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Our Digital 2023 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.

In the last year internet users reduced the time they spent online, focusing on quality over quantity. However, social media's influence on how we live our lives continues to grow, from shopping to connecting, entertaining to looking for information about brands. People now spend more than 2½ hours on social media each day - 40 minutes more than watching broadcast and cable TV.

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Our Digital 2023 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.

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Note how many of the top ranked websites are social media platforms!

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Social media demographics to inform your brand's strategy in 2023

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Looking for the latest social media demographics for 2023?

You've hit the jackpot.

The importance of a data-driven social strategy can't be overstated - up-to-date demographics are crucial to marketers.

Because the social space is constantly evolving. With more networks available than ever before, you need to spend your time and budget wisely. Specifically, you should focus on where your customers are.

And while you may think you know which networks matter most to your target audience, 2023's numbers might surprise you.

Social media demographics: the numbers you need to know

From choosing your priority platforms to conducting market research, demographic data is key to understanding which networks and campaigns deserve your attention.

Want to know which apps are up-and-coming? Curious about new opportunities to cross-post your content? Worried that a network might be "dying?"

We've got you covered.

Below is our list of must-know social media demographics for 2023 (and beyond). These numbers are based on the latest research and social media statistics available at the time of writing.

And as an added bonus, we've also highlighted strategic takeaways for each network to guide your social marketing strategy.

Facebook demographics and usage

Takeaways from Facebook demographics for 2023

Facebook still remains the largest social platform among consumers and marketers.

Case in point: Facebook accounts for the bulk of Meta's ad revenue versus Instagram (58% to 41.5% of $121.9 billion).

Still, time spent on Facebook continues to fall as overall social media usage grows.

Following 2022's social media demographic data, younger users continue to flock to TikTok and Snapchat .

Instagram demographics and usage

Takeaways from Instagram demographics for 2023

The platform's growth remains steady after experiencing a boom period in recent years.

Instagram saw a small (but notable) flip in its age demographics. The platform boasts a slightly larger percentage of Gen Z users versus Millennials.

As far as social media age demographics go, Instagram maintains a firm hold on both generations - these groups make up roughly two-thirds of their base.

Losing its status as the "hip" social network to TikTok, the platform doubled down on Emphasis on short-form video seems to be paying off. In fact, Reels reportedly drive Reels. the most engagement on the platform.

TikTok demographic data and usage

Takeaways from TikTok demographics for 2023

TikTok's popularity and growth remain unprecedented. There are over 150 million active users on TikTok in the United States alone.

Not only is TikTok's user base booming but also its daily activity. TikTok boasts the highest average time spent per day of any network.

The fact that the platform's gender demographics are leveling out is also notable. Last year, the split was 61% female and 39% male. This signals TikTok's status as a staple social app among the population at large.

As more and more brands get on board, we're seeing influencers do the same.

TikTok is ramping up and "maturing" to meet the needs of its business-minded users. New features include more advanced ads and CRM integrations.

Twitter demographics and usage

Takeaways from Twitter demographics for 2023

Twitter's usage and growth have remained fairly consistent year-to-year.

It remains to be seen how the recent shake-up in Twitter's leadership will impact the app long-term. The same goes for features like Twitter Blue and the platform's ads.

Some reports note a spike in activity while others note a migration away from the app.

One-third of Twitter users are college-educated and make more than $75K annually, highlighting the platform's highly-educated and high-earning base.

Twitter's status as a place to discuss events and gather breaking news make it a prime place to share content and drive discussions.

Takeaways from LinkedIn demographics for 2023

Conventional wisdom might say that LinkedIn exclusively caters to an older audience. That said, Millennials dominate the platform.

LinkedIn continues to net record revenue and user growth. This growth was driven initially by the pandemic and continued during the shifting job market.

The platform's demographic of high-earning B2B professionals makes LinkedIn a potential goldmine for ads.

According to LinkedIn themselves, it's the top-rated social network for lead generation. This makes LinkedIn a prime source for B2B marketers looking for motivated audiences and communities.

Beyond the 200 million LinkedIn users in the US, the platform has a massive international reach.

Pinterest demographics and usage

Takeaways from Pinterest demographics for 2023

The platform saw a surprising spike in male users during 2021 but Pinterest's core demographic remains female.

The platform's dedicated base of 450+ million monthly active Pinners continues to grow. This number is up from 400 million in 2022.

Pinterest is perhaps the most produced-focused of any social network, signaling big opportunities for ads (hint: 45% of Pinterest users have a household income of $100,000+).

Shopping-centric organic content is fair game, too - almost 70% of users say they trust Pinterest and it's their favorite place to research products.

Pinterest is unique when it comes to demographics on social media due to its 1) gender split and 2) wide age range of its users.

Snapchat demographic data and usage

Takeaways from Snapchat demographics for 2023

Although Snapchat may not be the most talked-about or "trendy" network anecdotally, the platform saw growth in 2022.

Snapchat is still huge with the younger crowd, although it recently lost its top spot as teenagers' go-to network. The platform continuously emphasizes its popularity with Gen Z.

