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David and Victoria Beckham Interview Part One | Parkinson | BBC Studios

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This clip is taken from an interview early into Victoria and David Beckham's relationship. Victoria refers to David as "Golden Balls" which has become an iconic phrase when talking about David, in fact, it is still used today. This demonstrates Beckham's longevity as a star image.

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David and Victoria Beckham Interview Part One | Parkinson | BBC Studios

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David Beckham: a career in hairstyles - in pictures

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This 2013 "The Guardian" article breaks down Beckham's different hairstyles throughout his playing career. These were all notably significant as people across the world would mimic his image. Undoubtedly, this shows his immense popularity, further reinforcing his star image.

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Saint David of Beckham has announced his retirement from football but he's not bowing out of the barbershop. Off the pitch, Becks's biggest legacy has been his influence on young men's hairstyles. Join us on a trip through two decades of tonsorial memories ...

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David Beckham: a career in hairstyles - in pictures

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Michael Hogan: Saint David of Beckham has announced his retirement from football but he's not bowing out of the barbershop. Off the pitch, Becks's biggest legacy has been his influence on young men's hairstyles. Join us on a trip through two decades of tonsorial memories ...

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David Beckham's Son LOVES Wolverine | Best of David Beckham | The Graham Norton Show

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This compilation of Beckham's best bits from "The Graham Norton Show" represents his personable side and highlights how he is able to mix authenticity with professionalism, both key attributes of a star identity.

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David Beckham's Son LOVES Wolverine | Best of David Beckham | The Graham Norton Show

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Although there is no feature from Beckham within this 2002 film production, the title "Bend it like Beckham" indicates his relevance and star quality through the use of his seemingly household name. It is important to note Beckham was a huge advocate for the film; this reflects his humility and relatability with the general public.

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One of the first sights into Beckham as a commodified celebrity

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This photo comes from a photoshoot Beckham appeared in for "Brylcreem" in 1999. Beckham had signed a $6 million contract and this deal seemed to be a match in heaven, due to his emergence of fame. However, a few years later, he shaved down to a buzzcut without informing the company, this reportedly reduced sales by 25%. This strengthens Beckham's star persona and his overriding influence on the public.

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Beckham faces arguably the lowest point of his footballing career receiving a red card vs Argentina in the 1998 World Cup.

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This 1999 article portrays the absurd backlash Beckham received after being sent off against Argentina. Owners of a pub produced a 'hanging effigy' of the football star. Even during the lowest point of his career, Beckham never reacted or responded to this vilification he had become subject to. This connotes his level-headedness and ability to block out the ill-informed media even at such a young age.

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A hanging effigy of disgraced England soccer star David Beckham strung up outside a South Norwood pub with a noose around its neck, has sparked…

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Beckham' star power begins to extend beyond the realm of sports entertainment. He has been a UNICEF goodwill ambassador since 2005. In this case, Beckham uses his celebrity status to raise awareness about several global issues, particularly children's rights.

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This 2014 "Sky News" article includes a short video exemplifying Beckham as a global icon with a 'heart of gold'. He maintains a positive attitude surrounding the victims of a drastic tragedy in order to lighten their moods. His philanthropic efforts certainly add a dimension of social responsibility to his star image. It is also important to note this is only of many examples of Beckham's charity work.

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David Beckham has visited hundreds of people who lost their homes after a typhoon in the Philippines.

The former footballer travelled to the devastated city of Tacloban where he spent time with children in a tent being used as a makeshift classroom .

The central city is still struggling to deal with the impact of Typhoon Haiyan, which struck on November 8, killing more than 6,200 people and leaving tens of thousands of survivors still homeless.

Zafrin Chowdhury, spokeswoman for the Unicef office in Manila, said Beckham was touched by the typhoon's impact and wanted to meet displaced children and their families.

Beckham exchanged high-fives and posed for pictures with children as they showed him their art works.

He removed his shoes on entering a tent where a family has been living, stroking a sleeping infant's hands as he spoke with family members.

He said: "I was humbled to visit Tacloban and see how people are still so full of spirit despite the devastation they have suffered.

"As a Unicef Goodwill Ambassador, seeing how children are being given a sense of normality amidst the rubble of their communities has been amazing.

"I want to show people around the world how their generous donations have had an enormous impact on children and their families and how thankful people here are for their kindness."

It is Beckham's second trip to the Philippines.

He visited a shelter for former street children in Manila during his first visit in 2011 and also played an exhibition game with the Philippine national football team.

"He felt very touched by what happened and that he wanted to come back, not do anything else - no meeting, no media - just to focus on children and meet them, encourage them and see for himself the situation," Ms Chowdhury said.

The retired football icon and his wife, Victoria, donated some of their designer clothes to raise funds for the typhoon victims.

The typhoon displaced more than four million people in more than 40 provinces in the central Philippines. At least 1,700 are still missing.

