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A magic vase can make seeds germinate. It's a very innovative creation, which commit to the sustainability.

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I like the idea of using pasta as an alternative to material straws to minimise waste, as well as the idea of consuming this product to a customer to enjoy. Amazing product for temporary use. This can be promoted through instagram or a sponsored influencer/ YouTuber.

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The reskinned space is really appealing to Gen Zers. Maybe with a bit of digital marketing it can really attract people our age :)

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I think getting an influencer who is popular with gen z to cover a day in the life in the store, or just put up some stories about the store would really help reach the younger generation. I really liked that there is a huge range of brands from more well known ones like sweaty Betty and wild to lesser known brands as well.

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Provide gift cards with design for more special days, birthday, Valentine’s Day… the concept is great.

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I think a good way of marketing this is by posting pictures of products in store and pictures of celebrities wearing similar items on social media. This would provide an almost look book for gen z consumers incentivising them to purchase pre loved designer clothing.

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The fragrance of these hand creams is somewhat consistent, are citrusy and heavy, I think it can taste diversity

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The fragrance of these hand creams is somewhat consistent, are citrusy and heavy, I think it can taste diversity

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Love this idea- so innovative and not only promoting sustainable materials/ usage of less plastic but also supporting a healthier lifestyle in general. They can promote this product online via Instagram reels or tiktok and demonstrate how to use the qr code.

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Offering brands like Versace will definitely encourage Gen-Z to purchase sustainably since vintage/pre loved is a really prominent thing at the moment. 

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would probably buy hoodies & tops over leggings due to worry of hygiene

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Could make use of social media platforms such as TikTok to showcase the cool secondhand vintage clothes

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Stella Mohlulis - Wild deodorant- aluminium free and 100% vegan, reusable and refillable.  I think that posting this with an influencer using it would show gen z consumers that it’s a popular product and will make more people want to use it. 

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Stella Mohlulis - Wild deodorant- aluminium free and 100% vegan, reusable and refillable.  I think that posting this with an influencer using it would show gen z consumers that it’s a popular product and will make more people want to use it. 

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Pasta straws could be marketed to gen z through showing different smoothie recipes on social media channels and putting the straws in the drink afterwards explaining the benefits of them