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I am Clyde Allen T. Yu, a 19-year-old computer science student who has a variety of interests, such as programming, cooking, and reading. I am fascinated by the Philippine pop culture, especially the memes, the mashups, and the way that culture and information can spread more easily than before with the help of technology. I enjoy exploring the theories that explain how this viral phenomenon happens from person to person. I am a curious and creative person who likes to learn new things and express myself through my hobbies.

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Online Pop Culture : Effect of Pop Culture with rise of the Internet

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Online Pop Culture : Effect of Pop Culture with rise of the Internet

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Pop culture flourishes in an internet setting because it allows people to produce, share, and consume numerous types of media that represent their interests, identities, and beliefs. The internet enables pop culture to reach a bigger and more diversified audience, as well as to connect with them in real time. Some instances of how pop culture flourishes online are...

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TikTok, a video-sharing application, where users can create and watch short videos that showcase their talents, humor, opinions, and challenges. TikTok has become a source of entertainment, education, and inspiration for millions of people around the world. It has also influenced music, fashion, and trends in pop culture.

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Memes, a unit of cultural knowledge that transmits from person to person through imitation and modification. Memes are typically amusing, satirical, or critical of many elements of society, politics, or culture. Memes can be photos, videos, words, or hashtags that are shared online through social media platforms, websites, or applications. Memes may also establish a sense of connection and belonging among individuals who share the same thoughts or experiences

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Fan communities, groups of people who share a common interest or passion for a certain media product, such as a book, movie, TV show, game, or celebrity. Fan communities can create and consume fan-made content, such as fan art, fan fiction, fan videos, or fan podcasts, that express their appreciation, criticism, or interpretation of the original media. Fan communities can also communicate and collaborate with each other online through forums, blogs, wikis, or social media groups.

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Memes and semiotics do go hand in hand. Since memes generally create and share meanings with other people through humor and intertextuality, semiotics is a theory that studies how signs and symbols communicate meanings in various contexts.

One aspect that memes and semiotics can help us understand is the political dimension of Contemporary Philippine Pop Culture. Memes are often used as tools for expressing opinions, criticisms, and resistance against the dominant political ideologies and practices in the Philippines. By using semiotic analysis, we can examine how memes deconstruct the myths and narratives that are naturalized and normalized by the political elite.For example, a study by Calimbo (2016) analyzed 12 Philippine political internet memes and found that they used contrasts and binary oppositions to expose the code violations and contradictions of the current administration’s slogan of ‘Daang Matuwid’ (Straight Path). The memes used humor to ridicule and satirize the representatives of power and their undesirable qualities and actions. The study concluded that memes have the potential to express dissent and raise social awareness among the masses.

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Another aspect that memes and semiotics can help us explore is the social and cultural dimension of Contemporary Philippine Pop Culture. Memes are not only products of individual creativity, but also expressions of collective identity and culture. By using semiotic analysis, we can investigate how memes reflect and construct the values, norms, and beliefs of the Filipino people. For example, a study by De Leon and Lintao (2021) conducted a content analysis of 60 internet political memes and found that they used intertextuality and parody to create and simplify complex political narratives. The memes also used humor to humanize and discredit certain political figures and groups. The study suggested that memes represent a new kind of ‘comment culture’ on the internet that influences the public opinion and perception of political issues and events.