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Here I have experimented with layout and making sure that the style matches that of Kinfolks. Using space to my advantage, I have kept images minimal and selected a range from JOLENE's Instagram that I think best shows my community and what it's about, I didn't want to use too many of my illustrations in this part as I felt as if it didn't match the aesthetic. From flicking through some pages of Kinfolk on the internet I can tell they have a minimalist feel, this is something that I didn't want to shy from and keep the text at the forefront of the double page, with images to back this up.

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Do you feel affected by the over-saturation of "influencers" on platforms like TikTok and Instagram? Do you feel as if they make expectations for yourself higher?

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Do you feel affected by the over-saturation of "influencers" on platforms like TikTok and Instagram? Do you feel as if they make expectations for yourself higher?

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"Yes but as an influencer myself I feel conflicted about this. There’s an over saturation of the same type of influencer (white able bodied cis etc etc) and the consumer continuously platforms and engages with them instead of diverging away from these creators to other types. In turn, this makes me feel like I have to be perfect / the most put together, in order to appease the white consumer. It’s an unattainable goal and reality yet it is requisite for “success”"

"I don’t feel like I higher my expectations off of influencers but I can definitely see why it would have an effect in some people when you see people living these “perfect lives” you start to look at your own and doubt that your doing well"

"I hate it, I appreciate content creators and storytellers but influencers sometimes seem a bit silly"

"Yes, some influencers are damaging in the unrealistic lifestyles and behaviour they portray. They rob reality for a lot of people."

The responses to this question show that there are definitely mixed opinions when it comes to influencers and the effects they have had on our generation's expectations of themselves, many feel as if the type of influencers that are about today create unrealistic lifestyle expectations. When influencers were just emerging on social media beauty and fashion were at the forefront of what people were consuming, early Youtuber's like Zoella showing people her makeup and hair routine, but influencing today is so much more than that. People have learnt from previous years that there is a lot of money to be made in terms of influencing, selling a product by showing yourself integrating it into your life for a 30-second clip for it then to never be used by that person again, it feels as though influencer culture is being used as a promotional tool more than ever and people are starting to feel the disingenuous path that it is taking. As well as this, influencers today are promoting a lifestyle, picture-perfect brunches, aesthetically pleasing shopping days with their besties and pub nights with multitudes of friends, these types of images and videos can have just as an effect on peoples mental wellbeing. Selling a lifestyle of jam-packed, friend-filled excursions is making our generation feel more and more left behind, feeling this urge to go out and post about it to prove that you are also "living the dream". I think this has gotten worse over the years, especially surrounding influencer culture in London, people are feeling like they aren't doing as much as those they see on social media when really its all just a social strategy to get people to engage with their content.

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Do you feel as if there has been a shift in what this generation views as success? 

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Do you feel as if there has been a shift in what this generation views as success? 

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"From speaking to my friends and family I think of success as happiness rather than an excessive amount of money. I think this generation prioritises quality of life over money but there is a lot of pressure to be successful in a high paying job still."

"Yes definitely. I feel like there definitely is a shift in comparison to even our parents generation. I think people just value and see more importance in different things now. I think in previous generations there was this set structure of what success is whereas i feel like we see more oppurtunity now and it isnt such a set thing, it can be more independant and relative to the person!"

"Somewhat, many value having a fulfilled life although many still rate success by the amount of money they make"

"Yes, success is now 500k followers and a brand deal"

The responses for this questioned varied, majority relating to the research that I have already found, stating that they thought our generation's view on success was more individual and that people aren't following society's expectations of success as they have previous years, shying away from financial success and redefining it in terms of happiness and quality of life. But, then other responses showed that people now see success in terms of social media and fame showing that even today peoples wants and values for their future still vary. This is very helpful for my project and shows that there is a generational need to slow down and redefine the stereotypically view of what being successful is.

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All of the responses for this question were people agreeing with the statement, this backs up my research and findings that people our age have a growing need for brand transparency.

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Do you find it difficult to act responsibly, in terms of sustainability, due to the increased cost of living? 

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Do you find it difficult to act responsibly, in terms of sustainability, due to the increased cost of living? 

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The general consensus with this answer was that people felt like they wanted to shop sustainably but didn't feel like they could because of the high prices of these products. People said that they tried to shop more on sites like Vinted, Depop and high street charity shops as that is what is readily available to our generation, this shows me that through my community I want to educate our generation on ways to shop sustainably and help in any way they can.

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Do you think social media has played a part in the way our generation views and talks about political and societal issues?

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Do you think social media has played a part in the way our generation views and talks about political and societal issues?

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"Yes, i think social media provides a platform to educate people and a much wider audience. it can be a place for people to speak out! However, in the same sense, it is easy for things to be twisted and misunderstood through social media and some people can use it in the wrong ways" I think this response summarises what the general feeling is from our generation, that people are grateful for social media for its educational purposes but are unsure by the amount of misunderstand information that is out there today. Social media has given our generation a platform to use our voices to speak up on issues that matter to us, it has also allowed us (not always positively) to see a different side to our world that western media had tried to hide for so long. My responses showed that people felt like "people could easily get stuck in echo chambers" something that I think has also contributed to the saturated state of the media, everyone is able to have a voice now because of platforms like TikTok especially, making it harder for people to be able to hold in their opinions. The responses to this question are definitely useful in terms of giving me a better understanding of the generalised view of social media and the role it plays in our generation talking about real world issues, they are definitly going to help me further when writing my article.

