risk

- an action that may fail but has a good chance to succeed

The company took a calculated risk when they put the new computer on the market.

call a loan

- to demand the immediate and complete payment of a debt/loan

The bank recently called the loan of the small business.

call a meeting to order

- to start a meeting

Our supervisor called the meeting to order after everyone arrived.

call on (someone) to speak

- to ask someone to speak, to give someone permission to speak at a meeting

The chairman called on me to speak at the meeting.

captain of industry

- a top corporation officer

The president of our company was a captain of industry and when he retired he was appointed to many government boards.

carry a motion

- to support or win acceptance for a motion or proposal or idea in a meeting

I was able to carry a motion at last night's meeting.

carry over figures/numbers/costs

- to transfer a figure or number or cost from one column or time to another

Our company will carry over last year's losses to this year.

carry over (something) or carry (something) over

- to save or postpone something for another time

carry the day

- to win complete support

The manager's idea carried the day and everyone supported him with enthusiasm.

carry through with (something)

- to put something into action, to do something

The steel company will carry through with their plan to restructure operations.

carve out a niche (for a product)

- to create a speciality or product or market that nobody else has

The company was able to carve out a niche for their product among university students.

chair a meeting

- to be in charge of a meeting (you can be the chairman or chairwoman or chairperson of a meeting), to be responsible for managing a meeting

I plan to chair the meeting at our office tonight.

circulate the agenda

- to distribute a list or other information about what will be discussed in a meeting

close out (something) or close (something) out

- to sell the whole or all of something

The company decided to close out the store and sell the remaining stock very cheap.

close the books

- to stop taking orders, to end a bookkeeping period

The company will close the books at the end of December.

close up shop

- to stop doing business (for a variety of reasons - not only financial reasons)

The university bookstore will close up shop next month.

come down in price

- to lower the price of one's product, to become cheaper

We were forced to come down in price in order to sell our target number of cars for the month.

come in high

- to charge too much for your services, to ask for a price that is too high

The salesman came in high during the negotiations and could not sell his product.

come in low

- to offer a low amount of money for a product or service

come on strong

- to overwhelm others with very strong language or personality

company man

- a person who always works hard for his company and supports the company policies

My father was a company man and he always put in an extra effort for his company.

company town

- a town dominated by one industry or company

The company town faced severe economic times when the coal mine closed.

corner the market

- to dominate a particular market with your product

The large company has cornered the market for cell phones in our city.

crunch numbers

- to do mathematical calculations

The accountant loves to crunch numbers and he is one of the top managers in our company.

cut a deal

- to make a business arrangement or contract with someone

cut back

- to use fewer or less of something

cut corners

- to economize, to try to spend less money

We have been forced to economize on expenses during these severe economic times.

cut off (someone or something) or cut (someone or something) off

- to interrupt or stop someone or something

cut one's losses

- to do something in order to stop losing additional money or time etc.

We should sell the old machinery soon and try to cut our losses.

defeat a motion

- to defeat an idea or proposal in a meeting

deliver the goods

- to succeed in doing a good job of something

double check (something)

- to check something again to confirm that it is correct

We must double check the new product prices before the price list is printed.

draw up a contract

- to make or draft a contract

The lawyer spent several hours drawing up a new contract.

drop the price (of something)

- to lower the price of something

We dropped the price of our product during the negotiation.

face value (of something)

- the official value or worth of something

Although the face value of the postage stamp was very low it sold at the auction for much money.

fair play

- equal and correct action toward someone, justice

The company has a reputation for fair play when they are bargaining with their employees.

figure out (something) or figure (something) out

- to find an answer by thinking about something

fill the bill

- to be just what is needed

The new machine should fill the bill for what we need to finish the job.

float (someone) a loan

- to loan someone money

I asked the bank to float me a loan so that I could buy a new car.

follow-up meeting

- a meeting where you discuss previous business

gain ground

- to go forward, to make progress

get a break

- to get an opportunity or good deal

We were able to get a break on the price of the paint and we saved much money.

