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Become a part of the world of Chupa Chups. The world needs a product that “would be like eating a sweet with a fork”. And with that, he bought us the first ever lollipop.

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1958 Piloña, Spain
The Chupa Chups brand name comes from the Spanish verb chupar, meaning “to suck.”

Popular in the 1970s in Southeast Asian countries like Singapore, Indonesia, Philippines, Malaysia etc
In 1980, expanded to European and North America markets

Logo done by Salvador Dali a surrealist artist in 1969
https://www.logodesignlove.com/chupa-chups-logo

1946:

Company starts as Granja Asturias S.A.

1954:

Enrique Bernat joins company, begins development of the lollipop.

1958:

Bernat acquires full control of company, launches Chups brand lollipop.

1961:

Lollipop name is changed to Chupa Chups.

1964:

Company's name is changed to Chupa Chups.

1967:

Chupa Chups forms French subsidiary, opens second production plant in Spain.

1969:

Salvador Dali designs logo; French production facility is constructed.

1977:

Chupa Chups enters the Japanese market.

1980:

Company creates Chupa Chups USA subsidiary.

1982:

Chupa Chups launches German subsidiary.

1983:

Company creates U.K. subsidiary.

1989:

Chupa Chups enters Russian market.

1991:

Company establishes St. Petersburg production facility.

1992:

Chupa Chups unveils Smint line of breath mints for adult market.

1994:

Company creates Chinese subsidiary and production plant.

1996:

Company opens Mexican subsidiary and production plant.

1998:

Brazilian subsidiary is launched.

1999:

Chupa Chups establishes Japanese, Canadian, and Korean sales offices.

2000:

Crazy Planet subsidiary is formed to develop and market non-lollipop products.

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Founded by Spaniard Enric Bernat in 1958, Chupa Chups is now owned by the Italian-Dutch multinational Perfetti Van Melle (the corporation also owns brands such as Mentos, Smint, and Fruitella). The Chupa Chups brand name comes from the Spanish verb chupar, meaning "to suck."

In the obituary of Enric Bernat he was quoted as saying, "I saw sweets didn't suit their main consumers, children. They got their hands sticky and ran into trouble with their parents. So I stuck a sweet on a stick."

"In 1969, Dali was approached to design a new Chupa Chups logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact."

Quoted from BBC's Modern Masters: Dali, Chupa Chups logo (link removed, no longer live, unfortunately).

Its first marketing campaign was the logo with the slogan "És rodó i dura molt, Chupa Chups," which translates from Catalan as the rather uninspiring, "It's round and long-lasting."

In the 1980s, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers. The company's current anti-smoking slogan is "Stop smoking, start sucking," with certain packaging designed as a parody to cigarette packs. Some packages parody the mandatory black and white warning labels of the European Union with the notice "Sucking does not kill."

Today Chupa Chups sells lollipops in more than 150 countries, in more than 100 flavours. Founder Enric Bernat is survived by his wife and five children, including Xavier, the president of Chupa Chups.

More in the Chupa Chups history.

And if you liked this, you might also like the evolution of the LEGO logo.

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Chupa Chups logo, designed by Salvador Dali | Logo Design Love

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For the Chupa Chups logo design, Salvador Dali incorporated the Chupa Chups name into a brightly coloured daisy shape.

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Chupa Chups

Tagline: “Stop smoking, start sucking”

Founded: 1958, Piloña, Spain

Flavours: more than 100 flavours available worldwide(seasonal) + Strawberry, orange, lemon, strawberry & cream, chocolate & vanilla, coffee & cream and mint were first 7 flavours launched. (Strawberry and strawberry & cream are still the best selling today!)

3 series of posters

Dimensions: Depends on selected location

Highlights:

1. They’re playful.

2. Everything speaks to the brand (including the infamous Chupa Chups business cards).

3. They reinvent themselves every day.

4. Every year Chupa Chups comes to BLE and brings new concepts to surprise consumers with new brand experiences–from vintage sweet shops to candy gardens.

5. Chupa Chups talks and walks like a fashion brand. Based on the youth craze, the brand creates youthful fashion images.

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