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how balenciaga have previously released their collections

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For the new advertising campaign, Balenciaga hires the creative talent of Jean-Pierre Attal. The artist, famous for using photography as a form to portray contemporary urban society and decipher its multiple facets and paradoxes, chooses to recreate his 2012 project Ethnographic Landscapes.

In his original work Attal transported the "man on the street" to non-urban environments such as forests and beaches. The same thing happens in the shots for Balenciaga except that this time the location is the desert of Morocco and Lanzarote, while the protagonist is a cast of models that cast includes Lei Qin, Samuel Wilken, Takato Harashima, Shanelle Nyasiase, Une Jonynaite, all wearing the items of the FW19 collection designed by Demna Gvasalia. Styling, as always, by Lotta Volkova.

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For the new advertising campaign, Balenciaga hires the creative talent of Jean-Pierre Attal . The artist, famous for using photography as a form to portray contemporary urban society and decipher its multiple facets and paradoxes, chooses to recreate his 2012 project Ethnographic Landscapes.

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a previous balenciaga launch event

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Selfridges has scored an undeniably compelling worldwide exclusive and has also continued the reputation of its Corner Shop as one of the most interesting retail destinations in London.

Balenciaga/Selfridges

The luxury giant department store has launched Balenciaga Track, the sneaker that was previewed in the Kering-owned brand's AW18 runway show, as part of a Balenciaga Corner Shop takeover that started this week and runs until September 23. That means that it will be running during London Fashion Week and will be bound to attract plenty of attention during that event.

It seems that brands are falling over themselves to have a presence in the Corner Shop and that's no surprise as it's certainly a quirky point of interest in what can at times seem like a 'same old, same old' look in many Oxford Street stores.

Balenciaga has added to the interest with new artworks by Mark Jenkins and a unique installation that could make it of interest even to non-Balenciaga fans. He has created 18 male and female statues in various poses/body shapes/sizes. They're wearing the sneakers as well as the apparel items that are also an exclusive part of the collection.

The Balenciaga Track sneaker has launched in four colours, layering high performance elements of hiking and running gear, with a design that's "multi-faceted in both appearance and function."

Selfridges and Balenciaga generated interest prior to the launch with the dedicated site balenciagatrack.com allowing customers to pre-select items from the collection for women and men in limited quantities and book a time to attend the brand launch. As of this week though, customers can no longer pre-select items, only time slots.

Registration is definitely required to access the event, a method that both avoids the boisterous queues that can be seen at streetwear launch events, but also creates an extra air of exclusivity for the sneakers that retail at £550.

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Balenciaga launches Track line in exclusive deal with Selfridges Corner Shop

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Selfridges has scored an undeniably compelling worldwide exclusive and has also continued the reputation of its Corner Shop as one of the most interesting retail destinations in London. The luxury giant department store has launched Balenciaga Track, the sneaker that was previewed in the Kering-owned brand's AW18 runway show, as part of a Balenciaga Corner Shop takeover that started this week and runs until September 23.

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there will be mirror Photo Booth for the guests to enjoy and they will be given a print out so they can keep it for memories

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a lanyard which will be in the goodie bag for the guests to wear at the party

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the guests will be treated by troll characters as they enter the event

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a previous balenciaga collaboration

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another special guest at the event

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English

© 2022 Instagram from Meta

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another special guest at the event

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English

© 2022 Instagram from Meta

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one of the special guests at the event

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English

© 2022 Instagram from Meta

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BALENCIAGAS instagram

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12.6m Followers, 0 Following, 8 Posts - See Instagram photos and videos from Balenciaga (@balenciaga)

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the results of where people would expect the launch event to be held

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the results from my survey, what people would like to see at the launch party

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previous balenciaga collaborations

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Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu's millions of monthly readers. Title: Balenciaga collaborations, Author: auroragiancola16, Name: Balenciaga collaborations, Length: 27 pages, Page: 1, Published: 2019-05-13

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a photo booth would also be a nice extra for the launch party, the print out photos will be a nice memory for the guests to keep

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the goodie bags that will be available when the guests leave. the guests will also be able to keep and use the bag

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rainbow candy floss as it sticks to the theme

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another extra could be a candy floss machine

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i wanted to have displays like this at the launch party obviously in rainbow colours

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an extra that i could have at the party

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in the goodie bags there could be some 'troll hair'

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the non alcoholic option could be these troll waters

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the type of popcorn to be served as it sticks to the theme

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by having lots of places for photo opportunities guests are more likely to take photos and upload them to social media

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more balloon ideas

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idea for the entrance of the launch

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idea of table decorations for the launch

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another idea for drinks to be given out as guests enter the launch

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i created a survey for my family and friends to answer for my primary research

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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the results from my survey, in total 33 people answered

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Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

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an idea for types of cocktails to be offered at the launch

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Balenciaga already do very colourful designs and colours so i think the trolls collection will fit in perfectly as they have previously done a collaboration with the character Hello Kitty

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Discover Balenciaga's collections for Women & Men and shop shoes, handbags and ready-to-wear online.

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Anna Kendrick will also be one of the special guests as she plays poppy in the movie

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another one of my special guests, justin sings the music for the film as well as playing one of the main characters

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james cordon would be one of the special guests at my event as he plays one of the main characters (biggie)

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my other option for the location of my launch party: blame gloria, it is also very colourful but i think i prefer tropicana beach club

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the final product from the collab

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another product from the collab

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one of the places i am thinking about having the launch party. tropicana beach club is an option because it is different and very colourful

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A previous example of a balenciaga collaboration with a character