# data[].attributes.body
in this snapshot you can see my mezzanine, it is simply an exhibition/ gallery space with a bar for drinks and refreshments, i felt as though this gave a different use to the space which would attract different types of customers as well.

# data[].attributes.attachment_caption
ARC4024 Project Brief transforming a space

# data[].attributes.headline
Module Project Briefs - ARC4024 Transforming Spaces 1

# data[].attributes.subject
Module Project Briefs - ARC4024 Transforming Spaces 1

# data[].attributes.body
Key points:
•Produce an A3 design portfolio
•Communicate your design proposal via an A1 or A0 presentation board using adobe indesign
•A final part model

# data[].attributes.body
above you can see some iterative sketch planning, i used tracing paper to try out different layouts a technique i've learnt in lesson to enable you to try out different things without needing to draw things over and over again

# data[].attributes.body
finished floor plan completed in autocad

# data[].attributes.body
Week 1: Brand analysis

Precedent research

Week 2: User analysis

Brand analysis

Retail research

Apple conservation

Site analysis

Historic case study

Week 3: Zonal plan

iteration

Adjacency diagram

iteration

Concepts and

volumetric

design development

Week 4: AutoCAD and

sketch planning-

circulation

and lighting

Layout and

lighting

Week 5: AutoCAD layout

and furniture

Lighting plans

# data[].attributes.body
Reflect on the modules you have completed

# data[].attributes.body
○ Concept is what gives your design an explanation and description for the outcome. it ensures your design has a connection to the aim of the project as well as a clear design strategy.

○ Concept is made up through considering many design processes such as, lighting,circulation,colour and form

○ Concept creates your own design personality

# data[].attributes.body
Mise-en-scene is generally the stage design and arrangement used in film production through the use of storyboarding or visual theme in order to create atmosphere an communicate what the scene is meant to represent.

# data[].attributes.body
I have included a snippet of the atmosphere using mise-en-scene, i did this by using images from the current store and product images

# data[].attributes.body
Although mise-en-scene is usually used within film production and theater there is still a link due to the fact that in design we focus on the same elements in order t create atmosphere within our designs and so it is equally as important.

# data[].attributes.attachment_link.title
My flagship store-transforming a space by Zeniah Douglas | ArchDaily

# data[].attributes.attachment_link.description
My flagship store-transforming a space by Zeniah Douglas - 7 Bookmarks

# data[].attributes.body
Below are some articles i gathered which i felt related closely to my project.

I used arch daily in order to ensure i was including a wide range of different way to gather inspiration and ideas.

# data[].attributes.attachment_link.readable_text
At one point, Battersea Power Station supplied 20% of all London's electricity needs. It became a 509 megawatt generator, the third largest in all the UK.

The remainder of London's electricity had to be generated by 28 other stations.

Since its inception, the Power Station has become a beacon along London's skyline. It's an icon of industrial heritage that shows up on t-shirts, iPhone covers, postcards, 2012 London Olympics pin badges, skateboard decks, and all sorts of items. Bear Grylls has abseiled down the structure, Sir Elton John performed beneath the iconic chimneys. Perhaps most famously, it's on Pink Floyd's Animals album cover art.

Passers-by have looked up in wonder at the structure over the years - whether they're driving, cycling, walking, or taking the train into Victoria station.

No wonder it has inspired numerous artists, musicians, photographers, designers, and film producers.

The Power Station appears in The Dark Knight film as a derelict backdrop but also in The King's Speech as a high-tech 1920s recording studio. It's in the 1965 Beatles' film Help! and in Monty Python and Superman III (1983) and Children of Men (2006).

But like most vibrant leading characters, Battersea Power Station has a complex past.
Booming beginnings
London's ballooning population in the 1920s meant more electricity was needed and better infrastructure to make it efficient and standardised. So in 1925, ten smaller electricity companies merged to form the London Power Company.

The company's first super power station was at Battersea, chosen for its proximity to the Thames for cooling water and coal deliveries and its proximity to central London. When Battersea Power Station started production in 1933, it was at the cutting edge of electricity generation and the most thermally efficient power station in the world.

But there were protests when the building was proposed. People felt it was too large, too obtrusive, and a risk for polluting local parks, buildings and the paintings at the Tate Britain gallery.

To address this, the company agreed to treat the emissions from the station and hired famous architect Sir Giles Gilbert Scott to design the exterior. He's behind the London red telephone boxes, Tate Modern building, and Liverpool Anglican Cathedral. The remarkable brick-cathedral design style of the exterior was matched by stunning Art Deco interiors.