get a raise

- to get an increase in one's salary

get off the ground

- to make a successful beginning

We were unable to get the new product off the ground but we will try again next year.

give (someone) the green light

- to give someone permission to go ahead or proceed with something

Our boss gave us the green light to begin work on the new sales campaign.

go belly up

- to go out of business because of financial problems

The small computer company went belly up several months ago.

go over the books

- to check and analyze the accounting records of a company

go public

- to become a public company and to sell the company stock to the public

The stock of the Internet company rose very quickly after the company went public.

go through with (something)

- to do something as planned or as agreed, to finish something

We will go through with our plans to build the new product.

hang out one's shingle

- to open one's own business (usually as a professional in some field)

My friend decided to hang out his shingle as a dentist soon after he finished school.

hang up the telephone

- to place a telephone receiver back on the telephone and end the call

I hung up the telephone and left home to go to work.

hang up the telephone on (someone)

- to end a telephone conversation suddenly and with no explanation

My friend became angry and hung up the telephone on me.

a hard sell

- a way of selling something that is very aggressive and uses much pressure

The car salesman gave us a hard sell so we went to another car dealer.

have a stake in (something)

- to have part ownership of a company or other business

The large oil company has a stake in the new oil exploration company.

have good contacts

- to know people who can help you get a job or do some kind of business

The salesman has good contacts and always sells many products.

have one's finger in the pie

- to be involved in something, to receive money for something

The new manager has his finger in the pie of many small businesses.

have the floor

- to have permission to speak in a meeting

heads will roll

- someone will be punished

Heads will roll when our boss learns about the money that we have lost.

hold a meeting

- to conduct a meeting

in black and white

- in writing

in charge of (someone or something)

- to be in control of someone or something, to be responsible for someone or something

in short supply

- not enough of something, less than the amount or number needed

in stock

- available or ready to sell or use

The store does not have any printer ink in stock.

in the black

- to be successful, to be making money, to be profitable

in the long run

- over a long period of time

in the loop

- part of a group of people that is kept up-to-date with information about something

in the market for (something)

- to be ready to buy something, to want to buy something

in the red

- to be losing money, to be unprofitable

in the works

- to be in preparation, to be in the process of being planned or developed

The camera company has a new camera in the works but nobody knows about it.

ink a deal

- sign a contract

jack up the price of (something)

- to make a price higher

The steel company will jack up the price of steel at the beginning of the year.

jump off the shelves

- to sell very well

keep books

- to keep records of money that is gained or spent

The new sales manager does not know how to keep books and he makes many mistakes.

keep track of (something)

- to keep a count or record of something, to stay informed about something

a kickback

- an amount of money that is paid illegally for favorable treatment

The construction company was giving kickbacks to the local politicians.

knock down the price of (something) or knock the price of (something) down

- to lower the price of something

I bargained hard so that I could knock down the price of the DVD player.

land an account

- to acquire an account

The salesman landed a large account on his first day of work.

launch a product

- to introduce a new product to consumers

The company will launch their new product next month.

lay (something) on the table

- to present a matter for discussion

I went to the meeting and laid my concerns about the new product on the table.

lead time

- the amount of time between the placing of an order and the receipt of the goods that you have ordered, the time available to prepare for something

The lead time to get a book published is very long.

There was not much lead time to prepare for the advertising campaign.

line of products

- a group or category of products that are similar to each other

Our company will introduce a new line of products in the autumn.

liquid assets

- property or belongings that can easily be converted into cash

The company sold some of its liquid assets in order to raise cash.

make a cold call

- to visit or telephone a potential but unknown customer from a list of people

make a go of (something)

- to produce good results, to succeed at something

Although the man works very hard in his small business he cannot make a go of it and may soon go out of business.

make a motion

- to make a suggestion or proposal at a meeting

The manager made a motion to finish the meeting early and continue the next morning.

make an offer

- to make a financial proposal for a product or service

We plan to make an offer to buy the house on Saturday.

make money hand over fist

- to make money fast and in large amounts

mean business

- to be serious

Our boss means business when he tells everyone to work harder.

