# data[].attributes.body
Positive attitude, they can share and promote

# data[].attributes.body
- reduce meat consumption
- sustainability
- fashion, trendy
- followers/ influencers
- convenience
- high fibre and protein food

# data[].attributes.body
Type 1 : sport active people, aware of all new trends in functional foods, tries to improve health balance
Age : 25 +

Type 2: people with special diet treatments, degustive issues, cholesterol level problems
Age : 40 +

# data[].attributes.body
- Read the “GOODY” case (5 min)

- Imagine the user of the a new food ingredient “GOODY”
- Create your “real” persona (25 min)

Describe:

- Personal characteristics - What type of person he/she is… (e.g. on a diet, stressed)

- Needs, motivations, goals – Why does he/she needs this product? (e.g. convenience)
- Feelings – How does she/he feels about this product? (e.g. excited, guilty)

- Key feature(s) of the product, developers need to consider in connection to persona?

- Quote a persona, e.g. What he/she thinks about the product or why she/he needs it?

- Situations - When would he/she use the product?