The first half, the A Station, finished construction in 1935 but the second, Station B, only started in the early 1950s. This means the building is comprised of two power plants side by side which makes it monolithic compared to other structures.
Turbulent times
In 1964, Battersea Power Station experienced a fire on site that caused power failures throughout the city; the same day the BBC Two channel was set to be launched.

Later in the 70s, there were increased concerns about public health, air quality, pollution and how dirty burning coal can be. So in 1975, Station A was shut down and later, in 1983, Station B was terminated. The damp realities of post-industrialism had taken root.

Battersea Power Station remained closed for many years after that - becoming a disused, derelict, and dingy space. It didn't catch on the trend of other post-industrial adaptive use like the Gare d'Orsay in Paris, the Lingotto Building in Turin, or the Tate Modern.

Proposals to repurpose and remodel the space came and went. None of them were able to achieve the funding or the issues of access, or the right mix of retail and residential, or the right look and feel.
A modern renaissance
Grade II heritage listed and one of the largest brick buildings in the world, Battersea Power Station is now back with a bang.

Renowned architect Rafael Viñoly and the Battersea Power Station Development Company have come up with an extensive multi-phase master plan that brings the structure back into London's fabric.

The new Battersea Power Station is already taking shape as a marvellous mixed-use hub: the first residents have moved into phase 1, Circus West Village, new businesses are lining up, and a new piece of the Thames riverfront is now open for the first time since the 1930s for the public.

What was once on the cutting edge of electricity production, then edged out of use, is now an edgy and exciting space to checkout.

Follow them on Instagram to stay tuned on all the fun events, news, and community updates.

Keep up to date with all things Nine Elms by signing up to our newsletter below.

# data[].attributes.attachment_link.description
At one point, Battersea Power Station supplied 20% of all London's electricity needs. It became a 509 megawatt generator, the third largest in all the UK. The remainder of London's electricity had to be generated by 28 other stations. Since its inception, the Power Station has become a beacon along London's skyline.

# data[].attributes.body
Conservation as a whole is made up of the following, The historic environment, discovering things , problem solving and telling a story. The historic environment must be considered when looking into the designing of a building due to any possible heritage assets the property may have; this is solely because of the fact that some features, if not the whole building may have a significance in the history of the site meaning they just consider and tie it into their plans.

# data[].attributes.body
In this image above is the ground floor plan for the flagship store

# data[].attributes.body
The description for conservation is the process of looking after a place in order to retain its cultural significance this is a sustainable way of change and can be done through any of the following ;

Preservation

Maintenance

Consolidation

Repair

Refurbishment

Renovation

Regeneration

Reconstruction

Restoration

# data[].attributes.body
Here is the site analysis poster I completed on miro

# data[].attributes.body
This is the site for both ARC4024 and ARC4025

Address:
128 New St, Birmingham B2 4JH

# data[].attributes.body
I’m this task we were set out into Birmingham’s city centre to visit different stores.
I visited a number of retail stores in order to do some retail design research. This allowed me to analyse the way different stores have tackled their store design, gain inspiration, look at what I think works well and what can be done better thinking about my own design.

# data[].attributes.body
This is a quick collection of all the images I took on my trip in the city centre

# data[].attributes.body
Above I have attached some sketches I took as a follow up of my retail research. It contains sketches of the different elements I noticed on this trip, mainly lighting and layout/ circulation

# data[].attributes.body
What did I do?

# data[].attributes.headline
Module Project Briefs - ARC4025 Design Devices

# data[].attributes.subject
Module Project Briefs - ARC4025 Design Devices

# data[].attributes.body
Summary- design a flagship store for a retail brand of your choice in the heart of birmingham

# data[].attributes.body
In the 1920s there was a huge rise in the population of London; this meant that a new and efficient  way of electricity production was needed. As a result of this a number of small energy companies decided to come together as one to create a large power company. The location chosen for this was battersea. The area was local to central London situated on the waterfront of the river Thames and easy transport for coal deliveries. When the power station production began it was one of the largest most efficient energy providers in the world. Later down the line the space began to have a lot of concerns circulating the risks and impacts the building was bringing to the area as a whole.  A number of people believed it was too large and had created a huge risk of pollution to surrounding areas.

In 1964 a fire occurred on site causing power failures all over the city as a result. Not long after the concerns and issues continued to rise about the dramatic  effect on public health and how dirty burning coal was overall, it was shut down completely in 1983.

# data[].attributes.body
In this image you can see the ground floor section

# data[].attributes.body
A flagship store is the main or lead retail store in a chain. Generally it is the largest or most exclusive and delivers a showcase of the stores product range and services provided in order to attract customers and give a pleasant feel or experience of what the brand has to offer.