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Do you feel impacted by the on-going political unrest in the UK? does it have an affect on how you view your future?

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Do you feel impacted by the on-going political unrest in the UK? does it have an affect on how you view your future?

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"Due to the political and socio-economic climate, it’s hard to imagine a future where you could potentially settle down and start a family when the world around you seems so negative and hard to navigate. It feels as though milestones that are supposed to be met seem to getting more unreachable, making a future seem quite unattainable."

"There’s an underlying sense of stress because of the politics in the UK. Feeling unsupported by the government makes me worry I won’t be able to find a good job/ make enough money to live comfortably in the future"

"Yes, the future of the country and world is super unpredictable at the moment, it’s scary"

These are just a few of the responses that I got for this question and I feel very blessed that respondents felt as if they could speak openly and honest about their own struggles and fears for the world. The responses for this question were all along the same line of feeling scared for out futures etc, giving me further confirmation as to what I have been writing and researching about. It also gives me a greater awareness to the generational shift to the view on the government and politics in general, some people going into more specific detail that others, but the general consensus is that people are scared by our political state and government and find it really hard to picture a future in somewhere like the UK where it is so uncertain.

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As a young adult do you feel part of a wider community? if so what...

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As a young adult do you feel part of a wider community? if so what...

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The answers for this question were extremely mixed, some saying that they felt connected to a community in terms of their friends and extended family and have been able to meet people through hobbies and similar interests. But, other answers showed otherwise, saying that other than there friends and university they didn't feel part of a community. I think the responses to this quesition showed me that what people view as community are so different and what it may be for one person it isn't for another, but this just gave me further reasoning as to why this community space is necessary. I want people to feel assured that by joining "PERK UP" they are joining a community and it'll feel like such, they won't have to wonder whether they feel like part of one or not.

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Would you say that this generation of young adults are facing a loneliness epidemic?

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Would you say that this generation of young adults are facing a loneliness epidemic?

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A lot of the responses for this question were one worded answered, people agreeing and saying "100%". People specifically mentioned social media and the all while good parts the negative impact that it has had on this generation, saying that "social media constantly makes all feel like we are connected and know what our friends are up to but we haven't really checked up on one another" pushing that point further of real connections and the importance. As well as this, people pointed out that they felt as if the cost of living was having an effect on them being able to find and meet people, not having enough money to go out and enjoy the things that your peers are doing because you cannot afford it, my responses showed that people felt as if this has let to them feel secluded from the rest. Meeting people should mean having to spend a lot, this is something that I also want to push for "PERK UP", other than the price of a coffee or pastry (if you fancy) "PERK UP" is a relatively affordable community, and I aim for a portion of the proceeds to be donated to charity anyway so people feel like they are actually helping by spending their money rather than feeling guilty about it.

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Do you feel as if there are enough community space for this generation (in London)?

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Do you feel as if there are enough community space for this generation (in London)?

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No, no and more no's where answered to this question in particular. A few of my responses said that they felt as if the community groups for this generation are mainly centred around drinking and going out culture, which is good in moderation but when people want to build real meaningful connections isn't always the case. This gave me insight as to what my USP is for my community, it gives the younger generation a space that isn't centred around going out, a fresh space where we can talk about pressing issues that are continuing to be piled upon us. Another thing people specified was that they felt as if there may be community spaces out there but they didn't know how to find them, this gave me a better understanding of what I would need to do to get word out there about my community, engaging with them not just through social media as that tends to ebb and flow with how the content reaches. TikTok and Instagrams algorithm tends to hit peoples feeds for a short amount of time but before you know it its on to the next best thing and people have moved on, that's why I think when promoting my community I want to collect attendees through physical promotion, using leaflets and posters as well as stamp cards.

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How important are your hobbies to your mental and/or physical health? 

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How important are your hobbies to your mental and/or physical health? 

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The responses for this question showed that the majority of people relied on hobbies as a way of escapism, and the answers showed that people find it reasonably to extremely important and use it as a way to help their mental health. One response specified "Otherwise all the energy I would use in my hobby goes into overthinking", this links back directly into my trend research showing that our generation has this sense of "impending doom" and is finding ways to distract themselves from what is going on. Others answered by saying that they have hobbies to keep themselves busy, saying that it gives them a structure to their day and provides them with moments where they can "sit and be with my thoughts" which I thought was quite sweet and shows that more young people today are practising mindfulness due to the increased awareness around mental health today.

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I wanted to make a questionnaire that I would post on my instagram story with the link for people to fill out. I felt as if I needed some real responses from my peers and friends to really enrich my project and give it a backbone. The responses are varied but are majority of the responses I received I was expecting based on my findings from my trend research, It has given me a broader understanding of my consumer's needs and wants whilst solidifying the need for my concept in the first place.

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1st person narrative- talk as if I went to to visit one of the events, talking about how I felt at the event, community aspects atc.

more than a double page! let the writing breathe

Coffee community stamp card? something cute and collectable for people to keep

leaflet, bit more wordy giving people a real feel for the tone of voice

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boxcar online review

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I would say after researching into JOLENE's competitors that boxcar is one of their bigger competitor in terms of them being more established. Starting in 2017 they have quiet a head start in engaging customers early on, but I wouldn't say they are JOLENE's most competitive competitor. Without much information on their website about sustainability and their community aspects I found it hard to compare them to JOLENE.