The father-of-four was in New York last weekend to support Victoria as she launched her autumn/winter 2014 fashion collection.
:: Watch Sky News live on television, on Sky channel 501, Virgin Media channel 602, Freeview channel 82 and Freesat channel 202.

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David Beckham Meets Philippine Typhoon Victims

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The former footballer poses for pictures with children in Tacloban, which was one of the worst-hit areas in the Philippines.

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This article demonstrates the significant amount of money Soccer Aid for UNICEF raised in 2022. The fact Beckham presented this event emphasises his long-lasting relevance and global influence in the world of football and philanthropy.

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Soccer Aid for UNICEF 2022, broadcast live and exclusively on ITV and STV last week from the London Stadium, has raised a record-breaking £15,673,728 so far for UNICEF's vital work giving children around the world the care-free, play filled childhoods they are entitled to.

This record-breaking amount was raised thanks to the generous support of the UK public, ITV and STV viewers, and The Power of Nutrition who have matched donations up to £4 million, meaning double the difference for children. This figure has smashed last year's record total for money raised on the night.

The hotly anticipated match took place at the sold-out London Stadium with 54,410 fans in attendance, 10 years on from the London 2012 Summer Olympics. The match ended 4-1 on penalties to Soccer Aid World XI, taking them into the overall lead with 6-5 wins since the inaugural 2006 match. UNICEF Goodwill Ambassador, David Beckham OBE presented the Soccer Aid for UNICEF shield to the winning Soccer Aid World XI team. UNICEF UK Ambassador, Robbie Williams, delivered a special half time performance, captivating the crowd with fan-favourite, Angels.

It was another enthralling contest between England and the Soccer Aid World XI, with Liam Payne captaining the England Team, and Usain Bolt handing over captaincy to Ukrainian football manager, Andriy Shevchenko. England, co-managed by Vicky McClure and football legends Harry Redknapp, David Seaman and Emma Hayes were up against Idris Elba, legendary manager Arsène Wenger and Soccer Aid for UNICEF stalwart Robbie Keane.

The first half saw fan favourite Chunkz concede a penalty against Noah Beck, with Beck scoring the first goal of the match for the Soccer Aid World XI. Moments later, roles reversed when Beck conceded a penalty against Chunkz. After much deliberation, Mark Wright stepped up and clinched an equaliser for England minutes before half time, in his first goal since 2016. Minutes into the second-half Tom Grennan took the lead for the England before another equaliser hit the back of the net by Kem Cetinay, who has now netted a goal in each of the matches he has played in. When the whistle blew at 90 minutes, the score was level at 2-2 with the game ending on penalties. Lee Mack scored the winning penalty for Soccer Aid World XI - gloriously clinching the winning goal for his team for the second year in a row.

Alex Brooker, who became the first disabled player to take part in a Soccer Aid for UNICEF match, made his debut and delivered a fantastic performance in the first 15 minutes of the match before jokingly offering to come back on as goalkeeper. Power-house Eni Aluko delivered countless shots at goal, matched by brilliant saves from the world's strongest man, Tom Stoltman.

As the only official FA sanctioned mixed gender match, Fara Williams returned for England, whilst Chelcee Grimes returned for the Soccer Aid World XI FC. Eni Aluko, Anita Asante, Heather O'Reilly and Carli Lloyd all made their Soccer Aid for UNICEF debuts.

Making up the rest of the star-studded squads were new and returning players Damian Lewis CBE, Sir Mo Farah, Martin Compston, Lee Mack, David Harewood, Tom Grennan, Noah Beck, Steven Bartlett, Chunkz, Mark Wright, Aitch, Mo Gilligan, Russell Howard, Munya Chawawa, Tom Stoltman, Mark Strong and Kem Cetinay. They were joined by football legends David James, Gary Neville, Jamie Carragher, Stewart Downing, Joe Cole, Teddy Sheringham, Mark Noble, Petr Cech, Roberto Carlos, Patrice Evra, Cafu, Andrea Pirlo and Andriy Shevchenko.

The show was presented by UNICEF UK Ambassador, Dermot O'Leary and pitch side reporter Alex Scott, who recently returned from Namibia where she saw UNICEF's work first-hand. Maya Jama was back in the pundit seat, joined by Jermaine Jenas.

Commentary for the match was provided by Sam Matterface, who was joined by former Soccer Aid World XI FC player and the infamous voice of ITV's Love Island, Iain Stirling. The Appreciation Station returned to the stadium this year with UNICEF UK Ambassador James Nesbitt and famous faces including Barney Walsh, Peter Andre, Rachel Stephens and Dafne Keen offering their thanks to generous ITV viewers making donations throughout the night.

Throughout the ITV show, short appeal films presented by UNICEF UK Ambassadors David Harewood, Ewan McGregor, Eddie Izzard, and supporters Alex Scott, Damian Lewis and Vicky McClure highlighted where the vital money raised by Soccer Aid for UNICEF goes. Damian Lewis' half-time appeal film focused on the current war in Ukraine from the Romanian border, where UNICEF is supporting children affected by the war and making sure they get what they need to be safe and secure and can rediscover the joy of a childhood full of play.

