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https://docs.google.com/forms/d/13_VZZkzCFQkUwfaoFheCut5Yllwg7M0LRUGHwEKcUeo/edit

1.How often do you shop online?
2.Which type of shopping do you prefer?
3.Who would you think BoF’s competitors will be if they launched an online retail platform? (Choose 3)
4.Are you interested in reading Business magazines?
5.If BoF launches an online shop, what kind of incentive do you need?
6.What are you concerned about when you purchase something online?
7.What kind of products would you like to discover when BoF lunches an online shop?
8.What kind of tools do you prefer when you do online shopping?

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This survey is to conduct our group project that BoF will open an online retailer.

How often do you shop online?

Which type of shopping do you prefer?

Observing in-store and buying online

Who would you think BoF’s competitors will be if they launched an online retail platform? (Choose 3)

Are you interested in reading Business magazines?

If BoF launches an online shop, what kind of incentive do you need?

What are you concerned about when you purchase something online?

What kind of products would you like to discover when BoF lunches an online shop?

Collaboration products such as Louis Vuitton×supreme, New Balance x Miu Miu

What kind of tools do you prefer when you do online shopping?

Frequently asked Q’s section (FAQ’s)

Never submit passwords through Google Forms.

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Gen Z is the most powerful target

Name: Mina
Age:23
Location: London
Job: PR Assistant
Personality: Extrovert

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Demographic:
-Gen Z & Millennials

- Female &Male

-High educated (Undergraduate & Graduate)
-all social states

Geographic:
-Worldwide

-Living in urban area

Psychographic:
-Social

-Logical

-Enjoy reading content around fashion & business

Behavioural:
-Prefer both online & offline shopping experiences (based on survey)

-Enjoy studying and learning something new

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Strength
Well-known as a business web
Reliable source
Easy to access

Weakness
Subscription-based
Only English articles

Opportunity
Opening E-commerce

Threat
Multiple competitors

https://www.businessoffashion.com/about

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The Business of Fashion

Imran Amed, Founder, CEO & Editor-in-Chief

Josephine Wood, Executive Assistant, Office of the CEO

STRATEGY

Vikram Alexei Kansara, Editorial Director

Rahul Malik, Head of Strategy
Amanda Dargan, Director of Strategy
Diana Lee, Director of Research and Analysis
Jael Fowakes, Senior Brand Marketing Manager

EDITORIAL

Tim Blanks, Editor-at-Large
Robb Young, Global Markets Editor
Brian Baskin, Deputy Editor
Anouk Vlahovic, Managing Editor
Scarlett Fillingham Burrows, Senior Editorial Operations Manager

London
Janet Kersnar, Executive Editor
Sarah Kent, London Editor
Hannah Crump, Associate Director, Editorial Strategy
Tamison O'Connor, Senior Editorial Associate
Zoe Suen, Senior Editorial Associate
Rachel Deeley, Editorial Associate
Darcey Sergison, Editorial Apprentice

Jessica Hall, Social Media Manager
Munashe Ashlyn, Social Media Associate

Paris
Robert Williams, Senior Correspondent, Europe

Los Angeles
Lauren Sherman, Chief Correspondent

New York
Diana Pearl, Associate Editor
Chantal Fernandez, Senior Correspondent
Sheena Butler-Young, Senior Correspondent
Chavie Lieber, Correspondent
Cathaleen Chen, Correspondent
Alexandra Mondalek, Senior Editorial Associate
MC Nanda, Editorial Associate
Joan Kennedy, Editorial Apprentice

Shanghai
Casey Hall, Asia Correspondent

Olivia Howland, Head of Studio
Contributing Editors & Columnists
Angelo Flaccavento
Pierre Mallevays
Amy Odell
Luca Solca
Rachel Strugatz
Robert Cordero
Doug Stephens
Dan Thawley
Susanna Lau
Colin McDowell
Bandana Tewari
Queennie Yang

Contributing Photographers
Kevin Trageser
Thomas Lohr

STUDIO

Robin Mellery-Pratt, Senior Director of Content Strategy
Alice Gividen, Content Strategist
Sophie Soar, Senior Associate, Content Strategy
Shenel Wickramaratne, Content Strategy Apprentice

