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Segmentation is the process of dividing a company's target market into groups of potential customers with similar needs and behaviours. Doing so helps the company sell to each customer group using distinct strategies tailored to their needs.

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Target audience for customers. Figuring out the best value for

their money. To make sure the product or service fulfills their needs.

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one to one

One way communication

focuses on selling a certain product or service

business cars, tv and radio ads

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this enables you to distinguish your goods and services in the eye of your target market from other competition.

simple

speciality

solve your customers problems and offer them real benefits by using functional positioning strategy

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Goods and services that a company offers to meet the needs and wants of its target market. It includes aspects such as product features, design, quality, branding, and packaging.

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one to many

interactive two way communication

customers come to you

emails internet ads

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Determining the right pricing strategy for the product/service. Pricing decisions are influenced by factors such as production costs, competition, demand etc.

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This refers to the methods used to make the product/service available to the target market.

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Strengths:

-internal factors that gives company an advantage.

Weaknesses:

-Internal factors that hinderer progress.

Opportunities external:

-external factors that could prove advantageous and have positive impact on the company.

Threats:

-Upcoming obstacles or external factors that can have a negative impact on your business

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creating a customer-driven marketing strategy

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creating a customer-driven marketing strategy

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This involves strategies used to promote the product/service to the target market. Promotion includes advertising, public relations, sales promotions & personal selling