move a product

- to sell a product

We should have no trouble to move the new product.

move to (do something)

- to propose to do something (usually at a meeting)

a number cruncher

- an accountant, someone who works with numbers

on credit

- without paying cash

We usually buy most of our furniture on credit.

on hand

- to be in one's possession, to be ready

on the block

- to be for sale, to go on sale

After we bought the company we put some of the equipment on the block.

on the market

- available for sale

There are many good cameras on the market now.

open a meeting

- to begin a meeting

They opened the meeting by welcoming the new guests.

out of order

- against the rules - used in a meeting when someone does not obey the rules of speaking

The question was out of order at the meeting and the man was not able to ask it.

out-of-pocket expenses

- the direct expenses that one must personally pay for something

My out-of-pocket expenses were very high during the business trip.

out of stock

- not available for immediate sale

The toys are out of stock and we must wait several weeks before we get them.

out of the loop

- to not be part of a group of people that is kept up-to-date with information about something

I was out of the loop during the negotiations and did not know what was going on.

outsource (something)

- to use outside sources for something rather than those within a company or its facilities

The manufacturing company outsourced much of its work.

overnight (something)

- to send a document or package somewhere for delivery the next day

We decided to overnight the new contract to our supplier.

pay off

- to succeed, to yield good results

I hope that our plans for the new business will pay off.

pay off a debt

- to finish paying back the money that one has borrowed from a bank or business or person

pay off a loan

- to finish paying back the money that one has borrowed from a bank or business or person

The furniture manufacturer was unable to pay off their loan so they went out of business.

piece of the action

- a share in the activity or the profits of something

The inventor wanted a piece of the action from the new equipment that he had invented.

plug a product

- to promote a product

The soccer star makes a lot of money when he agrees to plug a product.

preferred customer

- a customer who does much business with you and who you give special discounts to

The man is a preferred customer and we always give him a good price.

push a product

- to promote a product

The soap company is now pushing their new product.

put a product on the map

- to make a product known to the public

We hope that our new advertising campaign will put our product on the map.

put one's nose to the grindstone

- to work diligently or hard

I put my nose to the grindstone and finished the job before the weekend.

put (someone) on hold

- to disconnect someone temporarily from the telephone while you do something else

I phoned the bank but they put me on hold before somebody spoke to me.

put (something) on hold

- to postpone a project

The construction company put the project on hold while they looked for more money.

put (something) on the table

- to make something the topic of discussion

We put the issue of the new schedule on the table for discussion.

put (someone) through or put through (someone)

- to transfer someone to someone else's telephone

I phoned the credit card company and they put me through to a supervisor.

pyramid scheme

- a pyramid scheme is a business model where people get money for enrolling other people into the scheme - the people at the top of the pyramid will make much money because the people at the bottom of the pyramid are investing money in the scheme - pyramid schemes are usually illegal and eventually collapse and destroy themselves because they do not provide a service or make a product

Several people went to jail because of the illegal pyramid scheme.

Many people lost money when the pyramid scheme that they had invested in collapsed.

red ink

- debt (the red ink on a financial statement)

The automobile company has much red ink because of the bad economic conditions.

red tape

- rules and regulations that seem unnecessary (often from the government)

There is much red tape when you try to start up a new business.

Robert's Rules of Order

- the official book of guidelines and rules about how to conduct a meeting

We always use Robert's Rules of Order when we have a meeting.

roll out a product

- to release a product for sale

The company will roll out their new computers soon.

rule (someone) out of order

- to rule that someone is not following the rules of a meeting

The chairwoman ruled the salesman out of order when he began to speak at the meeting.

run a meeting

- to conduct a meeting

My boss is not able to run a meeting very well.

run an ad

- to place or put an advertisement in a publication

run short (of something)

- to not have enough of something

saddled with debt

- to be burdened with debt

Our company is saddled with debt and must do something about it quickly.

second a motion

- to formally agree with a proposal in a meeting

sell like hotcakes

- to sell very quickly

sell out

- to sell all of a product

Every year our company is able to sell out most of our summer goods.