Nick Blunden, President
Kate Vartan, Project Manager
Isabelle Schoo, Project Manager
Stephanie Halfmann, Associate Director, Events and Special Relations
Niamh Coombes, Events Associate

Emma Clark, Multimedia Director
Keven Bobby Blanco, Junior Multimedia Editor & IT Manager
Elizabeth Ashamu, Associate Producer

Chelsea Carpenter, Senior Graphic Designer
Amy Vien, Junior Creative

Anna Rawling, Head of Growth Marketing

COMMERCIAL

London
Johanna Stout, Head of Brand and Community Partnerships
Matthew Cullen, Senior Director, Business Development
Kizzy Thompson, Director, Strategic Partnerships
Alex Rowe, Associate Director, Business Development
Hannah Ryan, Associate Director, Business Development
Gary Antonio Clark, Business Development Manager
Laura Bateman, Senior Customer Relationship Associate
Alexander Holder, Senior Associate, Customer Success

Fraser Park, Chief Financial Officer
Hailey Wojcik, Global Head of People

Walter Badillo, Chief Technical Officer / Head of Individuals
Emily Penny, Head of Product

Joan Cheng, Managing Director, North America & Head of Organisations
Victoria Diez, Senior Business Development Manager, Strategic Partnerships
Lily Mummert, Senior Business Development Manager, Strategic Partnerships
Jeremy Vargas, Business Development Manager
Tobi Idowu, Account Manager

Alexandra Billet, Senior Business Development Manager, France

MARKETING
HOW BoF MAKES MONEY
Sharon Elizabeth Emecz, Marketing Specialist, Customer Engagement and Retention
Sophie Tanner, Marketing Manager
Amy Warren, Senior Marketing Manager
Safia Bah, Marketing Associate
Audrey Stöckinger, Marketing Associate
OUR STANDARDS & ETHICS GUIDELINES
Liam Trayler, Customer Experience Manager
Jade Man, Senior Customer Service Associate
Emily Fraser, Customer Service Associate

OPERATIONS

Alvin Chan, General Counsel
Juliet Clark, Senior People Director
Rachel Lochery, Head of Commercial Finance
Carmen Joan Le Saouter, Financial Controller
Sarah Mandeville, Senior Talent and People Partner
Helen Orayinka, Commercial Finance Analyst
Kristina Moritiwon, Finance Associate

PRODUCT & TECHNOLOGY

Damjan Znidarsic, Head of Technology

Alexander Bond, Associate Product Director
Emily Chambers, Senior Product Manager
Jatinder Thandi, Senior Product Manager, Business Intelligence
Natalie Mugavero, Senior Product Manager
Bish Sinha, Senior Data Analyst
Tala Esber, Product Manager

Soho Works, 2, Television Centre, 101 Wood Lane, London W12 7FR, United Kingdom

Ethics Policy

The Business of Fashion's core mission is to open, inform and connect the global fashion industry. At the core of this mission is our dedication to creating, curating and distributing high-quality news and analysis. We do this with complete editorial independence, free from investor influence, commercial pressures or personal bias. Here is an outline of our business model and the measures we take to maintain our integrity.

The Business of Fashion derives the majority of its revenue from users who subscribe to BoF Professional, our paid news and analysis product, which means we are first and foremost accountable to our readers. We also generate revenue from users who pay for access to events like BoF VOICES and commercial partners which advertise, sponsor events or pay for services associated with BoF Careers, our platform for jobs and career advice.

Our journalism is rooted in balanced reporting, fairness and integrity.

We do not take payments of any kind in return for editorial coverage.

We do not adjust editorial content to the wishes or interests of commercial partners, shareholders or other financial backers, nor do we avoid covering subjects that may be sensitive for commercial partners, shareholders or other financial backers.

All investors have signed shareholders' documentation guaranteeing BoF's complete editorial independence.

All advertising content must be clearly distinguishable from editorial content. As such, all sponsored content or other "native advertising" content must prominently display the following disclaimer: "Sponsored Content."

All sponsored content or other "native advertising" content created on behalf of commercial partners is done so by BoF's commercial team.

