# data[].attributes.body
Social media

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Creative advertising

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Easier to sell products to a wider variety of countries

# data[].attributes.body
allowed more interactive and personalised adverts

# data[].attributes.body
Businesses can now use social media to show their advertising to a wider audience.

# data[].attributes.body
Social media can be used for wider exposure

# data[].attributes.body
Social media marketing,

Advertisements on websites

# data[].attributes.body
Social media advertising is more popular

# data[].attributes.body
quicker delivery times

# data[].attributes.body
Allows a wider demographic to view advertisements on platforms such as TikTok and other social media sites

# data[].attributes.body
Technology has changed how we create, consume and use marketing

# data[].attributes.body
It made it able to reach more customers

# data[].attributes.body
Socials

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social media allows companies to advertise “freely” without needing a lot of time and money spent on a market analysis

# data[].attributes.headline
Changes in machinery to be more sustainable/reduce waste

# data[].attributes.subject
Changes in machinery to be more sustainable/reduce waste

# data[].attributes.headline
More creative methods of advertising. E.g.  computerised billboards

# data[].attributes.subject
More creative methods of advertising. E.g.  computerised billboards

# data[].attributes.body
Able to reach a vaster amount of customers by being able to advertise their products everywhere

# data[].attributes.body
One way in which technological advancements have influenced marketing is in the creation of digital marketing where businesses can leverage influencers on social media platforms to promote their products.

# data[].attributes.body
It can help to advertise products through social media like youtube, tiktok, facebook…

# data[].attributes.body
They have allowed for marketing to reach a wider target audience this in turn means that firms can bring in more sales for less as its will cost less if technology is used therfore technology allows for a wider array of audience for cheaper

# data[].attributes.headline
Social media provides more marketing space 

# data[].attributes.subject
Social media provides more marketing space 

# data[].attributes.body
Amazon developed robot technology in warehouses to increase productivity and therefore they could focus more on aggressive marketing strategy with cookies and shopping patterns.

# data[].attributes.body
Enhancing digital marketing

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collaborations with influencers on social media

# data[].attributes.body
social media

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Less Physical Advertising, More Online.

# data[].attributes.body
It’s become easier to reach a broader demographic

# data[].attributes.headline
For example, online shopping, which is now popular, reduces the time consumers spend going out and makes it more convenient for consumers

# data[].attributes.subject
For example, online shopping, which is now popular, reduces the time consumers spend going out and makes it more convenient for consumers

# data[].attributes.body
With better technology comes higher quality advertising making it more engaging to the target audience

# data[].attributes.body
E-commerce

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Many more people are using social media, making it an efficient way to market products 

# data[].attributes.subject
Many more people are using social media, making it an efficient way to market products 

# data[].attributes.body
Easier to track consumers actions and what they search for online, so target them individually and specifically.

# data[].attributes.headline
Easier to reach target audience and appeal to its customers 

# data[].attributes.subject
Easier to reach target audience and appeal to its customers 

# data[].attributes.body
Tech advancements has broadened marketers ideas and level of creativity. Tech like AI has allowed marketers to be more efficient. Other tech has allowed marketers to do more extensive research.

# data[].attributes.body
Social media more prevelent

More e commerce companies

Quicker delivery tikes

More efficent communication

Better production methods through ai and robots

# data[].attributes.body
With the rise of social media, marketing for companies has been made more widespread due to apps like TikTok, Instagram etc. The companies can connect and build relationships with their customers easier

# data[].attributes.body
hook reels on Instagram have been great for capturing and keeping people’s attention

# data[].attributes.body
During COVID, not only has online shopping been what millions upon millions of customers used — but since the restrictions lifted, people have still wanted to shop online. An example would be Tesco.

# data[].attributes.body
businesses have become more advanced and use the data they collect from search histories and what products people click on to try and push similar items to market towards them

# data[].attributes.body
Social media makes marketing avaliable for lower budgets

# data[].attributes.body
Social media allows to reach a broad audience fast and reach different target audiences

# data[].attributes.headline
It makes more easy to advertise some products and interact with customers.

# data[].attributes.subject
It makes more easy to advertise some products and interact with customers.

# data[].attributes.body
cheaper labour using automation

# data[].attributes.headline
Technology has shifted marketing from billboards to digitally emailing consumers and using social media as a main tool to access the larger demographics within the market 

# data[].attributes.subject
Technology has shifted marketing from billboards to digitally emailing consumers and using social media as a main tool to access the larger demographics within the market 

# data[].attributes.body
with more social media’s businesses have more places to advertise and appeal to different generations, tiktok gen z facebook older generation

# data[].attributes.body
Consumer data can be used by algorithms to direct relevant adverts towards them e.g Facebook adverts

# data[].attributes.body
Targeted ads on social media, AI used in adverts to include names and date of birth in adverts on Instagram

# data[].attributes.body
Advertisement to a wider range of people and to a larger targeted audience

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More personalised adds through advanced data analysis

# data[].attributes.headline
Technological advancements have enabled the globe to be more interconnected allowing brands to reach  to a wider audience. 