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In the morning, the kitchen turns out a selection of baked goods, from artisan breads to cakes and pastries (which are half-price from 6pm), while the deli counter is laden with homemade pies, quiches and sausage rolls. Come lunchtime, guests can tuck into salads and sandwiches, alongside a selection of wines, craft beers and ciders. From Wednesday to Saturday, Boxcar stays open until 10pm, serving craft beer, artisan wine, seasonal flatbreads, Swedish meatballs and cheese and charcuterie sharing boards.

If the weather’s nice, you can grab a table on the terrace, while you can also use your visit to do a spot of shopping, as Boxcar sells larder items and household goods, including oils, spreads, artisan chocolates, beauty products and homeware.

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Following the launch of Boxcar Butcher & Grill in 2017, the team now have this Baker & Deli just down the road. Open for breakfast and lunch (and dinner on select days), the bakery, store and deli showcases the best of British produce, with diners able to choose whether they want to eat in or take their food away.

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I enjoyed researching Chestnut Bakery especially when it comes to the help that they're doing for the local and wider community. To hear that they are introducing things like Too Good To Go in their stores to help with reducing co2 emissions. Both JOLENE and Chestnut are sustainability conscious small businesses trying to make a difference starting with the community around them, this leads me to believe that both businesses would probably have the same type of consumer/demographic. Although, I feel as if Chestnuts consumer may be slightly different due to the location of their bakery being in Belgravia Covent Garden area, leads me to believe that their customers may be different aesthetic to those of JOLENE.

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Chestnut Bakery works with local baking schools to offer internships and training plans to inspire the next generation of bakers. We also work with Only A Pavement Away, a charity that offers jobs to people facing or experiencing homelessness, prison leavers and veterans, and helps to place them into long-term, stable employment.

Chestnut Bakery practices Sisban’s desire to help the local communities in which its businesses operate. Chestnut donates food to the Felix Project helping feed the homeless across London and also raises money for The Chelsea Pensioners. It is also environmentally conscious, by reducing food waste through creating a ‘Surplus’ range of products that utilise food waste in and by partnering with Too Good To Go to reduce CO² emissions.

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Pomme is a contemporary bakery dedicated to crafting breads, pastries, cakes, sandwiches and much more, from well-sourced ingredients and flour milled from sustainably grown grains. We don’t cut corners, preferring a slow fermentation to allow our dough plenty of time to develop complex flavours. We create all our own unique recipes from scratch and bake fresh daily.

From what I have researched into JOLENE and their products, it seems as if Pomme and JOLENE share a lot in common in terms of how they produce their products and their sustainability ethos.

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Due to Pomme still being relatively new, only opening in August 2023 in Hoxton on Kingsland Road. Pomme work with majority of sustainable produce, but due to them still being pretty new I found it hard to find any information on them and their process.

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In terms of pricing Apricity is slightly higher than JOLENE but still within the same price range, starters ranging from £14-£21 and main courses ranging from £34-£78. Id say because of this they probably bring in the same demographic of consumers as JOLENE, late gen Z/ millennials with disposable income :)

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Here's a link to my google forms, I wanted to ask an array of questions about community, connection and the future of our generation and post it on my instagram with a link for people to answer. I posted the link to my questionnaire on my instagram because I knew the people following me are the age range for the audience I am trying to reach, they will give me honest and insightful answers that will play a part in enriching my project :)

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JOLENE also get attention online from the tongue-in-cheek east London meme culture on instagram accounts like @socks_house_meeting, starting as a brand consultancy page sort of turned into poking fun at the Carhartt and Adidas specials-wearing millennial who works a creative desk job and romanticising their life in Stoke Newington. JOLENE is always used as an example to paint the picture of obnoxious individuals @socks_house_meeting observes, overpriced coffee drinkers who shop at Broadway Market and walk their miniature dachshund around London Fields. The content being posted does the opposite to poke fun, circulating on instagram stories @socks_house_meeting gains likes, follows and reposts from their posts making people only want to shop there more. Although the content was probably just set out to have a comedic take on the social observations in the east London area, the meme's created have only gain JOLENE more tractions and rather than taking offence have chosen to play into the narrative.

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"PERK UP" in itself is a USP, no other sustainably owned bakery and restaurant chain in the capital is offering a community space for the younger generation to meet and connect over common issues that are affecting all of us individually. Today the younger generation faces an influx of communities and clubs that are centred around going out and drinking or competitiveness, finding it hard to find a space in which they can connect with one another in a more mundane and natural setting. It's important that Gen Z and Millennials are able to find space where they can continue to grow within themselves as the world around them is continuing to change the trajectory of their future, facing important issues like global warming and the cost of living crisis, the younger generation needs a space where they feel supported and free to express these concerns.

