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SCROLLING - That how it is used today...

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SCROLLING - That how it is used today...

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excessive - because it's way too much information out there

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excessive - because it's way too much information out there

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A nightmare for truth

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Less interesting to scroll

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Massively click "not interested", try to only have nice content, otherwise doomscrolling kicks in

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Massively click "not interested", try to only have nice content, otherwise doomscrolling kicks in

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Hard to get engagement but people are still lurking and digesting content

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Hard to get engagement but people are still lurking and digesting content

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I’ve noticed that my social media feeds are increasingly full of AI slop and really low quality content from people I don’t know or follow, so I’m using it less and less in my personal life because it’s not giving me much of a dopamine hit anymore. Damn it!

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Can you speak to social media in publicly funded projects? The EU for example still expects a lot from projects, regardless of actual impact. Do we have to keep using these platforms in order to maintain eligibility for funding, or do you think public funders are open to other approaches?

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me trying to disseminate good research results competing with influencers spreading misinformation

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me trying to disseminate good research results competing with influencers spreading misinformation

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How do you get input, questions and comments from your target group today if not via social media? 

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How do you get input, questions and comments from your target group today if not via social media? 

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Overwhelm

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How do we make sure that we can do more than just entertain people? What impact should we be aiming for in terms of meaningful science engagement?

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How do we make sure that we can do more than just entertain people? What impact should we be aiming for in terms of meaningful science engagement?

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How do you balance scientific accuracy with a tone that feels natural to our audience?

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How do you balance scientific accuracy with a tone that feels natural to our audience?

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That's why raising awareness is important :D

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That's why raising awareness is important :D

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We only do LinkedIn and Youtube. LinkedIn we reach people, but we are not expanding our audience beyond professional connections. Our challenge is that we don't have the resources or content for channels prefered by youth or the general public. We often have one person managing these platforms for 3 projects.

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Using social media for democratizing science

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Using social media for democratizing science

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To Sam: are you creating content that will get people hooked or rather content that algorithms will boost? (Hanna, the SciLux Podcast)

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To Sam: are you creating content that will get people hooked or rather content that algorithms will boost? (Hanna, the SciLux Podcast)

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The science barometer 2023 (survey in Germany) had some data on social media usage - there should be an english version somewhere... 

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The science barometer 2023 (survey in Germany) had some data on social media usage - there should be an english version somewhere... 

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If resources for video production are limited, what types of content do you think work best to raise awareness about asteroids and space science, especially among young people? (Anna, Asteroid Foundation)

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If resources for video production are limited, what types of content do you think work best to raise awareness about asteroids and space science, especially among young people? (Anna, Asteroid Foundation)

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To all the panelists: how do you define relevance? Do you think viral continent is actually relevant to the audience? (Hanna, the SciLux podcast)

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To all the panelists: how do you define relevance? Do you think viral continent is actually relevant to the audience? (Hanna, the SciLux podcast)

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Less DIALOGUE and interaction over all.....

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Less DIALOGUE and interaction over all.....

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How do you find social media is challenging cultural assumptions about the role or character of the scientist within science and in the larger public? How do you address the resistance?

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How do you find social media is challenging cultural assumptions about the role or character of the scientist within science and in the larger public? How do you address the resistance?

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I'm on an organisational social media committee. I run campaigns over the full range of platforms to publicise new research articles and things like international days. I also manage our LinkedIn account (53K followers) and newsletter (25K subscribers). Recently started a 'Thought Leader' series for our Research Heads of Department with video/longform article. Also goes out on our other platforms but was designed for LinkedIn first.

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I'm on an organisational social media committee. I run campaigns over the full range of platforms to publicise new research articles and things like international days. I also manage our LinkedIn account (53K followers) and newsletter (25K subscribers). Recently started a 'Thought Leader' series for our Research Heads of Department with video/longform article. Also goes out on our other platforms but was designed for LinkedIn first.

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Research and Innovation news from Teagasc

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I used to be "addicted" to Twitter.  I am freed of that burden now. Thank you Elon🙃 !

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I used to be "addicted" to Twitter.  I am freed of that burden now. Thank you Elon🙃 !

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We did a full organisation social media audit last year and are implementing the recommendations

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We did a full organisation social media audit last year and are implementing the recommendations

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Ethical practise in the current social media climate

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Ethical practise in the current social media climate

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The social media climate has changed so much over the last 5-6 years. Many platforms have been bought by mega corporations or unethical billionaires who are the benefiting from the use of these platforms.

I think of platforms like X which is owned by Elon Musk and is increasingly dominated by bots or foreign accounts that rage-bait for profit. Do you think there is still an ethical way to promote science education and social improvement through platforms like these?

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I wonder if sometimes our ressources would be better spent on having scienctists being more active as commentators  - for example on fake news /wrong & misleading content- other than developping their own channels and communities (which often isn't working)...

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I wonder if sometimes our ressources would be better spent on having scienctists being more active as commentators  - for example on fake news /wrong & misleading content- other than developping their own channels and communities (which often isn't working)...

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For number of internet users and Social media numbers 

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For number of internet users and Social media numbers 

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Your comprehensive rundown of essential digital usage and connectivity insights from around the world - brought to you by Meltwater and We Are Social.

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Social media makes people feel connected while isolating them from people in the real world. I think of how algorithms can send people further down alt-right, "red pill" or conspiracy theory pipelines which can alienate them from their families and friends. Also all the children and teens who emulate influencers and trends rather than bonding with their peers in real life.

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Regarding the „objective“ science point of view of rebecca - I think this is a simplification for our standpoint. I don’t think this is true for science communication, we have an agenda as well, we want to engage the public so we need to cause an emotional response. So my question would be what is the panels take on objectivity in scicomm, positioning, etc. -Sebastian H.

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to sam: how many hours do you spend a day/week on your videos? and how big is your team and how do you guys financially sustain it? 

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to sam: how many hours do you spend a day/week on your videos? and how big is your team and how do you guys financially sustain it? 

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Ive Been Around The Block A Couple Of Times Trust Me On This Ive Been Here GIF - Ive Been Around The Block A Couple Of Times Trust Me On This Trust Me Ive Been Here - Discover & Share GIFs

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Put myself in my audience's shoes and ask myself what I have that they might want, then focus on that in the first sentence and end with a clear call to action.

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Put myself in my audience's shoes and ask myself what I have that they might want, then focus on that in the first sentence and end with a clear call to action.

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I'm using animated social media cards (done on Canva) so it comes up as a video and not a photo or text post - hence going to the top of feeds as 'video first'

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I'm using animated social media cards (done on Canva) so it comes up as a video and not a photo or text post - hence going to the top of feeds as 'video first'

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Can you actually work with social media, but privately have no presence whatsoever? In other words, how much time do you need to spend on social media in order to have successful social media content? (Hanna, the SciLux podcast)

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Can you actually work with social media, but privately have no presence whatsoever? In other words, how much time do you need to spend on social media in order to have successful social media content? (Hanna, the SciLux podcast)

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What advice would you give to people who are new to managing social media for science communication?

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What advice would you give to people who are new to managing social media for science communication?

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What can we learn from our audiences on social media? What do they have to teach us about science and communication?

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What can we learn from our audiences on social media? What do they have to teach us about science and communication?

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(Apologies, I can't unmute to ask this in the call - lots of background noise.)

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How to avoid redundancy in an already overcrowded platform? A lot of people like to cover the same "hot topic" topics, but other stuff which is less "sexy" is often left out, while still relevant?

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How to avoid redundancy in an already overcrowded platform? A lot of people like to cover the same "hot topic" topics, but other stuff which is less "sexy" is often left out, while still relevant?