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Time spent,

Campaign tagging.

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Location data

Intersection of gender and age

Paid conversions

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Time of day

Time spent

Web pages visited

ios vs android

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Foggy Cloud ScenarioIn pairs, design a survey to gain insight into the damage caused during Foggy Cloud’s crisis in recent months.Your survey is aimed at exis

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In pairs, design a survey to gain insight into the damage caused during Foggy Cloud’s crisis in recent months.

Your survey is aimed at existing customers and aims to ascertain how your customer base perceives the brand in the aftermath of the crisis.

•What is the overarching goal of the survey?

•What questions do you need to ask?

•How do you avoid common pitfalls of surveys?

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https://www.youtube.com/watch?v=3TwgVQIZPsw

https://acorn.caci.co.uk/

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Blue White Creative Cute Group Project Presentation

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Links

unit1

https://quizizz.com/join?gc=94193180

unit1

https://quizizz.com/join?gc=93565657

unit3

https://quizizz.com/join?gc=93420844

unit4

https://quizizz.com/join?gc=95399955

unit4

https://quizizz.com/join?gc=91731359

unit5

https://quizizz.com/join?gc=97958318

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Join an activity with your class and find or create your own quizzes and flashcards.

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Car leasing launch - promoting in new offers newsletters and organic social posts

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Finding a venue for our awards ceremony, event planning, and closing our nomination window. Doing some final technical tweaks on our new website. Reporting on marketing projects from 2023 and suggesting changes to action for 2024.

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Preparing for Open Days - we've done them differently this time so it's like starting from scratch

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Apprenticeship - CIM part 1 assignment prep

Work - Roadmap (process review, component and automation introduction, journey mapping, campaign building, page builds for new propositions)

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Working towards National Apprenticeship Week,

Supporting recruitment for new courses launched this month,

Working on a joint marketing strategy with one of our partner organisations.

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Work - briefing in campaigns for Feb and reporting back on black friday and TOY.

Home - still getting extension done so living at in-laws for another couple of weeks. House is FULL of dust

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Yahoo offers advertisers a suite of mobile, online, audio, connected television, email, and retail advertising products that can be purchased via insertion orders or online via our ad platforms. The below terms govern the sale of or access to such advertising when you sign an insertion order, DSP cover page, or any other document referencing these terms. 1. INTRODUCTION AND DEFINITIONS.
We provide you and, if applicable, Authorized Users, access to our products, services, exchanges, platforms, and programs (each, a " Program") for your use, subject to your compliance with these Advertising Terms and Conditions (the " Advertising Terms and Conditions") and any applicable Program Terms (each, a " Program Term"). These Advertising Terms and Conditions and applicable Program Terms, together with any insertion order or DSP cover page that you enter into that specifically references this URL (each, an " IO" or " cover page," as applicable), are collectively the " Advertising Agreement." In the Advertising Agreement, (i) an " Ad" is a promotional message that may consist of text, graphics, audio, video, or any combination thereof, and that is displayed on the Distribution Network for the purpose of promoting your products or services, (ii) " Affiliate" means, with respect to an entity, any other entity that directly or indirectly controls, is controlled by, or is under common control with such entity, where "control" means the power to direct the management and policies of such entity, or ownership of at least fifty percent (50%) of the common stock or other voting interests of such entity, (iii) " Approved Third-Party Vendor" means an entity identified at https://scdn.uc.atwola.com/3rd_Party_Vendor_List.pdf (or a successor link) to serve Ads, deliver Ads, or provide campaign measurement and reporting, (iv) " Audience Data" means first-party data (e.g., mobile advertising IDs, hashed email addresses) provided by you to us directly or indirectly, to create custom audiences, for campaign optimization, or for any other purpose in connection with advertising campaigns; (v) " Authorized Users" means your agents, representatives, contractors, and any person or entity acting or apparently acting on your behalf, (vi) " Device-Identified Information" means any information that is linked to a particular browser or device, or linked to a series of browsers or devices associated through cross-device linking (if that information does not, by itself, directly identify a particular individual), and may include unique identifiers, such as a cookie or advertising identifier and IP address if such information is not linked to PII, (vii) " Distribution Network" means the network of advertising channels, including all forms of media, applications, and devices, through which your Ads are distributed, whether on or off the Yahoo Company Sites, (viii) " Information" is, individually and collectively, all information you or an Authorized User provide or approve (including our suggestions that you adopt) in connection with the Advertising Agreement, including all creative, titles, descriptions, trademarks, listings, abstracts, keywords, bids, ad target options, domain names, content of Ads, Audience Data, embedded technology (e.g., pixels, tags), and URLs, (ix) " Personally-Identifiable Information" or " PII" means information that by itself can directly identify a particular individual, including name, address, telephone number, email address, financial account number, or government-issued identifier, (x) " Personal Information Data" or " PID" means personal information and personal data as defined by applicable Privacy Laws, Sensitive Information, Personally Identifiable Information, and Device-Identified Information (" DII"), (xi) " Sensitive Information" means information that relates to any person's race or ethnicity, religious beliefs, sexual orientation, medical records, political opinions or affiliation, trade-union membership, government issued identifiers, financial or insurance account numbers, and information related to minors, (xii) " we," " us," and " our" mean Yahoo Ad Tech LLC (" Yahoo"), (xiii) a " Yahoo Company" means Yahoo, Yahoo Inc., or any company controlled by either of the foregoing, (xiv) " Yahoo Entities" are the Yahoo Companies and their officers, directors, consultants, contractors, agents, attorneys, employees, third-party service or data providers, and third parties distributing your Ads via the Distribution Network, (xv) " Yahoo Company Sites" means all the website pages or mobile applications that are owned, operated, authorized, or hosted by or for the Yahoo Companies, (xvi) " Yahoo Code" is proprietary software code (e.g., pixels, tags) that we may offer to you in connection with a Program, and which are part of such Program, (xvii) " you," " your," and " Advertiser " mean the company named in the applicable IO or cover page or accepting these terms electronically through a Yahoo system. Terms used but not defined herein have the meanings given to such terms in any Program Terms, IO, cover page, or rider, as applicable. Terms used in any IO, rider, or cover page, but not defined therein, have the meanings given to such terms in these Advertising Terms and Conditions or Program Terms. All definitions apply both to their singular and plural forms, as the context may require.
2. CHARGES, FEES, AND PAYMENT.
For any advertising offering we provide or Program you use, you will pay us all charges and fees you incur based on the metrics and currency set forth on the applicable IO, cover page, or in your online account. Our measurements are the definitive measurements under the Advertising Agreement and will be used to calculate your charges. We will not charge you for any clicks or impressions that we determine are fraudulent. We will either submit an invoice to you at the email address on the IO, cover page, or in your online account, or debit the payment method associated with your account. Any portion of a charge not disputed in good faith must be paid in full within 30 days of the invoice date. If we agree to your request to send an invoice to a third party on your behalf, such third party will timely pay the invoice, and if such party does not pay the invoice, you will immediately pay all such amounts. We will determine a credit limit for your spend that we may revoke or revisit at any time. You must submit to us any disputes about charges to your account(s) in writing within 30 days of the invoice date, otherwise you waive such dispute and such charge will be final and not subject to challenge. If you fail to make any payment as set forth herein, (i) we may suspend access to your account and (ii) you will pay all reasonable expenses (including attorneys' fees and third-party collection costs, if applicable) incurred by us in collecting such charges. Charges and fees do not include any applicable sales, use, value-added, digital, withholding, excise, or any other taxes, tariffs, or government charges, which are payable by you and are in addition to any amounts due us hereunder. All payments of service fees and unused promotional credits are non-refundable and our property. We will close accounts with no activity for more than 24 months and will assess an account closing fee not to exceed the lesser of U.S. $25 (or its equivalent) or the balance in the account. Upon account closing, or for any other reason that we seek to refund money to you, we will attempt to do so by using any contact or credit card information of yours on file. If a balance remains (other than unused promotional credits), we will attempt to refund any portion of such balance that you may be owed. If we are still unable to issue a refund, we will dispose of the balance pursuant to our policies and procedures.
3. ACCESS.
a. You will not: (i) use any automated means, including agents, robots, scripts, or spiders to access, monitor, scrape, or manage your account(s) with us, or to access, monitor, scrape, or copy any Program, the Yahoo Company Sites, or Yahoo Company systems, or any data therein, except those automated means expressly made available by us or authorized by us in advance in writing (e.g., third-party tools approved by us), (ii) bypass any robot exclusion headers on the Yahoo Company Sites (including using any device, software, or routine to accomplish that goal), (iii) interfere or attempt to interfere with the proper working of the Yahoo Company Sites, Programs, or systems, or (iv) use or combine our Programs or offerings with software offered under an open source license that creates any obligations on us, or grant to any third party any rights to, or immunities under, our intellectual property or proprietary rights in our offerings.

b. You may provide access to our offerings or systems, including your password(s) related to your account(s), solely to Authorized Users and to no other third party. You will promptly notify us in writing if you become aware of a potential breach of security relating to your account(s) with us (e.g., the unauthorized disclosure or use of your username or password). Authorized Users must comply with the Advertising Agreement and you are liable for their acts and omissions in connection with the Agreement, and any charges, costs, fees, or expenses they may accrue.

c. You may use data made available to you in connection with a Yahoo system, platform, or exchange, including data that may be obtained, collected, or derived as a result of any targeting parameters provided by us, solely to manage your advertising account(s) with us and you will not publish such data, create profiles of our users, augment your own user profiles, attempt to identify an end user, reverse engineer, or use such data for retargeting, except as expressly? permitted through our Programs. In order to improve our offerings, we frequently test traffic, implementations, and features, and you will pay for all charges as set forth in the applicable IO, cover page, or your online account (e.g., impressions, clicks) during those tests, but not, for clarity, for the tests themselves.

d. We may redesign or modify the organization, specifications, structure, and appearance of any location where your Ads may be displayed, but such redesign will not materially affect any ongoing ad campaign. Further, we reserve the right to modify or discontinue offering any Program or part thereof. Your Information and Ads must comply with our policies and specifications, which we may change from time to time.

e. If you have been granted API Access, you will be bound by the API Access Program Terms located at https://legal.yahoo.com/us/en/yahoo/terms/advertising/apiaccess/index.html (or a successor site), which we may change from time to time.
4. YOUR SITE AND INFORMATION; USE OF INFORMATION.
a. The Yahoo Companies are not responsible for any aspect of your or any third-party website(s). You represent, warrant, and covenant that: (i) all Information is, and will be updated to remain, current and accurate, and (ii) your Information is either original to you or you have secured all necessary rights and licenses for its use as contemplated by the Advertising Agreement, and you are responsible for all royalties, payments, and fees with respect thereto (e.g., performing rights society fees). None of the Yahoo Entities will have any liability for your Ads or Information.

b. In order to participate in any Program, you grant the Yahoo Entities a non-exclusive, royalty-free, worldwide license in connection with all Programs to: (i) use, copy, adapt, reformat, recompile, truncate, and modify any part of the Information for public performance, public display, and distribution, (ii) access, index, and cache the website(s) to which your Ads link, or any portion thereof, by any means, including web spiders and crawlers, (iii) create and display in connection with your Ad copies of any text, images, graphics, audio, and video on the websites to which your Ads link, and (iv) distribute your Ads through the Distribution Network. Notwithstanding the foregoing, and except as set forth below, we will not reformat, truncate, or modify any Ad creative you provide us for premium display advertising. A Yahoo Entity may refuse, reject, cancel, or remove any Ad, Information, or space reservation in its discretion at any time. Your Ads may be subject to inventory availability, and the final decision as to relevance is ours. Except as may be set forth in the relevant Program Terms or on an IO (e.g., Premium Ads), we do not guarantee that your Ads will be placed in, or available through, any part of the Distribution Network, nor do we guarantee that your Ads will appear in a particular position or rank.
5. CONFIDENTIALITY.
Although the vast majority of what you give us is intended for public display, " Confidential Information " means any information disclosed by you to a Yahoo Company or by a Yahoo Company to you, either directly or indirectly, in writing, orally, or by inspection of tangible objects that is designated as "Confidential," "Proprietary," or some similar designation. Information communicated orally and other intangible information will be considered Confidential Information if such information is confirmed in writing as being Confidential Information within a reasonable time after the initial disclosure. Confidential Information will not, however, include any information which: (i) was publicly known and made generally available in the public domain prior to the time of disclosure by the disclosing party, (ii) becomes publicly known and made generally available after disclosure by the disclosing party through no action or inaction of the receiving party, (iii) is already in the possession of the receiving party at the time of disclosure by the disclosing party as shown by the receiving party's files, records, or other competent evidence prior to the time of disclosure, (iv) is obtained by the receiving party from a third party without a breach of such third party's obligations of confidentiality, or (v) is independently developed by the receiving party without use of or reference to the disclosing party's Confidential Information, as shown by documents and other competent evidence in the receiving party's possession. The receiving party will not at any time (i) disclose, sell, license, transfer, or otherwise make available to any person or entity any Confidential Information of the disclosing party (except to disclose or make available to, in your case, your employees and Authorized Users, and in our case, our employees, agents, representatives, contractors, account managers, and Affiliates, in each case who have a legitimate need to know such Confidential Information), or (ii) use, reproduce, or copy any Confidential Information of the disclosing party, except as necessary in connection with the purpose for which such Confidential Information is disclosed to the receiving party by the disclosing party, or in connection with or as set forth in the Advertising Agreement. All Confidential Information will remain the disclosing party's property and all documents, electronic media, and other tangible items containing or relating to any Confidential Information of the disclosing party will be delivered to the disclosing party promptly upon the disclosing party's written request. Notwithstanding the foregoing, neither we nor you will be required to remove copies of the other party's Confidential Information from any backup media or servers, provided the non-use restrictions set forth herein will apply to any Confidential Information retained by the Receiving Party. The receiving party may disclose Confidential Information of the disclosing party in connection with subpoenas, court orders, other legal processes, or as otherwise required by law, provided that the receiving party gives the disclosing party prompt written notice of such requirement (unless expressly prohibited in writing in such subpoena, court order, or other legal process) prior to such disclosure and takes reasonable steps to protect the information from public disclosure, and provided further that any such disclosure is limited to the minimum extent necessary to comply with the legal requirement. Notwithstanding anything to the contrary in the Advertising Agreement or the applicable privacy policy, all data and information gathered or received by us in connection with the applicable Program, including your Confidential Information, and all information described in the applicable privacy policy, may be shared with and used by (i) the Yahoo Entities, and (ii) certain selected third parties only in anonymous form. Neither you nor we may issue any press release or other public statement regarding the Advertising Agreement or our business relationship without the other's prior written consent.
6. PRIVACY.
a. In relation to the activities contemplated by the Advertising Agreement: (i) you and Yahoo will each comply with all applicable Privacy Laws, where " Privacy Laws" means data protection, data security, and privacy laws, statutes, directives, regulations, ordinances, or treaties, and any Yahoo policies or guidelines that Yahoo provides or makes clearly available to you, and (ii) to the extent that EU Personal Data (as defined under the EU General Data Protection Regulation) is used, collected, or processed under the Advertising Agreement, the terms and conditions, including all Annexes, Schedules, and Exhibits thereto, currently located at https://legal.yahoo.com/ie/en/yahoo/terms/dpa/index.html (or a successor site) (the " Yahoo Data Processing Terms and Conditions" or " DPA") apply and are hereby incorporated into the Advertising Agreement. In the DPA, the " Parties" are Yahoo EMEA Limited and its Affiliates on the one hand, and you and your Affiliates that engage in business with us on the other. In Annex 1 to the DPA, any obligation to purchase or maintain insurance coverage is hereby deemed deleted. Apart from the immediately preceding sentence, if there is a conflict between the DPA, including the Annex thereto, and any other part of the Advertising Agreement, the DPA will prevail. Unless otherwise defined in these Advertising Terms and Conditions, capitalized terms used in this Section 6 have the meanings given to them in the DPA. You will provide a valid generic email alias, which will be monitored and used for data protection enquiries and Data Subject requests. The Yahoo generic email address is as follows: emea-legal@yahooinc.com.

b. You will not make available to us or our Affiliates any PII or Sensitive Information of your visitors, users, or customers in connection with any advertising offering or Program. However, by using the Programs, you and Authorized Users may provide Yahoo with PII of your employees (e.g. media or billing contacts). By entering into the Advertising Agreement and providing such data, you agree (and will ensure that each other relevant person agrees) to our use of such data: (i) in accordance with our privacy policies (as may be amended by Yahoo from time to time) including as set forth under Section 6(c), below, and (ii) for the purposes of providing you with the Yahoo Company Sites and Programs and to administer your account (including contacting you about the Yahoo Company Sites, the Programs, your account, the Advertising Agreement, and any of our products or services or our Affiliates from time to time), and for the same purposes you agree to our disclosing such data to other Yahoo Entities (and the transfer of that data to countries that may not afford the same level of protection of such data as the countries in which you initially access the Yahoo Company Sites or Programs).

c. The privacy policy between us and you as an Advertiser or Agency is currently located at: https://legal.yahoo.com/xw/en/yahoo/privacy/topic/b2bprivacypolicy/index.html (or a successor site), which we may change from time to time.

d. Audience Data and Analytics. If you use Analytics on your website(s) or mobile application(s), or provide us Audience Data, the Analytics Program Terms apply and you agree to comply with the Yahoo Pixel and Custom Audience Policy located at: https://legal.yahoo.com/xw/en/yahoo/privacy/enterprise/pixelandcustomaudience/index.html (or a successor site), and Analytics Program Terms located at https://legal.yahoo.com/us/en/yahoo/terms/advertising/apiaccess/index.html (or a successor site), both of which we may change from time to time.
7. REPRESENTATIONS.
a. We represent, warrant, and covenant that (i) we have sufficient authority to enter into the Advertising Agreement, (ii) the Yahoo Company Sites are offered free of viruses, spyware, malware, or other malicious code, (iii) we will comply with all applicable laws, statutes, directives, ordinances, treaties, contracts, regulations, and Yahoo Company policies and guidelines (collectively, " Laws "), and (iv) we will not engage in, nor cause others to engage in, spamming or improper, malicious, or fraudulent clicking, impression, or marketing activities relating to your advertising campaigns.

b. You represent, warrant, and covenant that: (i) you have the right and authority to enter into the Advertising Agreement, (ii) you are a business, not a consumer, (iii) all Information is free of viruses, spyware, malware, or other malicious code, (iv) a click on your ad will not cause damage to an end user's computer, download a software application, change an end user's settings, or create a series of sequential, stand-alone Ads (including by pop-up or pop-under window), (v) you will not engage in, nor cause others to engage in, spamming or improper, malicious, or fraudulent clicking, impression, or marketing activities relating to any Yahoo system, platform, or exchange, (vi) your Information, Ads (including products and services referenced therein), the website(s) to which the Ads link, all emails, and other materials and technology in connection therewith, any tools or code you use or make available in connection with a Yahoo Program, and any act or omission by you relating to your Ads: (A) do not violate any Laws, (B) do not infringe any copyright, patent, trademark, trade secret, or other intellectual property right of any person or entity, (C) do not breach any duty toward, or rights of, any person or entity, including rights of publicity and privacy, and (D) are not false, deceptive, or libelous, (vii) you will not reverse engineer, disassemble, reconstruct, decompile, copy, or create derivative works of any Yahoo system, platform, or exchange, or any aspect or portion thereof, (viii) you will not provide access to the Yahoo systems, platforms, or exchanges, except to Authorized Users who are bound in writing by use and confidentiality restrictions that are no less protective of us than those contained in the Advertising Agreement, and (ix) our use of Audience Data as anticipated by this Advertising Agreement: (A) is in accordance with your privacy policy, (B) complies with all applicable laws, rules, regulations, and self-regulatory principles, and (C) will not infringe the privacy rights or any other rights of a third party.
8. INDEMNIFICATION.
a. Subject to Section 10, below, you will indemnify, defend, and hold harmless the Yahoo Entities from all third-party claims against a Yahoo Entity, whether actual or alleged, that arise out of or in connection with your Information and Ads, your or Authorized Users' use of any Program, Yahoo Company Site, your website, or your or Authorized Users' breach of the Advertising Agreement (collectively, " Your Claims "). You are solely responsible for defending any of Your Claims, subject to such Yahoo Entity's right to participate with counsel of its own choosing, at its own expense, and for payment of all judgments, settlements, damages, losses, liabilities, costs, and expenses, including reasonable attorneys' fees, resulting from all of Your Claims, provided that you will not agree to any settlement that imposes any obligation or liability on a Yahoo Entity without its prior express written consent.

b. Subject to Section 10, below, we will indemnify, defend, and hold you harmless from all third-party claims against you, whether actual or alleged, arising from (i) infringement of any valid U.S. copyright or trademark by our technology that generates and places Ads, as a result of using the Yahoo systems in accordance with the Advertising Agreement, excluding data generated by Analytics, the content of searches, Ads, results we serve, and/or content contained therein, any content submitted or approved by you or a third party, including other of our advertisers or end users, and/or any technology of yours and/or a third party, and (ii) our breach of the Advertising Agreement (collectively, " Yahoo Claims "). We are solely responsible for defending any Yahoo Claims, subject to your right to participate with counsel of your own choosing, at your own expense, and for payment of all judgments, settlements, damages, losses, costs, and expenses, including reasonable attorneys' fees, resulting from the foregoing to you, provided that we will not agree to any settlement that imposes any obligation or liability on you without your prior written consent. Notwithstanding any other provision in the Advertising Agreement, we will have no liability or indemnification obligation under the Advertising Agreement with respect to any Yahoo Claim to the extent it is based on or arises out of: (i) the modification of any Program, Yahoo Company Site, and/or technology by you, an Authorized User, or a third party, (ii) the combination or use of any Program and/or technology with software, services, products, or technology of yours or a third party, or (iii) misuse of the Programs and/or Yahoo Company technology.

c. The indemnified party(ies) (i) will give the indemnifying party prompt notice of the relevant claim (provided that a failure or delay in providing such notice will not relieve the indemnifying party's obligations except to the extent prejudiced by such failure or delay), and (ii) cooperate reasonably with the indemnifying party, at the indemnifying party's expense, in the defense of such claim.
9. WARRANTY DISCLAIMER.
EXCEPT AS OTHERWISE EXPRESSLY PROVIDED HEREIN, WE AND YOU DISCLAIM ON BEHALF OF EACH OF OURSELVES (AND, IN OUR CASE, ALL YAHOO ENTITIES) ANY AND ALL WARRANTIES, REPRESENTATIONS, CONDITIONS, OR GUARANTEES, INCLUDING ANY WARRANTIES OF TITLE, MERCHANTABILITY, SERVICE QUALITY, NONINFRINGEMENT, AND FITNESS FOR A PARTICULAR PURPOSE. THE DISTRIBUTION NETWORK, YAHOO COMPANY SYSTEMS, PLATFORMS, EXCHANGES, WEBSITES, CODE, PROGRAMS, AND DOCUMENTATION ARE PROVIDED ON AN "AS IS" BASIS, WITHOUT WARRANTY, REPRESENTATION, CONDITION, OR GUARANTEE OF ANY KIND, EXPRESS OR IMPLIED, AND YOUR USE THEREOF IS AT YOUR OWN RISK.
10. LIMITATION OF LIABILITY.
EXCEPT FOR LIABILITY ARISING OUT OF BREACH OF SECTION 5 (CONFIDENTIALITY), ABOVE, AND ANY INDEMNIFICATION OBLIGATIONS UNDER SECTION 8, ABOVE, TO THE MAXIMUM EXTENT PERMITTED BY LAW, ANY LIABILITY OF YOU OR THE YAHOO ENTITIES IN CONNECTION WITH THE ADVERTISING AGREEMENT, UNDER ANY CAUSE OF ACTION OR THEORY, WILL BE STRICTLY LIMITED TO THE GREATER OF THE AMOUNT ALREADY PAID OR OWED BY YOU TO US PURSUANT TO THE ADVERTISING AGREEMENT IN THE SIX-MONTH PERIOD PRIOR TO THE EVENT GIVING RISE TO THE CLAIM AND U.S. $250,000 (OR ITS EQUIVALENT). EXCEPT FOR LIABILITY ARISING OUT OF BREACH OF SECTION 5 (CONFIDENTIALITY), ABOVE, AND ANY INDEMNIFICATION OBLIGATIONS UNDER SECTION 8, ABOVE, IN NO EVENT WILL YOU OR ANY YAHOO ENTITY BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF, OR IN CONNECTION WITH, THE ADVERTISING AGREEMENT. YOU WILL NOT HOLD A YAHOO COMPANY RESPONSIBLE FOR THE SELECTION OR RETENTION OF, OR ANY ACTS, ERRORS, OR OMISSIONS BY, ANY THIRD PARTY IN CONNECTION WITH THE ADVERTISING AGREEMENT, INCLUDING WITH RESPECT TO CLICKS AND IMPRESSIONS BY ANY THIRD PARTY ON YOUR ADS, REGARDLESS OF THE INTENT OF SUCH THIRD PARTY. NOTWITHSTANDING THE LIMITATIONS STATED IN THIS SECTION 10, YOU WILL REMAIN RESPONSIBLE FOR ANY AND ALL PAYMENT OBLIGATIONS ARISING UNDER SECTION 2 OF THESE ADVERTISING TERMS AND CONDITIONS, WHICH AMOUNTS WILL NOT COUNT TOWARD THE MAXIMUMS STATED IN THIS SECTION.
11. CANCELLATION AND TERMINATION.
a. Cancellation. Different advertising offerings carry different cancellation periods. If your account is managed by us, you may cancel: (i) Non-guaranteed Ads (including run-of-network, Native Ads, and video) on two (2) business days' notice, (ii) standard Xbox placements on two (2) business days' notice unless they are associated with a custom Xbox solution, such as a landing page, in which case both the custom Xbox solution and the standard Xbox placements are non-cancelable, (iii) Cooler Screens/RDOOH Ads on seven (7) days' notice, (iv) guaranteed or Premium Ads on 14 calendar days' notice, and (v) homepage or log-in takeovers on 30 calendar days' notice (except during certain holiday periods that may be longer but will be identified on the IO or your online account before you commit). Custom offerings, including Xbox custom solutions, or any offering joined with a research study, are non-cancelable. If you manage your own account via online access, you may be able to cancel Ad campaigns or individual line items more quickly. No matter the cancellation period, you remain responsible for all clicks or impressions actually delivered until such time as the cancellation is effective. In each instance, any required notice must be given to us in writing (email acceptable).

b. Termination. At any time, for any or no reason, you or we may terminate the Advertising Agreement or your participation in any Program, and we may suspend or limit your participation in any Program or part thereof, including by removing your Ads. The Yahoo Entities will not have any liability regarding the foregoing decisions. If you seek to terminate the Advertising Agreement during the pendency of an IO or when using Management Services (as defined in the DSP Program Terms), we will treat your notice of termination as a request to cancel such IO or Management Services, but (i) you remain responsible for all clicks or impressions actually delivered until such time as the cancellation and/or termination is effective, and (ii) any licenses you have granted us to display your Ads shall remain in effect until such time as cancellation and/or termination is effective. Upon termination of the Advertising Agreement or the suspension or discontinuation of your participation in any Program, your outstanding payment obligations incurred under the Advertising Agreement will become due and payable upon receipt of an invoice from us. Sections 2, 3.c., 4.a.(ii), and 5 through 15 of these Advertising Terms and Conditions, the identified portions of the applicable Program Term(s), the defined terms of the Advertising Agreement, and any terms identified in a rider as surviving, will survive termination of the Advertising Agreement.
12. NOTICES.
We may give general business notices to you by posting on the applicable Yahoo Company Site, in your online account with us, or by email to the address provided by you. You must ensure that your contact and account information is current and correct, and promptly notify us in writing of any changes to such information. We will send all legal notices to you regarding indemnification, Confidential Information, and/or breach of the Advertising Agreement (" Legal Notices ") via recognized overnight courier, certified mail, return receipt requested, to the physical address set forth on the applicable IO, cover page, or in your online account, but if not therein identified, via email to your address on file. You will send all Legal Notices to us via recognized overnight courier or certified mail, return receipt requested, to: Deputy General Counsel, Transactions, Yahoo Ad Tech LLC, 770 Broadway, New York, NY 10003, USA.
13. CHOICE OF LAW; VENUE.
The terms of the Advertising Agreement and any dispute relating thereto or between you and us will be governed by the laws of the State of New York, without regard to conflict/choice of law principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply to the Advertising Agreement. You and we agree to submit to the exclusive jurisdiction of the state and federal courts located in the borough of Manhattan, New York. Any claim against us will be adjudicated on an individual basis and will not be consolidated in any proceeding with any claim or controversy of any other party.
14. OTHER.
14.1 The Advertising Agreement constitutes the entire agreement and understanding between you and us regarding the subject matter contained herein and supersedes all proposals, representations, claims, and communications in all forms of media (including all instructions and messages), written and oral, regarding the subject matter contained herein. No terms or conditions other than those set forth in these Advertising Terms and Conditions, Program Term(s), cover page(s), or IO(s), will be binding on us unless expressly agreed to in writing by us. Only a written instrument specifically waiving compliance that is executed by whichever of you or us is entitled to waive such compliance may waive any term(s) or condition(s) of the Advertising Agreement. No waiver by you or us of a breach of any provision hereof will be deemed a waiver of any other breach of such provision or a waiver of the provision.

14.2 If there is a conflict between the Advertising Terms and Conditions, Program Terms, and any IO or cover page, the conflict will be resolved according to the following order of precedence: (1) Program Terms, (2) Advertising Terms and Conditions, and (3) IO/cover page. Notwithstanding the foregoing, an IO or cover page may amend the Advertising Terms and Conditions or Program Terms only if the amended terms contained in such IO or cover page: (i) apply only to the placements listed in the IO or online account, (ii) apply only to that IO/account and not to any other IO(s) or account(s), and (iii) identify the provision(s) of these Advertising Terms and Conditions or Program Term they amend.

14.3 If any provision of the Advertising Agreement is held or made invalid or unenforceable for any reason, such invalidity will not affect the remainder of the Advertising Agreement, and the invalid or unenforceable provision will be replaced by a valid provision that has a similar economic effect.

14.4 Neither we nor you will have any liability under the Advertising Agreement by reason of any failure or delay in the performance of our or your obligations on account of strikes, shortages, riots, acts of terrorism, insurrection, fires, flood, storm, explosions, earthquakes, Internet or electrical outages or brownouts, computer viruses, acts of God, war, governmental action, or any unforeseeable cause that is beyond our or your reasonable control.

14.5 You and we are independent contractors and nothing in the Advertising Agreement will be construed to create, evidence, or imply any agency, employment, partnership, or joint venture between you and us. Except as otherwise set forth in the Advertising Agreement, neither you nor we will have any right, power, or authority to create any obligation or responsibility on behalf of the other and the Advertising Agreement is not intended to benefit, nor will it be deemed to give rise to any rights in any third party. Notwithstanding the foregoing, you acknowledge and agree that the Yahoo Companies will be third-party beneficiaries of the Advertising Agreement and will be entitled to directly enforce, and rely upon, any provision in the Advertising Agreement that confers a benefit on, or rights in favor of, them.

14.6 You may not assign, sublicense, or transfer the Advertising Agreement or any right or duty under the Advertising Agreement. Any assignment, transfer, or attempted assignment or transfer in violation of this Section 14.6 will be void and of no force or effect. We and our subsequent assignees may assign, delegate, sublicense, or otherwise transfer from time to time the Advertising Agreement, or the rights or obligations hereunder, in whole or in part, to any person or entity such as to our Affiliate(s).