The money raised through Soccer Aid for UNICEF could help UNICEF provide vaccines, fight malnutrition, and provide safe spaces to protect children in times of crisis, like the 7.5 million children affected by the war in Ukraine, and the 200 million children worldwide unable to reach their full potential due to malnutrition - giving children around the world the care-free, play filled childhoods they are entitled to.

Robbie Williams, Soccer Aid for UNICEF co-founder and UNICEF UK Ambassador said: "Wow, tonight was absolutely incredible. Performing Angels in front of the Soccer Aid crowd at London Stadium was such a memorable moment I will never forget. What an amazing achievement to have raised a record-breaking £15.6 million for UNICEF to support children around the world this year, I can't believe that we smashed the £13 million we raised last year. It's money that will make such a huge difference to the lives of children that need it the most, wherever they are in the world, so thank you to everyone that donated."

Jon Sparkes OBE, Chief Executive at the UK Committee for UNICEF (UNICEF UK), said: "Huge congratulations to Soccer Aid World XI for their incredible win this evening! What an absolute joy it was to watch the England and Soccer Aid World XI play, and an astonishing amount raised for children around the world. I'm so proud of what we achieved tonight, raising £15.6 million to give children the care-free, play filled childhoods they are entitled to. A massive thank you to the public for their support and remember - it's not too late to donate!"

Simon Bishop, CEO, The Power of Nutrition said: "Tonight's game was brilliant, but most importantly, we're thrilled to see that the public dug deep, raising such a huge amount to ensure every child, wherever they are, has the right nutrition to fulfil their potential. We're delighted to have matched these donations, helping UNICEF in its important work to fight childhood malnutrition at such a critical time."

Kevin Lygo, Director of Television, ITV said: "Everyone at ITV is so grateful to all those that tuned in and donated - raising more money than ever to support UNICEF's work helping children that really need it, wherever they are. Nights such as this are a brilliant reminder of the power we have when we all come together, and I'd like to thank all of the wonderful talent who took part for giving up their time to be involved in this special event."

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Soccer Aid for UNICEF 2022 Raises Record £15.6 Million

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Soccer Aid for UNICEF 2022, broadcast live and exclusively on ITV and STV last week from the London Stadium, has raised a record-breaking £15,673,728 so far for UNICEF's vital work giving children around the world the care-free, play filled childhoods they are entitled to.

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Beckham awards the winning side the Soccer Aid trophy, notably consisting of fellow sporting icon, Usain Bolt.

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On one hand, Beckham as a presenter amplifies the event's prestige, drawing attention and support. On the other hand, it showcases his ongoing commitment to exploiting his fame for charitable endeavours.

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Jeffreys, E. and Allatson, P., 2015. Celebrity philanthropy: An introduction. Celebrity philanthropy, pp.1-16.

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Jeffreys, E. and Allatson, P., 2015. Celebrity philanthropy: An introduction. Celebrity philanthropy, pp.1-16.

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This article explores the intersection of fame and charitable efforts. There is no doubt that Beckham's philanthropy aligns with the themes discussed, as he leverages his celebrity status to raise awareness and funds for causes like UNICEF. His inclusion in initiatives like "7: The David Beckham Fund" demonstrates the power of celebrity in philanthropy, emphasizing the potential to make a positive impact on a global scale through fame and public engagement, as discussed in the article.

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THE 'BECKHAM' BRAND/ COMMODIFIED CELEBRITY

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THE 'BECKHAM' BRAND/ COMMODIFIED CELEBRITY

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King Arthur: Legend of the Sword (2017) - 'The Born King' scene [1080p]

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This scene presents Beckham as an actor for a film in an unexpected genre. Although it could be suggested this was merely but a marketing strategy, Beckham’s feature in this highly anticipated 2017 medieval thriller is extremely impressive. Some may argue his acting skills need refining, however, his willingness to give it a go and try out a new form of media for him connotes the multifaceted skill set he possesses. Due to his star identity at the time of release, the film received a huge amount of attention.

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King Arthur: Legend of the Sword (2017) - 'The Born King' scene [1080p]

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This June 2015 edition is one of several examples where Beckham has been the face of printed media, more generally magazines. Due to his handsomeness and well-regarded image, Beckham has managed to front “British GQ” magazine on a number of occasions. Short for “Gentleman’s Quarterly”, this is considered one of the most illustrious outlets for men’s fashion. This certainly heightens Beckham’s star qualities as he will be instantly viewed by readers of this publication.

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This 1999 "The Guardian" article presents arguably one of the most controversial periods of Beckham's playing career. He was singled out by former England manager, Glenn Hoddle, being dropped for England's first group stage World Cup match. This decision led to major controversy in sports media and opinion. Although these controversies can briefly tarnish his image, Beckham's resilience in the face of adversity highlight his enduring appeal.