sell (something) at a loss

- to sell something and lose money

We were forced to sell the computers at a loss.

seller's market

- a situation where there are more buyers of a product/service than sellers so the sellers have an advantage

It was a seller's market for houses and the houses were increasing in value.

set up a meeting

- to make arrangements for a meeting

I am trying to set up a meeting with the manager of our department.

set up shop (somewhere)

- to open a business

The fire alarm company decided to set up shop in our city.

slash prices

- to reduce prices significantly

The store is slashing prices on the new computers.

slice of the action

- a share in the activity or the profits of something

The government wanted a slice of the action from the new businesses.

stand adjourned

- to be dismissed or to end (used for a meeting)

strike while the iron is hot

- to take advantage of an opportunity

sweetheart deal

- a deal made between friends or businesses so that both may receive a benefit

We made a sweetheart deal with our landlord to have our rent reduced.

table a discussion

- to postpone a discussion until a later time

take a nosedive

- to collapse, to decrease in value

The stock market took a nosedive when the earnings of the oil company decreased.

take a pay cut

- to accept a decrease in one's salary

The telephone workers were forced to take a pay cut after the strike.

take minutes

- to write down the details of a meeting

take on (an employee) or take (an employee) on

- to give a job to someone, to hire someone

take over (something) or take (something) over

- to take control or possession of something, to take charge or responsibility for something

take (a company) public

- to sell shares of a company to the general public

We decided to take our company public in order to raise money to expand our factory.

take (something) at face value

- to take something that is said exactly as it is said

take stock

- to count the items of merchandise or supplies in stock at a business, to take inventory

The department store closes for three days every March in order to take stock.

test market a product

- to research whether or not a product will be successful by selling it in a particular market or by choosing people to use the product for a specified period of time and receiving comments from them

The computer company will begin to test market their new computer in several cities soon.

throw cold water on (something)

- to discourage or forbid something

throw money at (something)

- to try to solve a problem by spending money on it

The president of our company is willing to throw much money at the factory problem.

tight spot

- a difficult situation

The computer company has been in a tight spot since the shortage of computer chips appeared.

turn a profit

- to make a profit

turn over

- to do business to a certain amount of money or product

We turn over most of our stock every month.

turnover (of products)

- the rate at which a product is sold and replaced

turnover (of workers)

- the rate at which employees join and leave a company

The turnover of workers in the new restaurant is very high.

word-of-mouth advertising

- orally from one person to another, a form of advertising where a satisfied customer tells friends about a particular product

work out

- to have a specific result

I do not believe that the new plan is going to work out.

work out (a problem)

- to solve a problem, to provide the details of something

work overtime

- to work more than one's regular hours

write off (a debt/loan)

- to remove a debt/loan from a business record, to cancel a debt

Accounting Idioms

balance the books

- to check that all the money in a business is accounted for

The accountant spent several days trying to balance the books of his company.

bean counter

- an accountant

We asked the bean counters to look at the figures in the new budget.

bottom line

- the total, the final figure on a balance sheet, the results (of a business)

After we examined the bottom line of the company we decided not to invest in it.

break even

- to have expenses equal to profits

After three months the company was able to break even and begin to make a profit.

budget crunch/squeeze

- a situation where there is not enough money in the budget

There is a severe budget squeeze at our company.

carry over figures/numbers/costs

- to transfer a figure or number or cost from one column or time to another

Our company will carry over last year's losses to this year.

close the books

- to stop taking orders, to end a bookkeeping period

The company will close the books at the end of December.

crunch numbers

- to do mathematical calculations

The accountant loves to crunch numbers and he is one of the top managers in our company.

figure out (something) or figure (something) out

- to find an answer by thinking about something

Everybody is trying to figure out what our boss is going to do with the new equipment.

go over the books

- to check and analyze the accounting records of a company

We hired an outside accountant to go over our books.

in the black

- to be successful, to be making money, to be profitable

The new company has been in the black for many years.

