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Sara Lee Holdings, a company well-known for its frozen desserts such as cheesecakes, pies and ice cream, has gone into voluntary administration.

While there's uncertainty around the future of the dessert brand, the factory appeared to be in full swing this morning.

Let's unpack what we know and who the brand got its now-famous name from.

Who owns Sara Lee Australia?

Sara Lee Australia was acquired by New Zealand private equity firm South Island Office in 2021.

Before that, it was owned by McCain Foods - a Canadian company known primarily for their frozen chips.

Are Sara Lee products made in Australia?

Yes, Sara Lee Australia desserts are made in a factory in Lisarow, in New South Wales.

The company says products have been made there since 1971 - more than 50 years.

Will Sara Lee shut down?

That's something administrators, FTI Consulting, appear to be trying to avoid.

FTI's Vaughan Strawbridge said the company still employed some 200 people.

"We are working with Sara Lee's management team and staff to continue operations while we secure the future of the business," he said.

Voluntary administration doesn't mean a company is shutting down.

What does voluntary administration mean?

It's an option for a company that's in financial trouble and can't repay its debts, the Fair Work Ombudsman explains.

It basically means a manager from outside the business - usually a consulting firm of some kind - is brought in to sort things out.

They look into the company's affairs and recommend whether it should:

enter into a deed of company arrangement, which either aims to continue operations or provide a better return for creditors than an immediate winding up of the company

go into liquidation, which is when the business is closed and assets sold off to pay its debts, or

be returned to the directors

In the case of Sara Lee, the administrator is a firm called FTI Consulting.

During the COVID-19 pandemic travel bans, Virgin Australia went into voluntary administration because the airline was unable to operate flights as it normally would.

The airline did not shut down. Instead, it was sold off, underwent some major changes and is still operational today.

What will happen to Sara Lee?

It's not clear yet.

"We are immediately commencing a process to sell or restructure the business and continue its long history of manufacturing in Australia," Mr Strawbridge said.

Will Sara Lee products still be in supermarkets?

For the time being, probably.

The administrators are trying to keep things running while they sort out the company's financial situation.

ABC reporter Emma Simkin visited the factory this morning.

"I can assure you that it is business as usual today," Simkin said.

"We know that not just by the volume of cars here in the car park - there's around 200 staff at the site here - but also by the smells.

"We know that the bakery is definitely functioning this morning."

What will happen to the workers?

We don't know yet.

Simkin said that, for now, there was a degree of optimism among the workers she spoke to as they headed to the factory this morning.

"They seem in very high spirits today," she said.

"They're hopeful that the business will be saved, that their jobs will be secure and they will be able to continue to produce the food that the Sara Lee brand is known for."

How are consumers reacting?

The company hasn't made a public statement on social media.

But fans of the dessert brand still expressed their dismay in the comments section of its most recent Facebook post.

"I'm so sad to hear the news. My family and I have been enjoying your products since we immigrated to Australia," one user wrote.

"Sara Lee ... say it ain't so 💔😢," another wrote.

Readers also reacted to the story about Sara Lee on the ABC's Facebook page, with some suggesting the brand had lost its appeal.

"Several of their products that we had enjoyed for 10-20 years had recipe or manufacturing changes in recent years. We didn't like the updated products, they tasted cheaper, and so stopped buying them," one reader said.

Many others, however, expressed sadness over the news.

"So sad ... I actually purchased a Sara Lee cheese cake from Coles last Monday. Enjoyed every bit of it. Such a pity that people's tastes have changed," another reader said.

How did Sara Lee get its name?

A US baker called Charles Lubin named the company after his daughter, Sara Lee.

Mr Lupin was an apprentice baker from the age of 14, bought three small Chicago bakeries with his brother-in-law while in his 30s, and went on to establish an international dessert brand, according to his New York Times obituary.

The brand became well known and provided the US bicentennial birthday cake, which was reportedly more than 22 tonnes, "approximately four stories tall and filled the Freedom Hall in Philadelphia" in 1976, the company's website says.

Mr Lupin named his first product - a cream cheesecake - after his daughter Sara Lee in 1949.

The company's website said he named it after the then eight-year-old "because he wanted every product he made to be as beautiful and perfect as her".

The New York Times said Mr Lubin sold the kitchens of Sara Lee to Consolidated Foods Inc in 1956, but stayed on as president before leaving the company in 1964.

Sara Lee products began to be made in Australia in 1971.

