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Desperately needs to make a new soap
- Talk through prototypes
-  The leaving the mixer on all night....more $$ wasted...or set up urban legend
- Why did you bring me in here on Sunday???

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Track Hygiene at the turn of the century

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Track Hygiene at the turn of the century

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Soap taking off etc

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- Ivory soap is released 1879
- Harley- Ivory Baby/ It floats ad Campaigns
- First National AD campaign..
- Adios- Invented radio Soap Operas in 30s to advertise their Ivory brand.

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Gillette apologizes

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Gillette takes advantage of opportunity and sends out shaving kits.
Set up disposable business model

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Dangers of shaving (Barbers/ Straight blades
Gillette hires machinist to make blades
Flaw in his concept...he can't get blades thin enough

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The state of hygiene- Everything is disgusting
Civil War- Americans reach their breaking point

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P&G intro
P&G- Candle business in trouble (kerosene and electricity)
P&G- Idea to pivot to soap

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State of Shaving- beards
Gillette Intro
State of Shaving
Gillette has a plan- But how do you make a razor

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-Hires M.I.T Nickerson
-Finally invents the cheap disposable blade
- No sales

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Intro Col Schick
- In Alaska with a injured hand and no water
- Set up electricity... no water shaving idea

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Schicks idea bombs with investors
Decides to go head to head with Gillette (a well established company)

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Pivots to safety razor with a magazine cartridge for blades

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Acknowledges Schick's competition and starts working on a new Kroman blade. It's stainless steal and won't rust.
- Rushes the blade to stores
- Consumers complain; releases formal apology

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Releases expensive razor in the midst of the depression..could be curtains for Schick
- As the depression continues...Americans want to be clean shaven...sales increase
- ADIOS Schick

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Gillettes failure is a win for Schick
Despite his success he does something that no one saw coming

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Flaw in his concept...he can't get blades thin enough