BoF correspondents have no involvement in the creation of advertising content.

BoF correspondents are governed by conflict-of-interest guidelines ensuring there is absolutely no overlap between their coverage and any personal financial activity.

BoF correspondents do not accept gifts in return for coverage.

The one exception to this rule is travel for the purposes of facilitating editorial coverage. In such cases, the fact that the trip was paid is always disclosed.

BoF correspondents who plagiarise or knowingly provide false information for publication are not tolerated.

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Imran Amed, Founder, CEO & Editor-in-Chief Josephine Wood, Executive Assistant, Office of the CEO Vikram Alexei Kansara, Editorial Director Rahul Malik, Head of Strategy Amanda Dargan, Director of Strategy Diana Lee, Director of Research and Analysis Jael Fowakes, Senior Brand Marketing Manager Tim Blanks, Editor-at-Large Robb Young, Global Markets Editor

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Landing &Editing
-men's & women's
-Collaborations
-Essentials such as shoes, bags

*keeps it simple
*black &white

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Affiliate Marketing is the involvement of a third party in order to generate traffic towards the intended product/service.
The third party can target potential consumers to buy/partake in the business they are promoting.
Business’/ Brands can reach out to a third party whom best fits the intended product to sell, and through this third party, gain either a wider consumer base, or generate more sales.

In the fashion industry, an example is Influencers.

Influencers.
Influencers play a major role in the sales of fashion items, however what influencers do best is establish loyalty in consumers whether they are new or ready-existing. Fashion is primarily set on trends in Gen-Z, and influencers not only promote trends, but create them.
For example:
Kanye West’s Yeezy rose in sales once Kim Kardashian, the ultimate “trend setter” wore and promoted it religiously.
Another example could be a direct partnership with a brand, in which case, Kanye being an artist with influence working with adidas has expanded adidas’ sales.

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How Affiliate Marketing Works for BOF? - Lal

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How Affiliate Marketing Works for BOF? - Lal

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Amina Muaddi (born 2 June 1987, Age: 34 Years) is a famous Jordanian-Romanian fashion designer, shoemaker, businesswoman, social media influencer, model, creative director, and entrepreneur from Romania. She is well-known in the country for launching her shoe and heels brand called Amina Muaddi. She has also collaborated with many famous celebrities like Kendall Jenner, Hailey Bieber, Rihanna, and others for her fashion brands.

Amina also won serval awards for her talent and fashion brand. At present, her shoe brand is one of the famous brands all over the world. She has also gained a huge fan following on her social media handles. As per the sources, she also deals in a variety of heels, shoes, bags, earrings, and other fashion accessories.

She collaborated with many famous magazine brands like Condé Nast, Vogue Italy, L’Uomo Vogue, GQ magazine, and others. Read this article, to know more information about Amina Muaddi’s age, wiki, biography, husband, parents, family, career, net worth, and facts.

Amina Muaddi’s Biography (Age, Birthday & Education)

Amina Muaddi Wiki / Bio

Amina Muaddi’s Family, Wikipedia (Nationality & Ethnicity)

Amina Muaddi’s Parents & Siblings

Amina Muaddi’s Husband, Boyfriend & Relationships

Personal Life Details

Amina Muaddi’s Height, Weight & Body Statistics

Amina Muaddi’s Fashion Designing Career

Muaddi’s Shoemaker Business

Amina Muaddi Net worth / Income

Amina’s Awards & Achievements

9 Amazing Facts About Amina Muaddi

Social Media & More

FAQ of Amina Muaddi

Q. 1 Who is Amina Muaddi?

Q. 2 What is Amina Muaddi’s net worth?

Q. 3 Who is Amina Muaddi’s husband/boyfriend?

Q. 4 How old is Amina Muaddi?

Q. 5 Why Amina Muaddi is famous?

Amina Muaddi’s Biography (Age, Birthday & Education)

Amina Muaddi biodata:- The gorgeous fashion designer and shoemaker, Amina came to this world from her parents on Tuesday, June 2, 1987, in Romania. She took birth to a well-settled family. As per the sources, Muaddi belongs to the Muslim religion.