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"PERK UP" is a community-based group created by the bakery and restaurant chain JOLENE in partnership with the charity Mad Millennials to bring awareness and combat loneliness within the younger generations. The idea is to bring people together through the mundane things that people already love to do, in a way that is educational and creates real connections between brand and consumer. Holding live events on the last Sunday of every month, the 4-hour session allows attendees to come and enjoy speciality coffee as well as seasonal pastries selected by the team at JOLENE and interact with other like-minded individuals who appreciate simplicity. The event includes a talk from people working within different creative industries giving their insight into the industry today, as well as the future of sustainability within the industry, each event will have a different guest holding the talk. A portion of each sale made at the events will be donated to Mad Millennials and will help them to continue the conversation surrounding younger generational loneliness.

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"PERK UP" values transparency, connection, sustainability and creativity and aims to bring light to these topics through an array of talks held by emerging and established industry professionals. The community values ethically sourced produce that recognises the important role each individual has in producing products that contribute to a more sustainable future. "PERK UP" strives to introduce people to one another who are passionate about face-to-face connections, building a more connected future together that is offline, contributing to a bigger picture.

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"PERK UP" is a community group built by London bakery and restaurant chain Jolene aiming to bring together individuals passionate about connection and appreciating the little things in life. In partnership with the charity Mad Millennials, "PERK UP" strives to tackle the loneliness epidemic that is taking over the younger generation by showing people the importance of community and transparency between brand and consumer. "PERK UP" endeavours to do this by building more meaningful connections between one another through the simplicity of a cup of coffee, showing that even in a chronically online world, people need one another in order to feel a part of something greater. It is a chance for Generation Z and Millennials to be heard by one another in a space that is all about initiating conversations that will help us feel like a cohesive movement, talking about issues that really matter are essential in order to build a community that is focused on changing our future for the better.

"PERK UP" endeavours to build more meaningful connections between one another through finding comfort in the mundane, showing that even in a chronically online world, people need each other to feel a part of something greater and contribute to a cohesive movement.

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For my featured article about "PERK UP" I have decided to go with Kinfolk magazine, this is because of the publication's strong sense of community and informative but placid tone of voice. I also feel as if the visual aesthetic of Kinfolk matches that of JOLENES and wouldn't make my article look out of place or that it isn't the type of article that would be featured, as well as this I feel as if my style of writing and choice of subject matter aligns with Kinfolks previous content. The main point I want to get across with this project in general is the need for togetherness and community today through the everyday pleasures and mundane activities, something as simple as a coffee, and I think the best way to communicate this to my target audience is through Kinfolk. Here I have included some articles I read from issue 50 of Kinfolk magazine that was entitled Community which led me to further believe that they would be the best fit. The visual aesthetic of Kinfolk and JOLENE also match very well, the same minimalist but raw visuals portraying a very honest outlook on life.

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With almost seven million articles—in English alone—covering every subject imaginable, Wikipedia can teach you about more than just academic subjects and pop culture. If you’re willing to dig, it will also reveal to you the true extent of human absurdity.

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On the road with London’s Velociposse Cycling Club. Words by Emily Chappell. Photography by Suleika Mueller.

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In the absence of any other sounds, the ticking clock fills the hall. The windows are set high in the whitewashed walls, in order to prevent worshippers from being distracted. It’s an old building, with faded beams and leaded windows, but its simplicity belies its age—the retrofitted metal girders that brace the walls and ceiling are the only indicator that the building is starting to feel its 350 years.

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Nobel Rots brand culture is rooted in wine and food, although very similar to JOLENE for this particular project I don't think they would be the right fit to promote my new community. Although both NR and JOLENE have a lot of aligning views when it comes to food and its importance of it, for this project I want to focus on coffee and the importance of mundane activities and I think this is something that would be better suited to a different publication.

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Noble Rot magazine is a cork-popping, gut-busting, genre-disrupting ode to gastronomic pleasure. Published every four months, columnists Marina O'Loughlin, Simon Hopkinson, John Niven and Dan Keeling are joined by interviewees such as Grayson and Philippa Perry, Brian Eno, Nigella Lawson, Kano, Madlib, Professor Brian Cox, John Cooper Clarke, Kiera Knightley, Irvine Welsh, Ed Balls, LCD Soundsystem, Yotam Ottolenghi, David Shrigley, Nigel Slater, Gilles Peterson, Mike D, Caitlin Moran, Fergus Henderson, Jay McInerney, Mark Ronson and The Chemical Brothers.

The array of different featured interviewees they have cover a wide range of topics, from Nigella Lawson to Kano then Professor Brian Cox, Nobel Rot offers a wide variety of guests giving perspectives on food and drinks from whatever sector they're in. The brightly designed covers are what initially drew my to Nobel Rot magazine but on further research I have begun to learn more about the tone of voice of the publication and what they aim to do, which is to spread the same enjoyment that they have for gastronomy.

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For many reasons, I think Kinfolk would be the best magazine to publish my article in, their type of subject matter is more suited to the community that I am trying to promote as well and their readership is in the "young professional" age range which meets my target audience. Having articles in the past that talk about the importance of community, whilst also having built a community group of their own, Kinfolk covers a lot of points I want to meet with my article. Their tone of voice is informative but also placid, discussing modern-day issues in a way that relates to history and politics whilst remaining relatable through the way they talk. Double-page spread dedicated solely to recipes and food appreciation I feel as if my article about PERK UP wouldn't seem out of place here, talking about the positive impact of food on people's lives and uplifting stories about food and its heritage. One of their most recent issues (issue 50) was titled Community because of the importance community has played in keeping the publication alive throughout the years, this is something that I also want to vocalise through my article making it another reason as to why I think Kinfolk would be the best fit.

