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In Mexico, 52.4 million live in poverty, a figure that is equivalent to 41.9% of the population and represents a decrease of just 2.5% compared to the percentage registered in 2008 when the percentage was 44.4, according to figures from the National Council for the Evaluation the Social Development Policy (Coneval).

According to the results of the study "10 years of poverty measurement in Mexico", carried out by Coneval, although there was an improvement in the indicators of social deprivation and 24 states reduced their poverty levels, the southeast of the country is still the region with the highest percentage of poor inhabitants.

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-Before starting to distribute the backpacks, our team investigated the different problems that exist in our country regarding the poverty that exists.
-Then we decide the cleaning tools that are most important for good health.
-Then we investigate the most affected areas of our states in order to distribute them.
-continuing we will buy the backpacks and the products
- Each one will distribute a certain number of backpacks in the chosen areas, respecting the healthy distance measurements.
-To finish we will register everything in our instagram profile to show the whole process.

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A person can contract COVID-19 from contact with another who is infected with the virus. The disease is spread mainly from person to person through droplets that are thrown out of the nose or mouth of an infected person when coughing, sneezing or talking.

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We chose to carry out this project to help low-income people and to have better health, but in this period of pandemic where hygiene is the most important thing to avoid contagion and thus prevent the virus.
Our idea is to distribute backpacks with a personal hygiene package to people who really need it, as well as a package of face masks and antibacterial gel so that they have their hands as clean as possible.

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*SOAP
*SHAMPOO
*TOOTHBRUSH
*TOOTHPASTE
*MASK
*DEODORANTS
*COMBS
*TOILET PAPER
*RAZOR
*NAIL CUTTERS
*SANITARY PADS

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Justification:  The world of transhumance: the inhabitants of the streets in Mexico City

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Justification:  The world of transhumance: the inhabitants of the streets in Mexico City

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The city is understood as a place, a symbolized space, in which the street population is represented. The people who inhabit the street circulate and represent an image of the city. Both worlds, city and street population, constitute those worlds that express both the singularity that constitutes them and the universality that relativizes them.
It is complex to define the characteristic features of the subjects who inhabit the street. Frequently, their deficiencies, their physical deterioration, their physical abandonment or the inappropriate way in which they behave are stated, what they are not, what they do not have. It has been observed that the transgression of the rules of coexistence generates astonishment, idealization, rejection; or, charity, pity, and indifference among city dwellers. For this reason, the proposal of an approach from his living in the street, without leaving aside the multifactorial causes of his process.
http://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S2448-84882019000200093

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Justification: Street population without access to a quality of life

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Justification: Street population without access to a quality of life

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According to the "Special Report on the Human Rights Situation of Street Populations in Mexico City", prepared by the Federal District Human Rights Commission (CDHF), street populations have innumerable effects on health, integrity and life , derived from the limitations to access a healthy diet, hygiene services and decent spaces to take refuge from environmental risks.
Fuente: http://fundacioncentrohistorico.com.mx/poblacion-callejera-sin-acceso-a-una-calidad-de-vida/

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to prevent diseases, infections or bad smells, that is, to enjoy good health.

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-Content creation: Lenin, José Mario, Jaime and Fernanda
-Posting Schedule: Fernanda
-Attention via inbox and direct: Lenin
-Keyword and hashtag tracking: José Mario
-Content planning: Jaime

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Having personal hygiene is vital, it must be part of the habits of our daily life because it allows us to have a good quality of life, as well as to prevent diseases, infections or bad smells, that is, to enjoy good health. Through this project, we intend to provide support to people who have a few resources to acquire essential personal care products, therefore, we decided to create a kit that includes such products as shampoo, soap, deodorant, feminine hygiene products, toothpaste, toothbrush, antibacterial gel and mask with the purpose of giving an economic benefit and mainly propagating personal hygiene.

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IMPORTANCE OF HYGIENE by Lenin (Article)

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IMPORTANCE OF HYGIENE by Lenin (Article)

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According to official organizations such as UNICEF, the importance of hygiene in the life of every human being can be summarized as follows. "Hygiene aims to preserve health and prevent disease, which is why certain rules or habits of hygiene must be observed both in the personal life of each person and in family life, at work, school, community.
The practice of hygiene rules, over time, becomes a habit and helps us prevent major diseases". link (page 5): https://www.unicef.org/venezuela/media/1186/file/Los%20h%C3%A1bitos%20de%20higiene.pdf

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One of the biggest problems today is people living on the streets because of situations that have forced them to live that way.
It has become a problem because it seems that more and more people are living in these conditions, the different authorities of these countries and cities have given alternatives so that they can live in the best conditions but in this year 2020 and with the new way of life that is being lived it has been complex to continue giving them a place to live what is called "home" and many people have had to return to live on the street without measures or care, which makes it a serious and risk factor to get sick more easily.

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We chose "Instragram" because it makes us a much more visited social network and for fast news that people are looking for and by putting simple images with short descriptions people do much better than seeing big texts without flashy images.

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you have to put yourself in the place of the other

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BECAUSE IT IS NECESSARY TO DELIVER HYGIENE KITS by Lenin (Article)

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BECAUSE IT IS NECESSARY TO DELIVER HYGIENE KITS by Lenin (Article)

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People on the street do not have these resources and it is important to prevent the transmission of disease, and even more so now that we are going through this pandemic since most of these people live in shelters together and to prevent contagion among themselves one option is to provide them with these resources that allow them to keep clean and protect each other. Link: clik here https://horadenoticias.cl/social/entregan-abrigos-y-kit-de-alimentos-e-higiene-a-personas-en-situacion-de-calle-de-rancagua/

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In this link we gather all our information for a better reading

https://docs.google.com/document/d/1ZsuiWUK-J4ePsFDYbIBHytlATBviAoGMaG2OVFRnu50/edit?usp=sharing

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This is an example of the package content
a deodorant to avoid bad odors and prevent fungus

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It is mainly a real case, of situations that people live in the streets and as personal needs of every human being in this case to hygiene, because it is known that these people do not have a roof where to bathe, do their needs, etc. And to be able to think about this project because it is an opportunity to give this section of the population the chance to help them cover their needs, try to give them a more dignified life apart from the fact that it is always good to support those who need it most and it is a very good act of solidarity.

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In this link you can find information from the government of Mexico
Which talks about the hygiene care that people in this pandemic have to have and the symptoms that this virus causes, we use it as a guide to know how important it is to have good hygiene

https://coronavirus.gob.mx/covid-19/

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The Coronavirus