in the red

- to be losing money, to be unprofitable

The company has been in the red since the price of oil began to rise rapidly.

keep books

- to keep records of money that is gained or spent

The new sales manager does not know how to keep books and he makes many mistakes.

a number cruncher

- an accountant, someone who works with numbers

Our company president is a good number cruncher and he understands the finances of our company.

red ink

- debt (the red ink on a financial statement)

The automobile company has much red ink because of the bad economic conditions.

saddled with debt

- to be burdened with debt

Our company is saddled with debt and must do something about it quickly.

write off (a debt/loan)

- to remove a debt/loan from a business record, to cancel a debt

Advertising Idioms

bang for the buck

- value for the money spent

We were able to get much bang for the buck when we advertised on the Internet.

plug a product

- to promote a product

The soccer star makes a lot of money when he agrees to plug a product.

run an ad

- to place or put an advertisement in a publication

The government will run an ad to tell the public about the new gas tax.

word-of-mouth advertising

- orally from one person to another, a form of advertising where a satisfied customer tells friends about a particular product

Banking Idioms

bail a company out or bail out a company

- to rescue a company with financial problems

The government bailed out the bank to maintain stability in the economy.

bank on (someone or something)

- to be sure that someone will do something, to depend on someone to do something, to be sure of something

I know that I can bank on my neighbor to help me. He will be happy to.

We can bank on the fact that our boss will come to work early today.

banker's hours

- short work hours (similar to a bank)

My friend owns his own company and works banker's hours most days.

bankroll someone

- to supply someone with money, to finance someone

The movie actor bankrolled his son while the son was producing his first movie.

bounce a check

- to write a check in which you do not have enough money in your bank account

The young man bounced a check when he tried to pay his rent.

buy a stake in (something)

- to buy part ownership of a company or other enterprise

The large bank is planning to buy a stake in the small stock trading company.

a calculated risk

- an action that may fail but has a good chance to succeed

The company took a calculated risk when they put the new computer screen on the market.

call a loan

- to demand the immediate and complete payment of a debt/loan

The bank recently called the loan of the small business.

float (someone) a loan

- to loan someone money

I asked the bank to float me a loan so that I could buy a new car.

have a stake in (something)

- to have part ownership of a company or other business

Meeting Idioms

adjourn a meeting

- to end a meeting

We adjourned the meeting until the next day.

call a meeting to order

- to start a meeting

Our supervisor called the meeting to order after everyone arrived.

call on (someone) to speak

- to ask someone to speak, to give someone permission to speak at a meeting

The chairman called on me to speak at the meeting.

carry a motion

- to support or win acceptance for a motion or proposal or idea in a meeting

I was able to carry a motion at last night's meeting.

chair a meeting

- to be in charge of a meeting (you can be the chairman or chairwoman or chairperson of a meeting), to be responsible for managing a meeting

I plan to chair the meeting at our office tonight.

circulate the agenda

- to distribute a list or other information about what will be discussed in a meeting

We circulated the agenda for the meeting last week.

defeat a motion

- to defeat an idea or proposal in a meeting

We easily defeated the motion to change the dates for next week's convention.

follow-up meeting

- a meeting where you discuss previous business

We will have a follow-up meeting to discuss the new product.

have the floor

- to have permission to speak in a meeting

The president had the floor for almost an hour during the meeting.

hold a meeting

- to conduct a meeting

We plan to hold a meeting next week to discuss the problems with our new product.

lay (something) on the table

- to present a matter for discussion

I went to the meeting and laid my concerns about the new product on the table.

make a motion

- to make a suggestion or proposal at a meeting

The manager made a motion to finish the meeting early and continue the next morning.

move to (do something)

- to propose to do something (usually at a meeting)

I will move to have another meeting next week so we can discuss the problem.

open a meeting

- to begin a meeting

They opened the meeting by welcoming the new guests.

out of order

- against the rules - used in a meeting when someone does not obey the rules of speaking

The question was out of order at the meeting and the man was not able to ask it.

put (something) on the table

- to make something the topic of discussion

We put the issue of the new schedule on the table for discussion.