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A lifestyle magazine aimed primarily at young professionals, it focuses on home, work, play, food and community through photo essays, recipes, interviews, profiles, personal stories and practical tips. An international pool of writers, photographers, designers, and chefs contributes to Kinfolk. Typically, more than 50 individuals contribute to each issue.

Released quarterly, each issue is seasonally themed, with all food, entertainment, and lifestyle content geared towards that theme. Articles include interviews with well-known chefs, accompanied by themed menus with recipes, illustrated guides to daily encounters and inspirational photo essays encouraging readers to try new activities.

In addition to its print publication, Kinfolk organizes monthly "community gathering" events that take place around the world, each based on a seasonal theme such as flower potlucks, butcher's block parties and campfire cooking. These events take place concurrently and aim to unite the global community of Kinfolk readers while also offering practical advice and lessons. The company also produces international food-based workshops, cookbooks and a short film series.

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If I were to put my feature article in Broccoli magazine I would want to start the article by talking about the emerging trends of the younger generation and the growing need for a conversation around the loneliness epidemic that is taking over a whole generation. Broccoli likes to stress the importance of community and I think in this sense it would make sense for me to promote the community through their magazine. As well as this, another emerging trend observed is that addressing a niche audience is becoming more normalised, with the over-saturation of trends and aesthetics on social media today tapping into more niche realms is going to be more effective.

For obvious reasons, Broccoli magazine isn't for the average magazine reader, their specialised subject matter applies to those who smoke cannabis or have relaxed views on it, although I do think that my article and subject matter would fit well into the magazine in terms of relatability and the types of people who read Broccoli I think that my article may not directly apply to the subject matter.

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Broccoli is the international magazine for cannabis lovers. Presenting a new perspective on cannabis culture, Broccoli is playful, informed, eclectic and thoughtful; it encourages the discovery and intelligent appreciation of cannabis through explorations of art and culture. I had the chance to read segments on this issue of Broccoli magazine when I went out in Shoreditch and I loved the style of writing, informative but casual, despite the obvious topics of cannabis use etc the magazine had an overall feel about it that felt made it feel like you were talking to someone that you knew. Topics ranging from sex education to adulthood shifting perspectives and the stylish stoners of the world I liked the way the magazine flowed from beginning to end with beautiful photography and illustrations to compliment the words throughout.

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I decided to have a featured article for one of my outcomes and find the right kind of magazine to publish my article in to ensure the correct audience is reached and that they match the tone of voice for my community. I wanted a print magazine on a smaller scale that has a real sense of community and purpose behind it, and from this I decided to research into more lifestyle magazines rather than fashion magazines. For my magazine I wanted to publish my article in one that has a relaxed feel to it and promotes a slower way of living as that is what I aim to do with my community, I felt as if this was the most important requirement for the magazine as I want the core of the community to be felt by the right group of individuals.

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Welcome to Boxcar, two of Marylebone’s favourite little dining and drinking places. Our Bar & Grill on New Quebec Street offers steaks, burgers farm produce and cocktails while The Baker & Deli at Wyndham Place is your pit stop for coffee, fresh pastries, salads, sandwiches and afternoon drinks. Born to serve our local community, we’re open every day and make our pastries and breads on site. For lunch and afternoon treats our counter has daily salads, sandwiches and wraps to eat in or to go. Our drinks list includes a selection of wine, local craft beers, cold-pressed juices, teas, cocktails and specialist coffee. Furry friends always welcome.

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A community bakery that embraces worldly baking techniques, serving modern yet authentic baked goods. Chestnut Bakery was acquired by Sisban Food in 2019 when it was operating as a delivery only brand in Kuwait. Seeing the brand potential, Sisban Food worked alongside the brand founder Chef Ahmed Al Bader to enhance the concept so it could then be positioned as a serious contender to some of the most established bakery brands in London.

This involved making a full revision of the brand’s core values, through embracing a variety of worldwide baking traditions and championing a culture of innovation that brings people together. Sisban believes in the quality of relationships with local communities, so we also work hard with various charities to make a difference in the local neighbourhood in which each bakery operates.

The result is a revamped Chestnut brand that delivers knowledge, craftsmanship, opportunities and benefits to aspiring generations who want to practice the magical art of baking.

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Located in Shoreditch, @pomme.bakery is a new artisan bakery, selling cakes, bread, pastries, coffee, and much more - all made fresh on-site daily. They change the selection of baked goods every week depending on seasonal findings.

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Noble Rot started out as a magazine about wine, food and the creative arts in 2013, before opening restaurants in Bloomsbury in 2015, Soho in 2020 and Mayfair in 2023. Published every 4 months Noble Rot magazine offers a range of engaging articles about food and wine accompanied by an array of illustrations and photographs.

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Broccoli is a publisher of unusual delights. We create artful magazines, books, and an array of creative products designed to spark curiosity. We are an independent, women-led brand that launched in 2017 with our flagship magazine Broccoli, which has expanded into a multifaceted universe including events, newsletters, podcasts, books, magazines, and a growing line of playful merchandise.