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David Beckham has spoken for the first time about the immediate reaction from team-mates and the former England coach Glenn Hoddle to his infamous sending-off against Argentina during the World Cup.

Beckham revealed in a BBC programme due to be transmitted next week that Hoddle did not speak to him when the teams returned to the dressing-room and that Tony Adams, in particular, spent time consoling him.

Beckham tells Alan Hansen, who presents The Football Millionaires, a programme about the lives of modern-day players, that Adams spent around 15 minutes talking with him after the match. "Tony Adams sat down with me outside the changing rooms," he says. "He was brilliant to me. I needed that at the time."

When Hansen asks about Hoddle's reaction, a slightly downbeat Beckham replies: "He didn't actually speak to me."

Beckham also concedes that he would like to be more popular with the public. He suggests he was unfairly treated by the press after the World Cup and says he now prefers not to talk to the media.

Hansen said during a special screening of the programme yesterday: "When Beckham said that Hoddle didn't speak to him I was quite surprised. You have to console the boy. It was wrong not to say anything. We are not dealing with a 29-year-old, we are talking about a young boy who is a superstar. At a match like that, to be sent off, you have to go and console him."

As well as asking, among others, Beckham, David Ginola, Michael Owen, Alan Shearer and Graeme Le Saux about life in the public eye, the programme features players who enjoyed fame but missed out on the huge sums now paid to those at big clubs.

An interview with the former Manchester United midfielder Norman Whiteside shows him working as a podiatrist, looking after players' feet. When Whiteside scored the winning goal for United in the 1985 FA Cup final he was earning £350 per week. After injury forced him to retire at 26, he had to find another career because of the relatively low wages he was on.

Hansen reveals that in 1978 he signed a boot deal with Adidas worth £600 a year (Beckham's deal with the same company is worth £600,000) and that one year he could not secure a boot deal at all. By the end of his career in 1990, Hansen was earning £2,000 a week.

"In my day, contracts favoured the clubs but now power rests with the players and you can't blame them for taking advantage of that situation," he says. "If you can get £40,000 per week, you'll take it; that's human nature."

Shearer, the England and Newcastle United captain, tells of how he started as a YTS trainee at Southampton on £25 per week. "There will never, ever be a better time to be a footballer than now," he says. "In my opinion, the players have now got far too much power."

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David Beckham has spoken for the first time about the immediate reaction from team-mates and the former England coach Glenn Hoddle to his infamous sending-off against Argentina during the World Cup.

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This 2007 "BBC Sport" article describes Beckham's transfer to LA Galaxy at an age where he was considered at the peak of his footballing powers. This significantly enhanced the profile of the MLS (Major Soccer League) due to Beckham's elevated international stardom. Despite initial scepticism about this move, Beckham's stint in America demonstrated his ability to intertwine sports and entertainment, further solidifying his international celebrity status.

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David Beckham will leave Real Madrid and join Major League Soccer side LA Galaxy at the end of the season.

The 31-year-old former England captain will sign a five-year deal, reportedly worth £128m.

Beckham said: "This week Real asked me to make a decision regarding their offer to extend my contract.

"After considering several options to stay in Madrid or join other major British and European teams, I have decided to join LA Galaxy."

The £128m deal is understood to comprise his salary, existing sponsorship contracts, merchandising shirt sales and a share of the club profits.

In a statement, Beckham continued: "I would like to thank the supporters and people of Madrid who have made my family and I feel so welcome in my time here, making this an extremely difficult decision to make.

"I have enjoyed my time in Spain enormously and I am extremely grateful to the club for giving me the opportunity to play for such a great team and their amazing fans.

"I am proud to have played for two of the biggest clubs in football and I look forward to the new challenge of growing the world's most popular game in a country that is as passionate about its sport as my own.

"For the rest of this season I will continue to give 100% to my coach, team-mates and fans as I believe manager Fabio Capello will bring this club and its supporters the success they truly deserve."

LA Galaxy general general manager Alexei Lalas believes Beckham's arrival will give worldwide exposure to the high standard of football in America.

He told BBC Five Live: "One of the interesting things that I think people are going to see, is first off, the attention he's going to bring to the sport and to American soccer.

"People are going to see the quality that exists over here, and I fully recognise that many people over in England don't have a grasp of what's going on with major league soccer on or off the field.

"But the fact is that we have competitive teams, competitive individual players and a very good and growing league. It's not that we can't get better and I would put our teams up against some Premiership teams in a second"

Real Madrid confirmed Beckham's departure in a statement, saying: "Both parties have agreed that Beckham will not extend his current contract, which ends on 30 June 2007."

Beckham left Manchester United in July 2003 to sign for Real, who paid £25m for the midfielder's services.

However, in the three-and-a-half seasons since his arrival, the Spanish giants have failed to win any major trophies.

This season has proved particularly disappointing for Beckham, who was dropped by England coach Steve McClaren and then fell out of favour with Real boss Capello.

