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Driven to Shop: The Psychology of Fast Fashion - Earth Day

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Despite its environmental damage, fast fashion continues to grow at an alarming rate. Learn what drives fast fashion for individuals and how to fight back.

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Fast Fashion This resource guide was curated to complement the Read to be Sure (RTBS) Learning Package on Fast Fashion.…

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Driven to Shop: The Psychology of Fast Fashion - Earth Day

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Despite its environmental damage, fast fashion continues to grow at an alarming rate. Learn what drives fast fashion for individuals and how to fight back.

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Fast Fashion This resource guide was curated to complement the Read to be Sure (RTBS) Learning Package on Fast Fashion.…

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Abstract

Purpose

In the last two decades, the fashion value chain traveled to developing parts of the world. To these nations, it paved a path for socio-economic development initially but lately, the aftermath has costed more. This article visualizes the gains and losses of fast fashion to these countries.

Design/methodology/approach

An in-depth systematic literature review was performed to analyze the secondary data from academic journals and reports from international organizations. The authors have compiled their empirical journeys in academia, research and industry from low- and middle-income countries (LMICs) based on Schon's (1983, 1990) theory of reflective practice. Further on, the article is structured using the value chain analysis (VCA) method which visualizes the aftermath of mass-producing fashion for the developed countries.

Findings

In this research it was found that LMICs have made substantial economic progress in the past two decades, however at a high social and environmental cost. It is the right time to find a balance between economic development and harm caused to the citizens of these nations.

Originality/value

At the moment the existing academic literature talks about unsustainable practices in the fashion sector around the world. This research precisely targets the LMICs where the aftermath is supposed to be much more severe. Further, it provides solutions and urges these nations to bring a substantial change throughout the value chain for a robust future.

Acknowledgements

Competing interests: The authors declare that they have no competing interests. Availability of data and material: The datasets used and/or analyzed during the current study are available from the corresponding author on reasonable request.

Citation

Khurana, K. and Muthu, S.S. (2022), "Are low- and middle-income countries profiting from fast fashion?", Journal of Fashion Marketing and Management, Vol. 26 No. 2, pp. 289-306. https://doi.org/10.1108/JFMM-12-2020-0260

Publisher
:
Emerald Publishing Limited

Copyright

© 2024 Emerald Publishing Limited. All rights reserved, including rights for text and data mining, artificial intelligence training and similar technologies.

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low- and middle-income countries (lmics)

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Are low- and middle-income countries profiting from fast fashion? | Emerald Insight

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Cheap Clothes, High Costs: Individual Choices Can’t Thread the Needle on Fast Fashion - Roosevelt Institute

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We’re on the heels of New York Fashion Week—a display of the latest fashion trends that can travel from the runway to outlet malls in the blink of a cerulean eye. And though the dupes will be cheaper and more accessible to the average buyer, the fast fashion pipeline places substantial costs on the environment and worker dignity.

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Hitting Purchase: The Influence of Social and Demographic Variables on Fast Fashion Consumers | Journal of Student Research

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With an average annual growth rate of around 11.68%, the fast fashion industry is expanding immensely. Increasing sales of affordable yet trendy clothes are driven by the rising youth population, boosting the fast fashion market. Previous research on influences of the life cycle of fashion and consumer behavior theories sparked this research study’s goal: for fast fashion marketers to understand consumer behavior in terms of social and demographic variables.
To assess the most prominent themes that influenced fast fashion consumer behavior in Southern California, two procedures were implemented: a survey on consumers’ shopping behaviors and short interviews with a range of demographics and genders for both qualitative and quantitative analysis. In this study, five occurring themes of (1) Trendiness of Apparel, (2) Broad Range of Apparel, (3) Age and Gender, (4) Affordability, and (5) Follower-Leader Relationships were found to be the largest influences to draw consumers. Three core themes were found to influence consumer behavior the most: (1) Age and Gender, (2) Affordability, and (3) Follower-Leader Relationships. 
This study’s findings may improve future marketing tactics to expand a fast fashion business’s popularity and sales. It was concluded that while fast fashion companies should focus on expanding their trendiness and range of clothing, companies should target females in the 11-20 age group using social media influences to involve more potential consumers. It was further concluded that attraction of the business will proliferate through word-of-mouth recommendations by customers.

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Authors

Hind Ben Zekri Istanbul Aydın University, Department of Political Science and International Relations

DOI:
https://doi.org/10.52520/masjaps.102

Keywords:
Fast Fashion, Globalization, Labors, Environment, Consumers

Abstract

In a society deeply marked by mean of values of capitalism, consuming has become a habit, almost a need felt by most of us. Moreover, as globalization has revolutionized the fashion world by creating the concept of "fast fashion", the real cause of this consumption, we owe it to fast fashion, this segment of the industry of clothing impacts the environment as one of the main polluters on earth, as well as the impact that it has on the labors. The idea of fast fashion is in order to, quickly, frequently and inexpensively produce micro-trends seen on the catwalks to make them accessible to the public. This paper seeks to understand the phenomenon that it is the fast fashion from its emergence to it vast popularity among society. Furthermore, we discuss, the colossal results that it has on one hand the environment from waste in landfills and unregulated settings, on the other hand the conditions of labors that are calamitous. In addition, we debate about the exigence and role of the fast fashion companies, but in order to have a general opinion of this phenomenon, this paper will also point out over the consumer perspective on this phenomenon, consequently, a questionnaire survey was conducted to deepen the results and findings for a plausible solution.

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Globalization And The Fast Fashion Phenomenon: The Impact Upon Labors, Environment And The Consumer Behavior

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Hind Ben Zekri Istanbul Aydın University, Department of Political Science and International Relations https://doi.org/10.52520/masjaps.102 Fast Fashion, Globalization, Labors, Environment, Consumers In a society deeply marked by mean of values of capitalism, consuming has become a habit, almost a need felt by most of us.

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Initial Proposal Approved Or Not Approved?

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Initial Proposal Approved Or Not Approved?

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Initial Proposal: Approved with Comments

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Shriya Raya - Research Survey - Google Forms.pdf

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Shriya Raya - Research Survey (Responses)

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