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Delving deeply into home, work, style and culture, Kinfolk promotes quality of life and connects a global community of creative professionals from London to Tokyo.

Since 2011, Kinfolk has become a leading lifestyle authority with a dynamic mix of print and online media, including a quarterly magazine sold in over 100 countries in four languages, daily posts on Kinfolk.com and bestselling books.

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Since 1994, Bow Arts has nurtured London’s diverse creativity and talent. We’ve provided artists and creative practitioners with affordable workspace, connecting them with local communities and supporting their professional development. We give communities throughout London greater access to and interaction with the arts, through our schools programme, workshops, exhibitions and events.

We’re an arts and education charity and a social enterprise; our services support the growth of sustainable local creative economies. Over 600 artists, designers and makers are affiliated with Bow Arts through our workspaces, Nunnery Gallery, affordable housing for creatives, and award-winning schools and young people’s learning programme.

Most recently in 2023, Bow Arts partnered with Camden council to transform 90 vacant apartnements into affordable working studio space making it one of the largest affordable work spaces in the capital.

“The cost of property is driving young artists, designers and makers further and further out of London, in search of spaces to live and work in. The loss of talent and skills from these essential creative workers is massive; both for the economy of the city, but fundamentally for the lives of local communities living within London.

“It is vital to keep artists in our cities – this new and unique partnership between Camden Council and Bow Arts is committed to creating over 150+ new truly affordable creative workspaces that will help early-career artists stay in London, and embed them within the local community.”

Marcel Baettig, Chief Executive Officer at Bow Arts

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This is a group about ethical and eco-friendly businesses and initiatives in London and beyond. It aims to give sustainability-minded entrepreneurs a space to promote their activities and citizens who care about alternative and more sustainable ways of consumption to discover them. They organise events where small business owners, social entrepreneurs, leaders of community initiatives etc. present their activities and products and especially talk about their sustainability. They are looking for initiatives from any field: it can be ethical fashion, natural local foods and sustainable farming, fair trade, waste reduction and recycling, green services, transportation, tech innovation...anything that help have a more positive environmental and social impact as citizens and consumers.

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A London-based community group a non-profit set up in 2021 to tackle young adult loneliness through community events, befriending initiatives, awareness campaigns, and social change advocacy. Holding 3-4 events each week around the city including pub quizzes, social walks, board game nights, and picnics the community group was set up by David who struggled to find friends in his adulthood and during the COVID-19 pandemic his long-term relationship ended leaving him divided in the friendship group. He felt as if London was a difficult city to make friends in as an adult, connected in so many ways but also disconnected in so many, and found himself feeling the same when attending social groups and meet ups. He wanted to build his own community of like-minded people who are interested in getting out there and having fun.

1. Meet like-minded, age appropriate young adults who you could realistically see yourself becoming friends with and who also wanted to make the most of their youth and explore the very best of what London has to offer.

2. Connect with people keen to do a range of social activities, rather than just one hobby or interest (as we don’t all want to talk for hours about running!).

3. See the same people regularly, so that connections could build organically and not have to trade numbers, when you haven’t properly yet gotten to know them.

Alongside this David wanted to see a change in the wider community, once holding his first community walk through Hampstead Heath where 12 people attended the community has only grown and with that so have David's ambitions for GFP. The community is now followed by 35,000 young people in their 20's and 30's and some events have up to 200 attendees.

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Here is a promotional timeline I made giving a brief overview as of how I would release information about the community before the first event. I have planned for each event for the next 5 months to show the type of guests that I would have, I want to include a range of different types of creatives that all have different careers that will give the best insight into all the types of topics I plan for the afternoons to be around.

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Coming up with a name for the community was one of the elements that I found the most difficult. I found it hard to encapsulate the core of what the community is for whilst also trying to remain catchy and intruiging to my audience. This is why I took to Snapchat's AI bot to help me come up with names, I simply typed in "give me names for a coffee community" and from the list that was selected there was one that stood out to me... "perk up posse". A bit cringe I know, so I dropped the posse off and just kept the name "Perk Up". I thought that the name was perfect for what I needed, short and sweet and says exactly what the community intends to do, Perk people Up :)

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Here is a time lapsed video of me designing the logo for "perk up" coffee community. I incorporated 2 of the images from my mood board and wanted to use the same type of lazy pencil sketch look to match the logo that Jolene already has, I then added a star for my own personal stamp on the logo.

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I knew for my logo for my community I wanted to include latte artwork done by myself and friends where I work. I wanted to include these to have my own personal touch on the community brand assets, as well as this, I liked the idea of having a heart shape in the logo to symbolise the idea of community.

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The community will be built off of JOLENE's already existing consumer base and will bring them together for meet-ups once a month where they can talk and mingle over common interests whilst also learning about the importance of a sustainable future and being introduced to new local creatives. I plan for the "meet-ups" to be a casual coffee date style that will guest a new London creative each month leading the talk about their work within the industry but all in all the importance of building a support network with one another. The aim is to build a community of creative coffee lovers who are at the forefront of initiating connections with one another in order to fight the loneliness epidemic amongst a generation through earthly activities. My research into this shows that there is a generational need for finding happiness in the little things to combat the hardships that young people are facing, and I want to do this by tapping into these "little things" to make a big difference.