LA Galaxy admitted their interest in signing Beckham in November, when general manager Alexi Lalas told the BBC Sport website of his admiration for the former England captain.

In an exclusive interview, Lalas said: "The Los Angeles Galaxy are looked upon as the jewel of Major League Soccer.

"We play in the best stadium, we have had incredible success over the history of the league, we have had great individual players and great teams. There's a tradition of excellence.

"All of this leads to this race to become the first MLS super club, if you will."

Beckham is the biggest name to sign up for Major League Soccer since its inception in 1996 and the most famous player to play club football in the US since Pele, George Best, Franz Beckenbauer and Johan Cruyff competed in the North American Soccer League in the 1970s and early '80s.

LA Galaxy are owned by sports and entertainment giants AEG, who are also partners in Beckham's soccer academy in Los Angeles.

AEG president Timothy J. Leiweke said: "David Beckham will have a greater impact on soccer in America than any athlete has ever had on a sport globally.

"David is truly the only individual that can build the 'bridge' between soccer in America and the rest of the world."

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David Beckham will leave Real Madrid and join Major League Soccer side LA Galaxy at the end of the season.

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This photo comes from a party Will Smith exclusively threw for Beckham during his time in America. This shows Beckham amongst well-renowned superstars from different industries, mainly film. His off-field ventures in Hollywood, coupled with his football experiences expands his cult following and celebrity status beyond sports.

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Boyle, R. and Haynes, R., 2006. The football industry and public relations. Public relations: critical debates and contemporary practice, pp.221-239.

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Boyle, R. and Haynes, R., 2006. The football industry and public relations. Public relations: critical debates and contemporary practice, pp.221-239.

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This critical analysis looks into the relationship between football and public relations. It discusses how football clubs and players navigate public perceptions and media representation. Undeniably, Beckham applies to this discourse as he utilises his savvy public relations management. Whether its promoting his various endeavours or dealing with public controversies, Beckham exemplifies the symbiotic relationship between football, PR and celebrity.

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and Haynes, R. (2006) The football industry and public relations. In: L'Etang, J. and Pieczka, M. (eds.) Public Relations: Critical Debates and Contemporary Practice. Lawrence Erlbaum Associates: Mahwah, USA, pp. 221-239. ISBN 9780805846171

Full text not currently available from Enlighten.

No abstract available.

University Staff: Request a correction | Enlighten Editors: Update this record

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The football industry and public relations

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and Haynes, R. (2006) The football industry and public relations. In: L'Etang, J. and Pieczka, M. (eds.) Public Relations: Critical Debates and Contemporary Practice. Lawrence Erlbaum Associates: Mahwah, USA, pp. 221-239. ISBN 9780805846171 Full text not currently available from Enlighten. No abstract available.

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This photo represents one of the first sightings of David and Victoria Beckham together. David's relationship with Victoria significantly enhances his star image. A member of the pop group the "Spice Girls", Victoria already possessed an extremely large fanbase. It is without a doubt the 'power couple's' enduring love story combined with their shared success creates a compelling narrative, contributing to Beckham's appeal.

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This "Metro" article portrays the Beckhams attending the 2023 fashion show. This shows that their influence extends into the fashion world as the 'Beckham Brand' becomes synonymous with style and sophistication.

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It was quite the evening in Paris tonight as Victoria Beckham 's Paris Fashion Week (PFW) show attracted all the stars.

The PFW event was attended not just by the 49-year-old former Spice Girl's family - David, Harper Seven, Brooklyn, and Cruz - but alsothe Kardashians, oh, and Anna Wintour. No biggy.

Luckily, 48-year-old ex-footballer David Beckham looked sharp for the event after daughter Harper, 12, did his makeup while the pair bobbed along to Taylor Swift.

Quite the contrary to how many parents might react if their young daughter took a brush to their face before an important event - with horror, no doubt - David looked totally at ease.

Of course, David didn't have any need to be worried, because Harper could apparently do a full face and contour like a pro at 11 years old.

Harper wore a lovely white dress with her hair tied back in a ponytailfor her mum's big day, while David rocked some pretty extra orange-tinted glasses, with a blue suit and white T-shirt.

While Harper opted for some simple, small chunky cream heels, dad David thought socks and sandals would do the trick (to be fair, they are cool again).

Although he didn't seem to be present for the getting ready Swifties-only session, Cruz Beckham, 18, also made an appearance wearing double denim in a particularly striking look.

Then came Brooklyn Beckham, who opted for a simple white T-shirt and jeans look, and wife Nicola Peltz Beckham who looked super chic in a black dress and fishnet tights.

The famous family took front row seats for the event, and David enjoyed the company of fashion superhero Anna, who also sat beside Kim and Kris Jenner.

Anna, with her trademark sunglasses on, went for a pop of red for the occasion in a striking overcoat and a navy, patterned dress.

Meanwhile, Kim stole the show in a baby pink satin figure-hugging dress, giving serious Megan fox vibes as she accessorised with a dramatic, gothic necklace.