14.7 Our advertising offerings, Programs, systems, platforms, and exchanges are proprietary to us and are protected by the applicable state, federal, and international intellectual property laws and we retain all rights, title, and interests in them, together with all derivative works, modifications, enhancements, and upgrades, but excluding your Information. You hereby assign to us all right, title, and interest in and to any feedback or suggestions you provide to us regarding a Program. Any rights not expressly granted in the Advertising Agreement are reserved by you or us, as applicable, and all implied licenses are disclaimed.

14.8 As used in the Advertising Agreement, the word "including" is a term of enlargement meaning "including without limitation" and does not denote exclusivity, and the words "will," "shall," and "must" are deemed to be equivalent and denote a mandatory obligation or prohibition, as applicable.

14.9 In each instance in the Advertising Agreement wherein we reserve the right to change policies or specifications, you will only be held to such changes if we provide them to you or make them conspicuously available to you. We reserve the right to revise these Advertising Terms and Conditions and Program Terms but any such revisions will only apply to new or revised IOs or cover page(s) entered into after the date of any such terms revision (i.e., not IOs that are running).

14.10 Services and obligations to be performed by us hereunder may be performed by other Yahoo Companies and third-party service providers.
15. AGENCY.
If you are an advertising agency, reseller, or other entity representing advertisers (" Agency"), this Section applies, and in such case, " you," " your," and " Advertiser," as used throughout the Advertising Agreement, mean the Agency that executes an IO or logs into a Yahoo system, platform, or exchange, together with said Advertiser.

a. Agency represents, warrants, and covenants that: (i) it is the authorized agent of the Advertiser and has the legal authority to enter into the Advertising Agreement on behalf of the Advertiser, make all decisions, and take all actions relating to the Advertiser's accounts, (ii) by Agency executing an IO or otherwise enrolling an Advertiser in a Program, the Advertiser is also entering into the Advertising Agreement, (iii) Agency will not, without our prior written consent: (a) make any representation, guarantee, condition, or warranty concerning any Program or Yahoo Entity, including that Agency is an affiliate or partner of a Yahoo Entity, (b) make any commitments (e.g., guarantees as to placement of Ads) to an Advertiser or potential Advertiser regarding any Program, (c) negotiate any terms or conditions related to the Programs which may affect the rights, protections, and obligations of a Yahoo Entity, or that are inconsistent with the Advertising Agreement, or (d) engage in any telesales or telemarketing in connection with any Program, (iv) Agency will perform its duties pursuant to the Advertising Agreement in a professional manner consistent with the requirements established by us, and (v) Agency shall disclose to Advertisers any incentives or discounts provided to Agency by us. Upon our request, Agency will immediately deliver to us each agreement that designates Agency as the Advertiser's agent and authorizes Agency to act on the Advertiser's behalf in connection with the Advertising Agreement. In the event of a termination of your relationship with an Advertiser, such Advertiser may continue to use the Information, including account and performance history with respect to its Ads, and Agency will no longer have API Access for such Advertiser's accounts. Agency will not at any time use data or information received in connection with the Advertising Agreement (i) to conduct any marketing efforts targeted at our existing advertisers, or (ii) with an Advertiser other than the one in connection with which the data or information was received.

b. Sequential Liability. In the United States, we will hold Agency liable for payments due under Section 2, above, solely to the extent Agency has received payment from such Advertiser; for sums not received by Agency, we will hold the Advertiser solely liable (" Sequential Liability "); provided, however, (i) if we do not offer credit to the applicable Advertiser, we will notify you of such rejection prior to the start of the applicable campaign (email acceptable), and in such case, if you elect to proceed with the campaign, and unless otherwise agreed upon in writing between or among Agency or Advertiser, on the one hand, and us, on the other hand, Agency and Advertiser will be jointly and severally liable for all payment obligations pursuant to Section 2, above, and you hereby waive any Law that may require us to proceed against one or more of you prior to proceeding against any others who may also be liable, and (ii) if Agency (A) breaches or allegedly breaches Section 15a(i), above, or (B) fails to comply with our request to confirm whether an Advertiser has paid to it in advance funds sufficient to make payments pursuant to Section 2, above, Agency will be obligated to immediately pay all such amounts due us regardless of whether it has received payment from such Advertiser. You acknowledge that we may directly contact any Advertiser represented by Agency, including if we have not received payment for such Advertiser's account within 60 days from the date of the applicable invoice.
16. TRADE COMPLIANCE.
To participate in any Program or advertising offering, you must comply with the export laws and regulations of the United States and trade controls of other applicable countries, including the Export Administration Regulations of the U.S Department of Commerce, Bureau of Industry and Security, and the embargo and trade sanction programs administered by the U.S. Department of Treasury, Office of Foreign Assets Control. Unless authorized under a U.S. government license, you agree that you will not transfer any items, software, technology, or other deliverables that the Yahoo Companies provide to you under the Advertising Agreement to: (i) countries, nationals, and governments subject to U.S. embargo, or (ii) entities identified on U.S. government export exclusion lists, including the Denied Persons, Entity, and Specially Designated Nationals Lists.
17. ANTI-CORRUPTION COMPLIANCE.
To participate in any Program or advertising offering, you must comply with all applicable anti-corruption laws, including the Foreign Corrupt Practices Act, in relation to the Advertising Agreement. You will not offer to pay, or pay, anything of value to anyone, including foreign governmental officials or related persons or entities, on a Yahoo Company's behalf to corruptly (i) influence any official act or decision, (ii) secure any improper advantage, (iii) obtain or retain business, or to direct business to any person or entity, or (iv) induce or reward any favorable action in any matter related to the subject of the Advertising Agreement or the business of a Yahoo Company.

DISPLAY ADVERTISING PROGRAM TERMS - If you purchase display Ads (including video and Native Ads) on an IO basis, the following terms also apply. Your Ads must comply with our policies and specifications located at https://adspecs.yahooinc.com (or a successor site), which we may change from time to time. We will use commercially reasonable efforts to (a) deliver impressions in the amounts and locations as specified in an IO, and (b) provide a reasonably balanced delivery of the Ads set forth on an IO, where applicable.
1. DEFINITIONS.
" Non-guaranteed Ads" are Ads that are displayed on a space-available basis and are not guaranteed to appear; you pay only for Non-guaranteed Ads that are delivered. Non-guaranteed Ads include Native Ads, run-of-network Ads, and dynamically priced Ads (such as dCPM or oCPM). Desired KPIs for Non-guaranteed Ad campaigns may appear on an IO, but you agree that any listed KPIs are targets only and do not affect your payment obligation. Ads with the Pricing Type of "dCPM," "oCPM," "dCPC," or "oCPC" are dynamically priced Ads whose delivery is optimized by Yahoo. dCPM and oCPM mean the average price per thousand impressions, and dCPC and oCPC mean the average price per click. Yahoo will bill you based upon the actual number of impressions or clicks delivered, as applicable, without exceeding the budget specified. When you use a Yahoo pre-approved third-party ad server that cannot account for dynamic pricing, we will report the total cost to you so you can accurately determine your effective CPM. " Premium Ads " are those Ads that are reserved by you to run on specific sites at specific times (e.g., on Yahoo Sports during the playoffs).
2. DELIVERY.
At your direction, we may optimize your campaign by modifying the line items of an IO. We must approve in advance in writing the serving of Ads by anyone other than us. You may only use an Approved Third-Party Vendor to serve Ads, deliver Ads or for campaign measurement and reporting. For Ads in an IO that specify frequency caps, we will use commercially reasonable efforts to comply with such frequency caps, provided that you agree that we are not liable if your Ads are viewed in excess of the frequency cap. For dynamically priced campaigns, we may adjust the location of, and price for, your Ads in an effort to meet your stated target goals (e.g., CPC, CPA). For Premium Ads, if your Information, including any updates, is not given to us three (3) days prior to its anticipated distribution or does not conform to our policies and specifications, (i) we are not required to fulfill the Premium Ads portion(s) of the IO, and (ii) you are still responsible for the media purchased pursuant to the IO. The Yahoo Companies may provide free clicks, free impressions, credits, and discounts, including in connection with contests, incentives, promotions, or donations.

3. MAKE GOODS.

For Premium Ads only, if we fail to deliver, by the end of the period specified in the IO, the aggregate number and type of impressions as agreed in the IO, or the impressions are delivered in the wrong location, then (a) you will only be billed for the impressions actually delivered under the terms of the IO, and (b) your sole and exclusive remedy is limited to the following: delivery of the remaining impressions at a later time in a comparable position as determined by us, and/or an extension of the term of the IO to allow for delivery of the remainder of the impressions, in each case at prevailing rates. Make goods are not available in connection with Non-guaranteed Ads, cost-per-day or flat fee Ads, or with line items identified as "Added Value" on the IO.
4. DATA USAGE.
In addition to the restrictions set forth above in the Advertising Terms and Conditions, you and we agree as follows:

a. Definitions. (i) " Aggregated" means a form in which data gathered under an IO is combined with data from numerous campaigns of numerous advertisers and precludes identification, directly or indirectly, of any particular Advertiser, (ii) " IO Details" are details set forth in an IO but only when expressly associated with you or us, including ad pricing and placement information, Ad description, and Ad targeting information, (iii) " Performance Data" is data regarding a campaign gathered during delivery of an Ad pursuant to an IO (e.g., number of impressions, interactions, and header information), but excluding Site Data or IO Details, (iv) " Repurposing" means retargeting a user or appending data to a non-public profile regarding a user for purposes other than performance of an IO, (v) " Site Data" is any data that is (a) our preexisting data used by us pursuant to an IO, (b) gathered pursuant to an IO during delivery of an Ad that identifies or allows identification of us, our site, brand, content, context, or users, or (c) entered by users on any Yahoo Company Site, other than User Volunteered Data, and (vi) " User Volunteered Data " is personally identifiable information collected from individual users by us during delivery of an Ad pursuant to the IO, but only where it is expressly disclosed to such individual users that such collection is solely on behalf of Advertiser.

b. Use of Data. Unless otherwise authorized by us, you will not: (i) use IO Details, Performance Data, or Site Data for Repurposing; provided, however, that Performance Data may be used for Repurposing so long as it is not joined with any IO Details or Site Data, or (ii) disclose our IO Details or Site Data, except as set forth below. Unless otherwise authorized by you, we will not (x) use or disclose your IO Details, Performance Data, or a user's recorded view or click of an Ad, each of the foregoing on a non-Aggregated basis, for Repurposing or any purpose other than performing under an IO, compensating data providers in a way that precludes identification of you, or internal reporting or internal analysis, or (y) use or disclose any User Volunteered Data in any manner other than in performing under the IO. You and we (each, a " Transferring Party ") will require any third party or Affiliate used by the Transferring Party in performance of the IO on behalf of such Transferring Party to be bound by confidentiality and non-use obligations at least as restrictive as those on the Transferring Party, unless otherwise set forth in the IO. All User Volunteered Data is subject to the Advertiser's posted privacy policy and is considered Confidential Information of Advertiser. Any other use of such information will be set forth on the IO.

5. AD TARGETING.

Unless otherwise set forth on an IO, when geographic targeting is employed, all Yahoo placements are targeted to the United States only.
6. HOMEPAGE AND EMAIL LOGIN TAKEOVERS; FLAT-FEE BUYS.
All Yahoo homepage and email login takeover (as opposed to rotational buys) impressions may be displayed on a PC, smartphone, tablet, and/or other device, and we will only be responsible for the aggregate delivery of the total number of impressions across all devices on the date(s) set forth on the IO, notwithstanding any line-level impression numbers stated on the IO. Line items identified as flat-fee or fixed-price placements are sold on a cost-per-day basis, regardless of the number of impressions or clicks delivered. Notwithstanding anything to the contrary set forth on an IO, (i) any impression levels listed in connection with the flat-fee line(s) are merely estimates and are not guaranteed, and (ii) no make goods will be made available to Advertiser in connection with any such impression levels.
7. NATIVE AD BUYS.
For Ads delivered in the stream of content via Yahoo's native ad server or otherwise (" Native Ads ") (i) such Ads are Non-guaranteed Ads and will be served by Yahoo, (ii) Yahoo measurements will be used for billing purposes, (iii) on some placements where space is limited, we may only show certain elements of your Native Ad, and (iv) at your direction, we may optimize your account by modifying campaigns, including changing the price of your bids and your budget type. You are only billed for Native Ads that are delivered, up to the budget set forth on the IO. The value of any Native Ads delivered that exceeds the budget set forth on an IO will be considered added value and non-chargeable to you.
8. EDITORIAL ADJACENCIES.
We acknowledge that certain advertisers may not want their Ads placed adjacent to content that promotes pornography, violence, illegal activity, or the use of firearms, or contains obscene language (" Editorial Adjacency Guidelines "). We will use commercially reasonable efforts to comply with the Editorial Adjacency Guidelines with respect to Ads that appear on Yahoo Company Sites. For Ads shown on the remainder of the Distribution Network, our sole responsibilities with respect to compliance with these Editorial Adjacency Guidelines will be to obtain contractual representations from our participating network publishers that such publishers will comply with Editorial Adjacency Guidelines and to provide the remedy specified below. Should Ads appear in violation of the Editorial Adjacency Guidelines, your sole and exclusive remedy is to request in writing that we remove the Ads and not bill you for such Ads. After you notify us that specific Ads are appearing in violation of the Editorial Adjacency Guidelines, we will make commercially reasonable efforts to correct such violation within 24 hours. If such correction materially and adversely impacts the IO, we will negotiate in good faith mutually agreed changes to such IO to address such impacts. Notwithstanding the foregoing, Advertiser will not be entitled to any remedy for any violation of the Editorial Adjacency Guidelines resulting from Ads displayed on properties that Advertiser is aware, or should be aware, may contain content in potential violation of the Editorial Adjacency Guidelines. The Editorial Adjacency Guidelines do not apply to any page that contains user-generated content, such as user comments. Instead, we will make commercially reasonable efforts to ensure that Ads are not placed adjacent to content that violates the terms of use applicable to such site. Advertiser's sole remedy for our breach of such obligation will be to submit written complaints to us (email acceptable), whereupon we will review such complaints and remove user-generated content that we, in our sole discretion, determine is in violation of our terms of use.=
9. THIRD-PARTY BILLING.
For those Ads for which we allow third-party billing, that option is governed by the Online Third-Party Billing Program Terms located at: https://legal.yahoo.com/us/en/yahoo/terms/advertising/3pbillingdisplaypt/index.html (or a successor site), which we may change from time to time.
10. VIEWABLE ADS (vCPM).
a. Notwithstanding anything to the contrary stated or referenced herein, for any line item set forth herein designated as subject to a viewability guarantee in the placement name (except for added value companion banners) (" vCPM Ads"), Yahoo will deliver no less than the percentage of impressions set forth on the IO for each such line item as " Viewable" in accordance with the most recent Viewable Ad Impression Measurement Guidelines, prepared by Media Ratings Council, Inc. (" MRC") (" Viewability Minimum ") and as measured and invoiced based on reports produced by us or an Approved Third-Party Vendor that is certified by the MRC to measure vCPM Ads.. If you use an Approved Third-Party Vendor, you agree to either (i) provide Yahoo with daily access to reporting for vCPM Ads directly from the Approved Third-Party Vendor during the campaign term or (ii) provide daily reporting from the Approved Third-Party Vendor directly to Yahoo. If you fail to provide such access or reports as set forth in the foregoing sentence, Yahoo may (i) pause the vCPM Ads until such access or report is provided, and/or (ii) proceed with the campaign using Yahoo's reports for measurement and invoicing purposes. Yahoo will calculate the total number of billable vCPM Ads for which to invoice you each month during the term of the IO by multiplying the total percent of Viewable impressions, as determined by us or Vendor (as applicable), by the total delivered impressions as measured by us or a Third-Party Ad Server (as applicable). Yahoo may over-deliver the vCPM Ads to achieve the Viewability Minimum; provided however, Yahoo will not invoice you in excess of the budgeted vCPM Ads for the applicable placement. Yahoo reserves the right to dispute any Vendor measurements and you and we agree to reconcile any such dispute within 10 days. Yahoo is not responsible for any fees incurred by Advertiser from Vendor and/or Third-Party Ad Server (as applicable).

b. Unless otherwise set forth on the IO, Yahoo will not guarantee viewability on the following inventory, and the above vCPM terms are not applicable to the following placements: all homepage and mail login buys, premium formats (including wallpaper, pushdown, mobile, iPad), roadblocks and sponsorships, certain video placements including: branded syndication products, audience guarantees, mobile, connected TV, companion banners, overlay Ads, Moments buys, and CPC, CPV, and CPCV offerings.

11. COST PER COMPLETED VIEW (CPCV).

All Ads set forth on a line bearing a CPCV billing metric will be billed at the rate specified on the IO for each video that runs to completion with at least 50 percent of the pixels in view, as measured and invoiced by us or a third-party vendor that has been approved by us. CPCV Ads are Non-guaranteed Ads, so no make goods are available, but you are only billed for CPCV Ads that play to completion.

All Ads set forth on a line bearing a CPV billing metric will be billed at the rate specified on the IO for each video that runs for at least three (3) seconds with at least 50 percent of the pixels in view, as measured and invoiced by us or a third-party vendor that has been approved by us (provided that Native Ads are always served by us and billed on our numbers). CPV Ads are Non-guaranteed Ads, so no make goods are available, but you are only billed for CPV Ads that play for at least three (3) seconds.
13. COST PER COMPLETED LISTEN (CPCL).
All audio Ads set forth on a line bearing a CPCL billing metric will be billed at the rate specified on the IO for each such Ad that runs to completion, as measured and invoiced by us or a third-party vendor that has been approved by us. CPCL audio Ads are Non-guaranteed Ads, so no makegoods are available, but you are only billed for CPCL audio Ads that play to completion.
14. MANAGED DSP BUYS.
If the IO includes placements for managed buys on the Yahoo Demand Side Platform (" DSP "), the following terms will also apply to such DSP placements (note: the following terms only apply when the DSP placements are set forth on the IO and Yahoo will be managing the campaign within the Platform on your behalf; a signed DSP cover page would be required if you desire to access and manage campaigns within the DSP UI directly (self-service) or if you are using a third-party demand side platform or bidder). Yahoo, on your behalf, shall have the ability to launch and edit advertising campaign(s) during the flight dates, increase or decrease maximum bids for advertising inventory, set flight dates and frequency limitations, pause/start advertising campaigns, configure optimization objectives and pacing, upload media, access reporting, create retargeting and conversion pixels, and choose placements and targeting.
15. XBOX.
All Xbox placements will be served by us and our numbers will be used for billing. With respect to any Xbox custom solution (e.g., an Xbox Mini-Game, Xbox Live Avatar prop/item, or branded destination/landing experience), as between you and us, we own all right, title, and interest in and to such custom solution, any licensed music therein, and its code, but excluding any Information that may be contained therein.
16. RESEARCH STUDIES.
With respect to any Ad campaign for which we have offered to conduct a research study (as stated on an IO or in your online account), the following terms apply:

a. Yahoo will fund one (1) research study to be performed directly by Yahoo or in collaboration with a mutually agreed upon research vendor (" Research Vendor"), for up to the total market value set forth on the IO or in your online account, as determined by Yahoo (the " Research Study "). For purposes of the Research Study, Advertiser grants Yahoo and Research Vendor a non-exclusive, non-transferable, worldwide, perpetual, and royalty-free right to use Advertiser's Information used in the same advertising campaign. Yahoo is the author of the Research Study and we will be responsible for the content, layout, and look-and-feel of any aspect of the Research Study. Yahoo will be responsible for the costs and expenses associated with the Research Study. Yahoo, or Research Vendor at the direction of Yahoo, will provide Advertiser with a copy of the Research Study. Advertiser shall have the right to (i) use the Research Study for internal purposes and (ii) publicly present the Research Study, or portions thereof, provided that Advertiser shall not use the Yahoo name, trademark, or logo in connection with the public presentation of the Research Study without Yahoo's prior written consent (email acceptable). Yahoo shall have the right to (i) use the Research Study for internal purposes and (ii) publicly present the Research Study, or portions thereof, provided that Yahoo will not use Advertiser's Information in connection with the public presentation of the Research Study without Advertiser's prior written consent (email acceptable). Yahoo shall not repurpose the data in the Research Study in a non-aggregate manner, nor in an aggregate manner that allows for the identification of Advertiser.

b. Yahoo and its Affiliates make no representations or warranties of any kind, express or implied, with respect to the Research Study or any work or service associated with or resulting therefrom, and disclaim any and all (a) liability in connection with the Research Study, and (b) warranties, including any warranties of title, merchantability, non-infringement, or fitness for a particular purpose. In no event is Yahoo or any Yahoo Affiliate responsible for any consequential, special, punitive, exemplary or other damages, including lost revenue or profits, related to the Research Study.

c. Notwithstanding anything to the contrary in the Advertising Agreement, Advertiser may not cancel the applicable IO in whole or in part.
17. COOLER SCREENS/RDOOH ADS.
If you purchase retail digital out of home (" RDOOH") Ads to appear on refrigerator door screens in retail locations, the following terms apply: (i) All RDOOH Ads are Non-guaranteed Ads and will be served by us, our measurements will be used for billing purposes, and no frequency caps are available, (ii) all RDOOH Ads are billed on a cost-per-thousand-impression basis, provided that an "impression" occurs when an Ad is displayed for at least one second when an individual is in reasonable proximity to the smart screen (as determined by us), (iii) RDOOH ad creative must comply with the RDOOH ad specifications located at: adspecs.yahooinc.com (or a successor site), and must be submitted to us for approval no less than four (4) business days prior to the desired campaign start date, (iv) we will use commercially reasonable efforts to deliver RDOOH placements in the requested amounts/screen sizes, but any overdelivery on one placement will offset underdelivery on another, (v) you consent to us disclosing certain IO Details to our third-party service provider for the limited purposes of creating campaign performance analyses and compliance with legal obligations, and (vi) we will disclose to you campaign effectiveness metrics and other campaign performance analyses, which are our Confidential Information to be used solely for your internal business purposes (i.e., no external use).

18. EFFECTS OF TERMINATION.

Sections 4(b), 9 (until such time as all charges and fees have been paid in full), 15 (second sentence only), 16 (a. and b. only, and only if applicable), and this Section 18 of these Display Advertising Program Terms will survive termination or cancellation of the applicable IO.

DSP PROGRAM TERMS - If you participate in the DSP Program, the following Program Terms apply.

1. DEFINITIONS.

As used in these DSP Program Terms, the following terms will have the corresponding definitions: " Demand Side Platform" or " DSP" means the platform(s) made available by us through which you may buy Inventory, manage Ad campaigns, target audiences, track Ads, and use any related APIs. " DSP Data" means Yahoo Data, Vendor Data, or other data, including targeting parameters, made available to you by us through the DSP. " Effective Date" means the effective date stated on the cover page. " Inventory" means Ad units made available by Media Sellers for purchase through the DSP, and is included in the Distribution Network definition. " Media Cost" means the total cost of impressions invoiced by us. " Media Seller" means any marketplace, exchange, supply side platform (including the Yahoo Exchange), publisher, and any entity that sells Inventory through the DSP. " Media Sellers' Policies" means advertising guidelines and other policies established by Media Sellers, made available through the DSP, and applying to the display of your Ads on Inventory. " Campaign Data" means data (e.g., total number of impressions or clicks) related to the delivery of an Ad campaign. " Programmatic Guaranteed Ads" or " PGd" means Ads for which campaign parameters are agreed between you and a Media Seller, including the CPM or billing metrics, number of impressions, budget, Ad format, Ad size, and start and end time of the Ad campaign. " Our Vendors" means third-party providers with which we have a contractual relationship for the provision of data and/or other products and services. " Service Data" means the DSP Data, Campaign Data, and any other data obtained and accessed through the DSP, or derived from the delivery of Ads. " Vendor Data" means information provided by Our Vendors and made available to you for Ad or audience targeting, including audience, contextual, and behavioral data segments. " Yahoo Data" means audience, contextual, and behavioral segments that are collected and/or created by or for Yahoo, and may be made available for Ad targeting. " Your Vendor " means an Approved Third-Party Vendor with which you have an independent contractual relationship for the provision of data and/or other products and services.

2. DSP LICENSE.

Provided that you have executed a DSP cover page with us, we grant you a non-exclusive, non-sublicensable, and non-transferable license to access and use the DSP. You may access and use the DSP (i) only in accordance with applicable law, rules, regulations, and self-regulatory principles, the Policies, Media Sellers' Policies, and any other applicable policies or documentation that we make available to you from time to time. You acknowledge and agree that we and our Affiliates are not liable for transactions executed in the DSP as a result of errors made by or for you in entering information into the DSP (e.g., incorrectly entering pricing, targeting, or budgeting information). We shall make DSP support available to you during our normal business hours, which, as of the Effective Date, are 9 a.m. to 6 p.m. local time, Monday through Friday (except for legal holidays).
3. USE OF THE DSP.
3.1 Your Ads and Your Use of the DSP. You agree that (1) you are solely responsible and liable for your use of the DSP, and your trafficking and targeting of Ads, and (2) you may only use an Approved Third-Party Vendor to serve Ads, track delivery ofAds, or for campaign measurement and reporting. You will use the DSP only in accordance with the Advertising Agreement, any training provided by us, the referenced materials supplied by us, and our standard security procedures, as may be posted on our website from time to time or otherwise made available to you.

3.2 Parent and sub-accounts. You may designate in writing to us the entity name(s) for each sub-account or parent-account, if any, you request us to create, and/or to be linked with your DSP account. You are solely responsible and liable for your and your Authorized Users' access to and use of sub or parent-accounts, and for any links you request us to make between your account, your Affiliate's account and sub or parent-account(s).

3.3 Creative Materials.

3.3.1 Direct Advertiser. You may rotate in one Ad tag the creative materials of multiple brands that you own. You are required to provide all click-through URLs associated with your Ads in the DSP user interface.

3.3.2 Agent or other representative of Advertiser(s). You may not rotate Ads for multiple Advertisers in one Ad tag, provided, however, and for the avoidance of doubt, you may rotate in one Ad tag the creative materials of various brands that are owned and controlled by a single direct Advertiser that you represent. You are required to provide all click-through URLs associated with your Ads in the DSP user interface.
4. OTHER PRODUCTS AND SERVICES.
4.1 Management Services. If you use Management Services, the following terms will apply:

4.1.1 You hereby grant us and our authorized representatives, the right and authority to facilitate your access and use of the DSP (" Management Services "), which authority includes campaign planning, set-up, and launch, Ad tag generation and trafficking, bidding advice, campaign monitoring, optimization, reporting, and analysis, based on Information you provide to us.

4.1.2 You will pay the applicable fees as provided on the cover page and you agree to cooperate with us in our performance of Management Services. Such cooperation will include fulfilling any implementation requirements, working in good faith with us to implement our recommendations where appropriate, and providing us with campaign parameters and other input or instructions as requested by us.

4.1.3 You will: promptly provide us in writing (by email to suffice) (i) all necessary Information, including targeting parameters and segments, Ad campaign limitations including max eCPM, and a total gross budget amount (and updates or changes thereto) to enable us to perform the Management Services, and (ii) all final approvals/authorizations, including for targeting parameters. You will be responsible for any actions that we take based on any approval or authorization provided pursuant to this paragraph, and (iii) provide us with any limitations or parameters we should follow in determining appropriate categorizations/segmentations. We will not be responsible for any action or inaction taken as a result of your failure to provide us updated Information or to notify us of any changes thereto.;

4.1.4 Either party may terminate our provision of Management Services upon written notice (by email to suffice) to the other party, however, at your discretion, we will continue to provide Management Services for ongoing Ad campaigns for up to 15 days following such notice of termination.

4.2 Programmatic Guaranteed Ads.

4.2.1 PGd Ads on Yahoo Company Sites Inventory. If you purchase Inventory on Yahoo Company Sites to place PGd Ads, the following terms will apply:

a. Notwithstanding the terms set forth on the cover page, you will only be billed for the number of PGd Ads impressions actually delivered according to prices agreed to between you and us, and no Platform Fees or Management Services Fees will be charged. We will not provide any makegoods. Notwithstanding anything to the contrary set forth in these Program Terms or the cover page, deals identified as "Flat Price" (or similar designation) in the DSP user interface are billed on a cost-per-day basis for the full amount agreed between you and us, regardless of the number of PGd Ads impressions or clicks delivered, and any number of impressions provided in connection with "Flat-Price" placements are merely estimates and are not guaranteed.

b. You may cancel, without penalty, a PGd Ad campaign, in whole or in part, by providing us no less than fourteen (14) days' notice, except for homepage or log-in takeovers, which you may cancel on thirty (30) days' notice. Custom offerings, including Xbox custom solutions, or any offering joined with a research study, are non-cancelable. No matter the cancellation period, you remain responsible for all PGd Ads impressions actually delivered until such time as the cancellation is effective. In each instance, any required notice must be given to us in writing (email acceptable).

c. All of our homepage and email login takeover impressions (as opposed to rotational PGd Ad impressions) may be displayed on a PC, smartphone, tablet, and/or other device, and we will only be responsible for the aggregate delivery of the total number of PGd Ads impressions across all devices on the date(s) agreed.

4.2.2 PGd Ads on Third-Party Media Sellers' Inventory. If you purchase a third-party Media Seller's Inventory on which to place PGd Ads, the following terms will apply:

a. Notwithstanding the terms set forth on the cover page, you will only be billed for the number of PGd Ads impressions actually delivered, according to the prices agreed to between you and the third-party Media Seller. Platform Fees will be invoiced as provided by us. We will not provide any makegoods.

b. Programmatic Guaranteed deals identified as "Flat Price" (or similar designation) in the DSP user interface will be charged for the full budget agreed to between you and Media Seller, regardless of the number of PGd Impressions delivered. You acknowledge that any number of PGd Ads impressions listed in connection with the "Flat Price" placements are merely estimates and are not guaranteed.

c. You will be responsible for any acts or omissions of any of employees, agents, vendors, permitted subcontractors, or any other parties that you designate (including data management platforms) to use our account on your behalf on a third-party Media Seller's platform.

4.3 Cooler Screens/RDOOH Inventory. If you purchase retail digital out of home (" RDOOH ") Inventory to appear on refrigerator door screens in retail locations, the following terms apply: (a) All RDOOH Ads are billed on a CPM basis, provided that an "impression" occurs when an Ad is displayed for at least one second when an individual is in reasonable proximity to the smart screen (as determined by us), (b) all creatives must be submitted to us for approval no less than four (4) business days prior to the desired campaign start date, (c) despite category requests, we are solely responsible for delivering up to the total budget you set, and (d) you consent to us disclosing certain elements of your Ad campaign to our third-party service provider(s) for the limited purposes of creating campaign performance analyses and compliance with legal obligations.

4.4. Additional Products and Services. In addition to the cover page, and if available through our DSP, we may permit you to use products and services provided by Your Vendors. If you elect to purchase, license, subscribe to, or otherwise use products and services provided by Your Vendors, you shall pay Your Vendors directly for any charges and fees accrued thereby. In no event will we be responsible or liable for any products or services provided by Your Vendors.