All in all, younger generations just want to feel like they're being listened to and that is what I want to achieve through creating the coffee community. Starting with a smaller-scale coffee chain like JOLENE will allow me to build a clear idea of what I want for the community and how it will have a more local impact as that is what is wanted by our generation. The ideal target audience is that of JOLENE's already exhibiting customer base, mature Gen Z and millennial London-based people who are looking for a familiar community built off of a love for something so mundane.

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Counselling at The Maya Centre is delivered by a team of qualified and experienced female counsellors who are trained in women’s mental health, and understand the impact of trauma, abuse and violence on women’s lives. This offer is best suited to you if you can attend weekly sessions for a period of at least 12 weeks and are ready to explore difficult experiences and feelings with the support of your counsellor.

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After my initial research of MM, I feel as if they will be the best-suited charity to be in collaboration with my Jolene coffee community. The goals of MM align with my goals for the community and are a direct reflection of the consumer wants and needs of the developing generation. They identify issues amongst an age group that have been looked down upon and deemed lazy, highlighting real issues such as mental health and loneliness that are prominent today. As well as this, MM's work had predominately been directed at communities just outside of London, and bringing them in the work with the coffee community that I am building will bring their services to the HUGE millennial community that there is in the capital, and more specifically the big millennial following Jolene have already.

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Through a growing digital and in-person community, events and partnerships with organisations such as the NHS mental health services, Soho House, and the Saracens Foundation, MM is creating welcoming spaces for a generation in need. MM’s pre-crisis intervention services are aimed at alleviating the pressure felt by millennials, addressing the gap in services and demand, and normalising the good, the bad, and the ugly parts of mental health.

Each year we focus on an overarching theme with smaller monthly themes that we address drawing upon our professional and personal experiences. 2023 is all about ‘Emotional Regulation: How to survive in a messy world’ whereas 2022’s theme was ‘Difficult Conversations’. We are an all-female, all-volunteer organisation that is looking to expand and make a real difference to young people’s mental health and wellbeing.

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MM has collaborated with mental health service providers, including social prescribers, community groups, and other charities like Mind, CALM, and Friends in Need to alleviate the pressure felt by practitioners. This allows us to provide mental health support in a way that does not distract from others, and to take a more flexible approach to the peer support or one-on-one sessions with clients.

We pride ourselves on a frank and down to earth approach to demystifying and de-stigmatising mental health topics to our community that other platforms often shy away from, like touching upon grief, finances, and medicating mental illnesses. Staying on top of content trends allows us to respond flexibly and honestly, collaborating often with other amazing organisations such as Sex Ed Matters and Positive Changes in Placements.

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Mad Millennials (MM) is the UK’s first non-profit enterprise organisation dedicated to supporting the millennial generation’s mental health and wellbeing. We raise awareness around mental health, foster conversations to de-stigmatise the topic and provide real and relevant support through various mediums including one-on-one sessions, peer support groups, events, and digital content.

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AGE UK is a charity that is combating elderly loneliness and poverty within the uk. Age UK is the country's leading charity dedicated to helping everyone make the most of later life. We provide companionship, advice and support for older people who need it most. Ageing is not an illness, but it can be challenging. At Age UK we provide services and support at a national and local level to inspire, enable and support older people. We stand up and speak for all those who have reached later life, and also protect the long-term interests of future generations.

Although a wonderful foundation, I feel as thought my Jolene community group doesn't align with the target audience of Age UK. As they are targeted towards the older generation, I feel as if my millennial/gen z consumer would be better suited to a charity that has more of that mindset and different goals for the generation in mind.

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Established in 1984, The Maya Centre is a community-based charity in Islington providing free mental health and wellbeing services to women on low incomes. The Maya Centre is honoured to have the support of a committed team of Patrons from a wide range of backgrounds who advocate, champion and support the work of our charity.

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13th MARCH (tutorial w/ Piers feedback review)

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13th MARCH (tutorial w/ Piers feedback review)

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When looking into the ceramics side of my project I found that I was loosing sight of the bigger picture and the community aspect of the project. SO... I have decided that I want to drop the collab idea between Jolene and Lina E and build a community surrounding the already existing customers at Jolene that bring the people together once a month for a coffee meet that will include artists that will be featured at each meeting.

So all in all, my concept is to now build a community-style coffee meet group that centres around the brand Jolene. It will include social events at their branches that customers can sign up for and meet new people, discover new local artists, chat with other coffee fanatics, and most importantly combat loneliness. Building off of this idea of fighting loneliness amongst the new generation, I would like the community to be in partnership with a charity, to do this I now look into other establishments that are doing this already to find the tone of voice of my community.

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Coffee grounds may be used industrially in biogas production or to treat wastewater. Bioethanol may also be produced from the sugar content of spent coffee grounds, after it is defatted as a pre-treatment, it is typically hydrolysed by dilute acid.

Biodiesel may be produced from coffee grounds, either directly by extracting the oils using solvents, by mixing the grounds with methane and a catalyst or by using the grounds to feed bio-producing algae.

In concrete making, 10-15% of the sand used may be replaced with used coffee grounds.

It has been suggested to recover caffeine from used coffee grounds for commercial applications in agrifood, cosmetic, nutraceutical or pharmaceutic industries.

In 2021, Gloucestershire-based football club Forest Green Rovers trialled a kit made from 35% used coffee grounds combined with recycled plastic.