Mr Lubin died in 1988, aged 84.

His daughter, now Sara Lee Schupf, studied business but made a name for herself advocating for girls and women to pursue careers in science.

"While I am the namesake for the Sara Lee Bakery products, and I grew up in the bakery business, I do not bake," her biography on app 1000 Cookbooks says.

"I do cook and I enjoy everything about being in a kitchen.

"Today my main focus is supporting STEM (science, technology, engineering, and mathematics) women scientists, and programs that encourage young women to engage in STEM.

"People do not think of cooking being a science, but it is. So let's get cookin!'"

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why is sara lee in voluntary administration?

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Sara Lee has gone into voluntary administration. But its bakery is still cooking

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While there's uncertainty around the major dessert brand, its factory in NSW appeared to be in full swing this morning.

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Consumer Laws- deceptive and misleading advertising

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Consumer Laws- deceptive and misleading advertising

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The Australian Competition and Consumer Commission (ACCC) has launched action in the Federal Court of Australia today (31 August) alleging Qantas engaged in false, misleading or deceptive conduct by advertising tickets for thousands of flights it had already cancelled.

Following a detailed investigation into Qantas's flight cancellation practices, the ACCC identified that Qantas cancelled about 15,000 out of 66,000 domestic and international flights between May and July 2022, which equates to almost one in four.

The ACCC alleges that Qantas continued to sell tickets for 8000 flights between May and July 2022 for an average of more than two weeks after they had been cancelled. In some cases, ticketholders were not informed until 47 days after the cancellation of their flight.

The ACCC also alleges that for more than 10,000 flights over the same period, Qantas did not notify ticketholders their flights had been cancelled for an average of about 18 days and, in some cases, up to 48 days.

It alleges that for about 70 per cent of cancelled flights, Qantas either continued to sell tickets for the flight on its website for two days or more, or delayed informing existing ticketholders that their flight was cancelled for two days or more, or both.

The ACCC is seeking orders including penalties, injunctions, declarations and costs.

ACCC Chair Gina Cass-Gottlieb said tens of thousands of passengers were likely affected, resulting in potentially significant out-of-pocket costs.

"We allege that Qantas's conduct in continuing to sell tickets to cancelled flights, and not updating ticketholders about cancelled flights, left customers with less time to make alternative arrangements and may have led to them paying higher prices to fly at a particular time not knowing that flight had already been cancelled," she said.

"There are vast distances between Australia's major cities. Reliable air travel is essential for many consumers in Australia who are seeking to visit loved ones, take holidays, grow their businesses or connect with colleagues. Cancelled flights can result in significant financial, logistical and emotional impacts for consumers."

The ACCC gave an example of a flight from Sydney to San Francisco scheduled to depart on 28 July 2023. Qantas sold 21 tickets for this flight after it had been cancelled, including one ticket sold 40 days after cancellation.

In another example, Qantas cancelled a flight from Melbourne to Denpasar on 8 February 2022, but tickets were still available for sale until 24 February and existing ticketholders were not informed of the cancellation until 23 March.

The ACCC said it continues to receive more complaints about Qantas than any other business.

"Last year alone the ACCC received more than 1300 complaints about Qantas cancellations, accounting for half of all complaints about Qantas reported to the ACCC," it said.

Qantas has also come under fire in recent weeks over separate allegations that it has deliberately cancelled domestic flights, an issue of particular concern at Canberra Airport.

While the ACCC said its court action against Qantas is unrelated to these accusations, it alleges that the cancellations under investigation were preventable.

"We allege that Qantas made many of these cancellations for reasons that were within its control, such as network optimisation including in response to shifts in consumer demand, route withdrawals or retention of take-off and landing slots at certain airports," Ms Cass-Gottlieb said.

"This case does not involve any alleged breach in relation to the actual cancellation of flights, but rather relates to Qantas' conduct after it had cancelled the flights," Ms Cass-Gottlieb said.

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ACCC takes court action against Qantas, alleging it sold tickets for 8000 cancelled flights | Riotact

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The Australian Competition and Consumer Commission (ACCC) has launched action in the Federal Court of Australia today (31 August) alleging...

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- Factors influencing customer choice and - promotion 

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- Factors influencing customer choice and - promotion 

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Coca-Cola® Creations Imagines Year 3000 With New Futuristic Flavor and AI-Powered Experience

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Coca-Cola is inviting fans to imagine what the future tastes and feels like with a limited-edition drink and new AI-powered experience.