Amina’s old photo with her mom Felicia Cara Burcea

According to her date of birth, Amina is 34 years old (as of 2021). As per Wikipedia, she began focusing on the fashion field at the age of 9. She spent some time of her childhood in Amman, Jordan. At the age of 6. she returned to Romania and started focusing on her studies.

Muaddi’s childhood photo

As per the sources, Amina completed her education at the European Institute of Design in Milan. After that, she stepped into the fashion industry. Due to her creative mind and talent, today, Amina is a famous fashion designer and shoemaker.

Amina Muaddi Wiki / Bio

Full Real Name | Amina Muaddi.
Age (as of 2021) | 34 years old.
Profession | Fashion Designer, Shoemaker, Creative Director, Social Media Influencer, Businesswoman, and Entrepreneur.
Date of Birth | June 2, 1987 (Tuesday).
Place of Birth | Romania.
Hometown | Amman, Jordan.
Current Residence | Paris, France.
Education | Graduate.
Alma mater | European Institute of Design.
Net worth | $7-8 million USD (approx.).
Nationality | Jordanian-Romanian.
Ethnicity | Mixed (Jordanian-Romanian Descent).
Religion | Muslim.
Zodiac Sign | Gemini.

Amina Muaddi’s Family, Wikipedia (Nationality & Ethnicity)

Amina Muaddi Wiki:- According to the media sources, Muaddi was born to a Jordanian father and a Romanian mother. There is no proper information is available about her parents’ profession. As per the sources, her dad was a businessman. In 2020, Amina shared a photo of her dad on her IG profile and said: –

Muaddi’s father

You made the noblest choice: to be the father of a child that is not yours. I prayed to God that He’d take my tears and use them as fuel to give you more life. I will miss you forever daddy. My heart is shattered. Rest in Love.”

Amina with her mother Felicia Cara Burcea

Talking about her mother then, her mom’s name is Felicia Cara Burcea. As per the sources, she considers her mom as her main style icon.

Childhood photo of Amina with her mother and grandmother

She has also shared lots of photos with her mom on her social media handles. She grew up in both Romania and Jordan along with her siblings and cousins. She likes to spend time with her family members.

Amina Muaddi’s Parents & Siblings

Father | Her dad was Jordanian.
Mother | Felicia Cara Burcea.
Brother | Will Update.
Sister | Not Known.

Amina Muaddi’s Husband, Boyfriend & Relationships

Muaddi with her best friend

There is no proper information is available about Amina Muaddi’s love life and relationship status. However, Muaddi does not reveal any data related to her boyfriend to the media. Moreover, she shared lots of photos with her best friend named Yigit Turhan.

Amina with Yigit Turhan

Apart from this, she has also collaborated with many famous models and brand ambassadors for her business. There is no proper information is available about Amina’s current relationship status. Maybe, she is single (as of November 2021). Moreover, she loves to hang out with her friends.

Personal Life Details

Marital Status | Unmarried.
Relationship Status | Will Update.
Current Boyfriend | Not Known.
Previous Relationships | Not Disclosed.
Children | None.

Amina Muaddi’s Height, Weight & Body Statistics

Height (approx.)

In Feet Inches: 5′ 8″
In Meters: 1.72 m
In Centimetres: 172 cm

Weight (approx.)

In Kilograms: 55 kg
In Pounds: 121 lbs

Eye Color | Black.
Hair Color | Black.
Plastic Surgery | Not Known.
Shoe Size | 6 US.
Piercing | Ears.

Amina Muaddi’s Fashion Designing Career

As per the media sources, Amina started focusing on her fashion career at the age of 9. She also completed her fashion designing course at the European Institute of Design. Later, she began working as an assistant stylist for many famous fashion companies like Condé Nast, Vogue Italy, L’Uomo Vogue, GQ magazine, and others.

Later, she started taking interest in designing footwear and decided to launch her own footwear brand. Later, she moved to Riviera del Brenta to learn more about footwear. She has also collaborated with many famous artisans and suppliers.

Amina Muaddi Heels

In the year 2013, she moved to Milan and co-founded the luxury label Oscar Tiye. After some time, she moved to Paris and collaborated with Alexandre Vauthier. After gaining a lot of experience, she started her own footwear line in 2017.

