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Florence fragrance that you cannot miss: Santa Maria Novella

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Florence fragrance that you cannot miss: Santa Maria Novella

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Born in Florence, Italy in 1221, Santa Maria Novella is a luxury perfume and cosmetics brand with the unique pharmaceutical tradition of Dominican monks. It has a wide range of products covering perfumes, cosmetics, wax, liquors and drugs. SMN’s brand promise is to deliver luxurious, classical products that combines great history, craftsmanship, natural ingredients and taste. Compared to its competitors such as Jo Malone, Acqua di Parma, Guerlain, etc. SMN is positioned at niche market, with a long history and classical design.

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For hundreds of years, SMN's products are all handmade in the Old-World way

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The essence of SMN is “fragrance of Florence”. Fragrance is an important part of personal identity. The refined perfumes of SMN extracted from natural ingredients has been favored by many celebrities including Caterina de’Medici. Nowadays, The fragrance of SMN still the classic style of Florence. Besides, Santa Maria Novella kept on delivering an elegant and relaxing lifestyle of traditional Italian and especially Florence. From the home perfuming and scented candles, Natural Florentine ingredients surrounded people with the lifestyle of Florence.

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It uses the highest quality raw materials following the artisanal procedures established by the Dominican fathers. Gardens and labs of hundreds of years are important physical assets for SMN's production nowadays

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In 1221, Dominican monks founded the monastery of SMN, and it turned to public in 1612. SMN is probably the oldest still-opening pharmacy in the world