Robert's Rules of Order

- the official book of guidelines and rules about how to conduct a meeting

We always use Robert's Rules of Order when we have a meeting.

rule (someone) out of order

- to rule that someone is not following the rules of a meeting

The chairwoman ruled the salesman out of order when he began to speak at the meeting.

run a meeting

- to conduct a meeting

My boss is not able to run a meeting very well.

second a motion

- to formally agree with a proposal in a meeting

I seconded the motion to start one hour early every morning during the summer.

set up a meeting

- to make arrangements for a meeting

I am trying to set up a meeting with the manager of our department.

stand adjourned

- to be dismissed or to end (used for a meeting)

"This meeting now stands adjourned."

table a discussion

- to postpone a discussion until a later time

We tabled the discussion about the salary issue until the next meeting.

take minutes of a meeting

- to write down the details of a meeting

Sales Idioms

buyer's market

- a situation where there are more sellers than buyers of a product or service and the buyers have an advantage

It was a buyer's market and the price of fruit was very cheap.

come down in price

- to lower the price of one's product, to become cheaper

We were forced to come down in price in order to sell our target number of cars for the month.

come in high

- to charge too much for your services, to ask for a price that is too high

The salesman came in high during the negotiations and could not sell his product.

come in low

- to offer a low amount of money for a product or service

The company came in low with an offer for our product.

corner the market

- to dominate a particular market with your product

The large company has cornered the market for cell phones in our city.

a hard sell

- a way of selling something that is very aggressive and uses much pressure

The car salesman gave us a hard sell so we went to another car dealer.

have good contacts

- to know people who can help you get a job or do some kind of business

The salesman has good contacts and always sells many products.

knock down the price of (something) or knock the price of (something) down

- to lower the price of something

I bargained hard so that I could knock down the price of the DVD player.

land an account

- to acquire an account

The salesman landed a large account on his first day of work.

line of products

- a group or category of products that are similar to each other

Our company will introduce a new line of products in the autumn.

make a cold call

- to visit or telephone a potential but unknown customer from a list of people

When he first started to work at his company the salesman was asked to make cold calls from the telephone book.

make an offer

- to make a financial proposal for a product or service

We plan to make an offer to buy the house on Saturday.

move a product

- to sell a product

We should have no trouble to move the new product.

preferred customer

- a customer who does much business with you and who you give special discounts to

The man is a preferred customer and we always give him a good price.

sell like hotcakes

- to sell very quickly

The children's toys were selling like hotcakes at the end of the year.

seller's market

- a situation where there are more buyers of a product/service than sellers so the sellers have an advantage

Telephone Idioms

hang up the telephone

- to place a telephone receiver back on the telephone and end the call

I hung up the telephone and left home to go to work.

hang up the telephone on (someone)

- to end a telephone conversation suddenly and with no explanation

My friend became angry and hung up the telephone on me.

The man often becomes angry and hangs up the telephone on his friends.

put (someone) on hold

- to leave someone waiting during a telephone call

I phoned the bank and the receptionist put me on hold.

put (someone) through (to someone)

- to transfer someone to someone else's telephone

I waited a few minutes before they put me through to the manager.

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Idiom Connection - Business Idioms - Quizzes

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Quiz 1 - Choose the correct idiom to replace the expression in the brackets. Check your score and the correct answers at the bottom. Click on the idiom for the definition. Your score is: ___ out of 5 Quiz 2 - Choose the correct idiom to replace the expression in the brackets.

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Here is a group of words and expressions that are often used in the advertising business. This vocabulary can be used in English for specific purposes classes as a starting point to help build vocabulary.

Teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs.

