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1. Key factors:

-Scalability: How easily can the business grow? Is there room for expansion in the market?

-Market Size: Is the target market large enough to support significant growth? A bigger market often suggests more opportunities.

-Competitive Advantage: Does the business have a unique product, technology, or service that sets it apart from competitors?

-Revenue Streams: How does the business make money, and are the revenue models sustainable long-term?

-Vision and Strategy: Does the management have a clear vision for the future and a realistic strategy for reaching their goals?

-Execution Ability: Investors want to know that the team can execute its plans efficiently and overcome challenges.

2. Levi Roots presentation address these factor:

-Competitive advantages: the sauce was his secret sauce that aren't too hot like hot sauce or too bland like ketchup

-Revenue stream and execution ability: mention that he have sold half a million bottle of sauce last year

-Vision and strategy : tell the judges his story and how he wants to use the money that they invest ( buy equipment, rent,..)

-Scalability: he provide a letter of collaboration between him and a meat company for an amount of his sauce produced

3. 1. Start with a Strong Hook

Grab attention early with a compelling opening—start with a surprising statistic, a relatable problem, or a bold vision.

Make it instantly clear why this business matters.

2. Clearly Define the Problem and Solution

Show that you deeply understand the problem your target customers face.

Explain how your solution uniquely solves it—highlight your product/service’s innovation or competitive advantage.

3. Highlight Market Opportunity

Show that there’s a real, large, and growing market for your product.

Use data to demonstrate market size, trends, and underserved segments.

4. Showcase a Capable Team

Briefly introduce key team members and emphasize their relevant experience and achievements.

Convey that you have the right people to execute the vision.

5. Demonstrate Traction

Provide proof of momentum—this could be revenue, user growth, partnerships, customer testimonials, or product milestones.

Early traction builds credibility and reduces perceived risk.

6. Present a Sound Business Model

Clearly explain how you make money—and how that scales.

Break down pricing, margins, customer acquisition costs (CAC), and lifetime value (LTV), if applicable.

7. Be Transparent About Financials

Share key financials (revenue, expenses, forecasts), even if you're pre-revenue.

Include realistic projections with assumptions explained clearly.

8. Address Risks and Mitigation Strategies

Show maturity by openly discussing potential risks and how you plan to handle them.

Investors appreciate founders who understand and plan for challenges.

9. Define a Clear Ask

State how much funding you’re seeking, what equity or terms you’re offering, and how the money will be used.

Tie the ask to specific goals (e.g., product development, market entry, hiring).

10. Explain the Exit Strategy

Show you’ve thought about how investors will get a return (e.g., acquisition, IPO, dividends).

Provide examples of comparable exits in your industry if possible.

11. Refine Presentation and Delivery

Practice your delivery to be clear, confident, and concise—ideally under 10–12 minutes.

Use visuals (slides or demos) that are clean, consistent, and not overly text-heavy.

Prepare for Q&A with thoughtful answers to common investor concerns.

12. Get Feedback and Iterate

Test your pitch with mentors, advisors, or fellow founders.

Make adjustments based on feedback, especially areas where listeners seem confused or unconvinced.

4. Investor readiness shows that a business is prepared, credible, and capable of engaging investors confidently, while financial projections provide a clear, data-driven forecast of the business’s future performance. Together, they build investor trust, justify funding needs, and increase the chances of securing finance.

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1. Key factors:

Business Model & Value Proposition – Is the product or service solving a real problem or fulfilling a need?

Competitive Advantage – Does the business have a unique edge (e.g., proprietary technology, brand, patents)?

Scalability – Can the business grow efficiently and profitably?

2. Levi presented his new original sauce which is unique and is fulfilling the need for people who are interested in BBQ sauce. The business have an edge due to Levi's music talents to catch the attention of potential customers.

3. Making sure that financial projections are accurate and realistic, expecially with calculations of financial forecast.

4. Investor Readiness:

Demonstrates that the business is prepared to receive and effectively utilize investment.

Includes having a solid business plan, a clear value proposition, an experienced team, and legal compliance in place.

Builds investor confidence by showing that the business understands its market, risks, and growth strategy.

Financial Projections:

Provide a roadmap of expected revenue, expenses, cash flow, and profitability.

Help investors assess the potential return on investment and the business’s financial viability.

Backed by realistic assumptions, they show that the business has a thoughtful growth plan and understands its financial dynamics.

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1. Factors :

Strong Idea That Solves a Real Problem: The product or service must be unique and truly help people or meet a real need.

Big and Growing Market: There should be many potential customers, and the market should have room for the business to grow.

Something Special That Sets It Apart: The business should have something hard to copy—like a strong brand, special recipe, or patent—that gives it an edge over others.

