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Koreans enjoy very spicy foods, such as gochujang, a fermented chili paste.

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Young adults (20-40 years old) and families looking to diversify their condiment and sauce options.

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Supermarkets, stores specializing in international foods, traditional markets and e-commerce platforms.

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High demand for spicy and exotic products, with growing interest in international cuisine.

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Korean consumers value authenticity and quality, and are willing to try new products that offer unique culinary experiences.

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Mexican hot sauce fits the Korean consumer's purchasing habits because:

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Product authenticity can attract consumers looking for genuine and exotic flavors.

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The high quality of ingredients can meet the expectations of Korean consumers.

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Mexican hot sauce can complement many Korean dishes, offering a new dimension of flavor.

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They are both rationally and emotionally motivated. Rationally, they look for quality and authenticity. Emotionally, they are attracted to novelty and the experience of trying something new.

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Maintain the spiciness level, but consider adding local ingredients such as garlic and ginger to make it more familiar.

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Design attractive and convenient packaging, with information in Korean.

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Use marketing campaigns that highlight the authenticity and quality of the product, and that include in-store tastings and collaborations with culinary influencers.

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Partnership with local distributors and participation in food fairs. This makes it possible to take advantage of the knowledge of the local market and existing distribution networks.

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KOTRA (Korea Trade-Investment Promotion Agency). KOTRA can provide support in market research, finding business partners and promoting the product in South Korea.