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1. added natural sweetenrers
2. added dried frutis

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KEY FEATURES OF THE PRODUCT AND SITUATIONS FOR USE

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KEY FEATURES OF THE PRODUCT AND SITUATIONS FOR USE

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As a snack (morning, afternoon, during breaks)
- The company is currently offering unhealthy snacks
- Substitution of unhealthy snacks with a GOODY COOKIE (a healthy alternative)
- Regina could share the product with her colleagues and "promote" it
- Multiple packaging options (family package with individual packages inside, individual portions)
- cookies can be consumed together with coffee or with fruit juice, and it could be useful for the display of the product in the shop...

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A GOODY COOKIE

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1. She feels guilty for not having time to eat properly (due to her busy lifestyle), so she sees an opportunity to change that 2. She is well informed about lifestyle tips (recent trends and challenges)
3. Wants to change her lifestyle and improve her well-being and health
4. Regina heard about the product from influencers promoting a healthy lifestyle

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Busy schedule (intense work, no time)
Stressed
Having no time to eat properly
Moderately active (gym, running regularly)

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But looking for someone

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- Read the “GOODY” case (5 min)

- Imagine the user of the a new food ingredient “GOODY”
- Create your “real” persona (25 min)

Describe:

- Personal characteristics - What type of person he/she is… (e.g. on a diet, stressed)

- Needs, motivations, goals – Why does he/she needs this product? (e.g. convenience)
- Feelings – How does she/he feels about this product? (e.g. excited, guilty)

- Key feature(s) of the product, developers need to consider in connection to persona?

- Quote a persona, e.g. What he/she thinks about the product or why she/he needs it?

- Situations - When would he/she use the product?