Even if you aren't active on Snapchat, it's a prime place for trendspotting and learning what younger consumers want.

With Snapchat's steady growth in revenue, the platform isn't going anywhere.

YouTube demographics and usage

Takeaways from YouTube demographics for 2023

YouTube's popularity among younger users highlights the ongoing, long-term shift toward video content.

The growth of YouTube Shorts is notable as the platform looks to tap into the power of short-form video.

Marketers note that YouTube is still a sort of land of opportunity advertising-wise. The platform's ad revenue held steady from where it was last year as it approaches $30 billion annually.

This revenue growth signals not only the platform's influence as a social network but also as a go-to streaming service.

Still, the majority of users claim to use YouTube for entertainment rather than to find brands and products. Brands still have a lot of work to do on the platform, finding a balance between entertainment and advertising.

Are social media demographics part of your strategy?

Keep in mind that this data is generalized across billions of users and serves as a starting point for brands looking to prioritize their social platforms.

If you're looking to expand your reach, we recommend looking into the demographic data from your own social presence to see how it compares to the averages above.

These social media platform demographics

Whether these numbers confirm what you already suspected or serve as eye-openers, make sure to bookmark them as you iron out your social strategy for 2023.

And speaking of which, make sure to check out our free social media templates to keep you organized every step of the way.

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Social media demographics to inform your brand's strategy in 2023

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Need an up-to-date list of social media demographics? Check out our breakdown of 2023's numbers and trends you need to know.

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Advertising disclosure:

Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.

As socially inclined creatures, human beings have embraced technology that connects us with others. Every year, there is an increasing number of people signing up for and using social media. While there weren't even a billion people using social media back in 2010, the number exceeded more than 4 billion within just the last 12 years. Don't believe us? Then check out the Influencer Marketing Hub Social Media Benchmark Report for up to the minute information on user statistics, data and other insights around what happened in social media marketing in 2022.

In 2021, there were around 4.48 billion people using social media. And, with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. In 2022, more than 4.74 billion people are using social media. Social media company revenues also reflect the rising popularity.

Social Media Sites You Need to Know in 2023:

Social Media Sites You Need to Know in 2023:

Triller's hit more than over 250 million times worldwide and while it has a way to go to make TikTok shake in its trendy boots, Triller is definitely up and coming. This AI-driven music video app lets users create professional-level videos in seconds and offers features similar to what you'll find on TikTok. Like TikTok, Triller users create music and lipsync videos they can share with their followers.

This is a video-sharing social media platform like Twitch or YouTube. You can create and share videos or go live, just like you can on any other video platform. It is a paid platform and the plans start at $7 per month.

Valence is a social network built to connect Black professionals. It highlights and emphasizes the Black professional community around the world and aims to create meaningful connections that result in new enterprises and career opportunities for members.

Untappd gives beer drinkers a platform where they can rate beer, share pictures of beer, earn badges, review tap lists from venues nearby, and see what beers their friends on drinking. They can also comment on logged beers and even ask the app to suggest similar beers. With Untappd, users can share check-ins on Twitter and Facebook and get locations from Foursquare.

Elpha is a social network for women looking to build their careers. Basically, it's LinkedIn for women. Pretty rad. Elpha users can find both personal and professional support, find jobs and business opportunities, and expand their personal and professional networks.

Yubo is a newer social networking platform that has the lofty goal of reinventing online friendships by creating a safe environment for everyone online. Yubo users can create a profile, add friends, and chat in groups or one-on-one. You can use the platform to live stream and both friends and potential friends can comment.

Peanut is a social network for mothers and potential mothers that is meant to help them make friends and establish strong networks to support them from fertility through motherhood. There are tons of useful resources, forums, and groups. They now offer a new community area for people who are trying to conceive.

Caffeine is similar to Periscope. Users can join the platform as viewers or broadcasters. If you're a viewer, you get access to live streamers around the world. Broadcasters include big names in gaming, sports, and entertainment. Caffeine doesn't have ads or subscription levels. You're free to browse the streams, join a live chat, upvote streams, and donate to your favorite broadcasters.

Steemit is a blockchain-based platform. Each post generates a hash and users are rewarded with STEEM cryptocurrency. Users can create posts on tons of topics and other users then add comments or upvote (similar to Reddit).

Baidu Tieba (Postbar) is offered by China's Baidu and is a social network based on keyword searches from the Baidu search engine. It's a discussion forum format that lets users create a social network around a specific topic or join an existing group.

23snaps is a private image sharing app for parents that gives parents a safe way to capture special moments. Users can then share the images with whomever they wish, keeping them away from prying eyes.

Likee, formerly marketed as LIKE, is a Singapore-based short video content platform like TikTok. The social app includes visual effects like 4D Magic and Dynamic Stickers, along with video recording and editing features.

8tracks is an internet radio and social networking site that lets users create, share, and stream user-curated playlists of at least (you guessed it) eight tracks. It's free to create an account so you can browse and listen to curated playlists as well as create your own. There is also a subscription service, 8tracks Plus, available in the US and Canada.

