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Identity Is a concept that I believe most people struggle with. Everyone seems to either be fighting for their own identity or desperately trying to change themselves to identify as someone else. It’s often hard to show your true identity when you are in an environment of people who have similar identities to each other but different from your own true identity. In today's society it’s hard to identify as one particular state because there are so many affairs that your true opinion could jeopardise a career or friendships. So, in this case, someone's true identity may not be the one they show to surrounding individuals. In a brand, the identity is a very important exterior for the success of business and customer loyalty. To me brand identity is important because it will help me choose whether to put my money into the business or whether I don’t want to associate with them. If the brand or company identify with movements such a “Black lives matter” or “LGBTQ+” I will be willing to support them and encourage others to also. If they did not identify with such movements and didn’t support causes, it would be difficult to identify myself with the brand.

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This was my initial idea where I would out an edited version of someone and then non edited to show how people change the identity for social media. I didn't do this for numerous reasons but mainly because I really admired the photography of Sophie Harris Taylor.

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When searching for self identity images for inspiration, the majority were in black & white. This helped me to decide the black & white theme for my own photos. It cut out any noise from the photos and made the message a lot clearer.

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This binding would not be practical as its expensive but if price wasn't a concern then id get it printed as this.

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I chose Sophie Harris Taylor in mind when taking my photos. She creates quite raw pictures which really portray a message and are memorable ( for me at least). She shows moments which are different to just a normal modelling photography. I wish I had more time and facilities to be able to photograph people with varying identities but as I was limited I couldn't't explore a much.

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I would present my phonebook as a landscape design with glossy white paper. I like the minimalistic white background because colours create too much noise for me which is distracting against the pictures.