This vocabulary will also help English learners interested in building vocabulary in this profession.

advertisement - ad
advertiser
advertising - publicity
advertising agency
advertising agent
advertising budget
advertising campaign
advertising columns
advertising consultant
advertising dealer
advertising effectiveness
advertising expenses
advertising in the yellow pages
advertising man - adman
advertising manager
advertising media
advertising planner
advertising poster (GB) - advertising board (US)
advertising rate
advertising support
advertising to sales ratio
announcement - press release
art director
audience
audience composition
average audience
average circulation
billboards (GB) - hoardings (US)
billsticking - billposting
bleed page
blow-up
body copy - copy
booklet
brand image
broadcasting
market coverage
mass advertising
mass communication
mass media - media
media buyer
media buying
media buying agency
media department
media planner
media planning
media strategy
merchandising
misprint
mural advertising
neon sign
news agency
newsletter
number of copies
opinion leaders
opinion maker
opinion poll
order card
outdoor sign
pay-off
peak time
periodic
pocket edition
point of purchase advertising (POPA)
point of sale material
popularity rating - audience
poster (GB) - board (US)
posting
press agent
press cutting - clippings
press office

brochure
campaign briefing
campaign evaluation
campaign testing
campaign turnover
caption
cartoons
to cast
circulation
classified advertisements
to clip
clipping agency
close-up
column
column width
columnist
commercial
commercial break
communication
communication plan
comparative advertising
complimentary copy
consumer acceptance
consumer advertising
consumer promotion
copywriter
corporate advertising
corporate campaign
creative department
creativity
cross advertising
daily paper
direct advertising
door-to-door advertising
economy size
press release
to promote
promoter
promotion
promotional action
promotional campaign
promotional costs
promotional support
publisher
publishing
radio commercial
ratings
readership
to recall
reportage
sales incentive
salesforce promotion
script
shop display
shop sign
shop window
short
short commercial
sketch
sky-writing
slide
slogan
socio-economic groups
to sponsor
sponsor
sponsorship
spot
storyboard
strategic planning
strengthening of the campaign

editor
editorial advertising
editorial article
effective reach
exhibitors' area
feedback
follow-on campaign
follow-up campaign
frame
gag
gatefold
graphic designer
graphics
headline
high-circulation weekly magazine
high circulation
house agency
house magazine
household panel
image
in-store demo
in-store promotion
informative advertising
insertion - advertisement
inside cover
jingle
key-account manager
large print run
layout
leaflet (GB) - folder (US)
leit motiv
lettering
local advertising
magazine circulation
mail advertising
subheading
subliminal advertising
subscriber
subtitle
support campaign
supporting promotion
tabloid
tailor-made promotion
target group
tax on advertising
technical magazine
television audience measurement (TAM)
test campaign
testimonial
throwaway - flier
tied-in advertising
tied-in campaign
total ratings
trade journal
trade magazine
transfer (GB) - decal (US)
transport advertising
TV network
TV spot - commercial
visual
visual appeal
visual proposal
to visualize
visualizer
window-dresser
window bill
window display
window streamer
zapping

Study Tips

Notice that many of these expressions are made up of two or three words. These might either be compound nouns, in which two nouns are combined to make a single word:
news agency - Let's contact a news agency for more information.
sales incentive - We're offering a sales incentive at the end of the month.
target group - Young teenagers are our target group for this advertising campaign.
Other vocabulary on this sheet are collocations. Collocations are words that usually belong together. Often this is an adjective + noun combination such as:
Our average circulation is about 20,000 copies.
We've had a lot of luck with comparative advertising.
English for Specific Purposes Core Vocabulary Lists

Follow these links for other pages dedicated to English for a wide range of professions.

English for Advertising
English for Banking and Stocks
English for Book Keeping and Financial Administration
English for Business and Commercial Letters
English for Human Resources
English for the Insurance Industry
English for Legal Purposes
English for Logistics
English for Marketing
English for Production and Manufacturing
English for Sales and Acquisitions

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From Ad to Zapping, Advertising Vocabulary for ESL Students

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Here is a group of words and expressions that are often used in the advertising business. This vocabulary can be used in English for specific purposes classes as a starting point to help build vocabulary. Teachers are often not equipped with the exact English terminology required in very specific trade sectors.

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German Coastguard - We are Sinking (English subtitles) HD

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25 Hilarious Advertising Puns - Punstoppable 🛑