5. PAYMENT.

You will pay us for all charges, fees, and costs you incur in connection with your use of the DSP as provided in Section 2 of the Advertising Terms and Conditions or as agreed by both parties through email. For clarity, you are responsible for paying any sum in excess of the initial budget you provided in your account if your campaign exceeds such initial budget. We may suspend access to your account if your spend exceeds your credit limit.
6. PROPRIETARY RIGHTS.
As between you and us, we own and retain all right, title, and interest in and to the DSP, all software, databases, and other aspects and technologies related to the DSP, any enhancements, modifications, or derivative works thereto, any materials made accessible to you by us through the DSP, such as through the user interfaces or otherwise, and all intellectual property and proprietary rights in and to all of the foregoing.
7. PRIVACY AND DATA.
7.1 Privacy Policy. You will, and if you represent Advertisers, you will ensure that your Advertisers will: (a) conspicuously post on your website(s) and mobile application(s) (and on your Advertisers' website(s) and mobile applications) and adhere to a privacy policy that complies with all applicable laws, rules, regulations, and self-regulatory principles, including as applicable the principles of the Digital Advertising Alliance, Interactive Advertising Bureau, American Association of Advertising Agencies and Network Advertising Initiative (" NAI "), (b) take all necessary measures to ensure that an end user's choice to "opt out" is properly effectuated, including, but not limited to, implementing all necessary technological mechanisms to so ensure, and (c) obtain all necessary rights, waivers, and permissions from end users who view, click, or convert on the Advertising, to the extent that any information is collected from or about them.

7.2 DMPs. If you use the DSP to target users using third-party interest-based advertising data collected on your behalf (or on your Advertisers' behalf) by a third-party data management platform (" Third-Party DMP "), then you will ensure that the Third-Party DMP will maintain a full membership in good standing with the NAI, provided, however, that if the Third-Party DMP has applied for NAI membership but not yet been admitted as of the Effective Date, you will ensure that the Third-Party DMP will use best efforts to obtain such membership within six (6) months of the Effective Date and notify us if the Third-Party DMP has not gained membership within that time.
7.3 Data Usage Rights.
7.3.1 We have the right to use and disclose Information and Service Data: (i) as part of our business operations, to disclose aggregate statistics about the DSP in a manner that prevents individual identification of you (or your Advertisers) or the Information, (ii) to the extent necessary to (a) perform our obligations under this Advertising Agreement, (b) to operate, manage, test, maintain, and improve our products and services, and/or (c) protect the DSP from what, in our reasonable determination, is a threat to the DSP, and (iii) if required by court order or law or required or requested by any governmental agency.

7.3.2 You have the right to: (i) use DSP Data solely to create and target audience segments through the DSP, and (ii) if You represent Advertisers, to disclose Campaign Data (a) solely to the applicable Advertiser to provide performance reporting regarding such Advertiser's Ads campaigns, and (b) to create aggregate reports (i.e., reports that do not contain PID) for Advertiser regarding the performance of the applicable campaign, provided such reports are not shared with any other third party.

7.3.3 Unless expressly provided hereunder, and whether you receive any of the Service Data directly from us or from any third party, including a Media Seller or your Vendor, you will not, and will not enable or authorize your Advertisers (if applicable) or any third party including a Media Seller or your Vendor, to: (i) disclose the Service Data to any third party without our prior written consent, (ii) create derivative works of, adapt, alter or, in any way, modify the Service Data, (iii) create, supplement, or enhance any end user profiles, segments, populations, or any reportable or targetable group of inventory or consumers based on any of the Service Data (including, without limitation, data derived from cookies, device IDs, or IP addresses), unless authorized by us or the applicable Media Seller in writing, or (iv) use device identifiers for cross-device linkages.

7.3.4 You and Your Vendors will, and if you represent Advertisers, you will also ensure that your Advertisers and their Vendors will: (a) not reverse engineer or otherwise attempt to determine from any Confidential Information or Service Data any PII or other Sensitive Information regarding end users, and (b) not collect, use, transmit, analyze, combine, merge, join, sync, or link any PII with any DII, our Confidential Information, or any of the Service Data, obtained by any means, or otherwise attempt to re-identify an end user.

8. EFFECT OF TERMINATION.

Either party may terminate your participation in the DSP Program for any reason or no reason upon written notice of termination to the other party. Upon such termination, (a) your right to use the DSP will immediately terminate, (b) Sections 5, 6, 7, 9, 10, this Section 8, any payment obligations existing as of the termination date, all defined terms, and any other provisions that by their nature would continue beyond the expiration or termination, will survive.
9. AGENT RELATIONSHIP TO ADVERTISERS.
Under the DSP Program, Section 15 of the MTC does not apply. Rather, if you are an agency or other entity representing advertisers (" Agent ") (i) "you" and "your" as defined in the Advertising Terms and Conditions include Agent and such advertiser, (ii) Agent's liability is primary, and not joint or several with such advertiser, (iii) Agent will not, without our prior written consent: (a) make any representation, guarantee, condition, or warranty concerning the DSP Program, including that Agent is an affiliate or partner of Yahoo, (b) make any commitments (e.g., guarantees as to placement of Ads) to an Advertiser or potential advertiser regarding the DSP Program, or (c) negotiate any terms or conditions related to the DSP Program that may affect the rights, protections, and obligations of Yahoo or that are inconsistent with the Advertising Agreement.
10. LIMITATION OF LIABILITY.
Notwithstanding the limits set forth in Section 10 of the Advertising Terms and Conditions, our maximum aggregate liability for all damages in connection with these DSP Program Terms, including any damages arising from or related to Section 8 (indemnification)will not exceed the lesser of (i) the total amount paid by you to us under this Advertising Agreement during the twelve (12) month period prior to the date the first liability arose or (ii) U.S. $500,000 (five hundred thousand dollars).

FOREIGN MANAGEMENT PROGRAM TERMS - If you participate in the Foreign Management Program, the following terms also apply.

1. USE. We provide you access to our Program for management of foreign advertising accounts (" Foreign Management Program") for your use. If you request, or we provide, account management, editorial recommendations, and/or other services in connection with your separate advertising account(s) with a non-Yahoo Company (e.g., Yahoo Japan), or (ii) a Yahoo Company located outside of the United States ((i) and (ii), collectively, are " Foreign Entities "), you are enrolling in the Foreign Management Program and authorize us to act on your behalf in connection with any advertising you place, or seek to place, with a Foreign Entity. The terms and conditions of any advertising placed with a Foreign Entity and managed through this Program may be subject to an insertion order and separate terms and conditions imposed by the Foreign Entity, for which you will remain solely responsible despite your participation in the Foreign Management Program.

2. SCOPE OF MANAGEMENT. You agree that in connection with the Foreign Management Program, (i) we may share your Confidential Information with the applicable Foreign Entity, (ii) we may take any actions necessary in furtherance of your advertising objectives, and (iii) we will have no liability for the underlying advertising product(s) or service(s) provided by any Foreign Entity.

3. EFFECTS OF TERMINATION. Sections 1 (second and third sentences only), 2, and 3 of these Foreign Management Program Terms will survive any termination of these Foreign Management Program Terms.

These Advertising Terms and Conditions and Program Terms were last updated on November 1, 2021.

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Yahoo offers advertisers a suite of mobile, online, audio, connected television, email, and retail advertising products that can be purchased via insertion orders or online via our ad platforms. The below terms govern the sale of or access to such advertising when you sign an insertion order, DSP cover page, or any other document referencing these terms. 1.

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You can find our rate card here.

How do I supply my advert?

Here are your delivery options depending on the type of ads you are supplying:

Digital ads: send it to The Guardian ad operations team at guardian.adops@theguardian.com.

Jobs ads: send it to The Guardian Jobs ad operations team at guardianjobs.adops@theguardian.com.

Print ads: you can deliver your ads through Specle, Adstream or Qmuli

We can also set and design your ads for you if you supply text, logos and a style sheet (where needed). This method should always start with the sales team who will guide you through what to do and what to supply. There is a small charge for this service which your contact can discuss with you. We do occasionally set simple colour advertising with things such as colour borders and swatches of a single colour from an agreed list.

If you have any further questions please contact us at: addesign@theguardian.com

What formats can I buy?

Take a look through all of our digital and print formats in our ad gallery.

Interested in something bespoke? Chat through your idea with our ad operations team on adops.mail@theguardian.com.

What does our audience look like?

Familiarise yourself with The Guardian's audience in the UK here.

What are the different publications that I can advertise in?

Walk yourself through our portfolio here.

What's The Guardian's brand safety policy?

At the Guardian we care deeply about guaranteeing that brands that advertise with us are viewed in a safe environment by a trusted audience. Read our brand safety policy here.

Has The Guardian signed up to be certified by the Digital Trading Standards Group (DTSG)?

Yes, we have achieved the TAG Brand Safety Certified status version 2.0 for 2022.

Is The Guardian IAB Gold Standard certified?

We are TAG Brand Safety Certified and ads.txt and app-ads.txt compliant (anti-fraud initiative for programmatic). Our site and ad specs meet the " Better ad Standards" as defined by the Coalition for Better Ads.

Is The Guardian a B Corp?

We are! Find out more about what that means here.

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The most frequently asked questions by our advertisers.

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Twitch is a global community of millions who come together each day to create their own entertainment: unique, live, unpredictable, never-to-be repeated experiences created by the magical interactions of the many. Advertising is a critical component of the Twitch ecosystem where creators can earn a living doing what they love. We believe the ads delivered through Twitch should be relevant and useful to our community and Twitch reserves the right to refuse and to take appropriate action against content that is inappropriate or doesn't meet the following guidelines.

This ad acceptance policy is owned and created by the Amazon Ads Trust - Policy & Integrity team with Legal advice. Any advertising, sponsorship, or other form of endorsement made by a creator on their own channel, other than those sold by Twitch, are not in scope for this ad acceptance policy.

I. Advertising Content

1.0 General Guidelines

Ads must be clear, accurate, and verifiable so that customers receive correct information before engaging with an ad or deciding to purchase a product. The advertisement and landing page must match and be related products and/or services.

Creative may not imply endorsement from Twitch and content must comply with Twitch's Community Guidelines.

Creative must not include animation features or other interactive elements to distract or deceive the viewer, including but not limited to: flashing, blinking, or pulsating objects, images, or text.

1.1 Claims and Substantiation

Claims in ads are a material component of the customer's purchase decision. We require all claims to be accurate and truthful.

Ads stating that a product is "new," "just released," or similar claims must only be used for a product that has been released within the past 6 months.

When substantiation is required, advertisers must identify the source and date of the evidence in the ad or on their site. The source can be the advertiser's data or third-party data, depending on the type of claim (see below). The data cannot be more than 18 months old.

The table below lists the claim types for which we require substantiation:

Awards

The name of the award provider and the date of the award.

Survey results

The source of the survey and the date of the survey.

Statistical claims

The source of the study and the date of the study.

Superlative claims*

An independent source that supports the claim and the date of the study.

Comparative claims

An independent source that supports the claim and the date of the study.

* Substantiation is not required for superlative claims that only reference a brand's own products, e.g. "Our most powerful vacuum cleaner" or "[brand]'s most advanced formulation yet," or when the claim is on the product.

1.2 Pricing and Savings Claims

All pricing, savings, and discount information must be accurate, complete, not misleading, relevant to the location advertised, and reflect the offer available through the end of the campaign. Ads must always communicate when prices are subject to change and if conditions or restrictions apply. Such disclosure may be in form of text or audio.

1.3 Disclosures

Effective disclosures are critical in helping consumers make informed decisions. Disclosures must be crafted with care concerning their language and presentation. Disclosures must be:

Accurate

Legible, both in size and contrast with the background of the ad

Understandable to the average customer

1.4 Editorial Guidelines

We require that ads are presented in a clean, grammatically correct, and professional manner.

The following are prohibited on all ads:

Copy that acknowledges or implies the targeting criteria used for the campaign.

Improper punctuation, such as repeated questions or exclamation marks.

Inconsistency between ad copy and landing page. If the ad copy features a certain offer or product, the same offer or product must be present on the landing page.

Interactive ad elements that are not appropriately placed.

Landing pages consisting solely of a sign up/registration form. Landing pages should expand on the ad's message and provide a satisfactory experience before the customer is forced to enter their info to find out more.

Misspellings and grammatical errors such as a wrong verb tense.

Promotion of the sale of products that are out-of-stock, back-ordered or under recall, or services that are unavailable for purchase at the time that the campaign runs. Ads must be paused when the product or service promoted becomes unavailable.

Random capitalization, except for common abbreviations or trademarks.

Special characters such as @@, ###, emojis, or ASCII art, except when part of the advertiser's logo or included on the product image. Hashtags (#) are permitted if they do not contain inappropriate content.

1.5 Language

All ads must be in the primary official language of the targeted locale or in the primary language of the publisher's app, and must comply with Twitch technical specs.

Foreign language video ads subtitled in the primary official language of the targeted locale are also acceptable.

France: All ad copy must be in French unless a translation accompanies it in the ad unit.

Canada: Ads on Twitch must be in both English and French.

2.0 Brand Elements

Your brand name or logo must be clearly visible in the ad to ensure that customers can readily identify you as the advertiser.

Creatives may not use Twitch logos or trademarks without Twitch's prior consent and may not use Amazon logos or trademarks without Amazon's prior consent.

3.0 Prohibited Content, Products, and Services

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Twitch Advertising Guidelines and Acceptance Policies

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Introduction

This document describes eBay Advertising's philosophy and policies. Our policies are not intended as legal advice or to be all-inclusive. You are required to comply with all applicable laws, regulations, and industry guidelines. If you are an agency purchasing ads on behalf of an advertiser, you must ensure that the advertiser complies with these policies and all applicable terms. We reserve the right to change these policies at any time.

Our Advertising Philosophy

eBay Advertising delivers performance at scale for marketers. We enable marketers to meet their objectives by reaching shoppers at every stage of the shopping journey, to drive consideration, trial, and purchase.

1. General Policies

1.1 User Value & Experience

Clarity

Your advertisement should clearly show your logo or company, and product or service offering.

Messages must be clear and understandable. Simple, short and consistent messages work better. Make words easy to read and avoid small font.

An ordinary person must be able to make an informed decision about any offer in your ad. This means your ad and landing page must have appropriate disclosures. See requirements for third party display advertisements below.

Respecting Users

Your ad must be suitable for eBay's community.

You may not deceive users into providing their personal data without their consent. You may not misuse their personal data, including reselling to other companies who may misuse such personal data.

Ads should not block user flow or disturb the user. Ads should provide a clear distinction between third party ads and other site content.

eBay will not accept any advertisement or landing page that steals the cursor's focus or controls the user's web browser.

1.2 Quality of the Ad Creative

Industry Best Practices

Direct response messaging should have one clear call to action

All ads must be clickable on the entire banner

Images, videos, logos, and text must be of high resolution, good quality, and legible. Please use animation carefully. Keep animation smooth and ﬂuid, using slow motions and gentle faders. You must also ensure that the brand logo is clearly visible

eBay will not accept any advertisement that:

Has flashing borders or lettering, or any other excessively repetitive animation

Contains Flash creative

Plays sound without being user initiated

Contains fake functionality, such as HTML drop down menus or search forms

Contains contact information, including phone numbers, unless part of your brand or company's name or with eBay's approval

Features or links to any defamatory, libellous, shocking, disrespectful, offensive, threatening, exploitative, controversial, or discriminatory material

Contains rich media expandables, floating ads, or pop-unders

Contains any spyware or malware

Redirects to any unregulated user generated content

Is misleading or deceptive in any way

For any third party display advertisements your landing page:

Must be fully functional

Must match the offer being made in the advertisement

Must open in a new window

Must contain easily accessible, full terms and conditions of any offer you make in your ad

Ads for items that are available for sale on eBay should link directly to that item, to your eBay shop or to a page within the eBay domain.

1.3 Homepage Policies

No retail advertisers are allowed, except first party clients, and traffic must stay within the eBay environment

No campaigns co-branded with retail are allowed

No dating or adult websites

Alcohol advertisers allowed, subject to approval

Grocery advertisers allowed subject to approval

No gambling or gaming

Lottery advertisers allowed, subject to approval

1.4 Other Discretionary Policies

Financially regulated advertisers allowed, subject to eBay approval

Alcohol advertising: must have 20+ targeting applied, and must not be shown against any children's items e.g. toys, children's clothing etc.

Adult advertising: must have 20+ age targeting applied

Third party retail allowed, subject to approval (except on the eBay.co.uk Homepage as described above), but not for competitor marketplaces or eBay Inc. competitors

Medicinal/Health advertising: prescription only - subject to approval

2. Ad Content

2.1 Compliance

It is your responsibility to ensure that all product claims, warranties, guarantees or other assurances comply with applicable laws and regulations.

We reserve the right to refuse any advertising that in our discretion may violate applicable law, industry standards or eBay policy.

2.2 Brand Consistency

We reserve the right to reject any advertisers in our sole discretion. We do not accept any advertisement that competes with eBay in our sole discretion. Your ad may not mimic the eBay brand, including copying the eBay brand colours.

We do not accept advertising related to or encouraging any sensitive or offensive matters or that conflict with the eBay brand, including, but not limited to:

Illegal gambling

"Bait and switch" tactics

Products with exaggerated, questionable, or unrealistic health claims

Promotion, glorification, or any suggestion of violence, crime, sex, obscenity, military conflict, terrorism, hate speech, or unlawful activity

Firearms, ammunition, weapons, or explosives

Nudity

Adult content, including adult sexual products - subject to approval

Illegal drugs or substances

Religion or politics

Email aggregators

Services with fraud risk, such as money wiring services

Payday loans - subject to approval

Services that breach UK or EU regulations

Surgery or body enhancement services

Any securities (such as a stock or note)

Websites primarily focused on collecting personal data for remarketing or other purposes

Any other item that is listed on our Prohibited and Restricted Items policy

Any ads containing the above will be removed immediately.

The following types of advertisements are restricted and require eBay's prior written approval:

Online retailers that sell items they do not manufacture

Casinos and legal gambling

Alcohol - subject to approval

Health, beauty and adult hygiene products

Weight loss products or supplements

Swimsuits and undergarments

Prescription drugs and pharmaceuticals

Dating services or sites

Non-profit organisations and civil or animal rights groups

Tobacco or tobacco-related products, other than ads for eBay shops or listings permitted by eBay

Following sensitive events, we may remove or limit certain advertising.

2.3 Co-Branded Ads

The eBay name and logo are registered trademarks in the UK and internationally. Use of the eBay name or logo is only allowed if an individual or organisation has a written license agreement with eBay. You must request permission from eBay's Brand Permission team, as well as raising this with your eBay point of contact, for the use of eBay intellectual property, which includes:

Any use of the eBay logo

Any use of eBay screenshots

Any use of the eBay name in books, on merchandise or for sponsorships, including conferences

2.4 Advertisement take down policy

eBay offers an enviable, brand-safe environment for advertisers, However, in the event that an advertiser deems that an ad placement on ebay.co.uk has been served in an inappropriate environment and requires the placement (or entire campaign) to be removed, they should contact their sales representative or advertisinguk@ebay.com to request the advertisement(s) are actioned. For direct campaigns, ebay.co.uk will remove the relevant ad placements within two working days. For programmatic campaigns ebay.co.uk will, if required, assist advertisers to change the targeting of the campaign to remove it from the incorrect environment. Based on the complexity of these types of requests this will take between 2 and 14 working days.

3. Third Parties and Third Party Rights

3.1 General

You are responsible for not infringing or violating the intellectual property rights or any other rights of third parties. We reserve the right to remove any ads that we suspect may violate a third party's intellectual property or other rights in our sole discretion.

If you believe your trademark or copyright has been used improperly by an advertiser, please reach out to that advertiser or report this violation in our VeRO program. More information can be found here.

3.2 Competitive Messaging

Negative competitive messaging is not acceptable. Messaging must be relevant and can indicate advantages (competitive features, pricing etc) of your product over a competitor's. However, any messaging that contains disparaging content is not acceptable.

4. Our Data Policies

4.1 General

You may not use data collected, received or derived from your eBay ad campaign, including targeting criteria, to build or augment any user profiles, including user profiles that are affiliated with any device or unique identifiers.

4.2 Our use of "Advertisement" and "AdChoice"

We reserve the right to place "Sponsored", "AdChoice" and/or other labels to denote advertising in connection with advertisements served on or off the eBay site.

4.3 Data Management Platform and Customer Match Policies

If you seek to transfer data to us through a data management platform or other customer match functionality, you represent that the data you transfer was collected lawfully and consistent with applicable laws and industry regulations, and that you have the necessary rights to leverage such data for targeting.

4.4 Pixel and Tagging Policies

Pixels and/or other tagging technologies require our prior written approval and must be for counting or other approved purposes only.

All tags must be secure, and all calls within a tag must be secure.

Blocking tags are not permitted.

5. Approved Third Party Vendors

Third Party Servers and Technology Providers

Check with your eBay point of contact to verify whether your tag vendor is approved for ad delivery on eBay marketplace sites.

Implementation instructions must be provided for inserting the click and impressions macros so our ad serving technology can serve the creative properly and track clicks and impressions. Our ad serving technology does not keep track of where macros should be inserted in non-approved third party vendors. Failure to provide instruction can prevent the campaign from going live.

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You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms, and the above advertising guidelines.

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Terms of Use

PLEASE READ THIS TERMS OF USE AGREEMENT CAREFULLY BEFORE USING ANY OF THE SERVICES AVAILABLE AT CAMPAIGNMONITOR.COM (the "Site") OR OFFERED BY OR ON BEHALF OF CAMPAIGN MONITOR PTY LTD OR ITS AFFILIATES. IF YOU DO NOT ACCEPT THE TERMS OF THIS AGREEMENT, DO NOT USE THE SERVICES.

This Terms of Use Agreement (the "Agreement", as modified from time to time in accordance with the terms of this Agreement) is a legal agreement between You ( "Customer", "You", "Your") and Campaign Monitor Pty Ltd. ( "Campaign Monitor" or "Company") (each a "party" and collectively the "parties") and deﬁnes the terms and conditions under which You are allowed to use the Services (as defined below).

This Agreement takes effect on the earliest of You: 1) creating an account for use of the Services while being presented a link to this Agreement; 2) executing or electronically accepting an Ordering Document referencing this Agreement; or 3) using the Services (the earliest of the foregoing being the "Effective Date"). If You enter into this Agreement or acquire the Services on behalf of an entity, You represent and warrant that You have the authority to accept this Agreement on the entity's behalf.

In order to use the Services, You must:

1. be at least 18 years old;

2. complete the registration process;

3. agree to this Agreement; and

4. provide true, complete, and up to date contact information.

By using the Services, You represent and warrant that You meet all the requirements listed above. Company may refuse to provide You with the Services, suspend or close Your account, and change eligibility requirements at any time in accordance with the terms of this Agreement.

1. DEFINITIONS. In addition to terms defined elsewhere in this Agreement, the following definitions will apply to capitalized words in this Agreement:

1. "Affiliate" of a party means any entity that directly or indirectly controls, is controlled by, or is under common control of that party. "Control," for purposes of this definition, means direct or indirect ownership or control of more than 50% of the voting interests of the entity or the right to receive more than 50% of the profits or earning of the entity.

2. "API Connector/Integration" means any Web-based, on-demand and/or downloadable software that permits the connection and/or interoperation of a third party service/application with the Services.

3. "Beta Features" mean services and/or features available to Users for use which are still in their beta stage and have not been fully tested.

4. "Customer's Account" means the Web-based account provided by Company to Customer that enables Users to use the Subscription Services which is accessible to Users via usernames and passwords created and/or assigned by Customer.

5. "Customer Content" means, excluding the Services, any and all information, data, text, software, photographs, graphics, video, messages, tags and/or other materials and content, that Users post, upload, share, submit, store or otherwise provide or make available through or using the Services.

6. "Custom Works" means, any custom designs, projects, or other works, including Deliverables, created by Company for, or on behalf of, Customer by Company; provided Custom Works specifically exclude the Services, Generic Tools, and any Pre-Existing IP.

7. "Deliverables" means any outputs specifically defined in an SOW and characterized as "Deliverables" that will be provided by Company to Customer, provided Deliverables expressly exclude the Services and any Pre-Existing IP.

8. "Generic Tools" means coding, programming techniques, designing techniques, architecture, trade secrets, methodology, APIs, functions, applications, knowledge, experience, skills, templates, other know-how and related Intellectual Property Company uses to provide the Services.

9. "Intellectual Property Rights" means any and all patents, inventions, copyrights, moral rights, trademarks, domain names, trade secrets, know-how, software, and any other form of intellectual property and/or proprietary rights recognized in any jurisdiction whether existing now or acquired hereafter including any application or right to apply for registration of any of these rights.

10. "Law(s)" means any and all applicable laws, regulations, statutes, rules, orders and other requirements of any governmental authority, including, but not limited to, where applicable, the Regulation 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data (the, "General Data Protection Regulation" or "GDPR") and the Data Protection Act 2018 ("UK DPA"). Where relevant to the Customer's or User's obligations, when assessing "applicability", Customer and User shall take into account the Governing Law in this Agreement and the Laws relating to both the jurisdiction where User is using the Services and the jurisdiction where the Contact resides.

11. "Order Term" means the period specified in an Ordering Document (including any renewals of the same) during which Users will have access to the Services.

12. "Ordering Document" means any form provided by Company (including an electronic form or SOW), either executed by the parties or agreed to by the Customer via the Site, that sets out the commercial terms of Customer's purchase of the Services. All Ordering Documents will be deemed to incorporate, and will be subject to and governed by, this Agreement.

13. "Pre-existing IP" means any Intellectual Property Rights in materials and/or information (including, but not limited to, algorithms, methods, forms, software, software components in source or object code form) that is owned by, licensed to, or in the possession of Company either: 1) on or prior to the creation of the Custom Work; or 2) after the commencement of the Custom Work but not specifically created as a part of the Custom Work, including any enhancements, improvements, and modifications to any of the foregoing in 1) or 2), whether created prior to or after the Effective Date. Notwithstanding the foregoing, Pre-Existing IP expressly excludes the content, logos, graphics, photos, images or text of any type provided by Customer and included in Custom Works at Customer's request.

14. "Privacy Notice" means the Privacy Notice available at https://www.campaignmonitor.com/policies/#privacy-policy, as updated from time to time.

15. "Professional Services" means services, other than the Software, provided by Company staff including, but not limited to, Specialized Support Services, onboarding services, support services, provision and/or creation of any Custom Works, and /or Customer-specific customizations.

16. "Services" means the Software, Professional Services, Pre-Existing IP, Statistical Data, products, services, applications, tools and other resources provided or made available by Company or accessible at the Site (or other website(s) owned by Company), including any applicable support services, manuals, documentation and related material, and all related service names, logos, design marks, slogans, and all other material comprising the Software, Professional Services, and Pre-Existing IP, but excluding any Customer Content and Custom Works.

17. "Software" means the Subscription Services, Site, and any software provided by Company and/or its Subcontractors, including, but not limited to, software development kits, other software code supplied by Company to Customer that allows for integration of the Services into Customer's websites or mobile applications, and any related updates or modifications provided by Company from time to time.

18. "Specialized Support Services" means (i) projects involving excessive or non-standard involvement by Company staff as determined by Company in its sole discretion; and/or (ii) projects requiring functionality that is not available via the User interface.

19. "Statement of Work" or "SOW" means a document entitled "SOW" or "Statement of Work" that: 1) expressly incorporates this Agreement; 2) is issued or provided by Company; and 3) executed by the parties.

20. "Statistical Data" means aggregated and anonymized statistical and performance information based on and/or related to Customer's use of the Services, which does not contain any personally identifying information and is compiled using a sample size large enough to ensure the underlying data cannot be attributed to Customer.

21. "Sub-Account" means an account within Customer's Account.

22. "Subcontractor" means a service provider engaged by Company that provides a part of the Services.

23. "Subscriber" or "Contact" (used interchangeably in this Agreement and the incorporated documents) means, other than Users, any identified or identifiable natural person: 1) whose information is stored, transmitted, or otherwise 'processed' (as defined by the GDPR) via the Services by Customer; and/or 2) to whom Customer sends, transmits, or otherwise engages with via the Services.

24. "Subscription Plan" means the subscription type (including applicable volume limits) chosen by the Customer on an Ordering Document which sets out the base set of Services ordered by the Customer. Different Subscription Plans have different Services associated with them.

25. "Subscription Service" means the web-based application(s) available to the Customer via the Site.

26. "Third Party Services" means any software, products, tools, applications, or services that may be used in connection with the Services that are not owned by Company or its Affiliates.

27. "User" means any person, other than Company employees or agents engaged in providing Professional Services to Customer, accessing and/or using the Services through Customer's Account (including through a Sub-Account).

2. AGREEMENT STRUCTURE

1. Other Incorporated Documents. This Agreement, together with its incorporated documents and any Ordering Documents and/or SOWs referencing this Agreement, constitutes the entire agreement between Customer and Company regarding the Services and supersedes all prior and contemporaneous agreements, representations, and understandings, whether written or oral, concerning its subject matter and governs Company's provision of and Customer's receipt of the Services. Each Ordering Document hereby incorporates the Acceptable Use Policy available at https://www.campaignmonitor.com/policies/#acceptable-use-policy extant upon the start date of such Ordering Document (hereinafter, "AUP").

2. Order of Precedence. In the event of any conflict between the terms of this Agreement and the other incorporated documents, the conflict will be resolved in favor of the Agreement unless: 1) the conflicting term is expressly stated to vary the conflicting provision of the Agreement; 2) the Agreement specifically provides that another document may vary the applicable term of the Agreement; or 3) the parties expressly agree in writing otherwise.

3. Agreement Modifications. This Agreement was last modified on the date listed at the end of this Agreement ("Last Modified Date"). Company may make modifications to this Agreement by posting a revised Agreement on the Site and/or by sending an email to the last email address provided by Customer to Company. Customer acknowledges and agrees that use of the Services by Customer after the Last Modified Date constitutes Customer's acceptance of the modified terms, that such modified terms will become effective on the Last Modified Date, and that it is Customer's responsibility to check this website regularly for modifications to this Agreement. Any term or condition in any purchase order or other document provided by Customer to Company will be null, void, and of no legal force or effect unless it is made pursuant to an amendment to this Agreement and signed by an authorized representative of the Company.

3. SERVICES

4. THIRD PARTY SERVICES. If Customer enables, installs, connects, or provides access to any Third Party Services for use with the Services, Customer hereby:

1. acknowledges and agrees that access to and use of such Third Party Services are governed solely by the terms and conditions of such Third Party Services, and Company does not endorse, is not responsible or liable for, and makes no representations as to any aspect of such Third Party Services, including, without limitation, their content or the manner in which they handle, protect, manage or process data (including Customer Content), any interaction between Customer and the provider of such Third Party Services, or their continued availability;

2. permits: (i) transmission of Customer Content to such Third Party Service at Customer's direction; and (ii) such Third Party Services to access the Customer Content at Customer's direction;

3. grants to Company and its Subcontractors all rights necessary to enable Company and its Subcontractors to provide the Services as it relates to any data transmitted from such Third Party Services to the Services and Customer represents and warrants that doing do so will not violate Laws or any third party's (including any provider of such Third Party Services) privacy, Intellectual Property Rights, or other rights;

4. agrees that Company is not liable for: (i) damage or loss caused or alleged to be caused by or in connection with Customer's enablement, access, or use of any Third Party Services, or (ii) Customer's reliance on the privacy, data security, or other practices of such Third Party Services; and

5. agrees to comply with reasonable requests by Company to remove any connections to or from other websites and/or applications to the Services which Customer installs.

5. PAYMENT TERMS

1. Fees. Customer shall pay all fees specified in all Ordering Documents for the entirety of the Order Term (and any renewals thereof) in accordance with Customer's Ordering Document. Except as otherwise specified in herein or in an Ordering Document: (a) fees are based on the Services ordered pursuant to an Ordering Document; (b) payment obligations are non-cancelable and fees paid are non-refundable; and (c) quantities purchased cannot be decreased during the relevant Order Term. If Customer exceeds the limits of its Subscription Plan or Ordering Document, Company may charge Customer overage fees for such excess usage.

