# data[].attributes.body
Strategic Account Management is a process of building value driven strategic relationships with key customers to help long-term development, and retention to maximize revenue. In simple language strategy of building long term relationships with customers who generate the most profits in the company.

# data[].attributes.body
Upselling is selling a updated or upgraded product to a customer who bought the initial product, Such as, selling new versions of Iphones to loyal customers.

# data[].attributes.body
Cross selling is selling complementary products to a customer who bought the initial product. Such as, selling a drink with a burger.

# data[].attributes.body
Transaction based selling/marketing is where seller focuses on short term profit. Such as, selling bulk products.

# data[].attributes.body
Relationship based selling/marketing is where seller focuses on long term profit by building relationships. Customizable products let seller to build relationship with buyer, as buyer finds comfort or builds trust on seller through this.

# data[].attributes.body
Customer is responsible for providing proper information regarding his demand/need, so that seller can produce accordingly.

# data[].attributes.body
Primary products are elements which are necessary to produce the final product.

# data[].attributes.body
Secondary products are outsourced products or services which are not essential to produce the final product.

# data[].attributes.body
There are 5 stages of a customer's lifecycle. Firstly, a customer acknowledges about the product or service, which is the Awareness stage. In the second & third stages, customers express about their needs and wants and you fulfill according to it. Finally in the forth and fifth stage, they become loyal customer. In the very beginning customers are handled by the marketing department, then in the middle by the sales and lastly by the customer services department.

# data[].attributes.body
Supply chain is the process of sourcing raw materials, building product, and distributing it to customer.

# data[].attributes.body
When producer starts to design the product with customer values and produces according to those values, it’s supply chain converts to value chain.

# data[].attributes.body
CRM is a tool which collects customer’s data, analyzes them and acts accordingly to ensure customer satisfaction to build and keep the relationship. CRM starts from building awareness of the product between the customer and keep going on even after turning them into a loyal customer by offering them solutions according to their needs.

# data[].attributes.body
Channel Partner is the medium by which producers distribute their products to customers. Channel Partner Management is planning to prioritize selected distributors to maximize profit.

# data[].attributes.body
Customer Intelligence is collecting customer data and catching insight from it.

# data[].attributes.body
Cross Channel Communication is combining different channels to communicate with customers.

# data[].attributes.body
Individualized proposition is offering customized offerings to customers according to their collected data.

# data[].attributes.body
Product Leadership is being excel in product quality.

# data[].attributes.body
Customer intimacy is being customer oriented, such as changing product qualifications/ quality according to customer need.

# data[].attributes.body
Operation Excellence is being efficient in production or service.

# data[].attributes.body
In B2B selling producer does not deal with the end consumer so their channel represents them to customer. If producer chooses right sales channel, they serve customer according to company values to achieve customer satisfaction and provide customer data to company for product development.

# data[].attributes.body
Dashboard is a window where multiple projects current state are presented or different features are presented of a particular project at a time.

# data[].attributes.body
Lead Qualified is the point where customers need meets companies offering.

# data[].attributes.body
Individual Customer knowledge is data of particular preference of each customer.

# data[].attributes.body
Many companies focus on product or operational excellence, on the other hand some companies focus on customer needs which is a customer-centric organization.

# data[].attributes.body
The system which allows an organization to track the production circle of an product is ERP.