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Visual distribution of the elements of a graphic piece.

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They focus on guiding the viewer's eye. They help to create a focal point and organize the order in which information is seen, using different sizes, colors, and positioning.

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They refer to the relationship between the sizes of different elements. About how an object is larger / smaller in comparison to the other objects around it and how the sizes of the parts of the same object are related.

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Makes an element stand out or be more visible compared to others. To generate this contrast we use color, size, shape, texture, etc.

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They help create a visual rhythm by using the same element several times in the design and arranging that repetition in a structure or sequence.

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They work together to bring a composition to life.

Movement is the feeling that the elements take you from one place to another, guide your eyes. The rhythm created a constant flow that gives cadence to the design.

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They both talk about space in design. White space refers to empty areas in a design (they do not contain content) and negative space is the space around and between objects in a design, which are generally intended to create shapes.

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Refers to the harmony between all the elements of a composition, making the design perceived as a single piece rather than separated parts. It is achieved by combining different design elements, which helps the whole feel complete and connected. Making it easy to understand.