1. Subscription Tier. Fees associated with each Subscription Plan are based on Customer's Subscription Tier. Customer's Subscription Tier at any given time is determined by the number of Subscribers in the Customer's Subscriber lists (as determined by adding the number of Subscribers in each Subscriber list - if a Subscriber exists in multiple lists, it will be counted separately for each list in which it appears). If Customer exceeds the limits of its Subscription Tier, Company will upgrade the Customer's account to the appropriate Subscription Tier and charge Customer the applicable fees for that Subscription Tier for the remainder of the Order Term and any renewals thereof. Customer has the sole responsibility for updating its Contacts to ensure Customer is being charged at the appropriate Subscription Tier. Customer shall not delete, bulk unsubscribe, or otherwise alter or modify Customer's Account in order to evade billing thresholds.

2. Subscription Plan Upgrade. If a User accesses, uses, or activates any features which are only included in a higher-priced Subscription Plan (including exceeding where Customer exceeds their email sending limits), Company may, in its absolute discretion, upgrade Customer's account to the appropriate higher-priced Subscription Plan for the remainder of the Order Term and any renewals thereof. Customer agrees to pay fees associated with the upgraded Subscription Plan for the remainder of the Order Term, and any renewals of the Order Term. In connection with this Section, if requested by Company, Customer will execute an amendment to their Ordering Document to reflect the Subscription Plan upgrade.

2. Late Payment. If any amount due is not received by the due date, then without limiting Company's rights or remedies, Company may apply a late fee of 1.5% of the outstanding balance per month, or the maximum rate permitted by Law, whichever is lower, from the date such payment was due until the date paid.

3. Taxes. All fees stated in the Ordering Document are exclusive of any applicable taxes. Taxes payable by Customer ("Customer's Taxes") may be added to the final price charged to Customer on Customer's invoice. Customer shall pay Customer's Taxes with no reduction or offset in the amounts payable to Company hereunder. Customer will, and hereby agrees to, promptly reimburse Company for any and all of Customer's Taxes (and any applicable penalties) that Company may be required to pay in connection with this Agreement upon receipt of Company's invoice.

4. Fees at Renewal. Unless otherwise stated on Customer's Ordering Document, fees for renewal terms will be set at the then-current pricing and Customer is responsible for reviewing the fees charged by Company prior to renewal. Except any fees that are designated in the applicable Ordering Document as promotional or 'one-time', no fee change will be effective until renewal of that Service. Upon expiration of the applicable Order Term, Customer will automatically be charged in accordance with the payment method specified on Customer's Ordering Document for renewal unless Customer terminates its account in accordance with this Agreement.

5. No Refunds. Except as otherwise provided in this Agreement or required by Law, Company will not provide refunds or credits for partial or unused periods of service.

6. Disputing Charges. Any dispute to a charge on Customer's invoice must be made in writing with specificity within 60 days after the date of the invoice that initially contained the disputed charge.

6. INTELLECTUAL PROPERTY

7. CONFIDENTIALITY, SECURITY, & PRIVACY

8. WARRANTIES

1. Company Warranties. Company represents and warrants that: (a) Company shall make every reasonable attempt to ensure there is no material degradation of the Services during the Order Term; and (b) Professional Services shall be performed in a professional and workmanlike manner by qualified personnel.

2. Customer Warranties. Customer represents and warrants that it will comply with Laws applicable to the collection, use, and processing of data relating to an individual that it uploads or transmits to the Services or collects via the Services.

3. Use of Tracking Technology. Customer acknowledges that the Services employ the use of cookies and similar tracking technologies ("Tracking Technologies"), as further described in the Privacy Notice. Accordingly, Customer represents and warrants that it has taken all necessary and appropriate steps to comply with Laws, including, if applicable, by maintaining appropriate notice and consent mechanisms (as required by Laws or as reasonably requested by Company) and industry best practice to enable Company to deploy Tracking Technologies Lawfully on, and collect data Lawfully from, the devices of Users and Contacts for the purposes described in the Privacy Notice. Customer shall promptly notify Company if Customer is unable to comply with the above obligations.

9. DISCLAIMERS

1. No Guarantee of Results. Customer understands and acknowledges that it is not possible to guarantee that the performance of the Services will be successful in producing any specific results. In particular, Customer further acknowledges that it is not possible for Company to warrant that the Professional Services guarantee a) high deliverability; b) high engagement with Customer Content; or c) a successful marketing campaign. Customer hereby acknowledges and agrees that Company will not be liable for the failure of the performance of the Services to generate any expected or useful results.

2. API Connector/Integration. Company does not guarantee the continued availability of any API Connector/Integrations. Company may discontinue any API Connector/Integration at any time in its sole discretion. Customer should not make purchase decisions based on the availability of any such API Connector/Integration. Customer acknowledges and agrees that Customer may be able to use the connected application to access Customer Content in Customer's account and/or transmit data out of Customer's account. To the extent data is transmitted out of the Services, Company is not responsible for the privacy, security or integrity of that data.

3. Service Availability. From time to time, down-time, either scheduled or unscheduled, may occur in respect of the Services. Company will work to ensure the amount of down-time is limited. Customer acknowledges and understand that Company does not warrant that the Services will be uninterrupted or error free.

4. Advice. From time to time, Customer may obtain advice or information from Company help or support pages, white papers, and/or Company's employees (collectively, "Advice"). Customer acknowledges and agrees that such Advice will not be deemed to constitute financial, legal or tax advice.

5. CUSTOMER UNDERSTANDS THAT DOWNGRADING ITS ACCOUNT MAY RESULT IN THE LOSS OF CONTENT, FEATURES, OR CAPACITY OF CUSTOMER'S ACCOUNT AND COMPANY DOES NOT ACCEPT ANY LIABILITY FOR ANY SUCH LOSSES. USE OF THE SERVICES AND ANY RELIANCE BY CUSTOMER UPON THE SERVICES, BETA FEATURES, OR ADVICE, INCLUDING ANY ACTION TAKEN BY CUSTOMER BECAUSE OF SUCH USE OR RELIANCE, IS AT CUSTOMER'S SOLE RISK. TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY DOES NOT WARRANT OR GUARANTEE THAT THE SERVICES WILL BE UNINTERRUPTED, ACCURATE OR ERROR FREE; NOR DOES IT MAKE ANY WARRANTY OR GUARANTEE AS TO THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE SERVICES. THE SERVICES, BETA FEATURES, AND ADVICE ARE PROVIDED "AS IS" AND TO THE MAXIMUM EXTENT PERMITTED BY LAW COMPANY DISCLAIMS ALL WARRANTIES, GUARANTEES, EXPRESS OR IMPLIED, INCLUDING (BUT NOT LIMITED TO) IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT.

10. INDEMNIFICATION

1. Customer Indemnity. Customer shall defend, indemnify and hold Company, its Affiliates and their respective officers, directors, shareholders, successors in interest, employees, and agents harmless from any claims, losses, damages, liabilities, settlements, and expenses (including, but not limited to attorneys' fees) (collectively, "Claims") by a third party related to, arising from, or connected with: (a) Customer's or any User's use of the Services; (b) Customer's or any User's breach of the AUP or any representation or warranty made by Customer herein or therein; (c) Custom Works and/or any Customer Content (including, without limitation, Claims alleging that the Custom Works and/or the Customer Content violates or misappropriates the Intellectual Property Rights or other rights of any third party); (d) Customer's or User's gross negligence or intentional misconduct; (e) an allegation of defamation or invasion of privacy by Customer or any User; and/or (f) any violation of Law by Customer or any User. Notwithstanding the foregoing, Customer shall not make any admissions on behalf of Company or settle any Claim without Company's consent.

2. Company's Right to Defend. Promptly upon learning of any Claim against Customer arising from or related to allegations that the Services violate or infringe a third party's privacy or Intellectual Property Rights (a "Services Claim"), Customer shall give notice to Company of the Services Claim and immediately deliver to Company all original notices and documents (including court papers) received in connection with and/or related to the Services Claim. Company will have the exclusive right, but no obligation, to assume defense of such Services Claim at any time and at any stage. If Company assumes defense of any such Services Claim, Customer shall cooperate in the defense thereof as reasonably requested by Company. Upon assuming the defense of a Services Claim, Company may appoint any legal counsel selected by Company and settle any Services Claims on such terms and conditions that Company deems advisable. Customer agrees that upon Company's assumption of the defense of the Services Claim: (a) Company will not be liable to Customer for any legal costs or expenses subsequently incurred by Customer in connection with the Services Claim; (b) such assumption is not an acknowledgment by Company that it is liable to indemnify Customer in respect of the Services Claim; and (c) it will not constitute a waiver by Company of any defenses it may assert against the Customer if Customer claims it is owed indemnification for such Services Claim. If, in Company's sole opinion, any Claim related to, arising from, or connected with allegations that the Services infringe, violate or misappropriate a third party's Intellectual Property Rights may have validity, then Company may modify the Services, or any part thereof, to make them non-infringing, non-violating or non-misappropriating, as applicable, procure any necessary license, or replace the affected item with one that is substantially functionally equivalent in all material respects. If Company determines in its sole opinion that none of these alternatives are reasonably available, then Company may terminate this Agreement, Customer will discontinue all use of the allegedly infringing Services, and Company will issue Customer a pro-rata refund of any prepaid fees for such Services based on the number of months remaining in the then-current Order Term.

11. LIMITATION OF LIABILITY

1. TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL COMPANY BE LIABLE TO THE CUSTOMER OR ANY THIRD PARTY FOR ANY LOSS OF PROFITS, LOSS OF USE, LOSS OF REVENUE, LOSS OF OPPORTUNITY, LOSS OF ANTICIPATED SAVINGS, LOSS OF GOODWILL, LOSS OF DATA, INTERRUPTION OF BUSINESS, OR FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES OF ANY KIND ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR THE SERVICES, REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE OR STRICT LIABILITY), OR OTHERWISE, EVEN IF COMPANY HAS BEEN ADVISED OR IS OTHERWISE AWARE OF THE POSSIBILITY OF SUCH DAMAGES.

2. IN THE EVENT THAT, NOTWITHSTANDING THE FOREGOING, COMPANY OR ITS AFFILIATES IS FOUND LIABLE TO CUSTOMER FOR DAMAGES FROM ANY CAUSE WHATSOEVER, AND REGARDLESS OF THE FORM OF THE ACTION, IN NO EVENT COMPANY'S TOTAL LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT EXCEED THE AGGREGATE AMOUNT OF FEES PAID OR PAYABLE BY CUSTOMER UNDER THE APPLICABLE ORDERING DOCUMENT IN THE TWELVE MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH LIABILITY. MULTIPLE CLAIMS WILL NOT EXPAND THIS LIMITATION. THE FOREGOING DISCLAIMER WILL APPLY TO THE MAXIMUM EXTENT PERMITTED BY LAW. CUSTOMER AGREES THAT COMPANY'S LIABILITY WILL BE REDUCED BY THE EXTENT, IF ANY, TO WHICH CUSTOMER CONTRIBUTED TO THE LOSS.

3. CUSTOMER ACKNOWLEDGES THAT THE LIMITATIONS SET FORTH IN THIS SECTION ARE INTEGRAL TO THE AMOUNT OF FEES CHARGED IN CONNECTION WITH MAKING THE SERVICES AVAILABLE TO CUSTOMER, AND THAT, IF COMPANY WERE TO ASSUME ANY FURTHER LIABILITY OTHER THAN AS SET FORTH HEREIN, SUCH FEES WOULD OF NECESSITY BE SET SUBSTANTIALLY HIGHER.

4. Notwithstanding anything to the contrary anywhere in this Agreement or any Agreements incorporated herein, Sections 11 A and 11.B do not apply so as to limit Company's obligation to comply with applicable consumer guarantees under the Australian Consumer Law, as set out in Schedule 2 of the Competition and Consumer Act 2010 (Cth). The liability of Company for any liability, loss, cost or damage, however caused (including by the negligence of Company), suffered or incurred by Customer because of Company's modification of the Services or failure to comply with a consumer guarantee when providing the Services is limited to, Company (at its election): (a) resupplying that Service; or (b) paying the cost of having the Services supplied again. This Section 11.D does not apply if it is not fair or reasonable for Company to rely on it for the purposes of section 64A of the Australian Consumer Law as set out in Schedule 2 of the Competition and Consumer Act 2010 (Cth). Nothing in this Agreement purports to modify or exclude the conditions, warranties and undertakings, and other legal rights that Customer may have available under the Australian Consumer Law. This Section 11.D hereby expressly controls in the event of conflict with other provisions of this Agreement.

12. TERM, TERMINATION, & SURVIVAL

13. GENERAL

1. Interpretation. The headings in the Agreement do not affect its interpretation. References to sections are to sections of this Agreement. Any phrase introduced by the terms "including", "include" and "in particular" or any similar expression shall be construed as illustrative only and shall not limit the sense of the words preceding these terms. In this Agreement, unless the context requires otherwise: the singular includes the plural and vice versa; the masculine includes the feminine and vice versa.

2. Force Majeure. Company will not be liable for any delays or failure in performance of any part of the Services due to any cause beyond Company's control. This includes, but is not limited to, acts of God, changes to Laws, embargoes, war, terrorist acts, riots, fires, earthquakes, nuclear accidents, floods, strikes, power blackouts, and acts of hackers or third party internet service providers.

3. Notices. Notices to Customer will be effective when Company posts them to Customer's Account or sends them to the email address associated with Customer's Account. Notices to Company will be effective when delivered to [email protected], with a copy to [email protected].

4. Governing Law. The Laws of the State of New South Wales, Australia, excluding its conflict of Laws rules, will apply to any and all disputes, controversies, or claims arising out of or relating to the Services or this Agreement ("Disputes"). All legal actions in connection with a Dispute under this Agreement will be subject to the non-exclusive jurisdiction of the courts exercising jurisdiction in New South Wales, Australia and courts of appeal from them. The United Nations Convention on Contracts for the International Sale of Goods (the "Vienna Sales Convention 1980") is excluded from this Agreement.

5. Disputes. Customer and Company each agree to exclusively arbitrate any and all Disputes. Any dispute, controversy, or claim arising out of, relating to, or in connection with this contract, including any questions regarding its existence, validity, or termination, shall be resolved by arbitration in accordance with the ACICA Arbitration Rules. The seat of arbitration shall be Sydney, Australia. The language of arbitration shall be English.

6. Export Control. The Services made available by Company may be subject to export control Laws of the United Kingdom, United States and other jurisdictions. Customer shall comply with all applicable export Laws, and, without limiting the generality of the foregoing: (a) Customer represents that it is not named on any United Kingdom or United States government list of persons or entities prohibited from receiving exports; (b) Customer will not export or re-export, directly or indirectly, any Services or Company Confidential Information to any countries except as permitted under the export Laws of the United Kingdom and United States; and (c) Customer shall not permit Users to access or use Services in violation of any United Kingdom or United States export embargo, prohibition or restriction.

7. Anti-Corruption. Customer agrees that Customer has not received or been offered any illegal or improper bribe, kickback, payment, gift, or thing of value from any of Company's employees or agents in connection with this Agreement. Reasonable gifts and entertainment provided in the ordinary course of business do not violate the above restriction. If Customer hears of any violation of the above restriction, Customer will use reasonable efforts to promptly notify Company's Legal Department at [email protected].

8. Assignment. Neither this Agreement nor any right or duty under this Agreement may be transferred, assigned or delegated by Customer, by operation of law or otherwise, without the prior written consent of Company. Any purported assignment in violation of the foregoing shall be null and void ab initio. This Agreement and/or any right or duty under this Agreement may be transferred by Company without the consent of Customer. Subject to the foregoing, this Agreement will be binding upon and will inure to the benefit of the parties and their respective representatives, heirs, administrators, successors and permitted assigns.

9. Relationship of the Parties. The parties are independent contractors. This Agreement does not create a partnership, joint venture, agency, or fiduciary relationship between the parties. Nothing in this Agreement confers or is intended to confer any rights or remedies on any person or entity which is not a party to this Agreement.

10. Non Solicitation. During the term of this Agreement, and for a period of one year thereafter, Customer shall not solicit for hire, on behalf of itself or any other organization, any personnel of the Company with whom Customer has had contact pursuant to the relationship established under this Agreement. If Customer violates this provision, Customer shall pay Company an amount equal to the aggregate compensation paid by Company to the solicited employee in the six months preceding Customer's solicitation of such employee.

11. Waivers. Any waiver by Company must be in writing and signed by an authorized representative of the Company. No waiver by a party of any breach of this Agreement by Company shall be a waiver of any preceding or succeeding breach by Company. No failure or delay by Company in enforcing any right or provision under this Agreement shall be construed as Company's waiver of such right or provision or of any other right or provision.

12. Severability. If any provision of this Agreement is held invalid, illegal or otherwise unenforceable, it shall be deemed modified to render it enforceable while preserving the parties' original intent to the fullest extent, and the rights and obligations of the parties shall be construed and enforced accordingly. If the provision cannot be modified, then that provision will be deemed severed from this Agreement and all other provisions will remain in full force and effect.

13. Electronic Signatures. This Agreement and any Ordering Document may be executed in one or more counterparts, each of which when so executed and delivered or transmitted by facsimile, e-mail or other electronic means, shall be deemed to be an original and all of which taken together shall constitute but one and the same instrument.

Last Modified on May 25, 2021

Additional Terms

ADVANCED SEGMENTATION TERMS

1. DEFINITIONS. In addition to terms defined elsewhere in the Agreement, the definitions below will apply to capitalized words in these Advanced Segmentation Terms. Capitalized words in these Advanced Segmentation Terms that are not otherwise defined herein shall have the meaning ascribed in the Agreement.

1. "Agreement" means, as applicable, either the: 1) Terms of Use Agreement located at campaignmonitor.com/policies/#terms-or-use, as updated from time to time; or 2) a superseding written agreement for use of the Services executed by and between Company and Customer.

2. " Technical Account Manager" or " TAM" means the dedicated Campaign Monitor account manager that will help Customer setup and manage Advanced Segmentation features and Segment Rules.

2. IMPLEMENTATION AND ONGOING SUPPORT.

1. Customer will send the TAM a Segment creation request via email, weekly status, or standard form provided by Campaign Monitor.

2. Once Segment Rules are created, the TAM will provide Customer with a snapshot of the Segment Rule setup.

3. Once Customer provides Confirmation of the Segment Rule, the TAM will implement the Segment Rule.

1. Customer acknowledges and agrees that the Advanced Segmentation feature and Segment Rules may only be set up with the support of a TAM.

2. Account Setup. Customer shall instruct the TAM which Subscriber Lists within Customer's Campaign Monitor account Customer wishes to segment using the Advanced Segmentation feature.

3. Segment Creation. The TAM will create and implement Segment Rules for the creation of Segments, as instructed by the Customer, in accordance with the following procedure:

3. SUBSCRIBER DATA.

1. Duplicate Custom Fields. Customer understands and acknowledges that if the Subscriber Lists used for Advanced Segmentation features have duplicate Custom Field titles across such Subscriber Lists, then any new Attribute Data associated with the Custom Field may augment or replace the underlying data about a Subscriber included in such Subscriber Lists causing that Subscriber to be included in (or excluded from) a Segment that they would not otherwise have been included in (or excluded from). Customer agrees not to include duplicate Custom Fields across Subscriber Lists used for Advanced Segmentation unless Customer has obtained the right to augment and/or replace Attribute Data in the foregoing manner.

2. Subscriber Data Processing.

1. Customer acknowledges and agrees that in order to provide the Advanced Segmentation features, Campaign Monitor will Process Subscriber Data on behalf of Customer in the manner instructed by Customer and at Customer's direction.

2. Customer acknowledges and agrees that Campaign Monitor cannot control the manner in which Customer obtains Attribute Data and collection and sharing of Attribute Data with Campaign Monitor is at Customer's sole control and discretion.

3. Customer represents and warrants that Customer has, in compliance with applicable Laws, informed all persons whose Subscriber Data is Processed (whether in anonymous or identifiable form):

1. of the purpose for which that information was collected;

2. that Customer may provide Subscriber Data to its vendors and/or service providers for the purposes of use in relation to the Services;

3. that Subscriber Data may be combined with other information the Customer has on file about them; and

4. that Subscriber Data may be processed and/or stored by Customer's vendors and/or service providers on servers located in the United States of America.

4. Customer further represents and warrants that Customer has, in compliance with applicable Laws, obtained the consent of all persons whose Subscriber Data is collected (whether in anonymous or identifiable form) for the Processing of their Subscriber Data by Customer's vendors and service providers for the purposes for which Customer is processing such Subscriber Data.

5. Customer further represents and warrants that Campaign Monitor's Processing of such Subscriber Data on behalf of Customer, as instructed by Customer, does not violate any Laws or rights of any third party, including without limitation any Intellectual Property Rights, rights of privacy, or rights of publicity.

3. Upon request by Campaign Monitor, Customer shall have an authorized director or officer provide written certification that proper notices and consents have been obtained as required by applicable Laws.

4. AGENCY. Customer represents and warrants that if Customer is using the Agency or Reseller version of the Services, Customer will not co-mingle, will not instruct a TAM to co-mingle, and will not cause to be co-mingled, any of its End Client's User Content, including any Subscriber Data obtained while using the Advanced Segmentation features.

5. MULTI-TEAM ACCOUNTS. Unless otherwise expressly communicated in writing to the TAM, if Customer has multiple teams set up within its account and Customer is not acting as an Agency or Reseller, Customer represents and warrants that:

1. they have provided the legally required notices and obtained any legally required consents to share, modify, update, and append Subscriber Data among multiple team accounts; and

2. doing so will not violate any Law or third party's privacy, intellectual property, other other rights.

6. DISCLAIMERS. CAMPAIGN MONITOR DOES NOT GUARANTEE THAT ACCOUNT SETUP OR SEGMENT RULE SETUP IS ERROR-FREE. THE TAM SERVICES AND ANY RELIANCE BY CUSTOMER UPON THE TAM SERVICES, INCLUDING ANY ACTION TAKEN BY CUSTOMER BECAUSE OF SUCH USE OR RELIANCE, IS AT CUSTOMER'S SOLE RISK.

7. TRANSITION. Customer acknowledges and agrees that a new version of Campaign Monitor with incorporated Advanced Segmentation features may become available during Customer's Order Term or a renewal thereof and that this new version will replace the Advanced Segmentation features made available through a TAM. Upon release of such new version, Customer hereby agrees to be transitioned to such new version for the remainder of Customer's then-current Order Term. Customer shall have access to all features included in the current Advanced Segmentation offering except for access to a TAM. Notwithstanding the foregoing, Customers on a Premier version of Campaign Monitor will continue to have access to a Customer Success Manager who will help with reasonable transition related activities. Upon renewal, Customer will be charged fees associated with the new version of Campaign Monitor with Advanced Segmentation features unless the Parties expressly agree in writing prior to Customer's renewal.

Last Updated March 14, 2019

Acceptable Use Policy

PLEASE READ THIS ACCEPTABLE USE POLICY (THE "AUP") CAREFULLY BEFORE USING ANY SERVICES AVAILABLE AT CAMPAIGNMONITOR.COM (THE "SITE"). IF YOU DO NOT ACCEPT THIS AUP, DO NOT USE THE SERVICES. YOU MAY NOT USE THE SERVICES IF YOU ARE OUR COMPETITOR.

This AUP (as modified from time to time by Campaign Monitor in its sole discretion) is a legal agreement between You ("Customer", "You", "Your") and Campaign Monitor Pty Ltd ("Campaign Monitor", "Company") and deﬁnes the terms and conditions under which You are allowed to use the Services (as defined below). This AUP forms a part of the Agreement and takes effect as soon as You begin using the Services.

By using the Services, You agree that the provision and receipt of Services are expressly conditioned on the acceptance of the terms in this AUP. If You enter into this AUP or use the Services on behalf of an entity, You represent and warrant that You have the authority to accept this AUP on the entity's behalf.

In order to use the Services, You must:

be at least 18 years old;

complete the registration process;

agree to this AUP; and

provide true, complete, and up to date contact information to Company.

By using the Services, You represent and warrant that You meet all the requirements listed above. Company may refuse to provide You with the Services, suspend or close Your account, and change eligibility requirements at any time in accordance with the terms of this Agreement.

SECTION 1. DEFINITIONS. In addition to terms defined elsewhere in this AUP, the definitions below will apply to capitalized words in this AUP. Capitalized words in this AUP that are not otherwise defined herein shall have the meaning ascribed in the Agreement.

A. "Agreement" means, as applicable, either the: 1) Terms of Use Agreement located at campaignmonitor.com/policies/#terms-of-use, as updated from time to time; or 2) a superseding written agreement for use of the Services executed by and between Company and Customer.

B. "Cookie Notice" means the Company's Cookie Notice located at campaignmonitor.com/policies/#cookie-policy, as updated from time to time.

C. "Documentation" means the information provided by Company describing operation and use of the Service(s), by any means of delivery, whether at Customer's request or otherwise, along with any other information provided to Company's clients generally, and all such items as updated from time to time.

D. "Generative AI Services" "Generative AI Services" means functionality included in the Services that use algorithms to produce content, including, text, imagery, audio, or computer source code.

E. "Malicious Code" means harmful or malicious code, files, scripts, agents, programs, or the like designed or intended to have, or capable of performing or facilitating, any of the following functions: disrupting, disabling, harming, corrupting, or otherwise impeding in any manner the operation of, or providing unauthorized access to, a computer system, database, or network (or other device on which such code is stored or installed), including but not limited to viruses, worms, time bombs, and Trojan horses.
SECTION 2. CUSTOMER AND USER OBLIGATIONS.
A. Customer agrees to, and where applicable, shall ensure that Users agree to:

i. keep contact information for Customer's Account updated and promptly respond to queries from Company;

ii. use commercially reasonable efforts to prevent unauthorized access to or use of the Services, and notify Company promptly of any such unauthorized access or use;

iii. be responsible for ensuring that User's computer systems, technology, or other similar items used in connection with the Services do not interfere with or disrupt the integrity or performance of the Services; and

iv. use the Services in compliance with Laws, the Agreement, and this AUP, as well as the Anti-Spam Policy available at cmgroup.com/anti-spam-policy/.

B. Privacy, Cookies & Tracking Technologies. Customer understands and acknowledges that the Privacy Notice explains how Company handles data processed by and through the Services. Customer agrees to adopt, maintain, and post its own privacy notice or policy that: 1) takes into account the data processing activities described in the Privacy Notice; and 2) complies with all requirements imposed by Laws (particularly as such notice relates to notice, consent, and disclosure in connection with the collection, sharing, and use of any information about a Contact). In addition, Customer acknowledges that the Services employ the use of cookies and similar tracking technologies ("Cookies"), as further described in Company's Cookie Notice. Accordingly,Customer represents and warrants that it has taken all necessary and appropriate steps to comply with Laws, including, if applicable, by ensuring that each Contact is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies and/or other information on the Contact's device where such activity occurs in connection with the provision of the Services. Customer shall promptly notify Company if it is unable to comply with the above obligations.

C. Security Requirements. Customer represents and warrants that while using the Services, Customer will:

i. use commercially reasonable security measures to protect any Customer Data transmitted to the Services, including, but not limited to, encrypting any Customer Data transmitted to the Services; and

ii. cooperate with Company's reasonable investigations of service outages, security problems, and/or any suspected breach of the Services, any Ordering Documents, and/or this Agreement or any of its incorporated documents.

D. Customer Cooperation. Customer represents and warrants that while using the Services, Customer will immediately act upon Company's reasonable requests to remove and/or adapt Customer Data and/or Customer's use of the Services (e.g. to avoid hindrance of Services' performance to other customers). Customer shall, upon request, or as needed throughout the term: 1) respond to any third-party complaints (including, but not limited to, the complaints of any Contacts or providers of any Third Party Services), 2) promptly provide any applicable information documenting the relationship or consent of the involved parties, and 3) otherwise reasonably cooperate in mitigating the impact of any such complaint.

SECTION 3. ACCESS LIMITS. The Services may be accessed by no more than the specified number of Users set forth in Customer's Ordering Document (unless such Ordering Document specifies unlimited Users). User licenses cannot be shared or used by more than one User; provided, however, User licenses may be reassigned to replace former Users who no longer access the Services. Customer shall not use the Services: (a) in excess of the limitations set forth in the Documentation; and/or (b) in a manner adversely affecting the Services' usability for Company and/or its Affiliates, including for Company and/or its Affiliates other clients.
SECTION 4. RESTRICTIONS ON USE. A. Except where the following restrictions are prohibited by Law, Customer shall not, and shall not permit any Users or third parties to, directly or indirectly:
i. inaccurately represent its organization or impersonate any other person, whether actual or fictitious;

ii. access or use the Services except as permitted in the Agreement and this AUP ;

iii. host images or content on Company servers or through the Services for any purpose other than for the purpose of using the Services as permitted in the Agreement and this AUP;

iv. use the Services to store or transmit Malicious Code;

v. interfere with or disrupt the integrity or performance of the Services or third party data contained therein;

vi. use the Services in any other manner that puts an excessive burden on the bandwidth of the Services;

vii. attempt to gain unauthorized access to the Services or their related systems or networks by any means or methods, nor access the Services outside the scope of the Services as ordered via the applicable Order Form

viii. attempt to probe, scan, or test the vulnerability of the Services or perform any penetration testing against or on the Services;

ix. use the Services to encourage or facilitate any illegal activities; or violate any Laws, including but not limited to those related to e-commerce, infringement, defamation or privacy; or

x. use the Services to compete with the Services or Company in any manner.

B. Intellectual Property Restrictions. Customer shall not (and shall not permit any third party to):

i. except as expressly permitted in writing by Company, sell, resell, rent, or lease the Services or any part of the Services;

ii. remove or alter trademark, logo, copyright, or other proprietary notices or labels from the Services;

iii. copy, frame or mirror any part or content of the Services, other than in connection with Customer's permitted use of the Services for Customer's own internal business purposes,

iv. create derivative works based on the Services;

v. reverse engineer, reverse assemble, decompile, or attempt to discover or extract the source code, object code, underlying structure, or algorithms, found at or through the Services or any software, documentation, or data related to the Services; or

vi. access the Services for the purposes of (a) building a competitive product or service; (b) copying or reproducing any features, functions or graphics of the Services; (c) monitoring the availability, performance or functionality of the Services; or (d) benchmarking or conducting any activities that are competitive with the Services or Company. No rights are granted to Customer other than as expressly set forth in the Agreement.