# data[].attributes.body
This link contains the mind map I generated of my initial ideas and everything that comes to mind when thinking of my design

# data[].attributes.body
As seen in the picture you can see the website uses a black and white colour theme, it is very simplistic clear and easy to follow.

# data[].attributes.body
I started gathering some images for my project in order to get inspiration and gather images for the type of lighting I would like to display within my work

# data[].attributes.body
• Maniere de voir is aimed at those within the age bracket of early 20s up to early 30s
•The brand tailors to those who enjoy the urban and edgy clothing style as well as their unique sport luxury wear
•The brand produces a product range for both men and women

# data[].attributes.headline
Week 1 was mainly brand research and creating a collation of all my ideas

# data[].attributes.subject
Week 1 was mainly brand research and creating a collation of all my ideas

# data[].attributes.body
I created a design research map below, this included research on the brand itself as well as inspiration for my project and a collection of different boards for different features within my project that I’d like to look into and include

# data[].attributes.body
•Due to the fact that the brand represents luxury their should be a sense of luxury when stepping into the building
•Must have an open space with clean sleek finishes to represent the modern aspects of the brand
•I feel as though comfortable seating is also a requirement I seat this because upon deciding between all the products and maybe truing things on, most customers will be spending an adequate amount of money as the items aren’t really cheap, they should be treated with hospitality.
• The circulation within the space should be easy to navigate and have a simplistic feel to it.

# data[].attributes.attachment_caption
This is the brand I have chosen to look into and design my flagship store. The brand follows a very simplistic theme. Upon  visiting the website  it is clear and easy to use. The palette consists of an achromatic colour scheme , black white and neutral colours.                     

# data[].attributes.headline
Key characteristics noted about their style; 

# data[].attributes.subject
Key characteristics noted about their style; 

# data[].attributes.body
sleek urban style, attention to detail, unique and edgy

# data[].attributes.body
Maniere de voir targets those with an eye for fashion and up to date with trends and ranges from the age sector of 18-30 offering premium quality pieces at an attainable price

# data[].attributes.body
• Add more detail and rearrange the board
•during my tutorial I was made aware that I’d actually input some of my work in the incorrect place so in order to improve I need to go through the brief again and make changes where necessary

# data[].attributes.body
•Make this document into a a collection of slides instead of one page
• go through the brief and add more detail and capture the process

# data[].attributes.body
RESITS IN MARCH!!

# data[].attributes.body
Two guests came in to talk about this brand and the importance of their job. Below are some key notes that I took from the presentation

# data[].attributes.body
Attract
How do you draw consumers towards the brand?

Engage
How do you interact with consumers?
How do you navigate them in the store?

Connect
How do you connect with the customers?
What is going to make them want to return?

# data[].attributes.body
Understand the brand
Who are they?
What are there values?
Who have they worked with?
What do they stand for?

# data[].attributes.body
Know your consumers
Who are the brands target market?
What is their mindset when visiting interiors?
How can the brand appeal to interiors?

# data[].attributes.body
Always have a reason
Whether it is colour,finish, interaction or location it is important that each process during your project can be explained and every move links back to the decision, this is important in order to show consistency and to sell your idea to the consumer

# data[].attributes.body
As a group we worked together discuss the layout of the apple site. I then combined all of our discoveries and research along with the other headers from other groups in order to create my own site analysis diagram as you can see above.

i included images i took om the site as well as notes.

# data[].attributes.body
Now,  today,  The famous Battersea power station space is being used as a shopping centre in  addition to luxury flats and office spaces. Following the shutting down of the building a number of people did propose plans to redesign and reopen the space but didn’t quite have enough funding or the right plans to give the building purpose again.

Looking at the space I really love how they have kept the old structures features, they have not knocked it down and rebuilt instead they have repaired and redesigned the interior of the building and so from the outside the power station still retains many of its old features from when it was first built and on the inside is modern. I really like the fact that they have been able to repurpose the building. It is functional for all and has three different purposes. This shows that you are able to create something completely new with an old building without starting from scratch.

This type of conservation is a style I wish to take when considering my design for my flagship store. Renovation and restoration will ensure that nothing of historic significance will be affected within my design, and it will also showcase my creativity and how I will be able to bring life into an old building without changing it completely.

# data[].attributes.body
Green room design is a retail design agency who’s aim is to create extraordinary visual digital experiences for customers in order to take brands into different directions.
• They have worked for many luxury brands such asNike, coach, Mercedes etc

# data[].attributes.body
Looking back to the first semester I am able to capture that my assignments delivered could have been much better if my attendance was at a steady percentage.
Moving forward in this pdp I discussed how I intend to improve and maintain my attendance in order to produce top level work