Kris kept it classy with a simple black dress, a fluffy shrug coat, and a chunky necklace or two of her own.

The true star of the fashion show, Victoria, let her pieces do the talking as she rocked a business-like black shirt and trousers combination, with her hair wavy and relaxed.

Nice work, VB.
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MORE : Wannabe chef Brooklyn Beckham signs deal with kitchen appliance brand after being roasted for cooking

MORE : David Beckham lusts after wife Victoria as she stuns in lace lingerie in new photo

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Dazzling Kim Kardashian joins Beckham squad for Victoria's star-studded PFW show

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Kim Kardashian, Kris Jenner, Anna Wintour and the Beckham family enjoyed front row seats for Victoria Beckham's Paris Fashion Week show.

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This "The Independent" article displays the cheating scandal Beckham faced in 2004. It is without a doubt this would've had an effect on his marriage to Victoria. While the controversy caused an abundance of public scrutiny, Beckham's subsequent attempts to fix his relationship and maintain a private life showcased resilience, and ultimately only had a short impact on his public image.

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Currid-Halkett, E., 2015. Stars and stardom in the creative industries. The Oxford Handbook of Creative Industries, pp.171-185.

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Currid-Halkett, E., 2015. Stars and stardom in the creative industries. The Oxford Handbook of Creative Industries, pp.171-185.

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Currid-Halkett's work explores the dynamics of fame in the creative fields. these principles can be applied to the Beckhams. Both David and Victoria have gone beyond their original occupations, football and pop music, to become stars in all kinds of industries. This chapter examines stardom in the broader context of the creative industries, demonstrating how fame can be a versatile and influential asset across a variety of domains. In the instance of the Beckhams, the couple's strategic brand management relates to these ideas.

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This article presents arguably Beckham's highest point of his playing career. He finished second in the 1999 Ballon d'or (the most prestigious individual award in football). This runner-up finish must not be understated, it highlights the competitiveness and connotes the high standards against which he is measured. Due to his omnipresence at the top echelons of his profession, Beckham's star identity remains strong.

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David Beckham was never just back-page news, he was front-page tabloid fodder.

He could change his hairstyle and it would be everywhere; it helped he was pretty good at football too.

Yet in the biggest moment in his career, the 1999 Champions League final, he was resigned to the role of side character.

He dutifully played out the role of "Corner Taker #1" while Ole Gunnar Solskjaer took top billing, poking the ball in at the back post at the culmination of a scene so full of tension that not even Scorsese himself could have written it.

But that was fine, for across the season as a whole, Beckham was the main man.

It wasn't just because he looked the part of the leading man (he did) or because his role as United's star contrasted perfectly with his stint as England's '98 pantomime villain (it did), but because he was consistently at his magical, awe-inspiring best, creating the fairytale moments for his team-mates.

It was a campaign that probably should have ended in the golden, crowning glory of football's Oscar for leading star - the Ballon d'Or.

But football, no matter how hard it tries, is not a movie.

Redemption story

Cinema loves nothing more than a redemption arc, and in 1998-1999 Beckham found himself as the protagonist of his own.

It began with a kick, a flock of Argentinian blue shirts chirping around the ref, and a red card thrust into French night sky.

What followed was chaos.

Beckham was declared public enemy number one by the papers and effigies of him were hung in the street because, of course, it was his fault alone that England didn't win the 1998 World Cup.

Here was Beckham as the fallen hero, England's golden boy turned outcast after one moment of madness.

Wherever he went he was booed over the course of the season, jeered at for 'letting his country down'. At Arsenal, then United's great rivals, he was met with banners calling him scum.

"Ten heroic lions, one stupid boy," read the Daily Mail which went on to publish a David Beckham dartboard just in case they weren't doing enough to incite public outcry against him.

It was against that backdrop Beckham played a key role in English football's most impressive season.

With Manchester United, he lifted all three major trophies on offer to him and played a vital part in each.

Then 23 and arguably at the peak of his powers, United's star asset scored nine goals and assisted a further 18 in the 1998-99 campaign. He didn't half pick his moments, either.

In Europe, it wasn't just the corners in the final, but the brace of assists against Internazionale in the quarters or the ball for Roy Keane's majestic header in Turin.

What about his goal against Arsenal in the FA Cup Semi-final replay? A peach of a goal, in which he effectively crossed the ball into the bottom left corner with a first-time strike that even had David Seaman flummoxed.
READ: David Beckham scored a worldy in an FA Cup semi yet no one remembers it
Crowning moment

Beckham's most heroic moment came in the league, in the final day fixture against Spurs at Old Trafford.

This was in effect the first of United's three cup finals; if they drew or lost while Arsenal won against Villa in North London, the treble would be over before it started.

So when Les Ferdinand lobbed Peter Schmeichel in the 24th minute, United needed a hero to stand up and rescue them.

Arise Beckham, fallen hero no more.