C. Customer Content. Customer acknowledges and agrees that Customer is responsible for the nature and content of all of the Customer Content, including but not limited to, the accuracy, quality, integrity and legality of the Customer Content and the means by which Customer and its Users acquire Customer Content. Except where the following restrictions are prohibited by Law, Customer shall not, and shall not permit any Users or third parties to, directly or indirectly, use the Services to process, store, transmit, link to, display, or solicit content:

i. about or relating to: (a) individuals under 18 years of age; and/or (b) pornography, nudity, adult novelty items, or escort services; financial information, stock trading, FOREX, mortgages or other loans, insurance, debt collection, credit repair, offers to make money online or work from home businesses, payday lender related content, the production, sale, exchange, storage, or marketing of cryptocurrencies, initial coin offerings, or penny stocks; gambling related content (including, but not limited to, poker, casino games, horse and dog racing, and betting on college and pro sporting events); horoscopes, dating services, daily deals, coupons, paid surveys, lead generation services, affiliate or multi-level marketing, or Ponzi schemes; DJ/nightclub or event/club promotions/party lists; the selling of personal data of any kind, list brokers or list rental services; recruitment or job-seeking services; firearms, bombs, grenades, or other weapons; pharmaceuticals, drugs (illegal or otherwise), diet advice, nutritional advice, or supplements; illegal goods or software (including but not limited to pirated computer programs or viruses); violence against any governments, organizations, groups, or individuals or which provides instruction, information or assistance in causing or carrying out such violence; or any other content that Company deems inappropriate in Company's sole discretion;

ii. except as approved by Company in writing, about or relating to: loans, insurance, horoscopes, dating services, daily deals, coupons, paid surveys, recruitment or job-seeking services, or tobacco and/or related products;

iii. that is defamatory, libelous, offensive (including hate speech, blatant expressions of bigotry, prejudice, racism, hatred, or excessive profanity), obscene, lewd, lascivious, filthy, threatening, excessively violent, harassing, false, misleading, fraudulent, or otherwise objectionable (as determined by Company in Company's sole discretion);

iv. that materially violates the: (1) industry standards, policies and applicable guidelines published by generally recognized industry associations; or (2) carrier guidelines and usage requirements; and/or

v. that violates or infringes: 1) Company's reasonable recommendations and/or instructions; 2) any applicable Laws; and/or 3) the rights of a third party (including a third party's privacy and/or intellectual property rights) or such third party's applicable terms of use.

D. Sensitive PII. Customer understands and acknowledges that the Services are not configured to process, receive, and/or store Sensitive PII. " Sensitive PII" is defined as: 1) protected health information (" PHI"), as that term is defined under the Health Insurance Portability and Accountability Act (" HIPAA"); 2) "nonpublic personal information" (' NPI") as defined under the Gramm-Leach-Bliley Financial Modernization Act of 1999 (" GLBA"); 3) data on any minor under the age of thirteen, including any such information that would be subject to the Children Online Privacy Protection Act (" COPPA"); 4) card holder data under the Payment Card Industry Data Security Standard; 5) personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation (the " special categories of personal data " identified in Article 9 of GDPR); or 6) social security numbers, driver's license or state identification number or other government related identifier, financial account numbers (i.e., credit card, checking account, savings account, etc.), medical, employment, criminal records, or insurance numbers, passport numbers, or other highly sensitive personally identifiable information. As such, Customer agrees not to, and not to permit Users to transmit, request, provide Company with access to, submit, store, or include any Sensitive PII through the Services. Customer agrees that Company may terminate this Agreement immediately, without refund, if Customer is found to be in violation of this clause.
SECTION 5. COMPANY'S RIGHTS.
A. Monitoring. Company reserves the right to inspect and monitor Customer's Account and Customer Content at any time, without notice, to ensure compliance with the terms of this AUP and the Agreement. In connection with the foregoing, Customer agrees to promptly provide records and/or other information requested by Company. Company reserves the right to limit Customer's access to Customer's Account at any time if Company believes, in its sole discretion, that Customer or its Users have violated or may violate any terms set forth in this AUP or the Agreement.

B. Disclosure. Company shall have the right to disclose communications between (i) Customer and (ii) its email recipients and other users of its services to the extent required by Law, including, without limitation as required by legal process or court order.

C. Right to Remove, Suspend, Terminate. Company may, in its sole discretion, remove any Customer Content, suspend, or terminate Customer's use of the Services for any actual or alleged breach of this AUP or the Agreement at any time. For clarity, removal, suspension, or termination pursuant to this clause will not terminate Customer's obligation to pay any fees owed to Company.
SECTION 6. SMS TERMS
A. Applicable Definitions
i. "Carrier Requirements" means the terms and conditions set by wireless carriers and other parties (including, without limitation, Subcontractors) that provide SMS services.

ii. "SMS Services" mean, providing Services as follows: designation of short codes or long codes for use with Customer's messaging campaigns; the collection of SMS messages from Customer as agreed to by the parties; the transmission of such SMS messages to Mobile Subscribers (as defined below) who either (1) opt-in electronically to SMS Services through Customer; or (2) are identified by Customer as individuals who have opted in to SMS Services through Customer.

B. Consent. Customer shall use SMS Services only to send SMS messages to mobile subscribers ("Mobile Subscribers") that have consented, in accordance with Law and has Permission as defined in Company's Anti-Spam Policy, to receive such messages and that have not opted out from receipt of such messages. Customer agrees that it will provide verification of consent by any mobile Subscriber or other party receiving SMS messages via the SMS Services to Company upon Company's request. If Customer fails to provide verification of consent, Company reserves the right to suspend the SMS Services until Customer provides such verification. If Customer fails to provide verification within thirty days of suspension, Company reserves the right to terminate Customer's access to the SMS Services without refund.

C. Restriction on use of SMS Services. Customer agrees that it may not, and may not encourage or allow any Users to, use the SMS Services in the following prohibited ways:

i. Unless otherwise agreed by Company in writing, Customer shall not to transfer, resell, lease, license or otherwise make Services available to third parties or offer them on a standalone basis;

ii. If Customer has purchased or is otherwise using a short code, then Customer will not change its use of that short code from the use stated in Customer's application to the carrier for approval of the short code without first obtaining an amendment to Customer's application or re-applying to the carrier for approval of the short code under the new use;

iii. Use the SMS Services to access or allow access to Emergency Services;

iv. Use the SMS Services in any manner that materially violates the: (a) industry standards, policies and applicable guidelines published by (i) the CTIA (Cellular Telecommunications Industry Association), (ii) the Mobile Marketing Association, or (iii) any other generally recognized industry associations; (b) carrier guidelines and usage requirements;

vi. Use the SMS Services in connection with unsolicited or harassing messages (commercial or otherwise), including unsolicited or unwanted phone calls, SMS or text messages, voice mail, or faxes;

vii. Use the SMS Services to harvest or otherwise collect information about individuals, including email addresses or phone numbers, without their explicit consent or under false pretenses; and/or

viii. Use the SMS Services in a way to evade unwanted message detection and prevention mechanisms (including, without limitation, spreading similar or identical messages across many phone numbers).

D. Customer Content. Customer shall be solely responsible for any content submitted to Company and/or transmitted through the SMS Services and delivered to Mobile Subscribers and will ensure that such Customer Content: 1) is appropriate for the Mobile Subscriber; 2) does not otherwise violate any applicable Laws; 3) is not subject to any cause of action for defamation or invasion of privacy; and 4) is in compliance with this AUP, and the Agreement. Customer shall obtain and maintain all Intellectual Property Rights necessary to transmit any Customer Content to its Mobile Subscribers. Company assumes no liability for any Customer Content or any SMS messages transmitted by Customer in violation of applicable Law.
E. Phone Numbers and Short Codes.
i. Porting Phone Number(s). Company, in its sole discretion, may approve or reject any request from Customer to either port in or port out a phone number for use in connection with the SMS Services. Customer agrees to fully cooperate with Company in making a request to port a phone number in or out of the Services, including completing any necessary forms. Customer agrees to pay any fees and/or costs associated with porting a phone number in or out of the Services .

ii. Short Codes. Company, in its sole discretion, may approve or reject any request from Customer to use a short code in connection with the Services. If Customer is using a short code in connection with the SMS Services, Customer agrees will not change its short code use case approved by the applicable telecommunications provider and Company without Company's prior written approval. Customer agrees to pay any fees or costs associated with applying for, or using, a short code in connection with the Services .

iii. Withdrawal of Phone Numbers. Company may change the phone number(s) or short code(s) associated with Customer's account at any time.
F. Identification and Opt Outs.
i. Identification. Each message must identify the Customer (the person who obtained the consent) except in follow-up messages of an on-going conversation.

ii. Opt Outs. In addition to any obligations pursuant to Laws, the initial message that you send to a mobile Subscriber must include opt out instructions as approved by Company (e.g., " Reply STOP to unsubscribe") .
G. Compliance
i. Carrier Requirements. Customer acknowledges that transmission of SMS messages is subject to Carrier Requirements and that the Carrier Requirements are subject to change. Customer agrees to comply with any Carrier Requirements. Customer acknowledges and agrees that each carrier reserves the right to suspend SMS Services for any Customer and/or User at any time.

ii. Compliance with Laws. SMS Services are subject to various legal compliance requirements depending on the nature of Customer's text messaging campaign, the location from where Customer is sending text messages, and the location of SMS recipients. Customer agrees to comply with all applicable Laws and industry standards related to its use of the SMS Services, including without limitation, Laws and standards which require specific information be included wherever the short code or long code is advertised, or where individuals are invited to sign up for short code or long code messages. Customer should consult with its legal counsel to ensure that its text messaging campaign conforms to all applicable legal compliance requirements.

iii. Disclosure. In addition to any obligations under this AUP and the Agreement, Customer warrants that it will comply with all applicable privacy requirements concerning communications using the SMS Service between (i) Customer and (ii) its Mobile Subscribers and other users of its services, including without limitation Customer's privacy policy, to the extent such policy places greater limitations on use of Mobile Subscribers' data than applicable Law.
SECTION 7. GENERATIVE AI TERMS.
A. Section 7 (Generative AI Terms) of this AUP shall only apply to the use of the Generative AI Services by Customer. When Customer uses Generative AI Services, Customer may be asked to input or upload material, such as an audio file, video file, document, image, or a text prompt (collectively "Input"). The Input will be used by the Generative AI Services to generate an output, such as an image, text, text effects, vector graphic, audio file, or video file, which will be displayed within the Services and Software ("Output"). The Input and Output are Customer Content and all provisions governing Customer Content in the Agreement apply to the Input and Output. The Generative AI Services, Input, and Output must be used in accordance with the Acceptable Use Policy, located at https://www.campaignmonitor.com/policies/#acceptable-use-policy, which may be modified from time to time.Applicability.

B.Generating Content.

C.Restrictions on use of Generative AI Services. Customer agrees that it may not, and may not encourage or allow any Users to, directly or indirectly use Generative AI Services for the following:
i.child sexual abuse material or any content that exploits or harms children;
ii. activity that has high risk of physical harm;
iii. political campaigning or lobbying;
iv. engaging in the unauthorized practice of law, or offering tailored legal advice without a qualified person reviewing the information;
v. offering tailored financial advice without a qualified person reviewing the information;
providing medical advice or providing instruction on how to cure or treat a health condition;
or
vi. high risk government decision-making.

D. Customer Content. Customer shall be solely responsible for any content created using the Generative AI Services and will ensure that any such Customer Content: a) is accurate and appropriate for Customer's use; b) does not otherwise violate any applicable Laws; c) is not subject to any cause of action for defamation or invasion of privacy; and d) is in compliance with this AUP, and the Agreement. Customer shall obtain, maintain, and be fully responsible for any and all Intellectual Property Rights necessary to transmit any Customer Content to its Subscribers. Company assumes and shall have no liability for Customer's use of Generative AI Services.

E. Personal Data. Customer is prohibited from inputting or uploading any personal data (any information that identifies an individual (directly or indirectly)) into the Generative AI Services.

F. i. Customer Responsibilities. Customer is solely responsible for the creation and use of any Output. Company disclaims all warranties, express or implied, regarding the Output, including any warranties that the Output will not violate the rights of a third party or any applicable law.
ii. Suitability of Output. Use of the Generative AI Services may produce Output that is unexpected or unsuitable for some Customers. The Output may not be unique and other users of the Generative AI Services may generate the same or similar Output.

G. Disclaimers. Customer may choose to use Generative AI Services at Customer's sole discretion. Company will have no liability or indemnification obligations for any harm or damage arising out of or in connection with Generative AI Services, including Customer's access thereto or use thereof.

Last Updated on October 5, 2023

Referral Partner Program Agreement

By applying for the Campaign Monitor Referral Partner Program (the "Program"), you are agreeing to be bound by this Campaign Monitor Referral Partner Program Agreement (the "Partner Program Agreement"). This Partner Program Agreement is entered into by you on behalf of your company (" Referral Partner") and (ii) Campaign Monitor Pty Ltd. ( " Company "). By completing a program registration or application process, you acknowledge that Referral Partner has reviewed and accepts all of the terms of this Partner Program Agreement and that you are duly authorized to act on behalf of Referral Partner to bind it to this Partner Program Agreement.

The Parties agree as follows:

1. Definitions. In addition to terms defined elsewhere in this Partner Program Agreement, the following definitions will apply to capitalized words in this Partner Program Agreement:

1. "Affiliate" of a Party means any entity that directly or indirectly controls, is controlled by, or is under common control of that Party. "Control," for purposes of this definition, means direct or indirect ownership or control of more than 50% of the voting interests of the entity or the right to receive more than 50% of the profits or earning of the entity.

2. "Company Property" means Products and Materials.

3. "Confidential Information" has the meaning set forth in Section 5.

4. "Disclosing Party" has the meaning set forth in Section 5.

5. "Feedback" has the meaning set forth in Section 6.

6. "Materials" means any of Company's sales and marketing materials, instructions, directions, and/or documentation (including any trademarks, trade names, service marks and logos included in the foregoing), as modified by Company from time to time.

7. "Party" refers to either Company or Referral Partner and "Parties" collectively refers to Company and Referral Partner.

8. "Partner Manager" means the third party company that manages the Program and directed Referral Partner to this Partner Program Agreement .

9. "Partner Manager Platform" means Payment Manager's online or app-based dashboard.

10. "Privacy Notice" means the Privacy Notice available at https://www.campaignmonitor.com/policies/#privacy-policy , as updated from time to time.

11. "Product" or "Products" means the software as a service product offered by Company.

12. "Program" has the meaning set forth in the preamble to this Partner Program Agreement.

13. "Prospect" means new prospective customers that Referral Partner may, from time to time, refer to Company.

14. "Purchase" means a customer order form for the Products executed during the Referral Period by and between Company and the Sales Qualified Lead with a minimum 12-month contract term.

15. "Receiving Party" has the meaning set forth in Section 5.

16. "Sales Qualified Lead" means a prospect for the Product: (i) that is not a current customer or prospect of Company, or a known prospect, partner, or customer thereof, (ii) that provides Company their contact information via Company's website after being referred to Company from Referral Partner; (ii) that Company, in its sole discretion, determines is a legitimate prospect to purchase the Products and (iv) subject to any additional limitations described on the Partner Manager Platform.

17. "Referral Fee" means the fee that Referral Partner is eligible to receive subject to Section 4 (Payment of Referral Fees).

18. "Referral Period" means the six month period after Company's acceptance of the Sales Qualified Lead in accordance with this Partner Program Agreement.

2. Referral Program. Company is in the business of offering an email marketing platform to businesses. Referral Partner is in a position to refer prospective customers to Company. This Partner Program Agreement provides the terms and conditions under which Referral Partner may refer Prospects to Company from time to time, on a non-exclusive basis, as part of the Program. Company will pay Referral Partner a Referral Fee as stated on the Partner Manager Platform. Approval and acceptance of any Prospect will be at Company's sole discretion, and Company may reject any Prospect for any reason or for no reason.

3. Promotion, Referral Activities. Referral Partner shall use commercially reasonable efforts to promote and market the Products by referring prospective customers to Company. In furtherance of Referral Partner's efforts to promote Company, Referral Partner may only use Materials that have been provided and/or approved by Company. In its efforts, Referral Partner will use the then-current names for the Products and will not add to, delete from, or modify any Materials provided by Company. Referral Partner represents and warrants that it will accurately represent the Products and will not make any statements or provide any materials or documentation about the Products that are inconsistent with the Materials. Referral Partner understands and agrees that it is not permitted to make any representations or promises regarding Company's pricing or discounting for the Products. Referral Partner acknowledges and agrees that Company is not bound to any price (or any other term or condition) with respect to the sale of any Products until it has executed the applicable customer agreement and Referral Partner will not represent or imply anything to the contrary to any party.

4. Payment of Referral Fee. Payments in the Program are handled by the Partner Manager. In order to receive payments under this Partner Program Agreement, Referral Partner must create and maintain an account with Partner Manager on the Partner Manager Platform, which is provided pursuant to terms directly between the Partner Manager and Referral Partner. Referral Partner must keep all information updated and complete within the Partner Manager Platform to receive proper payments. Payments returned due to incorrect payment email addresses or other incorrect information will not be returned. The Parties agree that: (a) the data shown in the Partner Manager Platform will govern payments to be made, subject to Company's right to correct errors based on its own records and (b) records and payments will be deemed complete, incontestable, and final 12 months after Company approves the applicable Sales Qualified Lead. If Prospect is in breach of its Partner Program Agreement with Company, payment will not be made to Referral Partner. For clarity, only Company, and not Referral Partner, is permitted to negotiate any terms, including legal and commercial terms, of any agreements between Prospects and Company. Referral Partner will not be entitled to a Referral Fee with respect to sales to any Prospects that occur after the Referral Period. Notwithstanding any other provision of this Partner Program Agreement, if Referral Partner provides Company with contact information for a Prospect, Company may use such information for the purposes of marketing the Products at any time.

5. Confidentiality. As used herein, "Confidential Information" means all confidential information disclosed by a party (the "Disclosing Party") to the other party (the "Receiving Party"), whether orally or in writing, that is designated as confidential or the Receiving Party knows or should know, given the facts and circumstances surrounding the disclosure of the information by the Disclosing Party, is confidential information of the Disclosing Party. Confidential Information includes, but is not limited to, the terms of this Partner Program Agreement as well as components of the business plans, inventions, product plans, design plans, financial plans, computer programs, know-how, customer information, prospective customer information, strategies, marketing plans, technology and technical information, business processes and other similar information. Without limiting the foregoing, Company's Confidential Information includes the Products and information related to it. Confidential Information does not include information that: (a) is in or enters the public domain without breach of this Partner Program Agreement through no fault of the Receiving Party; (b) the Receiving Party can reasonably demonstrate was in its possession prior to first receiving it from the Disclosing Party; (c) the Receiving Party can demonstrate was developed by the Receiving Party independently and without use of or reference to the Disclosing Party's Confidential Information; or (d) the Receiving Party receives from a third party without restriction on disclosure and without breach of a nondisclosure obligation. Except as otherwise permitted in writing by the Disclosing Party, the Receiving Party shall (i) use the same degree of care that it uses to protect the confidentiality of its own confidential information of like kind (but in no event less than reasonable care); (ii) not use any Confidential Information of the Disclosing Party for any purpose outside the scope of this Partner Program Agreement; and (iii) limit access to Confidential Information of the Disclosing Party to those of its employees, contractors and agents who need such access for purposes consistent with this Partner Program Agreement and who have signed confidentiality agreements with the Receiving Party containing protections no less stringent than those herein. Notwithstanding the foregoing, the Receiving Party may disclose the Disclosing Party's Confidential Information if it is compelled to do so by law or in connection with other legal proceedings, provided that the Receiving Party gives the Disclosing Party prior notice of such compelled disclosure (to the extent legally permitted) so as to permit the Disclosing Party a reasonable opportunity to prevent such disclosure.

6. Proprietary Information. Referral Partner acknowledges that all rights, title, and interest in and to the Company Property are the exclusive property of Company or its Affiliates, licensors, or suppliers. This Partner Program Agreement does not grant to Referral Partner any rights to use, copy, distribute, reverse engineer, reverse compile or otherwise deal with any Company Property. All rights not expressly granted herein are reserved by Company. In addition, Referral Partner may provide feedback, suggestions, or comments to Company regarding the Company Property ("Feedback"). To the extent any such Feedback is not deemed Company Property, Referral Partner hereby grants to Company a worldwide, non-exclusive, perpetual, irrevocable, royalty-free, fully paid, sublicensable, and transferable license to use, process, store, edit, modify, perform, prepare derivative works of, and fully exploit such Feedback in any medium or format, whether now known or later developed. Subject to the terms of this Partner Program Agreement, Company grants to Referral Partner a non-exclusive, non-transferable, revocable right and license, during the term of this Partner Program Agreement, to use and display the Materials solely for the purposes set forth in this Partner Program Agreement. All such use of the Materials shall include trademark and copyright markings as provided by Company and shall be in accordance with the Company's trademark usage guidelines or other instructions as may be provided in writing by Company from time to time. All goodwill arising from Referral Partner's use of Materials shall inure to Company. Notwithstanding the foregoing, any such use or proposed use of the Materials shall be presented to Company for written approval not less than ten business days prior to the intended date of use, and any use not expressly approved by Company in writing shall not be deemed approved. Referral Partner will not use, register or take other action with respect to any Materials used anywhere in the world by Company. Other than as expressly and unambiguously provided in this Partner Program Agreement, Referral Partner shall not have any right to use the Materials. Partner shall not purchase search engine or other pay-per-click keywords (such as Google AdWords), or domain names that use Company or Company's Affiliates' names, trademarks and/or variations and misspellings thereof.

7. Privacy Notice. Notwithstanding anything to the contrary in this Partner Program Agreement, the Privacy Notice explains how Company collects, uses and shares information that it processes as part of the Program and in providing the Products. Referral Partner shall publish its own privacy notice or policy that complies with applicable law and takes into account the processing activities it engages in under this Partner Program Agreement.

8. Social Media Restrictions. When advertising or promoting the Program on Facebook, Twitter, Instagram, YouTube and other social media platforms, Referral Partner (a) may only promote programs and links on Referral Partner's social media page, (b) shall not post Referral Partner's links on Company's Facebook, Twitter, Pinterest, or any other Company social media accounts or pages, and (c) shall not create a social media account that includes the Materials.

9. Referral Partner Warranties. Referral Partner represents and warrants that: (i) Referral Partner will comply with good and ethical business practices in the performance of this Partner Program Agreement; (ii) Referral Partner has submitted and will submit complete and truthful information in connection with all customer and prospect referrals; (iii) Referral Partner has the right to submit the information submitted via the Partner Manager Platform and will submit all filings and obtain any approvals that may be necessary for Referral Partner to perform its obligations under this Partner Program Agreement, (iv) Referral Partner will commit no act that would reflect unfavorably on Company; (v) Referral Partner is not a party with whom Company is prohibited from doing business under U.S. export regulations and controls; (vi) Referral Partner is legally allowed to enter into this Partner Program Agreement and receive the Referral Fee; (vii) by entering into this Partner Program Agreement, Referral Partner will not be in violation of any other Partner Program Agreement, including but not limited to, an employment agreement; (viii) Referral Partner will not make any bribe, kickback or similar payment in connection with this Partner Program Agreement; and (ix) Referral Partner will comply with all applicable local, state, federal, and foreign laws, treaties, regulations, and conventions in connection with its performance of this Partner Program Agreement, including without limitation, privacy, anti-spam, advertising, copyright, trademark and other intellectual property laws, the Federal Trade Commission Endorsement Guides, which requires disclosure of communications between advertisers and sponsors, and where applicable, Regulation 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the Processing of Personal Data and on the free movement of such data (General Data Protection Regulation) and the the California Consumer Privacy Act, Cal. Civ. Code § 1798.100 et seq., and its implementing regulations.

10. Warranty Disclaimer. ANY WARRANTIES FOR THE PRODUCTS WILL RUN DIRECTLY FROM COMPANY TO ITS CUSTOMERS. IN NO EVENT WILL REFERRAL PARTNER MAKE ANY REPRESENTATION, GUARANTEE, OR WARRANTY CONCERNING A PRODUCT EXCEPT AS EXPRESSLY AUTHORIZED IN ADVANCE BY COMPANY IN WRITING. NEITHER COMPANY NOR ITS SUPPLIERS NOR LICENSORS MAKE ANY EXPRESS OR IMPLIED WARRANTIES OR REPRESENTATIONS WITH RESPECT TO A PRODUCT OR THE SUBJECT MATTER OF THIS AGREEMENT AND SPECIFICALLY DISCLAIM ALL WARRANTIES OF ANY KIND, INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT AND FITNESS FOR A PARTICULAR PURPOSE. COMPANY WILL HAVE NO LIABILITY FOR THE ACTS OR OMISSIONS OF THE REFERRAL PARTNER, THE Partner Manager, OR THE Partner Manager PLATFORM.

11. Indemnity. Referral Partner shall defend, indemnify and hold Company and its directors, officers, employees, suppliers, consultants, contractors, and agents harmless from and against any and all actual or threatened third party claims, suits, actions, proceeding, including all related damages, payments, deficiencies, fines, judgments, settlements, liabilities, losses, costs and expenses (including but not limited to reasonable attorneys' fees) against Company arising out of or related to any act, default, misrepresentation or omission (including, without limitation, negligence and breach of this Partner Program Agreement) by the Referral Partner, its agents, employees or representatives, directly or indirectly relating to this Partner Program Agreement, including without limitation, any claims relating to allegations, actions or proceedings for breach of contract or warranty, regulatory or other legal claims, claims for bodily injury (including death) and damage to property.

12. Liability Limitations. TO THE EXTENT PERMISSIBLE UNDER APPLICABLE LAW, NEITHER COMPANY NOR ITS SUPPLIERS NOR LICENSORS WILL BE LIABLE WITH RESPECT TO ANY SUBJECT MATTER OF THIS AGREEMENT OR UNDER ANY CONTRACT, NEGLIGENCE, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY, EVEN IF IT HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. IN NO EVENT WILL COMPANY'S TOTAL LIABILITY UNDER THIS AGREEMENT EXCEED THE PAYMENTS BY COMPANY TO REFERRAL PARTNER DURING THE PRECEDING TWELVE MONTHS. THE PARTIES ACKNOWLEDGE THAT THIS SECTION IS AN ESSENTIAL ELEMENT OF THE AGREEMENT AND THAT IN ITS ABSENCE THE ECONOMIC TERMS OF THIS AGREEMENT WOULD BE SUBSTANTIALLY DIFFERENT. THIS SECTION IS SEVERABLE AND SHALL SURVIVE ANY TERMINATION OR EXPIRATION OF THIS AGREEMENT.

13. Termination. This Partner Program Agreement will commence upon the date that Referral Partner joins the Program and will continue until otherwise terminated by one of the Parties pursuant to this section. Notwithstanding the foregoing, Company shall have the right, at any time, to terminate this Partner Program Agreement for convenience upon 10 days' written notice to Referral Partner. Further, if either Party breaches this Partner Program Agreement, the other Party may terminate this Partner Program Agreement upon 15 days' written notice unless the breach is cured within the notice period. Upon termination or expiration of this Partner Program Agreement for any reason whatsoever, (i) Referral Partner shall immediately discontinue any use of the Materials and any other name, logo, trademark or service mark of Company, (ii) Referral Partner shall immediately discontinue all representations or statements from which it might be inferred that any relationship exists between the Parties, (iii) Referral Partner will cease to promote or solicit customers for the Products, (iv) Receiving Party will immediately return to the Disclosing Party, or destroy and certify in writing the destruction of, all Confidential Information and any other information or materials of the Disclosing Party. If Company terminates the Partner Program Agreement, payment obligations of the Partner Program Agreement for Sales Qualified Leads and Purchases shall survive for a period of one month after termination of the Partner Program Agreement; provided that Referral Partner is only entitled to Referral Fees for Sales Qualified Leads or Purchases sent prior to the effective date of termination of the Partner Program Agreement. After termination, Company shall be entitled to use contact information of Prospects (but no other Confidential Information of Referral Partner) to market Products to such Prospects. Neither Party shall be entitled to damages or any compensation on account of termination of this Partner Program Agreement in accordance with its terms. Notwithstanding the foregoing, the right to payments of Referral Fees owed prior to the termination date shall survive termination or expiration of this Partner Program Agreement.

14. Relationship of Parties. Neither Party will, for any purpose, be deemed to be an agent, employee, representative, owner, or partner of the other Party. Each Party shall be solely responsible for any and all claims, liabilities or damages or debts of any type whatsoever that may arise on account of its activities, or those of its employees or agents, in the performance of this Partner Program Agreement. During the term of this Partner Program Agreement, should the term "partnership" or "partner" be used to describe the cooperative marketing relationship, each Party agrees to make it clear to third parties that these terms refer only to the spirit of cooperation between the Parties and do not describe or create the legal status of partners or joint venturers. Neither Party has the authority, right or ability to bind or commit the other Party in any way and will not attempt to do so or imply that it may do so.

15. Non-exclusive Agreement. The referral arrangement described in this Partner Program Agreement shall be non-exclusive. Nothing in the Partner Program Agreement shall be intended to prevent or limit the possibility for each of the Parties to enter into a similar engagement with a third party. Nothing in this Partner Program Agreement shall be construed as limiting in any manner Company's marketing, sales, or distribution activities or its appointment of other referral partners, dealers, distributors, licensees, agents or representatives of any kind.

16. Notices. Notices to Referral Partner will be effective when Company sends them to the email address Referral Partner shares with Company via the Partner Manager Platform. Notices to Company will be effective when delivered to , with a copy to .

17. Miscellaneous. Referral Partner may not assign this Partner Program Agreement nor any right or obligation, by operation or law or otherwise, without the prior written consent of Company and any purported transfer or assignment absent such consent will be void. This Partner Program Agreement may be assigned or transferred by Company without Referral Partner's consent. Except as otherwise provided herein, this Partner Program Agreement shall be binding upon and inure to the benefit of the permitted successors and assigns of the Parties. If any provision of this Partner Program Agreement is held to be illegal or unenforceable, that provision shall be limited or eliminated to the minimum extent necessary so that this Partner Program Agreement shall otherwise remain in full force and effect and enforceable. Except as otherwise expressly provided herein, any provision of this Partner Program Agreement may be amended or waived only with the written consent of both Parties. This Partner Program Agreement shall be governed by and construed under the laws of the State of New York without regard to the conflicts of law provisions thereof, and the Parties irrevocably consent to the jurisdiction of the state and federal courts in New York County, New York for the resolution of any disputes or conflicts arising out of or related to this Partner Program Agreement. This Partner Program Agreement is the sole and entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior agreements or discussions between the Parties with respect thereto.

This Partner Program Agreement was last updated on August 24th, 2021

Anti-Spam Policy

PLEASE READ THIS ANTI- SPAM POLICY (THE "ANTI-SPAM POLICY") CAREFULLY BEFORE USING ANY SERVICES AVAILABLE AT CAMPAIGNMONITOR.COM (THE "SITE") OR OFFERED BY OR ON BEHALF OF CAMPAIGN MONITOR PTY LTD. OR ITS AFFILIATES. IF YOU DO NOT ACCEPT THIS ANTI-SPAM POLICY, YOU ARE NOT AUTHORIZED TO USE THE SERVICES.

As an email service provider, Campaign Monitor takes an active role in reducing spam and supporting regulatory and best-practice guidance that fosters a fair, respectful and effective email marketing community. In consideration of the many anti-spam laws in effect throughout the world and best practice guidance from industry leaders, we have created this anti-spam policy to simplify the requirements we place on our customers. Your adherence to this policy will help maintain a high reputation for our sending infrastructure which, in turn, will boost the deliverability and effectiveness of messages you send using our services.

Throughout this Anti-Spam Policy references to "Company" are references to Campaign Monitor and references to "Customer" are to you, a user of the Services.

SECTION 1. DEFINITIONS. In addition to terms defined elsewhere in this Anti-Spam Policy, the definitions below will apply to capitalized words in this Anti-Spam Policy. Capitalized words in this Anti-Spam Policy that are not otherwise defined herein shall have the meaning ascribed in the Agreement or Acceptable Use Policy (as applicable).

A. " Acceptable Use Policy" means Company's Acceptable Use Policy located at https://www.campaignmonitor.com/policies/#acceptable-use-policy , as updated from time to time.

B. "Agreement" means, as applicable, either the: 1 ) Terms of Use Agreement located at https://www.campaignmonitor.com/policies/#terms-of-use , as updated from time to time; or 2) a superseding written agreement for use of the Services executed by and between Company and Customer.