# data[].attributes.subject
Technological advancements have enabled the globe to be more interconnected allowing brands to reach  to a wider audience. 

# data[].attributes.headline
With the growth of “smart tech”, i.e. phones, laptops and computers, companies have had to adjust to using social media to advertise their products. Additionally, places could be open 24/7 with advanced tech such as Puregym.

# data[].attributes.subject
With the growth of “smart tech”, i.e. phones, laptops and computers, companies have had to adjust to using social media to advertise their products. Additionally, places could be open 24/7 with advanced tech such as Puregym.

# data[].attributes.body
Advertising has been made more accessible for businesses and organisations. Via social media or various other online websites

# data[].attributes.body
It makes it easier for companies to access consumers 24/7 through various social media platforms and e-commerce. It also allows for companies to personalise advertisements to the viewer by analysing their previous searches

# data[].attributes.body
expand of business and companies due to wider reach; social media helps advertisement and websites allow different countries and areas to be reached

# data[].attributes.body
It has made it more easier for the consumer to purchase things much more quicker and from the comfort of their home. It also makes it more inclusive so that everyone can buy the product

# data[].attributes.body
Businesses are able to collect far more data than they used to be able too, this is allowing them to predict a customer's wants and needs before the customer knows themselves and thus allows them to use targeted marketing. They can also predict demand for products so that they can stock them in nearby warehouses so that they can be shipped quicker

# data[].attributes.body
Increase a variety of advertisements(e.g. SNS Marketing)

# data[].attributes.body
Social media marketing to reach target audience and email marketing to promote further

# data[].attributes.body
Tech advances have resulted in a range of younger generations to be reached through social media marketing

# data[].attributes.body
The internet has made marketing much more accessible and cheaper to a wider audience as there is many users and many people will see the ads.

# data[].attributes.body
Provided more in depth information on customers, for example, spending habits, which can be used to understand consumer behaviour

# data[].attributes.body
Technological advancements have resulted in greater competition as businesses are now able to communicate with consumers regardless of geographic location.

# data[].attributes.body
Advertising products on social media platforms

# data[].attributes.headline
It has helped in advertising products and the sale of products 

# data[].attributes.subject
It has helped in advertising products and the sale of products 

# data[].attributes.body
easily accessible, Ecom everything’s easier for the customer and somewhat to the company

# data[].attributes.body
Companies are able to advertise their products/ services to a lot more consumers because if social media

# data[].attributes.body
More accessible product advertising

# data[].attributes.body
Companies are marketing to a wider audience, anyone can easily access their content

# data[].attributes.body
technology influences delivery times as consumers can track how long their parcel will be therefore making it more convenient for the consumer

# data[].attributes.headline
AI gathers consumer data to filter and choose suitable adverts to appeal to the customer

# data[].attributes.subject
AI gathers consumer data to filter and choose suitable adverts to appeal to the customer

# data[].attributes.body
Technology makes anything more accessible to anyone as it can be Dkmknr nnjffff

# data[].attributes.headline
Social media allow companies to access feedback from customers.

# data[].attributes.subject
Social media allow companies to access feedback from customers.

# data[].attributes.body
They have helped to develop the market and made it more accessible and easier to show products to customers, through different things such as e-commerce.

# data[].attributes.headline
Can help with market research such as primary and secondary that will influence what the marketing campaign will be like and who the marketing campaign will be targeted at

# data[].attributes.subject
Can help with market research such as primary and secondary that will influence what the marketing campaign will be like and who the marketing campaign will be targeted at

# data[].attributes.body
Many companies buy your data from other companies to understand your consumption trends. This will target advertisements to the correct consumers.

# data[].attributes.body
Companies can now advertise for free by posting content on instagram, tik tok or YouTube, allows them to reach a large range of audiences from all over the world

# data[].attributes.body
More of demand to advise your product online as oppose through newspapers and posters

# data[].attributes.body
Utilising celebrities to promote products which creates exposure around the product. Allowing for the business to potentially sell more of their initial product and accompanying products.

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This has had an impact on how different comapines are able to publish there diffent products as well as help to promote different offers. This has also helped small business to be able still be able to compete on the national stage instead of in the local highstreet.

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PR and influencer marketing

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Social media

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Technology advancements have influence marketing through multiple factors.

One of these is social dependence on technology, because of the rapid advancement in the last 20 years society has become more reliant on technology. For example “remarkable” is a £449 electric notebook that has increase in popularity rapidly they have done this by using minimalistic design and marketing by showing that this technology is now a standard that people need.

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More efficient delivery of products. Algorithms and AI can organise parcels into separate delivery orders for separate trucks and list out which needs to be delivered first. This reduces the need for slow, human thinking

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More efficient delivery of products. Algorithms and AI can organise parcels into separate delivery orders for separate trucks and list out which needs to be delivered first. This reduces the need for slow, human thinking

# data[].attributes.body
Chatbots: more and more online shopping stores use chatbots to response their customers. Chatbots can answer the questions when customer sevice staff gets off work. like sephora online shop