Read Also: Who is Tay Dome? Wiki, Biography, Age, Height, Boyfriend, Family, Ethnicity, Net worth & Facts

At present, her shoe brand is one of the famous footwear lines. Many famous celebrities like Kim Kardashian, Bella Hadid, Gigi Hadid, Kylie Jenner, Rihanna, and others also wore her pieces.

Muaddi’s Shoemaker Business

Muaddi is a shoemaker

Being a professional shoemaker, Amina Muaddi always tries to provide unique and different designs to her clients. She has also collaborated with many famous celebrities including rapper A$AP Rocky on a collection. She also models for her shoe brand.

Amina Muaddi Net worth / Income

A successful businesswoman and fashion designer, Amina earns a good income throughout her career. She also makes extra money through her brand collaborations. As of 2021, the estimated net worth of Muaddi is around $7-8 million USD (approx.).

See Also- Who is Hennessy Carolina? Wiki, Biography, Net worth, Age, Girlfriend & News

Amina’s Awards & Achievements

The talented fashion designer has won various awards for her hard work. In the year 2019, she won Footwear News Achievement Awards for the Designer of the Year. Apart from this, she has also won the same prize for Launch of the Year in 2018. She also shared a post with her award on her IG profile and said: –

Amina Muaddi awards and achievements

Thank you @footwearnews and @michael_atmore for making me the recipient of the LAUNCH OF THE YEAR AWARD! I launched my brand just 3 months ago so I am still in disbelief. I guess it’s been 6 years in the making and you’ve been near me through them all with your wonderful team. My team, without you this project would not be possible, I love you. My clients and supporters, I create because of you.”

An old photo of Muaddi

My family and friends, thank you for always being there through the tough moments. @giorgiatordini you presented me with the most perfect speech I could have wished for. Thank you best friend. I did not prepare a speech last night so I spoke from the heart. I can’t believe the little Jordanian/Romanian girl who dreamed of fashion is making other women happy through her fashion today. ❤️ Thank you”

9 Amazing Facts About Amina Muaddi

As per the sources, Amina is also a member of the jury of the 2020 Vogue Fashion Prize.

Famous singer, Rihanna also hired Muaddi to design her footwear for her brand Fenty.

Amina with her friends

She has also walked on the ramp of various fashion weeks and modeling events.

Amina has also featured on the cover pages of various magazines.

Muaddi featured on various magazine cover pages

There are more than 1 million followers on her official Instagram account.

She uploaded her first IG post on 16 May 2012.

First IG post of Amina

She is a tattoo lover and inked a small tattoo on her toe.

Now, she also deals in a variety of handbags and other fashion accessories.

Muaddi shared lots of old photos with her family members on her social media handles.

Social Media & More

Instagram | Instagram: @aminamuaddi
Instagram 2 | Instagram/@aminamuaddiofficial
Instagram 3 | Instagram/ @aminamuaddidnt
Facebook | Facebook: @amina.muaddi
Twitter | Twitter: @AminaMuaddi
Profile | Read More
Wikipedia | Wikipedia/@Amina_Muaddi
Official Website | www.aminamuaddi.com
NewsUnzip Home | Click Here

FAQ of Amina Muaddi

Q. 1 Who is Amina Muaddi?

Ans. She is a famous fashion designer, shoemaker, and businesswoman.

Q. 2 What is Amina Muaddi’s net worth?

Ans. $7-8 million USD (approx.).

Q. 3 Who is Amina Muaddi’s husband/boyfriend?

Ans. She does not reveal any information about her relationship status.

Q. 4 How old is Amina Muaddi?

Ans. She is 34 years old (as of 2021).

Q. 5 Why Amina Muaddi is famous?

Ans. Because of her unique heels and shoe designs.

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Who is Amina Muaddi? Biography, Wiki, Net worth, Age, Husband, Parents, Height, Ethnicity & More

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Amina Muaddi (born 2 June 1987, Age: 34 Years) is a famous Jordanian-Romanian fashion designer, shoemaker, businesswoman, social media influencer, model,