C. "Anti-Spam Laws" means any and all Laws regulating the transmission of electronic messages.

D. " Contact(s) " means, other than Users, any identified or identifiable natural person: 1) whose information is stored, transmitted, or otherwise 'processed' (as defined by the GDPR) via the Services by Custo mer; and/or 2) to whom Customer sends, transmits, or otherwise engages with via the Services.

E. "Customer List" is a list of Contacts uploaded to the Services or created on or via the Services.

F. "Distribution Email Address" means an email address associated with a distribution list that enables a User to send an email to multiple recipients by sending that email to the single email address associated with the distribution list.

G. "Permission" means permission obtained from an individual to receive communications from Customer, in compliance with Section 3 below, that was either: 1) obtained within the preceding 12 months; or 2) obtained at any time and ongoing communications have been sent to the individual over the course of the preceding 12 months.

H. "Privacy Notice" means the Company's Privacy Notice located at https://www.campaignmonitor.com/policies/#privacy-policy , as updated from time to time.

I. "Spam", as used herein, is any message sent by a User: 1) to an individual who has not given the User their Permission to do so; and/or 2) is marked as "spam" or "junk" mail by the recipient, including via any ISP feedback loops.

J. "Transactional Messages" will have the meaning ascribed by Anti-Spam Laws.

K. "Transactional Email Feature" means the feature of the Services that allows a User to automatically send communications upon the occurrence of a trigger action.
SECTION 2. REQUIRED CONTENT
A. Customer understands and agrees that Customer is the "sender" (as that term is defined by Anti-Spam Laws) of any emails sent by Customer via the Services.

B. Unsubscribe Link. Unless expressly agreed by Company in advance in writing, Customer must ensure that all emails sent through Customer's Account contain a Company (or other Company-approved) "unsubscribe" link, in form and substance satisfactory to Company, that: 1) allows Contacts to instantly and permanently unsubscribe themselves from the applicable Customer List, 2) presents unsubscribe instructions in a clear and conspicuous way, and 3) remains operational for a period of 30 days after sending the email. Customer must monitor, correct, and process unsubscribe requests immediately and ensure that Users do not remove, disable or attempt to remove or disable such link. Customer understands that instead of using the unsubscribe link provided, some Contacts may use other means to submit a request to Customer to opt them out of receiving such messages. In such cases, Customer agrees to unsubscribe any such Contact manually, by changing the Contact's mailing status to "opt-out" within 10 business days of the opt-out request using the tools provided inside Customer's Account.

C. Contact Information. Each email must clearly and accurately identify the individual or organization that authorized the sending of the email ("Authorizing Party"). This means that if Customer is sending messages on behalf of an Authorizing Party, the Authorizing Party must be identified. For example, if a marketing agency is sending an email on behalf of its client, the client must be identified. To the extent required by law, identification must include the correct legal name of the Authorizing Party, a registered business number, legitimate physical address, and contact details. All identification information should remain valid for at least 30 days after the email is sent.

D. Other Required Information. Customer shall ensure that communications sent through Customer's Account are truthful and include subject lines that are in no way false or misleading as to the nature of the content contained in the email. All emails must state the reason the Contact is receiving the message. For example, "You are receiving this message from ABC Company because you signed up for our email list at abc.com."
SECTION 3. PERMISSION
A. Customer Representations. Customer represents and warrants that Customer has provided all disclosures required by Law in conjunction with obtaining Contact's Permission. Customer further represents and warrants that Customer has not used any false or misleading information, names, email addresses, subject lines, or other information for the purpose of or in connection with obtaining Contact's Permission.

B. Obtaining Permission. Customer must retain records of any Permissions received and shall provide such records to Company immediately upon request. Permissions must be obtained in one of the ways described below. A Contact:

i. fills out or opts in via a web form subscribing to receive marketing communications from Customer; provided that the form does not contain any pre-selected fields;

ii. completes an offline form that expressly indicates their willingness to receive marketing communications from Customer;

iii. gives Customer their business card; provided that Contact was informed that by providing the business card to Customer, Contact was indicating their willingness to receive marketing communications from Customer;

iv. has a clear relationship with Customer, as an individual that (a) pays dues or a subscription fee to belong to Customer's organization, or (b) has purchased a good or service from Customer within the preceding 6 months, in the course of which Customer obtained that Contact's email address and there is a reasonable expectation that the Contact would consent to receiving emails; or

v. otherwise provides Customer with their express written permission to receive marketing communications from Customer.

C. Scope of Permission. Customer shall not send emails to Contacts on any topic that exceeds the scope of the topic that Contact has given Customer Permission to email them about. Where a Contact has provided Permission for specific individual or organization to contact them, that Permission may not be transferred to another individual or organization. Any Permission obtained from a Contact will be exclusive to Customer and will not extend to Customer's Affiliates, unless such Permission was also granted to such Customer Affiliate.
SECTION 4. APPROVALS, RESTRICTIONS, & COMPLIANCE
A. Account Approval. Company may request specific information about Customer's Permission practices and email marketing activities prior to allowing access to the Services and Company's sending infrastructure. Should Company's trained compliance team, in its reasonable discretion, find cause to delay or withhold access, to the Services and Company's sending infrastructure, Customer will be notified promptly. Customer may not send any emails using the Services until Customer's Account has been reviewed by a member of Company's trained compliance team.

B. Bulk Uploads. Prior to any bulk and/or large Contact list uploads to the Services, Customer must obtain Company's prior written approval, which may be withheld in Company's sole discretion.

C. Company API. The Services provide API Calls ("Calls") to facilitate certain account activities without relying on the Services' main application interface. These Calls are governed by the same policies set forth herein. The Customer and its Users shall not use the API to circumvent Company's efforts to facilitate Permission-based sending via the Services. Company may dictate, in its sole discretion, permissible use of the API and Calls. Any improper use of the API, as solely determined by Company, will be grounds for immediate termination of Customer's account.

D. Prohibited Uses. There are some list collection methods, sending practices, and models of business which are irreconcilably at odds with Company's Permission policy or which represent untenable risk to the reputation of Company's sending infrastructure. Customer shall not:

i. mail to Distribution Email Addresses, emails addresses copied or scraped from the internet ( or to Contact email addresses otherwise programmatically obtained from any physical or electronic source) ; newsgroups, or purchased, loaned, or rented lists;

ii. mail to any Contacts obtained from a third party (unless such third party specifically obtained Permission from the Contact for Customer to mail them);

iii. mail to co-promotion lists, where more than one potential sender is given access to email addresses collected without the recipient's willful, sender-specific consent;

iv. use the Transactional Email Feature to send non-Transactional Messages to Contacts unless you have Permission to do so;

v. use the Services to administer illegal contests, pyramid schemes, chain letters, multi-level marketing campaigns, or otherwise conduct any illegal activities; or

vi. take known demographic information and append it to information Customer obtains from a third party for the purpose of emailing an individual who has not otherwise provided Permission as required by this Anti-Spam Policy.

E. Compliance. Customer acknowledges that the Services allow Customer to upload data related to Contacts and also to track Contacts engagement with emails sent using the Services. Customer represents and warrants that Customer has complied with all notice, disclosure, consent, and other requirements imposed by applicable Laws prior to uploading information about a Contact to Customer's A ccount. Customer further represent and warrants that Customer shall comply with the Acceptable Use Policy, Agreement, and all applicable Laws in connection with Customer's use of the Services .
SECTION 5. COMPANY'S RIGHTS AND OBLIGATIONS
A. Contacts. Company will not use Contacts' information for any purpose other than those related to the Services and as otherwise described in Company's Privacy Notice.

B. Monitoring. Company reserves the right to inspect and monitor Customer's Account and Customer Content at any time, without notice, to ensure compliance with the terms of this Anti-Spam Policy. In connection with the foregoing, Customer agrees to promptly provide records and/or other information requested by Company. In addition, Company reserves the right, but has no obligation, to:

i. scan every campaign for the existence of an unsubscribe link. If an unsubscribe link is not detected, Customer will be informed and required to include Company's unsubscribe link before sending additional email messages or Customer Content via the Services.

ii. monitor and meter the number of kilobytes of data transferred when sending email messages.

iii. monitor any and all Customer Content and Customer's use of the Services to ensure compliance with this Anti-Spam Policy.

C. Abuse Complaints & Remediation. Emails sent through the Services may generate abuse complaints from Contacts. Customer is responsible for ensuring that email campaigns sent from Customer's Accounts do not generate a number of complaints in excess of industry norms. If Customer's complaint rate exceeds industry norms, Company may take action to prevent or repair damage to the sending reputation of its sending infrastructure, including suspending Customer's Account. In the event that Company sends Customer a notification regarding excessive spam complaints, Customer must respond to Company's requests promptly and act in good faith by participating in the creation and/or execution of any remedy. If Customer is unresponsive, does not implement remediation measures in accordance with Company's recommendations within thirty (30) days of Company's notification to Customer, and/or Customer continues to experience high complaint rates (as determined by Company in its reasonable discretion), then Company may suspend Customer's use of the Services until the issue is resolved or until the end of the period specified by the contract.

D. Right to Terminate. Company may, in its reasonable discretion, remove any Customer Content, suspend, or terminate (without refund) Customer's use of the Services for any actual breach of this Anti-Spam Policy at any time. For clarity, removal, suspension, or termination pursuant to this clause will not terminate Customer's obligation to pay fees owed to Company.

If you feel you have received SPAM from our customer, write to us at [email protected] . If we find that our anti-SPAM policy has been violated, we may terminate the violator's account.

Last Updated on September 20, 2022

Privacy Notice

As of January 19, 2023, Campaign Monitor's privacy notice, including information about our use of cookies, has moved to https://meetmarigold.com/privacy-notices/. Please note that, for the https://www.campaignmonitor.com/ website, there have been no changes to the nature, scope, or duration of the processing of personal data. Under the new Marigold website, we have created two unique privacy notices:

1. The Site Privacy Notice. This notice continues to provide information regarding Marigold and Marigold entities' processing of your personal data as a prospect, customer, applicant, or otherwise where we are a data controller.

2. The Services Privacy Notice. This notice generally provides information on how our Services, as defined in the Services Agreement, process personal data, both where Marigold and Marigold entities are a data processor and a data controller.

To find information about the cookies we use or manage your cookie preferences, please go to the TrustArc Cookie Preferences page found in the footer of this site. If you have any questions about either notice, or anything else related to the privacy of personal data processed by Marigold and its affiliates, please contact us at [email protected]

March 8, 2023

Cookie Notice

LAST UPDATED: October 29, 2018

This Cookie Notice explains how and why Campaign Monitor Pty Ltd (collectively " Campaign Monitor", " we", " us", and " ours") uses cookies and similar technologies to recognise you, as well as track and analyse your actions when you visit our websites at campaignmonstg.wpengine.com (" Websites"). We also provide information related to how and why those same technologies are applied to tracking and analysing logged-in users of our software application (" Services ") and recipients of emails sent through our Services by users of our Services. Information about what these technologies are and why we use them, as well as your rights to control our use of them, can be found below.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

We refer to cookies created by us as "first party cookies". We refer to cookies that we set on our website but that are created by parties other than us as "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that provide these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why we use cookies

We use both first and third party cookies for several reasons. First, let's look at the broad categories of first and third party cookies in use on our sites:

Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas. Refusal of these cookies may impact website functionality.

Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective are marketing campaigns are, or to help us customise our Websites for you.

Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously re-appearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes too.

FIRST PARTY COOKIES

THIRD PARTY COOKIES

How to control the use of cookies

Electronic devices and software applications on these devices may offer you tools to opt out of or block advertisements on the device or in specific applications. Consult the help documentation and settings specific to your devices and applications to learn more about your options. You have the right to decide whether to accept or reject cookies. You can withdraw your consent for any of the cookies listed in the tables above by deleting them from your device. Should you choose to remove or block cookies, some website functionality may become unavailable or unreliable.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit https://www.aboutads.info/choices/ or https://www.youronlinechoices.com.

Other Tracking Technologies

Other than the cookies listed above, we have also implemented page tags (sometimes known as web beacons) and other tracking technologies within certain parts of our Websites and Services.

Page tags and web beacons. These technologies are used for the purposes of tracking visitors as they navigate our Websites to better understand Website performance, and to measure the performance of online advertising. Recipients of emails sent by our customers through our Services are also tracked using this technology. For example, web beacons track whether an email sent through the Services was delivered and opened and whether links within the email were clicked. This information is collected for the purposes of providing email campaign performance information and measuring the performance of email messages they send and is processed according to our Privacy Notice.

Local and session storage. Our website uses local and session storage to temporarily store information to improve user experience while interacting with the website.

This Privacy Notice also contains specific information about the rights of data subjects residing in the EEA and how to exercise them.

Updates to this Cookie Notice

Campaign Monitor will periodically make amendments to this policy, as necessitated by changes to our use of cookies and the legal requirements for notice of these uses. Please continue to check this policy regularly to stay aware of these changes and how they affect your continued use of our websites.

The date at the top of this Cookie Notice indicates when it was last updated.

Questions?

If you have any questions about our use of cookies or other technologies, please email us at [email protected].

Safe Harbor Policy

1. The purpose of this Safe Harbor Policy is to create a process that enables security research into our systems while preserving a regularized method of compensating security researchers for their efforts to improve our systems.

2. We want you to responsibly disclose through our Vulnerability Disclosure Program, and don't want researchers put in fear of legal consequences because of their good faith attempts to comply with our bug bounty policy. If in doubt, ask us before engaging in any specific action you think might go outside the bounds of our policy.

3. Because both identifying and non-identifying information can put a researcher at risk, we limit what we share with third parties, as further described below.

4. If your security research as part of the bug bounty program violates certain restrictions in our site policies, the safe harbor terms permit a limited exemption.

1. Safe Harbor Terms

We consider vulnerability research conducted according to this policy to be:

1. Exempt as authorized under any applicable anti-hacking laws, and we will not initiate or support legal action against you for accidental, good-faith violations of this policy;

2. Exempt as authorized under any relevant anti-circumvention laws, and we will not bring a claim against you for circumvention of technology controls;

3. Exempt from restrictions in our Terms of Service (TOS) and/or Acceptable Usage Policy (AUP) that would interfere with conducting security research, and we waive those restrictions on a limited basis; Except:
Where the use of services puts an excessive burden on the bandwidth of our services or compromises their performance;

4. Lawful, helpful to the overall security of the internet, and conducted in good faith.

You are expected, as always, to comply with all applicable laws. If legal action is initiated by a third party against you and you have complied with this policy, we will take steps to make it known that your actions were conducted in compliance with this policy.

2. Third Party Safe Harbor

If you submit a report through our bug bounty program which affects a third party service, we will limit what we share with any affected third party. We may share non-identifying content from your report with an affected third party, but only after notifying you that we intend to do so and getting the third party's written commitment that they will not pursue legal action against you or initiate contact with law enforcement based on your report.

Please note that we cannot authorize out-of-scope testing in the name of third parties, and such testing is beyond the scope of our policy. Refer to that third party's bug bounty policy, if they have one, or contact the third party either directly or through a legal representative before initiating any testing on that third party's systems or services. This is not, and should not be understood as, any agreement on our part to defend, indemnify, or otherwise protect you from any third party claim based on your actions.

That said, if legal action is initiated by a third party, including law enforcement, against you because of your participation in this bug bounty program, and you have complied with this Safe Harbor Policy and have not acted in bad faith, upon your written request, we will inform the third party that your actions were conducted in compliance with this Safe Harbor Policy.

3. Limited Waiver of Other Site Policies

If at any time you have concerns or are uncertain whether your security research is consistent with this Safe Harbor Policy, please submit a report in advance as set forth in the security text file located here.

Note that the Safe Harbor applies only to legal claims under our control; it does not bind independent third parties.

Last updated on February 23, 2022

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Discover the rules and regulations for Campaign Monitor's policies, so you can ensure your communications comply with the law. Read our policies today!

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These ad policies apply to Amazon’s global Display Advertising business, for placements both on Amazon’s owned-and-operated properties, and off Amazon.

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Snapchat is an app that empowers people to express themselves, live at the moment, learn about the world and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty or perfect.

In that spirit of authenticity, we expect advertisers to be honest about their products, services and content, to be kind to our diverse community and to never compromise Snapchatters' privacy.

These advertising policies apply to all aspects of advertisements served by Snap - including any creative elements, landing page or other relevant components of the advertisements themselves - and you are responsible for ensuring all advertisements comply.

Advertisers are also required to comply with Snap's Terms of Service, Community Guidelines and all other Snap policies governing the use of our Services. We may update our terms, policies and guidelines from time to time, so please check in and review them regularly.

All advertisements are subject to our review and approval. We reserve the right to reject or remove any advertisement in our sole discretion for any reason, including in response to user feedback, which we take seriously. We also reserve the right to request modifications to any advertisement, to require factual substantiation for any claim made in an advertisement or to require documents evidencing that you hold any licence or authorization which may be required in connection with your advertisement.

Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.

Snapchatters may share advertisements with others or save advertisements to their devices. They may use any of the tools and features we make available in Snapchat to apply captions, drawings, filters or other creative elements to the advertisement or, if you run ads in the Audience Network, they may use any tools and features made available where the advertisement is run. Age-targeted advertisements can be shared within Snapchat with Snapchatters of any age. To find out if you can restrict advertisement sharing and advertisement saving for your advertisements within Snapchat, please contact your account representative or visit our Business Help Centre.

We may publish information related to advertisements (including the creative, targeting, paying entity, contact information and the price paid for those advertisements) or share that information with third parties, including: (a) our media partners when your advertisements run in content related to that media partner; and (b) third parties whose products or services you've elected to use in connection with the advertisements.

As we say in our Terms of Service, if you use a service, feature or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each party's terms will govern the respective party's relationship with you. Snap and its affiliates are not responsible or liable for a third party's terms or actions.

Targeting and compliance

All advertisements must be suitable for their selected audience in each geographic area where the advertisements will run. Snapchat is a 13+ app, so we will reject advertisements that are addressed to, or intended to appeal to, children under the age of 13.

Advertisements must comply with all applicable laws, statutes, ordinances, rules, public order rules, industry codes, regulations and cultural sensitivities in each geographic area where the advertisements will run. Please note:

Advertisements for certain products or services may not be targeted on the basis of gender, age or location.

Certain locations have language requirements.

Advertisements targeting the UK must comply with the CAP Code.

As a US-based company, Snap will not accept advertisements targeted to or paid for by entities in countries subject to US trade sanctions or other US export control laws.

Disclosures

All required disclosures, disclaimers, and warnings in ads must be clear and conspicuous (see 1Ad Specifications and Guideline s1 for more detail), and advertisers must be accurately and clearly identified in the ad.

Privacy: data collection and usage

Advertisements may not collect sensitive information or special category data, including information based on or including: (i) an alleged or actual commission of a crime; (ii) health information; or (iii) information about users' financial status, racial or ethnic origin, religious beliefs or preferences, sex life or sexual preferences, political opinions, or trade union membership. We permit health-related surveys only from accredited research institutions or public health organisations.

The advertiser's privacy policy must be readily accessible where any personal information is collected.

Personal information must be collected and processed securely. Advertisements that deceive users into providing personal information under false pretences are prohibited.

Advertisements must not state or imply knowledge of personal data, sensitive information, online activity or the precise whereabouts of a user.

Intellectual property

Infringing content

Advertisements must not infringe the intellectual property, privacy, publicity or other legal rights of any person or entity. Advertisers must have all necessary rights and permissions for all elements of their advertisements. Advertisements may not feature the name, likeness (including lookalikes), voice (including soundalikes) or other identifying features of an individual without the individual's consent.

The following is prohibited:

If you believe your copyright, trademark or publicity rights have been infringed by an advertisement served on Snapchat, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rights holders and their agents can report alleged intellectual property infringement to Snap . We take all such reports seriously.

References to Snap

Advertisements must not suggest an affiliation with or endorsement by Snap or its products. This means that advertisements must not use any Snap-owned trademark or copyright, Bitmoji artwork or representations of the Snapchat user interface, except as permitted in the Snapchat Brand Guidelines or the Bitmoji Brand Guidelines. Nor may advertisements contain altered or confusingly similar variations of any Snap-owned trademark.

Creative quality and landing page

All advertisements must meet high quality and editorial standards. Please visit the Specs and Creative Guidelines section of our Business Help Centre for the technical and creative specifications for each of our advertising products. Advertisement creatives that do not meet these guidelines will be rejected.

When reviewing advertisements, we apply our policies not only to the advertisement's creative (such as the Top Snap, Filter or Sponsored Lens), but also the advertisement's landing page or other associated elements. We reject advertisements with landing pages that are:

Adult content

All advertisements must respect the laws and cultural norms of the targeted location, even if they are stricter than the guidelines listed on this page.

Adult content includes depictions of, or references to:

We conditionally allow adult content when it is not intended to provoke sexual arousal, in these contexts:

References to human genitalia or sexual anatomy in the context of health, personal grooming or education.

Examples: menstrual products, STI testing, safer sex PSAs from reputable sources or a trailer for a documentary about human sexual anatomy.

References and depictions of internal sexual organs in a health context.

Examples: pregnancy tests, ovulation kits, pelvic floor therapy.

Incidental depiction of the pelvic area, if clothed.

Examples: belts, compression shorts, bikini bottoms

Emphasis on frequently sexualised body parts that are relevant to a non-sexual/-erotic product or service.

Examples: advertisements for swimwear, bare abdominal muscles in advertisements for exercise programmes or references to bums in an advertisement for a comfortable chair.

References to sexual activity in a health or public safety context.

Examples: an educational PSA about sexual consent or positive references to sexual orientation or gender identity.

Dating advertisements (as long as there are no references to sexual activity)

We restrict content that is sexually suggestive (i.e., intended to provoke sexual arousal, without being explicit). Suggestive content must be age-gated 18+ (or the age of majority in the targeted location). We do not permit sexually suggestive Sponsored Lenses. Restricted sexually suggestive content includes:

We prohibit content that is sexually explicit. This includes:

Sexual solicitation of any kind.

Depictions or graphic descriptions of genitalia in any context, exposed nipples, bare buttocks or partially obscured nudity.

Examples: a person that is naked except for body paint or emojis.

Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props.

Dating advertisements that emphasise casual sexual encounters.

Sexual solicitation of any kind.

Adult entertainment

Examples: pornography, sexual live streams, strip clubs, burlesque.

Non-consensual sexual material.

Examples: tabloids that publish leaked, private, suggestive photos

Depictions of, or gratuitous references to sexual violence

Examples: graphic film trailers that depict sexual assault, self-defence products that describe attempted sexual assault

Regulated goods

Alcohol

Advertisements that promote or reference alcohol must not:

Target or be likely to appeal particularly to people under the legal drinking age in the territory where the advertisement will run.

Encourage or depict excessive or irresponsible consumption of alcohol.

Exploit an individual who is drunk or otherwise intoxicated.

Glamourise alcohol, or otherwise misrepresent the effects of consuming alcohol, or imply that alcohol is necessary for success or social advancement.

Associate alcohol with operating a vehicle or other activities that require a certain degree of skill or physical coordination or with any illegal behaviour.

Mandatory warning labels, such as "please drink responsibly" or its local variation (if applicable) must be prominently displayed in the advertisement.

Snap does not permit targeting advertisements that promote or reference alcohol to the following countries:

Algeria, Bahrain, Egypt, Indonesia, Jordan, Kazakhstan, Kuwait, Lithuania, Morocco, Nigeria, Norway, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkey and the United Arab Emirates.

Advertisements for alcohol products must be age targeted to at least 18+ or the applicable minimum drinking age in the country to which you are advertising:

Drugs and tobacco

We prohibit the depiction of illegal drug use or the recreational use of pharmaceuticals.

We allow some limited advertisements for cannabis, CBD and related products, where legal, with appropriate targeting.

We do not allow the depiction of smoking or vaping, except in the context of public health messaging or smoking cessation.

Weapons and explosives

We prohibit advertisements for the sales of weapons and explosives and related accessories. This includes firearms, ammunition, fireworks, combat knives and pepper spray.

Entertainment

Advertisements for movies, video games and television programmes must be age-targeted to the intended audience of the content they promote.

When illegal, regulated, dangerous, violent or otherwise harmful elements are presented in a fictional, newsworthy or documentary context, we will review based of appropriateness for the targeted audience and whether the fictional nature is clear enough to the user.

Health

Advertisements for health related products and services must only promote those products or services that have been approved by the local regulatory authorities in each of the countries targeted.

Online pharmacy

Advertisements for online pharmacies must be registered with the relevant authorities in the country in which you are advertising. For example, in the United States and Canada, online pharmacies must be verified by the National Association of Board of Pharmacies (NABP).

Prescription medicines

All advertisers of prescription medicines must be pre-approved by Snap and may be required to submit proof of authorisation to advertise the medicine in the applicable jurisdiction. To get started, please fill out this Health Related Products & Services advertiser .

Snap permits targeting advertisements for prescription medications only to the following countries:

Algeria, Bahrain, Canada, Costa Rica, Egypt, Hong Kong, Japan, Kuwait, New Zealand, Oman, Qatar, Saudi Arabia, Singapore, Tunisia, the United Arab Emirates and the United States

Over-the-counter (OTC) medicines

All advertisers of OTC medicines must be pre-approved by Snap and may be required to submit proof of authorisation to advertise the medicine in the applicable jurisdiction. To get started, please fill out this Health Related Products & Services advertiser .

Snap does not permit targeting advertisements for OTC medicines to the following countries:

Colombia, Iraq, Lebanon, Romania, Spain and Turkey

Age targeting is required in the following countries:

Health and dietary supplements

Health and dietary supplement advertisers must be pre-approved by Snap and may be required to submit proof of authorisation to advertise the product in the applicable jurisdiction. To get started, please fill out this Health Related Products & Services advertiser .

Advertisers must not:

Age targeting is required in the following countries:

Diet and fitness

Advertisements for diet and fitness products or services must not:

Advertisements that reference weight loss must be targeted 18+.

Condoms

Where advertisements for condoms are permitted, content may not depict sex acts or overly provocative imagery. See the Adult Content section for more details.

Snap does not permit targeting adverts for condoms to the following countries:

Bahrain, Ireland, Kuwait, Lebanon, Monaco, Oman, Poland and Qatar.

Age targeting is required in the following countries:

Australia, Chile, Egypt, Lithuania, Peru, Philippines, Portugal, Russia, Slovakia and Turkey: 18+

Hormonal contraceptives

Hormonal contraceptives classified as medicines are subject to the policies for either prescriptions or OTC, as applicable according to country-specific requirements.

Snap does not permit targeting advertisements for hormonal contraceptives to the following countries:

Bahrain, Colombia, Czech Republic, Denmark, Germany, Iraq, Ireland, Italy, Kuwait, Lebanon, Monaco, Oman, Poland, Qatar, Romania, Saudi Arabia, Spain, Switzerland, Thailand, Turkey, the United Arab Emirates and Uruguay.

Age targeting is required in the following countries:

Cosmetic products and procedures

Snap does not permit targeting advertisements for plastic surgery to the following countries:

Greece, Hong Kong, India, Indonesia, Italy, Jordan, Lebanon, Monaco, Oman, Philippines, Poland, Serbia, Tunisia and Turkey.

Advertisements for plastic surgery must be age targeted to 18+, except Bahrain where they must be age targeted to 21+.

Advertisements for non-surgical cosmetic procedures (e.g., lip fillers, Botox) must be age targeted 18+.

We prohibit advertisements for skin lightening products or procedures.

Gaming, gambling and lotteries

Our advertisements policies regarding the promotion of Gaming and Gambling Services apply to the promotion of online casinos, brick and mortar casinos, lotteries, daily fantasy sports and any product or service (including online or mobile games) that asks Snapchatters to pay to play games of chance to win prizes with real-world value ("Gaming and Gambling Services").

Advertisers for Gaming and Gambling Services must comply with all applicable licencing or registration requirements and must provide Snap with proof or current licence or registration. All Gaming and Gambling Services advertisers must be pre-approved by Snap. To apply for approval, please complete the Advertising of Gambling Services Application and agree to the Snap Gambling Terms

Advertisements for Gaming and Gambling Services must not:

Advertisements must not promote gambling tipster services (information about odds or offers available from gambling operators).

Financial products and services

Advertisements for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.

Advertisements for loans must disclose, amongst other things, APR, repayment period, fees and costs, penalties and the contact information of the lending institution.

Advertisements for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer's advertising campaign must be age targeted to 18+.

Advertisements for certain complex financial products, which may include cryptocurrency wallets and trading platforms, require prior approval from Snap.

We prohibit:

Dating

Advertisements for dating services must be age targeted to 18+, or the legal age of majority in the location being targeted.

Advertisements for dating services may not:

Be overtly sexual or provocative (see Adult Content)

Reference transactional companionship

Depict individuals who are, or appear to be, too young to use the service

Promote or glamourise infidelity

Target the following countries:

Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia and the United Arab Emirates.

Telecommunication services

Advertisements for calling, SMS and VPN services must contain clear pricing and terms, and must not reference using their services illegally or in a classroom setting.

Sales to government entities

Government entities must work with a Snap sales representative and receive Snap authorization prior to running advertisements on our platform.

Snap does not accept advertisements submitted by, paid for by or that promote Russian state-owned entities.

Snap political and advocacy advertising policies

Snapchat empowers self-expression, including about politics. But political advertising that appears on Snapchat has to be transparent, lawful and right for our users.

Requirements

These Political Advertising Policies apply to all political advertising served by Snap, including election-related advertisements, advocacy advertisements and issue advertisements.

Election-related advertisements include advertisements about candidates or parties for public office, ballot measures or referendums, political action committees, and advertisements that urge people to vote or register to vote.

Advocacy or issue advertisements are advertisements concerning issues or organisations that are the subject of debate on a local, national or global level, or of public importance. Examples include: advertisements about abortion, immigration, the environment, education, discrimination and guns.

Political advertising must comply with all the applicable laws and regulations, including all national election laws, copyright law, defamation law and (where applicable) Federal Election Commission regulations and state or local laws and regulations. Complying with those laws and regulations will be the sole responsibility of the advertiser.

All political advertising must include a "paid for by" message in the advertisement that is followed by the name of the paying person or entity. Snap may also require a "paid for by" disclosure on advertisement content that links to political content, advertisement content for political merchandise or in other cases at Snap's sole discretion. In the United States, electoral advertisements must state whether the advertisement was authorised by a candidate or organisation; election advertisements not authorised by the candidate must include contact information for the sponsoring organisation.

Like all advertisements on Snapchat, political advertisements must comply with Snap's Terms of Service, Community Guidelines and our Advertising Policies. That means, amongst other things:

We encourage political advertisers to be positive. But we don't categorically ban "attack" advertisements; expressing disagreement with or campaigning against a candidate or party is generally permissible if it meets our other guidelines. That said, political advertisements must not include attacks relating to a candidate's personal life.

In Canada, Snap does not permit "partisan advertising" or "election advertising" (as defined by the Canada Elections Act, as amended from time to time (the "Act")) purchased directly or indirectly on behalf of an eligible party, registered association, nomination contestant, potential or actual candidate or a third party required to register under subsection 349.6(1) or 353(1) of the Act. This may include (without limitation) content that promotes or opposes any of these individuals/groups, or an issue associated with any of those individuals/groups.

In the US, Snap does not currently permit advertisements for state or municipal elections or ballot initiatives in Washington state.

Snap's rights

Snap will review political advertisements on a case-by-case basis. To get started, please fill out our political advertiser form.

We reserve the right to reject, in our sole discretion, or request modifications to advertisements that we believe violate the standards listed above or that are otherwise inappropriate. Our discretion will never be exercised with the intent to favour or disfavour any candidate, political view or political party.