United flooded forward on the counter, Ferguson's tenacious attack dogs at sixes and sevens as they faced an unthinkable loss with the clock ticking closer and closer to the halfway point.

Ryan Giggs ran forward playing it into Paul Scholes as the Welshman ran beyond him. Would Scholes play him through? No.

Would he pass to Dwight Yorke, who patiently stood in the box waiting for the ball to fall for him to put it away for the umpteenth time this season? Once again, Scholes refrained.

The midfielder went to shoot but feigned his shot. The crowd stood up, the spurs defenders skidded to a halt. The United players were flummoxed.

But Scholes had spotted him. And, following Scholes' grounded ball out to the right, soon everyone else would spot him too.

Standing alone in space, amongst the chaos that surrounded him, stood a ray of shining blonde.

Beckham.

He took one touch to bring it under his control before applying his trademarked magical curve to the ball.

The strike defied conventional rules, the ball bending away from the far corner and across the 'keeper and the face of goal rather than bending around him.

But the placement was nevertheless perfection, nestling in the top left corner with a thump.

It was a movie-worthy moment.

He was the army of elves arriving when all hoped looked lost at Helms Deep in Lord of the Rings or Aslan appearing on the horizon in Narnia when he was thought to be dead.

In short, United's hero.

Beckham's celebration was pure Hollywood, too.

He furiously shouted into the air, releasing his pent-up energy in a series of punches and jumps which embodied all of the emotions he had experienced across the last year.

Bruno Fernandes' goal against Everton has been compared by many to Eric Cantona's vs Sunderland, but the better comparison is surely David Beckham's wonderfully placed finish against Spurs in 1999.

Sublime. pic.twitter.com/taYJO8ttNT

- The Football Faithful (@FootyFaithful_) February 7, 2021

Hollywood ending

United, of course, went on and scored a second, winning the league. They went on to ensure Alan Shearer never got his hands on the FA Cup before you know who did you know what in Barcelona to complete the impossible dream.

But none of that happens without Beckham completing his hero's journey.

If football was a written drama, the season would have ended with Beckham scoring the winner against Bayern Munich before winning the Ballon d'Or that year.

He didn't. Beckham went on to be the only Galactico-era signing at Real Madrid that didn't get the golden ball under his belt - unlike Luis Figo, Zinedine Zidane, Ronaldo and Michael Owen.

It went to Rivaldo instead, Beckham finishing runner-up behind the Brazilian who had fired Barcelona to the 1998-99 La Liga and won the Copa America with Brazil.

It caused somewhat of a Game of Thrones finale level uproar, to which Rivaldo responded "I consider Rivaldo to be the best player".

Yes, he even spoke in the third person like a proper villain. Are you sure football isn't a television drama?
By Patrick Ryan Where are they now? PSG's XI from David Beckham's final appearance A tribute to David Beckham & the art of a perfectly-placed free-kick Can you name Manchester United's top 30 goalscorers of all time? An ode to Beckham vs Greece & a free-kick that defined a legacy

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David Beckham was Man Utd's hero in '99: he deserved the Ballon d'Or

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In 1998, David Beckham was public enemy number one. By mid-1999, he and Manchester United had won every major competition that was available to them. He finished as runner-up in the Ballon d'Or that year, but if football was a movie he would have surely won it.

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This 2023 "The Guardian" article reviews Beckham's latest piece of work, the Netflix documentary, "Beckham". This documentary delves into the personal and professional facets of Beckham's life, offering an intimate look at both his triumphs and struggles. Directed from multiple perspectives, such as his wife and parents, this recent media provides fans with a comprehensive and humanising outlook on the man behind the star. Additionally, the documentary exaggerates his charisma, determination and the long-lasting appeal that contributes to his iconic status.

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Towards the end of last year, the comedian Joe Lycett cracked the shiny veneer of Brand Beckham when he challenged former "gay icon" David to justify his very well-paid gig as an ambassador for Qatar, where homosexuality is illegal and LGBTQ+ people face persecution. The response was tepid at best. You might, then, see the four-part Netflix documentary Beckham as part of a process of smoothing over the lines again. It turns out to be a surprisingly candid look at the life and career of one of the most famous footballers of all time, and it certainly is a rollicking ride.

Beckham, the series, joins a long line of recent sport-based blockbusters that are so entertaining they hold plenty of appeal, whether you're a Manchester United season ticket holder or more of a Victoria Beckham type ("I wasn't into football then; I'm not into football now," she says, plainly). Director Fisher Stevens - who also plays Hugo in Succession, and whom we occasionally hear off-camera asking the questions - has found a rich and vibrant tone here. He follows Beckham around his country house as the man takes great care over mundane, Alan Partridge-esque tasks, such as collecting honey from his beehives or ensuring the kitchen is spotless and exactly to his standards. Beckham seems to respond well to the gentle air of piss-taking, and is self-deprecating in return.