Clear and Thought-Out Plan: There should be a solid plan that shows how the business will attract customers, run smoothly, and make money.

2. What Made His Pitch Stand Out:

He told a personal and passionate story, which made people connect with him and remember him.

He introduced a Caribbean-style sauce with a fun name and a catchy jingle—something that made him different from other serious business people.

He brought actual samples for investors to try, so they could immediately see and taste what he was offering.

3. Why Financial Planning Is Important:

His money plans weren’t correct, and that hurt his pitch.

Good financial projections show how the money will be used, how much profit the business might make, and help investors see the risks and benefits.

They also prove that the founder really understands how the business works.

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1. Key factors include:

Innovative Product or Service: The business should offer a unique, differentiated product.

Competitive Advantage: Sustainable competitive protection through intellectual property, market position, or unique capabilities is important.

Proof of Concept / Traction: Demonstrable evidence that the product works and that customers are willing to pay for it is crucial.

Large Market Opportunity: Investors seek businesses targeting sizable markets.

Business Plan and Strategy: A well-prepared, focused business plan with clear direction and a strong go-to-market strategy is crucial.

2. Levi Roots' pitch has adequately addressed these criteria:

His hot sauce is unique - not only can it provide spice via Scotch bonnets but also has great flavor from the allspice and Caribbean herbs creating a unique BBQ flavor.

The product has a competitive advantage because most hot sauce on the market can only provide spice with minimal flavor. Thus, Reggie Reggie sauce stood out for it's complex flavors while not compromising on the spice.

He had successfully provided a proof of concept for the investors to try, increasing his product's credibility because the investors can try first-hand what it is, alongside its strength and weaknesses.

The product chosen, hot sauce, is located in a large market. This makes investors more willing to invest as it is not a niche market nor it will fizzle out any time soon. This fact ensures the product will stay relevant and remain a source of revenue for the future.

3. However, he has not met the last criteria: a business plan and strategy. Even though he did put forward a financial plan, the numbers were miscalculated and the "order" he got was not even an order - it was more so of a supplier contract. Therefore, it will be beneficial for him to draft up a business plan, putting emphasis on the financial plans and targets, ensuring numbers are properly calculated.

4. Investor readiness and financial projections are crucial in securing finance because:

Investor readiness means a business is well-prepared with a clear plan and compelling materials, which builds investor confidence and speeds up funding decisions. This increases the likelihood of successful funding.

Financial projections provide a detailed roadmap of expected revenue, expenses, and profitability, demonstrating the business’s viability and growth potential. They help investors assess risks, returns, and the startup’s understanding of its market and strategy. This helps investors made better decisions on what their investing into, and only positive and realistic startups and firms will be considered.

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1. Factors

Strong Value Proposition: A unique product or service that solves a real problem or meets a clear demand.

Market Potential: A sizable, growing market where the business can scale.

Competitive Advantage: Intellectual property, strong brand, or other defensible traits.

Clear Business Plan: Evidence of planning, such as marketing strategy, operations, and realistic financial projections.

2. He did share about jis enthusiasm and background story added authenticity and made him memorable. He also introduced a Caribbean-inspired sauce with a catchy name and musical jingle which something differentiate him from other professional, formal businessmen. He also brought actual product samples, and investors could taste it which was giving immediate proof of concept.

3. Ensure projections, costs, and valuations are correct and realistic because his financial plans were inaccurate.

4. Financial projections are crucial because they:

Show how the business will use funds

Demonstrate potential profitability

Help investors assess risk vs. reward

Indicate the founder’s understanding of the business model

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He included a personal story along with his pitch

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He included a personal story along with his pitch

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The amount asked for the equity offered was not a lot of money.

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The amount asked for the equity offered was not a lot of money.

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Smiling, friendly, respectful and used humour.

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Smiling, friendly, respectful and used humour.

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Cool look which was in line with the concept

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Cool look which was in line with the concept

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Research another successful business pitch from Dragons' Den and identify the factors that contributed to the decision to offer finance. Compare these with Levi Roots' pitch.

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1. What are some key factors investors consider when deciding to invest in a business?
2. How does Levi Roots' presentation address these factors? Provide examples.
3. In what ways can a business pitch be improved to attract potential investors?
4. Discuss how investor readiness and financial projections play a role in securing finance.

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Welcome to our activity Padlet! Please follow the instructions below to complete the activity. If you have any questions, please ask your teacher for help.

• Watch the provided clip of Levi Roots' pitch on Dragons' Den.

• Add a post to each section with your observations about what made his presentation successful and why investors might be interested in offering finance.

• Include specific examples from the pitch to support your points.

• After adding your posts, read through your classmates' observations and like at least 3 posts that you found insightful.

• Comment on at least one post, adding your own thoughts or asking a question to extend the discussion.