We also reserve the right to require substantiation of an advertiser's factual claims.

Snap may publicly display and otherwise disclose information relating to political advertising, including advertisement content, targeting details, delivery, spend and other campaign information.

Political advertising by non-resident foreign nationals or entities

Political advertisements served by Snap may not be paid for directly or indirectly by non-resident foreign nationals or entities - in other words, by people or entities that aren't residents of the country where the advertisement will run.

Transparency

We're proud to maintain transparency with our political advertisement library.

Harassment

Advertisements should not promote harassment, bullying or shaming. For example: fitness advertisements should not belittle anyone on the basis of body shape or size.

We prohibit profanity, obscenity and obscene gestures.

Violent or disturbing

We prohibit the depiction of real-life graphic violence in creatives (e.g., Top Snaps, Filters, Sponsored Lenses). Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate, newsworthy or documentary context, and only when the Top Snap prepares the viewer in some way and is appropriately age-targeted.

For fictional violence in film trailers, video games, etc., see the Entertainment section.

We prohibit the glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse.

We prohibit disturbing content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids and certain medical or cosmetics procedures.

We allow spooky and scary advertisements, but please avoid intense jump scares and audio or prolonged screaming or crying.

Deceptive content

We are vigilant in our enforcement against fraudulent advertisements. Fraud includes a range of scams and deceptive marketing practices that abuse community trust or otherwise entice users to make purchases or engage in activities under misleading pretences.

We prohibit:

Advertisements that are false or misleading, including deceptive claims, offers, functionality or business practices.

Unauthorised or undisclosed sponsored content

Promotion of fraudulent goods or services, including counterfeit documents or certificates, or counterfeit products

Creating or sharing content that mimics the appearance or function of Snapchat features or formats

Advertisements that contain deceiving calls to action or lead to landing pages unrelated to the brand or content being advertised.

Cloaking, otherwise restricting landing page access or modifications to URL content following submission in an attempt to circumvent review.

Advertisements that encourage dishonest behaviour (e.g., advertisements for fake IDs, plagiarism, essay writing services).

Non-delivery of goods, or misrepresented shipping delays or inventory constraints

See also Industry Specifics: financial products and services

Hate speech, hate groups, terrorism and violent extremism

The Snapchat community includes diverse users from all over the world. To foster a welcoming platform, we prohibit hateful, discriminatory or extremist content that undermines our commitment to safety and inclusion.

Hate speech is content that demeans, defames or promotes discrimination or violence on the basis of race, colour, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability or veteran status, immigration status, socio-economic status, age, weight or pregnancy status.

Avoid perpetuating stereotypes based on any of the categories listed above.

We strive to maintain an inclusive community for all Snapchatters. Avoid the inappropriate use of culturally sensitive imagery.

Illegal activity

We prohibit advertisements that facilitate or encourage illegal activity (conduct, products or enterprises). For example, advertisement should not:

Depict illegal drug use

Promote the illegal wildlife trade, or products and services derived from endangered or threatened species (for example: elephant ivory products, traditional medicine or supplements derived from tigers, rhinos, sharks, etc.)

Dangerous activities

Advertisements should not encourage or enlist participation in dangerous or harmful activities. For example, advertisements should not encourage Snapping while driving.

For more information about how to launch and manage an advertising campaign on Snapchat, or how to troubleshoot the advertisement review process, please visit our Business Help Centre.

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Snap Inc. is a camera company. Our products empower people to express themselves, live in the moment, learn about the world and have fun together.

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Overview

WhatsApp Business Services (as defined in the WhatsApp Business Terms of Service), enable rich, conversational experiences between businesses and WhatsApp users. Creating valuable experiences for users relies on the compliance of businesses with the WhatsApp Business Messaging Policy below. By using our products, businesses agree to the WhatsApp Business Messaging Policy and the WhatsApp Business Terms of Service.

The WhatsApp Business Messaging policy below defines what is and isn't allowed on WhatsApp Business Services. Upon reporting, if content goes against our policies, we may take action on it.

This policy governs your use of WhatsApp Business Services including those listed below.

Other WhatsApp Business offerings or features that we may provide to you in the future.

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How We Enforce Our Policies

The policies in this document apply to all WhatsApp Business Products, specifically: the WhatsApp Business App and the WhatsApp Business Platform.

1. Create a Quality Experience

Maintain a WhatsApp Business profile with customer support contact information and one or more of the following: email address, website address, and/or telephone number. Keep all information accurate and up-to-date. You must not impersonate another business or otherwise mislead customers as to the nature of your business.

You may only contact people on WhatsApp if: (a) they have given you their mobile phone number; and (b) you have received opt-in permission from the recipient confirming that they wish to receive subsequent messages from you on WhatsApp

The opt-in must (a) clearly state that the person is opting in to receive messages from you over WhatsApp and (b) clearly state your business' name.

You are solely responsible for determining the method of opt-in, that you have obtained opt-in in a manner that complies with laws applicable to your communications, and that you have otherwise provided notices and obtained permissions that are required under applicable law. To help ensure a strong user experience, review the best practices suggested below .

You must respect all requests (either on or off WhatsApp) by a person to block, discontinue, or otherwise opt out of communications from you via WhatsApp, including removing that person from your contacts list. Do not confuse, deceive, defraud, mislead, spam, or surprise people with your communications.

2. WhatsApp Business Platform Specific Terms

The below section on "Acceptable Message Types" only applies to the WhatsApp Business Platform. Acceptable Message Types:

You may only initiate conversations using an approved Message Template (as defined in our documentation ). This is considered a business-initiated conversation, which is subject to applicable pricing. Any Message Template must comply with our terms and these policies, and only be used for its designated purpose. We have the right to review, approve and reject any Message Template at any time.

You may reply to a user message without use of a Message Template as long as it's within 24 hours of the last user message. Conversations initiated by users open once the first business reply message is delivered. Standard pricing applies for these user-initiated conversations. Outside the 24-hour customer service window, you may only send messages via approved Message Templates, for which we will charge the business-initiated conversation rate .

You may use automation when responding during the 24-hour window, but must also have available prompt, clear, and direct escalation paths. These escalation paths include: In-Chat Human Agent transfer, Phone number, Email, Web support (on the business website), In-store visits (ex: visit retail store, bank branch), and support form

3. Protect Data & Comply with Law

You are responsible for and must secure all necessary notices, permissions, and consents to collect, use, and share people's content and information, including maintaining a published privacy policy, and otherwise complying with applicable law.

Don't use any data obtained from us about a person you message within WhatsApp, other than the content of message threads, for any purpose other than as reasonably necessary to support messaging with that person.

Don't share or ask people to share full length individual payment card numbers, financial account numbers, personal ID card numbers, or other sensitive identifiers.

Don't use WhatsApp for telemedicine or to send or request any health information, if applicable regulations prohibit distribution of such information to systems that do not meet heightened requirements to handle health information.

You may not forward or otherwise share information from a customer chat with any other customer.

4. Prohibited Organizations & Use

We prohibit organizations and/or individuals engaged in terrorist or organized criminal activity from using the WhatsApp Business Services.

We prohibit the use of the WhatsApp Business Services to facilitate or organize criminal activity, including exploiting or causing physical, financial, or other harm to people, businesses, or animals.

We prohibit the use of the WhatsApp Business Services for operating, buying, selling, promoting, or otherwise facilitating the exchange of illegal products or services.

We prohibit use of the WhatsApp Business Services for buying, selling, promoting, or otherwise facilitating the exchange of certain regulated or restricted goods and services, as determined in our sole discretion, including:

Firearms

Alcohol and tobacco

Drugs, whether prescription, recreational, or otherwise

Medical and healthcare products

Endangered species (wildlife and plants)

Live non-endangered animals excluding livestock

Hazardous goods and materials

Real, virtual, or fake currency, including ICOs and binary options

Body parts or fluids

Business models, goods, items, or services that we determine may be or are fraudulent, misleading, offensive, or deceptive, or may be or are exploitative, inappropriate, or exert undue pressure on targeted groups

Real-money gambling

Adult products and services

Dating services

Multi-level marketing

Payday loans, paycheck advances, P2P lending, debt collection, and bail bonds

These prohibitions apply irrespective of the global or local licenses, registrations, or other approvals your business may hold.

Organizations must not wrongfully discriminate or suggest a preference for or against people because of a personal characteristic, included but not limited to, race, ethnicity, color, national origin, citizenship, religion, age, sex, sexual orientation, gender identity, family status, marital status, disability, or medical or genetic condition. Organizations must comply with all applicable laws prohibiting discrimination.

Messages must not contain offensive content, for example sexually explicit materials or nudity, determined at our sole discretion.

5. Enforcement & Updates

We may limit or remove your access to or use of the WhatsApp Business Services if you receive excessive negative feedback, cause harm to WhatsApp or our users, or violate or encourage others to violate our terms or policies, as determined by us in our sole discretion.

If you use or operate a service which utilizes WhatsApp in violation of our terms or policies, such as messaging people at scale in an unauthorized manner, we have the right to limit or remove your access to WhatsApp's services.

WhatsApp may update this WhatsApp Business Messaging Policy ("Change") without notice (unless such notice is required by law); by continuing to use the WhatsApp Business Services after such Change, you consent to such Change.

To learn more on our Platform Enforcement processes, please visit the WhatsApp Business Platform Policy Enforcement .

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Best Practices

Best Practices for Opt-In

Driving high quality conversations between people and businesses is a top priority. People can block or report businesses and our systems will rate limit businesses if the business' quality is low for a sustained period of time. We may also reactively evaluate a business' opt-in flows, including review of user feedback, to flag policy violations and develop additional types of enforcement over time.

Best practices to create a high-quality opt-in experience:

Users should expect the messages they receive. You can set this expectation by:

Obtaining an opt-in that encompasses the different categories of messages that you will send (ex: order updates, relevant offers, product recommendations, etc.)

Obtaining separate opt-in by specific message category
This mitigates the risk that users will block your business because they receive unsolicited messages.

Provide clear instructions for how people can opt out of receiving specific categories of messages, and honor these requests.

Ensure your opt-in and opt-out flows are clear and intuitive for users.

Clearly communicate the value of receiving this information on WhatsApp.

Best Practices for Impersonation

You may not use the WhatsApp Business Services to impersonate another business or entity, misrepresent your affiliation with a business or entity or otherwise mislead customers as to the nature of your business or activity on our products. We may consider your account to be impersonating a business or entity if you falsely adopt the name, brand or speak in the voice of another business or entity.

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Steps to Take if Your Account is Suspended or Terminated

To maintain high quality conversations on the WhatsApp Business Platform as we scale, we enforce on WhatsApp Business Accounts that repeatedly violate the WhatsApp Business Messaging Policy or WhatsApp Business Terms of Service.

If you believe your account has not violated our policies or terms, please consult the following resources for more information on how to appeal:

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Policies for WhatsApp Commerce Features

The Commerce Policy is used to govern whether businesses can sell their products and services using WhatsApp commerce product features like catalog and payments.

If you use Catalogs on the WhatsApp Business app, or provide any other commerce experiences to sell goods or services, you must comply with the policies and prohibitions listed in the Meta Commerce Policy as well as all applicable terms, laws and regulations.

1. You are solely responsible for your transactions and providing any sales terms, privacy terms or other terms applicable to your interactions with users.

2. We are not responsible for processing, paying for, or fulfilling any sales relating to your transactions.

3. You are solely responsible for determining, collecting, withholding, reporting, and remitting all applicable taxes, duties, fees and additional charges for sales relating to your transactions.

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Policy on Government and Political Use

The following area provides policy guidance on government and political use of the WhatsApp Business Platform.

We permit the use of the WhatsApp Business Platform for government entities and require access through a Platform Partner (formerly known as Business Service Provider).

We prohibit the use of the WhatsApp Business Platform by Political Parties, Politicians, Political Candidates, and Political Campaigns.

We prohibit the use of the WhatsApp Business Platform by Law Enforcement Agencies, Military Services, National Security and Intelligence Agencies.

We prohibit the use of the WhatsApp Business Platform by entities that offer services related to politics, political candidates, political campaign strategy, political campaigning services, private companies that provide voting solutions and systems for elections, and exclusive government service providers.

For more information on government and political use, please visit our Building Community on WhatsApp page . For more information on how to use WhatsApp responsibly please visit our WhatsApp and elections page .

WhatsApp Business Services (as defined in the WhatsApp Business Terms of Service), enable rich, conversational experiences between businesses and WhatsApp users. Creating valuable experiences for users relies on the compliance of businesses with the WhatsApp Business Messaging Policy below. By using our products, businesses agree to the WhatsApp Business Messaging Policy and the WhatsApp Business Terms of Service.

Other WhatsApp Business offerings or features that we may provide to you in the future.

Maintain a WhatsApp Business profile with customer support contact information and one or more of the following: email address, website address, and/or telephone number. Keep all information accurate and up-to-date. You must not impersonate another business or otherwise mislead customers as to the nature of your business.

You may only contact people on WhatsApp if: (a) they have given you their mobile phone number; and (b) you have received opt-in permission from the recipient confirming that they wish to receive subsequent messages from you on WhatsApp

The opt-in must (a) clearly state that the person is opting in to receive messages from you over WhatsApp and (b) clearly state your business' name.

You are solely responsible for determining the method of opt-in, that you have obtained opt-in in a manner that complies with laws applicable to your communications, and that you have otherwise provided notices and obtained permissions that are required under applicable law. To help ensure a strong user experience, review the best practices suggested below .

You must respect all requests (either on or off WhatsApp) by a person to block, discontinue, or otherwise opt out of communications from you via WhatsApp, including removing that person from your contacts list. Do not confuse, deceive, defraud, mislead, spam, or surprise people with your communications.

The below section on "Acceptable Message Types" only applies to the WhatsApp Business Platform. Acceptable Message Types:

You may only initiate conversations using an approved Message Template (as defined in our documentation ). This is considered a business-initiated conversation, which is subject to applicable pricing. Any Message Template must comply with our terms and these policies, and only be used for its designated purpose. We have the right to review, approve and reject any Message Template at any time.

You may reply to a user message without use of a Message Template as long as it's within 24 hours of the last user message. Conversations initiated by users open once the first business reply message is delivered. Standard pricing applies for these user-initiated conversations. Outside the 24-hour customer service window, you may only send messages via approved Message Templates, for which we will charge the business-initiated conversation rate .

You may use automation when responding during the 24-hour window, but must also have available prompt, clear, and direct escalation paths. These escalation paths include: In-Chat Human Agent transfer, Phone number, Email, Web support (on the business website), In-store visits (ex: visit retail store, bank branch), and support form

You are responsible for and must secure all necessary notices, permissions, and consents to collect, use, and share people's content and information, including maintaining a published privacy policy, and otherwise complying with applicable law.

Don't use any data obtained from us about a person you message within WhatsApp, other than the content of message threads, for any purpose other than as reasonably necessary to support messaging with that person.

Don't share or ask people to share full length individual payment card numbers, financial account numbers, personal ID card numbers, or other sensitive identifiers.

Don't use WhatsApp for telemedicine or to send or request any health information, if applicable regulations prohibit distribution of such information to systems that do not meet heightened requirements to handle health information.

You may not forward or otherwise share information from a customer chat with any other customer.

We prohibit organizations and/or individuals engaged in terrorist or organized criminal activity from using the WhatsApp Business Services.

We prohibit the use of the WhatsApp Business Services to facilitate or organize criminal activity, including exploiting or causing physical, financial, or other harm to people, businesses, or animals.

We prohibit the use of the WhatsApp Business Services for operating, buying, selling, promoting, or otherwise facilitating the exchange of illegal products or services.

We prohibit use of the WhatsApp Business Services for buying, selling, promoting, or otherwise facilitating the exchange of certain regulated or restricted goods and services, as determined in our sole discretion, including:

Firearms

Alcohol and tobacco

Drugs, whether prescription, recreational, or otherwise

Medical and healthcare products

Endangered species (wildlife and plants)

Live non-endangered animals excluding livestock

Hazardous goods and materials

Real, virtual, or fake currency, including ICOs and binary options

Body parts or fluids

Business models, goods, items, or services that we determine may be or are fraudulent, misleading, offensive, or deceptive, or may be or are exploitative, inappropriate, or exert undue pressure on targeted groups

Real-money gambling

Adult products and services

Dating services

Multi-level marketing

Payday loans, paycheck advances, P2P lending, debt collection, and bail bonds

These prohibitions apply irrespective of the global or local licenses, registrations, or other approvals your business may hold.

Organizations must not wrongfully discriminate or suggest a preference for or against people because of a personal characteristic, included but not limited to, race, ethnicity, color, national origin, citizenship, religion, age, sex, sexual orientation, gender identity, family status, marital status, disability, or medical or genetic condition. Organizations must comply with all applicable laws prohibiting discrimination.

Messages must not contain offensive content, for example sexually explicit materials or nudity, determined at our sole discretion.

We may limit or remove your access to or use of the WhatsApp Business Services if you receive excessive negative feedback, cause harm to WhatsApp or our users, or violate or encourage others to violate our terms or policies, as determined by us in our sole discretion.

If you use or operate a service which utilizes WhatsApp in violation of our terms or policies, such as messaging people at scale in an unauthorized manner, we have the right to limit or remove your access to WhatsApp's services.

WhatsApp may update this WhatsApp Business Messaging Policy ("Change") without notice (unless such notice is required by law); by continuing to use the WhatsApp Business Services after such Change, you consent to such Change.

To learn more on our Platform Enforcement processes, please visit the WhatsApp Business Platform Policy Enforcement .

Users should expect the messages they receive. You can set this expectation by:

Obtaining an opt-in that encompasses the different categories of messages that you will send (ex: order updates, relevant offers, product recommendations, etc.)

Obtaining separate opt-in by specific message category
This mitigates the risk that users will block your business because they receive unsolicited messages.

Provide clear instructions for how people can opt out of receiving specific categories of messages, and honor these requests.

Ensure your opt-in and opt-out flows are clear and intuitive for users.

Clearly communicate the value of receiving this information on WhatsApp.

If you use Catalogs on the WhatsApp Business app, or provide any other commerce experiences to sell goods or services, you must comply with the policies and prohibitions listed in the Meta Commerce Policy as well as all applicable terms, laws and regulations.

1. You are solely responsible for your transactions and providing any sales terms, privacy terms or other terms applicable to your interactions with users.

2. We are not responsible for processing, paying for, or fulfilling any sales relating to your transactions.

3. You are solely responsible for determining, collecting, withholding, reporting, and remitting all applicable taxes, duties, fees and additional charges for sales relating to your transactions.

We permit the use of the WhatsApp Business Platform for government entities and require access through a Platform Partner (formerly known as Business Service Provider).

We prohibit the use of the WhatsApp Business Platform by Political Parties, Politicians, Political Candidates, and Political Campaigns.

We prohibit the use of the WhatsApp Business Platform by Law Enforcement Agencies, Military Services, National Security and Intelligence Agencies.

We prohibit the use of the WhatsApp Business Platform by entities that offer services related to politics, political candidates, political campaign strategy, political campaigning services, private companies that provide voting solutions and systems for elections, and exclusive government service providers.

For more information on government and political use, please visit our Building Community on WhatsApp page . For more information on how to use WhatsApp responsibly please visit our WhatsApp and elections page .

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Learn about our business policy and how WhatsApp Business is keeping our product offerings secure and compliant.

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Welcome to the Google Advertising Policies Center.

We want to support a healthy digital advertising ecosystem-one that is trustworthy and transparent, and works for users, advertisers, and publishers. The purpose of this website is to help you build Google Ads campaigns that align with our advertising policies listed below. These policies are designed not only to abide by laws but to ensure a safe and positive experience for our users. This means that our policies prohibit some content that we believe to be harmful to users and the overall advertising ecosystem.

We use a combination of automated and human evaluation to ensure Google Ads comply with these policies. However, if you observe any ads that may violate our policies, please report those ads here.

Our advertising policies cover four broad areas:

Prohibited content

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury.
Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products

We value honesty and fairness, so we don't allow the promotion of products or services that are designed to enable dishonest behavior.
Examples of products or services that enable dishonest behavior: Hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services

Prohibited practices

We want ads across the Google Network to be useful, varied, relevant, and safe for users. We don't allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our ad review processes.

Examples of abuse of the ad network: promoting content that contains malware; "cloaking" or using other techniques to hide the true destination that users are directed to; "arbitrage" or promoting destinations for the sole or primary purpose of showing ads; promoting "bridge" or "gateway" destinations that are solely designed to send users elsewhere; advertising with the sole or primary intent of gaining public social network endorsements from the user; "gaming" or manipulating settings in an attempt to circumvent our policy review systems

Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion

Examples of irresponsible data collection & use: obtaining credit card information over a non-secure server, promotions that claim to know a user's sexual orientation or financial status, violations of our policies that apply to interest-based advertising and remarketing

Restricted content and features

The policies below cover content that is sometimes legally or culturally sensitive. Online advertising can be a powerful way to reach customers, but in sensitive areas, we also work hard to avoid showing these ads when and where they might be inappropriate.

For that reason, we allow the promotion of the content below, but on a limited basis. These promotions may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Note that not all ad products, features, or networks are able to support this restricted content. Further details can be found in the Policy Center.

Ads should respect user preferences and comply with legal regulations, so we don't allow certain kinds of sexual content in ads and destinations. Some kinds of sexual content in ads and destinations are allowed only if they comply with the policies below and don't target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.

Learn about what happens if you violate our policies.

Examples of restricted sexual content: Visible genitalia and female breasts, hook-up dating, sex toys, strip clubs, sexually suggestive live chat, and models in sexualized poses.

We abide by local copyright laws and protect the rights of copyright holders, so we don't allow ads that are unauthorized to use copyrighted content. If you are legally authorized to use copyrighted content, apply for certification to advertise. If you see unauthorized content, submit a copyright-related complaint.

We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.

When promoting financial products and services, you must comply with state and local regulations for any region or country that your ads target - for example, include specific disclosures required by local law. Refer to our non-exhaustive list of country-specific requirements for more information but note that advertisers are expected to do their own research on the local regulations for any location their ads target.

There are multiple factors that determine when trademarks can be used in ads. Along with the factors described in our Policy Center, these policies apply only when a trademark owner has submitted a valid complaint to Google.

You're always responsible for ensuring that you comply with all applicable laws and regulations, in addition to Google's advertising policies, for all of the locations where your ads are showing.

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.

Advertisers may not run personalized ads on content set as made for kids. See here for categories restricted for advertising on made for kids content.

Editorial & technical requirements

We want to deliver ads that are engaging for users without being annoying or difficult to interact with, so we've developed editorial requirements to help keep your ads appealing to users. We've also specified technical requirements to help users and advertisers get the most out of the variety of ad formats we offer.

In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with. Examples of promotions that don't meet these editorial and professional requirements:

overly generic ads that contain vague phrases such as "Buy products here"

gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!!

We want consumers to have a good experience when they click on an ad, so ad destinations must offer unique value to users and be functional, useful, and easy to navigate. Examples of promotions that don't meet destination requirements:

a display URL that does not accurately reflect the URL of the landing page, such as "google.com" taking users to "gmail.com"

sites or apps that are under construction, parked domains, or are just not working

sites that are not viewable in commonly used browsers

sites that have disabled the browser's back button

To help us keep ads clear and functional, advertisers must meet our technical requirements.

In order to help you provide a quality user experience and deliver attractive, professional-looking ads, we only allow ads that comply with specific requirements for each ad format. Review the requirements for all ad formats that you're using.

Note that we don't allow Non-family safe ads in image ads, video ads, and other non-text ad formats. Read more about our Adult content policy.

Advertisers participating in beta programs of new ad formats should reach out to their Google Ads representatives or Google Ads customer support to learn about format-specific policy requirements.

Examples of ad format requirements: character limits for the ad headline or body, image size requirements, file size limits, video length limits, aspect ratios

About our policies

Google Ads enables businesses of all sizes, from around the world, to promote a wide variety of products, services, applications, and websites on Google and across our network. We want to help you reach existing and potential customers and audiences. However, to help create a safe and positive experience for users, we listen to their feedback and concerns about the types of ads they see. We also regularly review changes in online trends and practices, industry norms, and regulations. And finally, in crafting our policies, we also think about our values and culture as a company, as well as operational, technical, and business considerations. As a result, we have created a set of policies that apply to all promotions on the Google Network.

Google requires that advertisers comply with all applicable laws and regulations and the Google policies described above. It's important that you familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or egregious violations, we may stop you from advertising with us.

Tell us what you think

Rate how helpful this page is and share your feedback with us below:

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Welcome to the Google Advertising Policies Center. We want to support a healthy digital advertising ecosystem-one that is trustworthy and transparent, and works for users, advertisers, and publishers. The purpose of this website is to help you build Google Ads campaigns that align with our advertising policies listed below.

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Advertising & Ad Review | TikTok Advertising Policies

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Find information about TikTok Advertising Policies, the ad review process, and actions to take if rejected.

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Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

While all ads must comply with our advertising policies, this article outlines the additional requirements your ad assets must meet in order for your campaigns to serve on YouTube.

If your asset is restricted or suspended, you can find more information about how to fix a disapproved ad. If you disagree with our decision or have fixed your asset, you can appeal the policy decision directly from your Google Ads account (if available). Alternatively, you can dispute policy decisions using the Disapproved ads and policy questions form.

Appeals may not be available in all circumstances (e.g., certain court ordered removals). You should receive more information about your appeals options in the notification we send to you about your content or account.

Automated content policy decision

​To ensure a good experience for the user, we may conduct automated reviews of your campaign content. This preliminary review may trigger restriction or suspension of the assets. If necessary, Google may further analyze the assets for a final decision.

Quality checks

Assets that do not meet YouTube Ads quality requirements.

Examples:

Assets that lack clarity, correct spelling, and use of capitalization or symbols

Blurred, distorted, or poorly cropped images

YouTube Ads must meet the Google Ads editorial standards.

Sensitive applications

Ads for applications that fall into one of the following categories:

Social applications with adult content where the app contains nudity or sexual topics

Social applications whose primary purpose is meeting new people

Social applications whose primary purpose is facilitating dating and relationships

Ads for sensitive application may be allowed if the following requirements are met:

The application does not have live stream features

The application is not a live chat with stranger application

The application or ad does not have racy or suggestive content

Application ads must meet the Google Ads app ads policy.

Prohibited categories

Assets that contain exaggerated or false claims about a product or service or that misleads users

False claims related to money or overnight success (for example, ads that tell people how to get rich in a short time frame)
Examples:

Victims To Be Paid Millions For Using Baby Powder. Check If You Qualify Now.

Time is Limited!

Online Language Tutoring

Easiest Way To Master 45+ Languages Overnight - Schedule time with one of our tutors today!

Luxury Watch

The finest luxury watch available for only $5. Bands in leather, metal, plastic, cloth, nylon mesh & rubber.

False or exaggerated claims related to curing diseases
Example:

Less gray hairs
Reduce your gray hairs with just some potato peels!

Violent and criminal content that references graphic violence, weapons, and illegal activity

Assets that include mentally-distressing, disturbing, repulsive, or gross content; or scary content related to injuries, death, and decay

Examples:

Dangerous actions that could potentially result in bodily harm or encourage imitation of the action, such as dangerous challenges

Dramatized or animated content that is excessively gory or realistic

Funerals that show people weeping, mourning, or screaming

Videos designed to scare you intentionally or that contain footage of distressing accidents or natural disasters (enforcement applies to simulated or real content)

Allowed with limitations

If an ad features content containing professional media - such as movies, TV shows, and video games - the above guidelines will be evaluated according to different criteria. Any ads containing professional media should clearly indicate the source of the media so the viewer understands what they're watching.

Assets that focus on specific body parts or health conditions

Examples:

Medical or dental surgery procedures that show blood, guts, gore, bodily fluids, or tooth decay

Emphasizing body parts (for example, zooming in on belly fat)

Showing bodily symptoms (for example, fluids or rashes)

Assets with nudity or that include racy or sexually suggestive topics

Examples:

Adult content promotions where the majority of the ad is focused on nudity or sexual topics

Ads that promote dating using sexually-explicit imagery or language

Allowed with limitations

Examples:
Ads for weight loss, hair loss, skin conditions, or other health conditions are allowed as long as the imagery isn't disturbing

Promotion of products like swimwear or spa treatments are permitted as long as the content is not overtly sexualized

Assets that use inappropriate or offensive language

Examples:

Assets containing obscene or offensive language, which may offend users

Derogatory language that incites hatred against, promotes discrimination of, or disparages an individual or group that is associated with systemic discrimination

One more thing for men to rule
Join the men vs. women challenge. Sign up for this exclusive deal

YouTube masthead content requirements

YouTube masthead ads are the ads that YouTube users see at the top of the YouTube homepage. This type of ad is the most prominent Google advertising placement available to advertisers. To ensure that we provide a high-quality consumer ad experience, YouTube masthead ads must comply with all Google Ads policies and YouTube ad requirements. We will review each YouTube masthead ad asset for compliance with the YouTube masthead ad content requirements listed below, which apply in addition to the Google Ads policies and YouTube ad requirements. The YouTube masthead ad content requirements may be more restrictive than the ad requirements for other platforms and surfaces, meaning disapproved YouTube masthead ad assets may continue to run on Google's other owned and operated properties.

Prohibited categories

Elections and political content

Assets related to elections or politics

Gambling

Assets that depict or reference gambling-related content, including offline gambling, online gambling, online non-casino games, and social casino games

Exception: Assets related to sports betting, provided they meet the requirements set out in the Gambling and games policy.

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Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our pol

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Learn about Microsoft Advertising policies for all countries/regions, including policies for ads, style, disallowed content, privacy, and more.

The key to success in online advertising is creating ads that are relevant, clear, and accurate. To help you do just that, we have a detailed Microsoft Advertising policies website laying out what makes a great ad and what is and isn't allowed in an ad.

Every component of your ads-ad text, keywords, ad extensions, and ad customizers-submitted to Microsoft Advertising goes through an editorial review against these policies. So familiarizing yourself with the policies before you submit can make your approval process much quicker. Think of them as the playbook that'll lead you to victory!

Microsoft Advertising policies cover the following areas:

Visit the Ad style policies page for details on:

General ad text policies

Capitalization

Grammar and punctuation

Phone numbers

Spelling

Symbols, special characters, and abbreviations

Word count and character limits

Visit the Ad content policies page for details on:

Duplicate ads

Use of foreign language

Visit the URLs and landing page policies page for details on:

URL types

Destination and landing page URL

Display URL

URL mismatch

Acceptable URL mismatch

URL characters

Landing page

Site behavior and navigation

Visit the Adult content policies page for details on:

Definition

Disallowed adult content

Adult advertising participation

Adult keywords and advertising

Adding adult keywords to your campaign

Adult advertising policies

Product Ads and media format
Visit the Image, audio, and video policies page for details on:

Image ad functionalities

Nudity, offensive advertising

Image quality

Audio

Video

Intellectual property rights

Endorsements and testimonials

Online tracking technologies

Visit the Ad Extensions policies page for details on:

App extensions

Sitelink extensions

Location extensions

Phone numbers and ad call extensions

Image extensions

Review extensions

Callout extensions

Visit the Product Ads policies page for details on:

Advertising policies

Product description and conditions

Pricing

Savings and rebate claims

Subscription offers

Images

Restricted and disallowed categories

Adult advertisers

Security at checkout

Performance exclusions

Online tracking technologies

Use of product feed data

Visit the Remarketing in paid search policies page for details on:

Privacy policy

Behavioral targeting opt-out

Sensitive categories

Microsoft Advertising disallowed products and services

Underage users

Web properties directed to children

Tracking tag misuse

Precise geo-location on mobile devices

Association of additional personal data

Third-party data providers

Visit the Relevance and quality policies page for details on:

How does this policy affect your ad delivery?