The doc follows the young David from a football-focused, friendless period at school to the training grounds of Manchester United and the arrival of Sir Alex Ferguson in his life. The portrait of the pair's relationship over the years is absolutely fascinating. Ferguson appears here to give his side of the story, discussing everything from their early closeness to what really happened when he kicked the boot that landed on his player's forehead to Beckham's eventual exit from the club. Beckham talks of Ferguson as a father figure and even now recalls a kind of heartbreak when their relationship broke down.

A young David with Alex Ferguson, as seen in Beckham. Photograph: Netflix

Other members of the footballer's family offer anecdotes and titbits, from his strict-sounding father, Ted, to his mother, Sandra, who is great value. She says that when the then-England manager Glenn Hoddle questioned her son's professionalism and left him on the bench, she "just put him on my hitlist", and she recalls taking revenge on a journalist staying at the same hotel as she was. Victoria, too, is more frank than you might expect. When recalling a particularly explicit chant about her that came from the stands, she says the woman sitting next to her didn't know what to do, so just turned to her and said, "Do you want a Polo?"

This isn't just a family affair. The series is packed with famous names - a testament, I suppose, to the career and legacy of its subject. Beckham's Manchester United and Real Madrid teammates and managers appear en masse: Cantona, Ronaldo Nazário, Pauls Scholes and Ince, Roy Keane, Rio Ferdinand. Often, people drop in to make the briefest of points. Peter Hook appears, just to say that footballers eventually replaced musicians as the "rock stars" of Manchester. Anna Wintour pops up to say that her daughter loved the phenomenon of Posh and Becks. Gary Neville is a highlight throughout, particularly when he's asked if he ever went to the Haçienda nightclub. It isn't really on topic, but Neville's views on clubbing deserve a feature-length documentary of their own.

Of course, this being David Beckham, it isn't just about football, though there is plenty of that here. The programme positions him as the first footballer to really embrace the world of brand partnerships, and to become a celebrity superstar, known far outside his field of expertise, much to Ferguson's growing dismay. His marriage to a Spice Girl sent the pair of them into the tabloid stratosphere. At times, this is a chronicle of the 1990s and all of its accompanying wildness, and it reassesses the treatment the couple received at the hands of the tabloids, as all good modern documentaries must do.

In fact, it doesn't shy away from anything much, though Beckham comes across as a man who likes to be in control in all aspects of his life, despite his candour. He discusses the notorious 1998 red card against Argentina, which saw England knocked out of the World Cup and led to months of targeted hatred, threats and abuse. He and Victoria address tabloid allegations of an extramarital affair, without ever being specific. There are loads of gossipy nuggets: about the sarong, the many haircuts, the decision to wear purple at his wedding. It's a lot of fun, and each of the hour-plus episodes flies by. Brand Beckham will be relieved.

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Beckham is on Netflix now.

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Beckham review - the candid, riveting truth about the footballer's life

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This absolutely star-packed docuseries is a fun, gossipy watch full of blunt, entertaining interviews. Every episode just flies by

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This article shows the social media reaction that Beckham's Netflix documentary received, primarily on Twitter. The majority of these reactions are positive, "I'll probably watch it another 10 times." This is one of many occasions where fans have expressed admiration for Beckham's work. Moreover, this proves Beckham's relevance in modern society as he is able to gain attention across a range of different media platforms.

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People Are Reacting To David Beckham’s Netflix Documentary, And You Need To Watch It ASAP

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“This man used to drive four hours down to London to see Victoria for 20 minutes. Men used to be men uno.”

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De Backer, C.J., 2012. Blinded by the starlight: An evolutionary framework for studying celebrity culture and fandom. Review of General Psychology, 16(2), pp.144-151.

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De Backer, C.J., 2012. Blinded by the starlight: An evolutionary framework for studying celebrity culture and fandom. Review of General Psychology, 16(2), pp.144-151.

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De Backer's 2012 article illustrates an evolutionary framework for examining celebrity culture and fandom. Essentially, the framework explores the human fascination with star identities. In the context of Beckham, it can be argued that this perhaps illuminates the factors which drive public adoration. His sports ability, fashion sense and philanthropy reflect how he embodies qualities that resonate with fundamental human preferences. This, in turn, adds to the widespread nature of his stardom.

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Shingler, M., 2012. Star studies: A critical guide. Bloomsbury Publishing.

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Shingler, M., 2012. Star studies: A critical guide. Bloomsbury Publishing.

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This whole book assesses the academic study of stardom, particularly looking at the cultural, historical, and sociological dimensions of stars. Undeniably, the book produces a framework for dissecting the different aspects of Beckham's star image, whether it be his footballing prowess or his fashion influences. It is clear to see the cultural significance of the celebrity when critically examining Beckham through the lens of star studies.

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In 2009, my University of Sunderland colleague Susan Smith and I signed a deal with the British Film Institute to…

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NETFLIX DOCUMENTARY/ FAN AND AUDIENCE ENGAGEMENT

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NETFLIX DOCUMENTARY/ FAN AND AUDIENCE ENGAGEMENT