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Ronaldo is the most followed on instagram mainly due to his inhumain ability to play football. Most of his followers love football and he often posts pictures of his highlight goals and plays during the games to incentivise his followers to watch his games and well as for them and himself to remember the great moments of the past

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Even though Ronaldo is a very busy man he still loves to spend time with his family and is a loving father to his children. This shows his personal side to his followers and allows them to feel a closer connection to Cristiano

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With Cristiano´s massive following he is immensely influencial and therefore it is crutial that he raises awareness for certain issues such as for Covid-19. The contrast of colours between the black background and the portuguese flag is clear and it shows that Ronaldo is backing his country in the fight against the corona virus.

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We all know that to be able to be the best football player in the world strenght, stamina and speed are crutial and therefore weight training is required and Ronaldo uses instagram to show his followers the work he puts in to inspire them and make them realise how much work he actually puts in to achieve his goals.

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Like most large instagram accounts Ronaldo sells certain products targeted at his average followers usually being a certain kind of workout kit or a certain product from his own company. Most likely Cristiano doesn´t actually use most of the products which he promotes on his page but instead does so as he is offered and immense sum of money to do so

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Cristiano Ronaldo varies his types of posting to satisfy all the people which are interested in only certain parts of his content. He makes sure not to overide his page of ads so that it is unappealing but also makes sure to open up about his personal life to the public so that they feel a closer connection. At the end of the day Ronaldo´s page is the most popular as it is well managed and organised on top of the fact of belonging to an iconic figure