Keyword relevancy

Ad copy (title, text, and display URL)

Marketplace exclusion

Landing page and site user experience

Landing page and site content quality

Restricted and disallowed content
Visit the Disallowed content policies page for details on:

Areas of questionable legality

Dating

Defamatory, slanderous, libelous, or threatening content

Hate speech

Online gaming

Peer-to-peer file sharing

Political and religious content

Sensitive advertising

Suffering and violence

Unregulated user-generated content

Usenet

Visit the Disallowed products and services policies page for details on:

Alcohol

Responsible drinking messaging

Deceptive products and services

Drugs and related paraphernalia

Endangered/threatened species products or services

Fireworks and explosives

Infant feeding

Tobacco and electronic cigarettes

Weapons, knives, firearms, and ammunition

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Learn about Microsoft Advertising policies for all countries/regions, including policies for ads, style, disallowed content, privacy, and more.

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LinkedIn Advertising Policies

Last revised on December 24, 2020

1. Overview

LinkedIn's mission is to connect the world's professionals to allow them to be more productive and successful. We believe that ads delivered through our service should be relevant and useful to our members. These Advertising Policies will help you to determine whether your ad is appropriate for LinkedIn and our members.

2. The Ad Review Process

In order to maintain the professionalism and integrity of LinkedIn, ads will not run until approved through our ad review process, which checks your ad against the policies we detail below. We strive to review ads as soon as possible and usually do so within 24 hours.

3. What To Do If Your Ad Is Rejected

If your ad is rejected, we'll provide the reason in Campaign Manager when you hover over the ad status and also via email. If you prefer, you can edit your ad to comply with our policies and resubmit. If you have further questions, please contact us.

4. Prohibited Content

Illegal Products, Services and Activities. Ads for illegal products, services and activities are prohibited. Ads must comply with all applicable laws, including laws covering what content is allowed in ads and how ads are targeted.

Discrimination. LinkedIn does not tolerate discrimination based on age, gender, disability, religion, ethnicity, race, color, national origin or sexual preference. Ads must comply with this as well as all laws, including laws that prohibit discrimination in connection with education, housing, credit and employment.

Offensive to Good Taste. Ads must not be offensive to good taste. This means ads must not be, for example, hateful, vulgar, sexually suggestive or violent. In special circumstances, LinkedIn may determine that an ad that was acceptable is no longer appropriate as we update our policies to reflect new laws or clarify our position.

Fraud and Deception. Ads must not be fraudulent or deceptive. Your product or service must accurately match the content of your ad. Any claims in your ad must have factual support. Do not make deceptive or inaccurate claims about competitive products or services. Do not imply you or your product are affiliated with or endorsed by others without their permission. Do not advertise prices or offers that are inaccurate - any advertised discount, offer or price must be easily discoverable from the link in your ad.

Trademark Infringement. Ads must not use trademarks belonging to third parties unless express permission has been granted by the trademark owner. You should not use trademarks, logos, service marks or company names in a way that would be confusing to the user, or imply an affiliation or endorsement when there is none. Trademark owners can send concerns about the use of their trademarks to https://help.linkedin.com/app/ask/path/TS-NTMI.

Copyright Infringement. Ads must not use copyrights belonging to third parties unless express permission has been granted by the copyright owner. If you believe in good faith that your copyright has been infringed, please visit our Copyright Policy to learn how to submit a notice of copyright infringement.

Fake Documents and Related Services. Ads for fake documents and related services are prohibited.

Tobacco Products. Ads for tobacco products are prohibited. This includes ads selling or promoting, directly or indirectly, any tobacco products (such as cigarettes, pipes, cigars), alternative tobacco products (such as e-cigarettes or vaporizers), or any related equipment that facilitates the use of tobacco. Lawful products and services which promote quitting tobacco are permitted.

Drugs. Ads related to illegal, prescription, over-the-counter or recreational drugs are prohibited.

Weapons, Fireworks and Other Violent Products or Services. Ads related to the promotion, use or sale of weapons, ammunition, fireworks or any other violent product or service are prohibited.

Adult Content. Ads containing adult content, including ads for adult products and services, are prohibited.

Ringtones. Ads for downloadable ringtones are prohibited.

Counterfeit. Ads for counterfeit goods are prohibited.

Gambling and Sweepstakes. Ads related to gambling or sweepstakes of any kind are prohibited.

Cryptocurrency. Ads related to the buying, selling or trading of cryptocurrencies are prohibited.

Occult Pursuits. Ads for fortune telling, dream interpretations and individual horoscopes are prohibited, except when the emphasis is on amusement rather than serious interpretation.

Health Matters. Ads promoting unrealistic or misleading claims about health improvements, including related to diet and weight loss, are prohibited. Ads promoting unhealthy or unsafe behaviors, such as excessive consumption of an item, are also prohibited. LinkedIn reserves the right to restrict advertising related to any health matter if targeted inappropriately.

Affiliate Advertising. Ads related to affiliate advertising are prohibited.

Political. Political ads are prohibited, including ads advocating for or against a particular candidate, party, or ballot proposition or otherwise intended to influence an election outcome; ads fundraising for or by political candidates, parties, political action committees or similar organizations, or ballot propositions; and ads exploiting a sensitive political issue even if the advertiser has no explicit political agenda.

Sensitive Events. LinkedIn does not allow ads that are inappropriate during the time of or in relation to a tragedy, disaster, or similarly sensitive event.

Hacking, Cracking and Circumvention. Ads that promote products or services for hacking, cracking or circumvention are prohibited.

Incomplete Ad. Incomplete ads will be rejected. If your ad is rejected as incomplete, please finalize it and resubmit.

5. Restricted Content

Alcohol. Ads for alcoholic products are restricted and only available in certain countries. If you are interested in placing an ad related to an alcoholic product please contact our ad sales team here.

Animal Products. LinkedIn reserves the right to limit ads for animals or animal products. Ads for products related to endangered species are prohibited.

Dating Services. Ads for dating services are restricted. Such ads may never be targeted at members under 18. The dating services must be legal in the applicable jurisdiction and must not engage in "escort type" services where any person is compensated to participate in the date. LinkedIn reserves discretion to determine the appropriateness of the service.

Soliciting Funds. Ads for soliciting funds are restricted. LinkedIn allows ads that solicit funds only if they comply with applicable laws and would qualify as tax deductible or charitable in the applicable jurisdiction.

Medical Devices and Medical Treatments. LinkedIn reserves the right to limit ads for medical devices and medical treatments.

Short-term Loans and Financial Services. Ads for payday loans, paycheck advances or similar short-term loan products are restricted

6. Safety and Privacy

Harm to LinkedIn or its Members. Ads must not promote or endorse products, services or actions that would result in a breach of LinkedIn's User Agreement or Privacy Policy, or that may result in harm to LinkedIn or its members.

Fair and Legal Billing Practices. The products and services advertised in your ad must have fair billing practices and follow all applicable laws.

Malicious Software/Browser. Do not use an ad to promote, install or distribute viruses, worms, spyware, malware or other malicious software. Software should only be installed with the permission of the user and should be readily removable by the user. Software features should be made apparent to the user, with no undisclosed features or functions that could harm the user or the user's data, software or devices. Do not use any browser flaws/exploits to install software or bypass standard browser security restrictions.

Phishing. Do not use an ad to promote a website that tricks a user into providing personal or other information.

HTTPS and HTTP Support. If you collect sensitive information on the site linked to the ad, you must use HTTPS. Sensitive information includes, but is not limited to, financial info, government-issued identification info, medical info, login info such as usernames and passwords and sensitive characteristics such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sexual orientation, criminal record, information regarding minors or students.

Link Behavior. Do not deceive, confuse or otherwise degrade the experience of members who click on your ad. The domain of your Display URL must match the domain of your Destination URL. All members must be sent to the same destination URL and landing page from a click on your ad. Do not send members to a landing page that generates a pop-up. The landing page must allow users to navigate away from the page, including via the browser's 'Back' button, and return to the page that the ad was displayed on.

Privacy. Advertisers are responsible for complying with applicable privacy and data protection laws and regulations. Do not use tracking cookies to track users across sites without full disclosure and consent of the users (e.g. do not use an "ever cookie" or "zombie cookie").

Targeting on Sensitive Characteristics. Ads must not target based on sensitive categories such as health, political affiliation/beliefs, racial or ethnic origin, religious or philosophical affiliation/beliefs, alleged/actual commission of a crime, sexual behavior/orientation, trade union membership or income.

7. Editorial

Use of "LinkedIn" Trademark. You may use the phrase "find me on LinkedIn" in accordance with our trademark guidelines, but otherwise do not use "LinkedIn" or refer to LinkedIn (the corporation, brand or site) in your ad. Do not imply affiliation with or an endorsement by LinkedIn.

Appropriate Language. Use language appropriate for professionals and aspiring professionals in your ad.

Standard Text and Contact Information. Use correct spelling and grammar in your ad. Use standard capitalization--with the exception of valid acronyms, words should never be fully capitalized. Use standard punctuation--do not repeat punctuation and do not use more than a single exclamation point in your ad. Do not use a symbol (i.e. *, @) in a manner that differs from its standard meaning. Do not use a symbol in replacement of a letter ('cl!ck'). Do not use excessive emojis, animated gifs or unrelated hashtags in your ad. Do not repeat words or phrases in your ad. You may include a single link and either a single email address or phone number in your ad.

Supported Languages. LinkedIn only allows ads to be posted in supported languages.

8. Miscellaneous

Local Legal Requirements. We expect our advertisers to comply with local legal and regulatory requirements in addition to these ads policies. For example, UK advertisers should follow the CAP Code administered by the Advertising Standards Authority. Ads targeting China should follow our China-specific Ads Policies.

We may run pilot ads campaigns.

We reserve the right to change our ads policies at any time without notice.

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LinkedIn Advertising Policies Last revised on December 24, 2020 LinkedIn's mission is to connect the world's professionals to allow them to be more productive and successful. We believe that ads delivered through our service should be relevant and useful to our members.

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https://mailchimp.com/legal/acceptable_use/

https://business.twitter.com/en/help/ads-policies.html

https://transparency.fb.com/en-gb/policies/ad-standards/?source=https%3A%2F%2Fwww.facebook.com%2Fpolicies_center%2Fads

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We're in this thing together. The actions individual Members take can have a big impact on our system as a whole. That's why all Mailchimp Members must follow this Acceptable Use Policy in their use of Mailchimp and any other Mailchimp Add-ons or products we may offer, like Websites, Ads, Mandrill, TinyLetter and Stores. If you violate this policy, we may suspend or terminate your account. We may also suspend or terminate accounts according to our Standard Terms of Use where we see behavior, content, or other factors that pose a threat to our platform. If a term is capitalized in this Acceptable Use Policy but isn't defined, it has the meaning given to it in our Standard Terms of Use.

Prohibited Content

Please don't use Mailchimp to distribute anything offensive, to promote anything illegal, or to harass anyone. You may not use Mailchimp to create, send, display, advertise, or sell (as applicable):

Illegal goods or services

Emails that violate the CAN-SPAM act or other anti-spam laws

Pornography/sexually explicit content

Campaigns promoting or supporting terrorism or violent extremism

Counterfeit products or products that infringe the intellectual property rights of others, including trademark, copyright, design or patent rights

Products claiming to prevent, treat, or cure COVID-19 that are not approved or authorized for emergency use by regulatory or public health agencies, such as the FDA in the U.S.

Products that are in demand due to COVID-19 with excessive pricing, price gouging, or deceptive pricing practices or in demand due to COVID-19 and prohibited by applicable law

Some industries have higher-than-average abuse complaints, which can jeopardize deliverability. In order to maintain the reliability of our platform, we may not allow businesses that offer these types of services, products, or content:

Escort services, mail-order bride/spouse finders, international marriage brokers, and other similar sites and services

Hookup, swinger, or sexual encounter sites or services

Pharmaceutical products

Work-at-home scams, make money online, and lead generation opportunities

Gambling services or products

Multi-level marketing

Affiliate marketing

Credit repair and get out of debt opportunities

List brokers or list rental services

Selling "Likes" or followers for a social media platform

Cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering

There may be additional industries, products, and content that we do not allow for select features and functionalities.

Content Subject to Additional Scrutiny

We've also found that certain types of content may cause higher-than-average abuse rates. For that reason, we may closely review accounts that offer the following services, products, or content:

Online trading, day trading tips, or stock market related content

Daily horoscope reports

Mortgages and loans

Nutritional, herbal, and vitamin supplements

Adult entertainment/novelty items

Online dating services and applications (dating sites or services with a sexual emphasis or sexually explicit content - including images depicting nudity - are not permitted)

Real estate

Services that support programmatically sending mail on behalf of third parties without creating or reviewing the content

Products in demand due to COVID-19 and regulated by applicable law

If we identify abuse at our sole discretion, we may suspend, throttle, or disable the account.

Prohibited Actions

We work hard to maintain the positive reputation of our platform, but we count on our Members to pitch in too. You may not:

Send Spam. Spam can be in the form of bulk emails or one to one commercial emails.
You must be able to point to an opt-in form or show other evidence of consent for any commercial or marketing email you send.

Include in your Campaigns, Websites, Ads, or account or sell in your Store any material that wasn't created by you, provided for you to use, or that would violate anyone's rights. That includes text, photos, graphics, and other content.

Use any misleading or incorrect names, addresses, email addresses, subject lines, or other information in the Service or in any Campaigns created, managed, or sent using our Service.

Share your password.

Decipher, decompile, disassemble, or reverse engineer any of the Software.

Use any of the Software to create a competing product.

Send marketing emails that do not contain a Mailchimp unsubscribe mechanism or send emails that use an external unsubscribe process.

Set up multiple accounts for any person or entity in order to send similar content, unless you're part of a franchise or agency.

Import or incorporate any of this information into any account, audience, emails, or otherwise upload to our servers: Social Security numbers, passwords, security credentials, or sensitive personal information.

Send Campaigns that will be delivered to recipients as text, SMS, or MMS messages unless using a feature designed for that purpose.

Upload or send email Campaigns to purchased, rented, third-party, co-reg, publicly available data, or partner lists of any kind.

Send or forward personal mail.

Send content created in Mailchimp through another service.

Host images on our servers for any purpose other than for your use of the Service.

Host Content on our servers for any purpose other than for your use of the Service.

Except as permitted under our Standard Terms of Use, take any action intended to avoid our billing thresholds.

Send bulk emails, meaning emails directed to a number of individuals with the same content, through Transactional (formerly known as Mandrill).
Transactional is designed for transactional email. Please use Mailchimp campaigns for your bulk sending needs.

Send bulk emails, meaning commercial or marketing emails directed to a number of individuals with the same content, through Mailchimp Inbox.

Mailchimp Inbox is designed for one-to-one messages. Please use Mailchimp campaigns for your bulk sending needs.

If you send a message through your Mailchimp Inbox that may be considered a commercial or marketing communication under applicable law, you can use the Opt-out Footer to comply with applicable law and provide your Contacts with the means to unsubscribe from one-to-one messages sent through Inbox.

Sell or offer to sell any counterfeit products or products that infringe the intellectual property rights of others, including trademark, copyright, design or patent rights.

Best Practices

As a marketing platform with millions of customers all over the world, we feel it's our responsibility to be extra vigilant in preventing abuse of our services to protect both our customers and their contacts. It's also in our best interest to keep the platform clean because our reputation and deliverability depend on it. For that reason, we provide, and may update from time to time, articles outlining best practices in our knowledge base. For example, we offer guidelines about audience permission and best practices. You may only use Mailchimp in accordance with these best practices, and we may suspend or terminate your account if you violate them.

Thanks for taking the time to read our Acceptable Use Policy.
Updated October 17, 2023

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Mailchimp's Acceptable Use Policy | Mailchimp

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We all have an impact on the Mailchimp platform and add-ons. We require all of our individual members to comply with our acceptable use policy.

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90% = £90

5% of £90 = £4.50

So 15% off = £85.50

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£85

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£85.50

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£85

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start £100

10% off this week only

extra 5% if you share our post and use #save

what is the new price paid

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The influencers listed below are in breach of the CAP Code for routinely failing to clearly disclose when they are advertising to consumers on their social media channels. The influencers were contacted by the CAP Compliance team and asked to provide an assurance that they would include clear and upfront ad labels in their ads.

Those on this list either failed to provide that assurance in the first instance or subsequently reneged on it and will be subject to a period of enhanced monitoring spot checks. Failure to comply might result in further targeted sanctions such as ASA paid ad campaigns highlighting the influencer's continued non-compliance and onwards referral to enforcement partners.

Read more about the Influencer monitoring work undertaken by CAP and CAP's Influencer guidance here.

Influencers who were previously listed here, but have since been removed, were adjudged - over the period of enhanced monitoring - to have satisfactorily changed their advertising disclosure practices in conformity with rule 2.1: Marketing communications must be obviously idenfiable as such. The number of influencers who have been removed from the list is currently: 20.

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Advertising Standards Authority | Committee of Advertising Practice

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A list of social media influencers who have repeatedly refused to comply with the UK's advertising rules, set by CAP and enforced by the ASA.

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Advertising Standards Authority | Committee of Advertising Practice

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We expect all advertising online to be legal, decent, honest and truthful. Here we list those who continue to make claims on their online sites that do not stick to the rules despite repeated requests for changes.

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Compliance

Harm and offense

Recognition of marketing

Misleading advertising

Children

Privacy

Political ads

Promotional marketing

Distance selling

Data - and how it's used

Environmental claims

Medicines and health related products and services (including beauty)

Weight control

Financial products

Food and nutrition claims

Gambling

Lotteries

Alcohol

Motoring

Employment and business opportunities

Tobacco

E-cigarettes

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Compliance

Misleading advertising

Harm and offence

Motoring

Gambling

Electronic cigarettes

Tobacco products

Alcohol

Children

Political advertising

Environmental claims

Medicine

Weight control and slimming products

Financial products

Food and food supplements

Lotteries

Employment, homework and business opportunities

Use of data for marketing

Promotional marketing

Recognition of marketing comms

Distance selling

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1. Compliance

2. Recognition of marketing communications

3. Misleading advertising

4. Harm and offence

5. Children

6. Privacy

7. Political advertisements

8. Promotional marketing

9. Distance selling

10. Use of data for marketing

11. Environmental claims

12. Medicines, medical devices, health-related products and beauty products

13. Weight control and slimming

14. Financial products

15. Food, food supplements and associated health or nutrition claims

16. Gambling

17. Lotteries

18. Alcohol

19. Motoring

20. Employment, homework schemes and business opportunities

21. Tobacco, rolling papers and filters

Electronic cigarettes

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This Code must be followed by all advertisers, agencies and media.

The Code is enforced by the Advertising Standards Authority, who can take steps to remove or have amended any ads that breach these rules.

Download a full PDF version of the Code:

The CAP Code.pdf

Please remember that the Advertising Codes are kept up to date on a regular basis. If you plan to work from downloaded copies we strongly advise that you sign up to receive our newsletters, to make sure you're aware of any changes.

You can also use our online version of the Codes, which helpfully links sections to further advice, Advertising Guidance and other relevant sections of the Code.

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Advertising Standards Authority | Committee of Advertising Practice

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This Code must be followed by all advertisers, agencies and media. The Code is enforced by the Advertising Standards Authority, who can take steps to remove or have amended any ads that breach these rules. Download a full PDF version of the Code: The CAP Code.pdf Please remember that the Advertising Codes are kept up to date on a regular basis.

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Better Sharing, Brighter Future

"Twenty Years of Creative Commons (in Sixty Seconds)" by Ryan Junell and Glenn Otis Brown for Creative Commons is licensed via CC BY 4.0 and includes adaptations of the multiple open and public domain works. View full licensing and attribution information about all works included in the video on Flickr.

Creative Commons is an international nonprofit organization that empowers people to grow and sustain the thriving commons of shared knowledge and culture we need to address the world's most pressing challenges and create a brighter future for all.

Learn more

The nonprofit behind the licenses and tools the world uses to share

For over 20 years, Creative Commons has supported a global movement built on a belief in the power of open access to knowledge and creativity. From Wikipedia to the Smithsonian, organizations and individuals rely on our work to share billions of historic images, scientific articles, cultural artifacts, educational resources, music, and more!

Wikipedia

55+ million articles

Every one of Wikipedia's 55 million plus articles are shared openly and freely using a CC license.

The Met

492,000+ images

All images of public-domain works in the Met's collection are openly available under Creative Commons Zero (CC0).

Khan Academy

100,000+ lessons

Many of the lessons found on Khan Academy are openly licensed under CC-BY-NC-SA.

Wikipedia

55+ million articles

Every one of Wikipedia's 55 million plus articles are shared openly and freely using a CC license.

The Met

492,000+ images

All images of public-domain works in the Met's collection are openly available under Creative Commons Zero (CC0).

Khan Academy

100,000+ lessons

Many of the lessons found on Khan Academy are openly licensed under CC-BY-NC-SA.

Wikipedia

55+ million articles

Every one of Wikipedia's 55 million plus articles are shared openly and freely using a CC license.

The Met

492,000+ images

All images of public-domain works in the Met's collection are openly available under Creative Commons Zero (CC0).

Khan Academy

100,000+ lessons

Many of the lessons found on Khan Academy are openly licensed under CC-BY-NC-SA.

Latest News

Open Culture
Cropped, Open Culture Strategic Workshop by Filipa Alfama, CC BY 4.0

One year after Creative Commons (CC) hosted an exploratory Open Culture Roundtable, in Lisbon, Portugal, which initiated the Towards a Recommendation on Open Culture (TAROC) global initiative, nearly 50 stakeholders from all continents gathered again for a strategic workshop, in Lisbon in May 2024. In this blog post, we share a snapshot of key highlights.

About CC

Open Culture, Open Heritage

About CC, Community

About CC

more posts

Images Attribution
view

Open Culture
Cropped, Open Culture Strategic Workshop by Filipa Alfama, CC BY 4.0

One year after Creative Commons (CC) hosted an exploratory Open Culture Roundtable, in Lisbon, Portugal, which initiated the Towards a Recommendation on Open Culture (TAROC) global initiative, nearly 50 stakeholders from all continents gathered again for a strategic workshop, in Lisbon in May 2024. In this blog post, we share a snapshot of key highlights.

About CC

Open Culture, Open Heritage

About CC, Community

About CC

Images Attribution
view

Le Sortie de l'opéra en l'an 2000 by A. Robida - Library of Congress Prints and Photographs Division - Public Domain.

" An Original Theory or New Hypothesis of the Universe. Plate XXXI. ". By Thomas Wright. Public Domain

" Community Needs Care" by Camila Leão for Fine Acts x OBI is licensed via https://creativecommons.org/licenses/by-nc-sa/4.0/.

CC staff photos are licensed under CC BY 4.0. Gratitude to Sara Jordan Photography.

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Creative Commons is an international nonprofit organization that empowers people to grow and sustain the thriving commons of shared knowledge and culture we need to address the world's most pressing challenges and create a brighter future for all.

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Beneficial for photographers, writers and musicians who want to raise their profile in relevant sectors.

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This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use. If you remix, adapt, or build upon the material, you must license the modified material under identical terms.

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Wikipedia

55+ MILLION ARTICLES

Every one of Wikipedia's 55 million plus articles are shared openly and freely using a CC license.

The Met

492,000+ IMAGES

All images of public-domain works in the Met's collection are openly available under Creative Commons Zero (CC0).

Khan Academy

100,000+ LESSONS

Many of the lessons found on Khan Academy are openly licensed under CC-BY-NC-SA.

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Beautiful Free Images & Pictures | Unsplash

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Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.

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From Wikimedia Commons, the free media repository

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Comes from wllingness to share their creativity and knowledge

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CC BY has the most creative freedom - just have to give credit to the creator

CC BY-NC-ND is the creative commons with the least amount of freedom - have to give credit, can't use for commercial user and can't adapt the format

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https://sproutsocial.com/glossary/creative-commons/

Looking for definitions? Worth bookmarking this: https://blog.hootsuite.com/social-media-definitions/

https://smallbiztrends.com/2015/03/using-creative-commons.html

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Latest from the Intellectual Property Office

What the Intellectual Property Office does

Contact IPO

Make an FOI request

1. Read about the Freedom of Information (FOI) Act and how to make a request.

2. Check our previous releases to see if we've already answered your question.

3. Make a new request by contacting us using the details below.

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The Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights including patents, designs, trade marks and copyright. IPO is an executive agency, sponsored by the Department for Business, Energy & Industrial Strategy , supported by 1 public body .

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https://bestlifeonline.com/surprising-copyright/#:~:text=1.,The%20phrase%20%22That's%20hot%22&text=Reality%20TV%20star%2C%20DJ%2C%20and,phrase%20on%20a%20greeting%20card.

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35 Weird Trademarks Celebrities and Companies Tried to Make Happen

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Before you snap that photo, say that phrase, or even use that color, check this list of weird trademarks for things you wouldn't expect.

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The shape of:

Toblerone,

Pringles,

Hershey's Kisses,

Coca Cola glass bottle.

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https://www.independent.co.uk/f1/f1-trademark-shoey-daniel-ricciardo-celebration-max-verstappen-red-bull-crash-latest-a8328896.html

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The owners of Formula One have performed a daring manoeuvre which has handed them the rights to the word 'Shoey' - the podium celebration of drinking champagne from a shoe.

The Shoey was most recently seen earlier this month when Red Bull Racing driver Daniel Ricciardo won the Chinese Grand Prix. The Australian is famous for celebrating in this way on the podium and has even got celebrities including Sir Patrick Stewart and Gerard Butler to drink champagne from his shoe after winning races.

There was to be no repeat of the Shoey in Sunday's Azerbaijan Grand Prix though, with Ricciardo clashing with Red Bull teammate Max Verstapppen in a high-speed accident that took the pair out of the race and left them facing a fierce backlash from within the team. However, it may be only a matter of time before Ricciardo's ritual returns this season and goes mainstream.

According to filings with the World Intellectual Property Organization (WIPO), F1's branding department Formula One Licensing was granted a trademark registration to the word 'Shoey' on 24 August 2017. It has been registered in 25 countries including the United States, Germany, Italy, France and the United Kingdom where it came into force on 4 January this year.

The registration is only for one category but it's a crucial one as it covers flasks, glasses, bottles, mugs, sculptures and figurines. So expect to see shoe-shaped beer steins and drinking trophies on sale over the coming months.

It would fit with F1's drive to boost its merchandise range and appeal to a younger audience. It is being spearheaded by the sport's new owner Liberty Media which bought F1 for £5.8bn in January last year. Since then it has attempted to rev up F1's image by rebranding it and giving it more razzmatazz, most memorably by hiring boxing announcer Michael Buffer to introduce the names of the drivers at last year's US Grand Prix.

Getting the rights to the 'Shoey' hasn't been an easy ride as the filings reveal that F1 also applied for a trademark to the word in the category which covers clothing. However, this was later cancelled due to an earlier registration for the word in the same category by Australian Korinne Harrington, a relative of the duo who coined the phrase.

The Shoey has been a popular celebration in Australia for around 15 years thanks to surfing and fishing brand, The Mad Hueys. Dean and Shaun Harrington, known as the face of this brand, have been quoted saying they drunk Shoeys as early as 2002. As The Mad Hueys accelerated in popularity more personalities got in on the act with Ricciardo being one of the latest.

One of the first racers who drank from a shoe was Supercar rider David Reynolds when he won the first non-endurance race of his career in 2015. It got a boost in exposure the following year when Australian MotoGP rider Jack Miller celebrated his first premier class victory by drinking champagne out of his shoe at the Dutch circuit of Assen.

F1 won't be able to stop the stars of rival sports from celebrating in this way but it could put the brakes on them selling glasses, bottles and statues carrying the word. Red Bull Racing itself even tweeted a link for fans to make their own cardboard Shoeys to drink from on New Year's Eve. If it ever tried to sell it in future it might need F1's consent or it could run the risk of getting the red light.

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F1 trademark 'Shoey' to claim rights to Daniel Ricciardo's famous celebration

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Exclusive: Formula One Licensing have been granted a trademark registration to the word 'Shoey' even though it originated in Australia some 15 years ago by a surfing and fishing brand

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Usain Bolt's celebratory pose

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The Netflix 'ta-dum' loading sound.

The word 'Cambridge' -

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Cambridge University trademarks spark rows with firms

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Firms are spending thousands registering trademarks after University of Cambridge opposition.

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List of trademarked phrases too: https://www.gerbenlaw.com/trademarks/entertainment/marvel/

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Google

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"Because you're worth it"

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With the Intellectual Property Office (IPO).

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You can register a patent or trademark at the UK Intellectual Property Office (UKIPO).

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Data permission - manages opt-ins for marketing for example email and SMS. People must request marketing to form part of the database.

Websites - Websites must notify their users about their data practices, and get consent from their users before collecting any data. They must also provide a mechanism for users to withdraw consent and delete their data. Websites also need to ensure that they are taking appropriate steps to protect user data from unauthorized access or disclosure.

SMS - For a business to contact anyone over text, they must have agreed Data Permission or can demonstrate you have a legitimate interest in processing the data.

Telemarketing - Similarly, for telemarketing, you can only contact people who have actively agreed to be contacted or those who have a legitimate interest in your product or service. As long as you have legally obtained the data - it seems you claim 'legitimate interest' - that's why cold calling is still legal! You can conduct a Legitimate Interests Assessment (LIA), keep a record of this assessment and be sure to provide people with a way to opt-out of future calls.

Search - The implications of GDPR for websites are that websites must provide enhanced notice to their users about their data practices, and must obtain affirmative consent from their users before collecting any data. They must also provide a mechanism for users to withdraw consent and delete their data. Websites also need to ensure that they are taking appropriate steps to protect user data from unauthorized access, use, or disclosure. Lastly, websites must designate a contact person to whom users can address any questions or concerns they may have about the website’s data practices.

Paid - Under GDPR, running remarketing ads to EU customers requires such customers to have already agreed to have their data processed, such as through an existing sign-up or creating an opt-in disclaimer about data usage within the ad. Under GDPR, visitors essentially have to opt-in twice as they must accept your privacy terms prior to opting into your offer. (accept cookies) Facebook’s GDPR guidelines, detailing how Facebook uses in-product notifications, its privacy control center and internal documentation to remain GDPR-compliant (Instagram adheres to the same policies) Twitter’s GDPR FAQ, highlighting the company’s role as controller and processor and how the platform’s Tailored Audience Program is impacted by GDPR LinkedIn and GDPR, breaking down how LinkedIn’s ad platform leverages data under GDPR Pinterest’s advertising services agreement, explaining how the company treats its users’ data (although not explicitly mentioning GDPR) TikTok’s privacy policy. broken down by region (note: TikTok recently launched “Family Safety Mode” after allegations of violating GDPR).

Email - Choosing a reliable email marketing service provider that follows email authorization standards Collecting necessary data only Using email encryption (your email marketing platform should do this for you) Allowing access to customer data only to employees who need it Proof that you have obtained user consent before collecting the data Purpose of data processing Explanation of how the data has been used Data retention policy Information on security measures implemented.

Six lawful bases that GDPR outlines that allows personal data to be used legally as part of their business activities:

1) Consent: the individual has given clear consent for you to process their personal data for a specific purpose,

2) Legitimate interests: the processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests.

3) Contract: the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract.

4) Legal obligation: the processing is necessary for you to comply with the law.

5) Vital interests: the processing is necessary to protect someone’s life.

6) Public task: the processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law.