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Initiatives have succeeded in using coffee grounds as a substrate for the cultivation of mushrooms (including oyster mushrooms). The use of spent coffee grounds in this application has the advantage of the used coffee grounds needing no pre-treatment to be usable as a mushroom substrate.

Application of 10 kg of coffee grounds per square metre has been suggested as part of a crop rotation system, where for the first six months, the field is allowed to lie fallow with a layer of coffee grounds on it suppressing weed growth. The coffee grounds are ploughed in and legumes are grown, which fix their nitrogen. Application of an equal amount of horse manure at the same time as the coffee grounds has been shown to nearly eliminate the negative effects of fresh-used coffee grounds. It has been proposed to use spent coffee grounds to feed ruminants, pigs, chickens and rabbits, but the high lignin content makes this an undesirable use.

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Used coffee grounds can be repurposed in the home in many ways, whether that be to fill pincushions. Used coffee grounds have other homemade uses in wood staining, air fresheners, and body soap scrubs. Recently been discovered that waste grounds can neutralise odors.

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Used coffee grounds is the result of brewing coffee, and are the final product after the preparation of coffee. Despite having several highly-desirable chemical components, used coffee grounds are generally regarded as waste, and they are usually thrown away or composted. As of 2019, it was estimated that over 15 million tonnes of spent coffee grounds are generated annually. Due to this quantity of waste and the chemical properties of used coffee grounds, potential uses for used coffee grounds are a hot topic of investigation as of the 2010s.

Most used coffee grounds are similar in chemical composition, although coffee grounds used to make instant coffee have fewer chemicals in them due to a more extensive extraction process.[2] Used coffee grounds are rich in sugars,[3] which comprise about half of their weight. A further 20% is made up of proteins, and a further 20% is lignins.[4] The dry coffee grounds contain significant amounts of potassium (11.7 g/kg), nitrogen (2.8 g/kg), magnesium (1.9 g/kg), and phosphorus (1.8 g/kg).[5] The quantity of caffeine remaining in used coffee grounds is around 48% of that in fresh coffee grounds.[6] There are significantly less tannins in used coffee grounds than fresh coffee grounds.[7]

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When researching my ideal consumer I found a main trend of Generation Z and millennials wanting to slow down and find a sense of community lacking in the wider world. In a time of such uncertainty and widespread misinformation from brands, people are looking for honesty as well as authenticity amongst brands, and my aim for this community is to close the gap between brand and consumer and create a space where a new generation can feel connected to the brand's culture.

JOLENE are a small London-based chain of coffee shops and bakeries with sustainability and community at the heart of it, the homely and welcoming atmosphere that is translated through their locations as well as their staff is special and unique in today's oversaturated market. I want to create a JOLENE coffee community in partnership with the charity Mad Millennials that closes the gap between brand and consumer to create a collective of people to fight the loneliness epidemic that has spread amongst a generation. In a time where people are chronically online and disconnected from their own lives the rise of "Generation WE" is pushing for a more empathetic and connected future where people can feel like they are helping each other in this precariousness, and my community aims to bring that to real life.

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According to psychologist Adam Grant, many people are experiencing “empathetic distress,” in which they ache for others without the ability to help. This is leading people to opt out of the news cycle and tune out the noise to cope.

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"the process of taking in more information than intended for one person"

In a time of oversaturation on the internet it is hard for individuals to not feel overwhelmed with the amount of content they are ingesting. The pandemic, a boredom crisis and TikTok have intensified romantic consumerism (the notion that buying something will make us happier and more fulfilled), and algorithms and accelerating trend cycles have turned internet users into mass marketing subjects.

accelerating trend cycles. Consumers today are aware of the detrimental effects of constant social media use in a world that's more disconnected than ever, and are driving the need for change within the industry today calling for a "pause", they will be moving beyond digital hiatuses and rest stops to re-evaluate their relationship with tech in more intentional and long-term ways. Also bringing on a surge into a caring economy as consumers are finding it increasingly fundamental for brands to be in touch with their consumers values and well-being.

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yearning is leading people to retreat into comfort and delay markers of adulthood, either because they are feared or deemed unattainable. The coming years will see more people challenge chrono-normativity (the societal expectation to achieve life milestones by a particular age, such as getting married, buying a home or having children) and seek solace in the past. Over 50% of US consumers say they are extremely or somewhat likely to make a purchase when a product triggers their nostalgia.

Longing for the past can be seen in the rise of #yearnposting on TikTok (1.4m views) where digital dwellers post about love, life, dreams and hopes, often with melancholy undertones. It can also be seen in popular accounts like @doseofsociety, where people on the street are interviewed about their biggest heartbreak or what they learned from their first love, sparking floods of comments from viewers reminiscing about their own experiences.

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Their relaxed and friendly style of posting reflects what their consumers appreciate in terms of aesthetics and visuals.

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Having a following of 92k on the Newington Green locations page, Jolene has received a following on social media due to their aesthetically pleasing daily posts with a mix of informational and informal posts with the team. Apart from posting their menu on the account every day to inform diners, the feed has a very relaxed feel to it and doesn't have a restricted layout that they follow. The type of images they post of the food and location still keep the professional aspect to it, but scattered throughout are photos of the team which again reinforce this community feel that is so important to them.