Academia is a platform for academics and researchers to share academic research. Users have uploaded more than 40 million papers and the platform has 204 million active users every month. It started as a free and open repository of academic journal articles but now charges fees to get authors in contact with those who want to read their research.

Amikumu is a cross-platform app that can be used to find people nearby who speak or are learning certain languages. The app was originally created for Esperanto speakers but quickly expanded to include speakers of all languages. The app has members in more than 136 countries speaking nearly 500 languages. Amikumu's purpose is to create a social network where speakers and signers can find and share relevant information locally.

aNobii is a social networking site like Goodreads that has users in more than 20 countries but is most popular in Italy. The site launched in 2006 but was acquired by Mondadori in 2014 in a purchase backed by HMV Group, HarperCollins, Penguin, and Random House. Users can add their books as well as rate, review, and discuss them with other readers.

ASMALLWORLD is a social networking platform geared towards North Americans and Europeans who are interested in meeting other travelers. It's a paid social network with four tiers ranging from €79/year to €9,900/year. Users have to apply for membership and membership usually requires an invitation from an existing member or approval by a membership committee.

Athlinks is a free social networking site targeting competitive endurance athletes. So niche, right? The platform mostly focuses on competitive results for running, swimming, cycling, mountain biking, triathlon, and adventure racing. Athlinks members can connect to their competitors and fellow athletes.

BAND is a social network that focuses on group communication. Users can create their own space for communication with others for a specific purpose. These groups range from sports teams, friends, family, interest-based groups, teams, and pretty much anything you can think of.

beBee is a collaborative platform for professionals. It was created to help people market themselves to employers, clients, vendors, and the media, sharing their personal brand. Users can also network with one another through personal and professional interests.

Blind is another professional network where verified professionals can come together to anonymously communicate in private company channels. More than 7 million professionals around the world are part of the platform, sharing advice and providing feedback to help improve company culture and uncover vital career information.

Diaspora is a nonprofit, user-owned, distributed social media network consisting of independently owned nodes (pods) that interoperate to form the network. Since the network isn't owned by a single person or enterprise, it's safe from advertising and corporate mergers or takeovers.

Fark is a community website that lets users comment on news articles and other content from around the web. Out of all of the story submissions the site receives each day only about 100 of them are displayed on the main pages. All of the links have associated threads where users can comment on the link.

MeWe is an alt-tech social media network that seeks to be an alternative to Facebook. It has a relatively "hands-off" approach to content moderation. This has made the site popular with anti-vaxxers, US conservatives, and conspiracy theorists.

Users can share text posts, links, images, and videos with their Facebook friends. They can follow famous people and pages and react to people's posts on the platform. Brands can also promote their products using paid ads on Facebook.

Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version. In June 2018, it finally reached 1.074 billion monthly active users.

Instagram is a highly visual platform, where users share videos and images. You can also use Instagram Stories and Live features. It is very popular among the younger generations. According to Statista, 30.2% of users are aged between 18 and 24 and 31.7% are aged between 25 and 34.

Twitter is a platform that lets users stay on top of trending topics and engage in relevant conversations. In 2022, the platform had over 237,8 million monetizable daily active users. While it doesn't have as many users as other top social media sites, it does have a highly engaged user base. Twitter users send out at least 500 million tweets per day on average.

Tumblr is another leading social media site. Users can join communities and participate in cultural dialogues to expand their ideas. It's one of the top social media sites for self-expression and is very popular among teens and fandoms.

LinkedIn is a social media site for professionals and is very popular among a B2B audience. The platform has grown rapidly over the years and currently has 875 million members. Members can expand their professional connections on the platform, showcase their portfolios, and search and apply for jobs.

LinkedIn is also an excellent platform to share your professional expertise, as it allows members to publish blog posts that reside on the platform.

WhatsApp is a messaging app that lets users share text messages, images, voice notes, audio files, documents, and videos. It has grown exponentially over the years and had about 2.44 billion monthly users as of April 2022. Along with its growing user base, the platform has also introduced many new features to make interactions easier among users.

While users could only make one-on-one calls before, it now has a group calling feature. They also introduced a WhatsApp Status feature that allowed users to update photo, video, and text statuses that disappeared after 24 hours.

Snapchat is another highly visual social media platform that's popular among the younger generation. Users can send snaps to each other and update 24-hour Statuses just like on WhatsApp and Instagram. In Q1 of 2022, it had 332 million daily active users who are highly active on the platform.

Pinterest is a virtual scrapbooking social media site and is therefore, highly visual. Users can create themed boards and add images and products to the board. Brands can even create Shoppable Pins through which users can directly make purchases.

As of Q3 2022 , there were 445 million monthly active users on the platform. These users have created more than 240 billion pins, which is an average of 533 pins per user.

Reddit is a social media site where users become part of subreddits and engage with other users on relevant topics. It is also somewhat of a news aggregator site since users share the latest news from different sources on the site. Other users will then interact with this news, upvote or downvote it, and comment on it.

It has a huge community and gets over monthly visitors . It gets most of its traffic from the US, followed by the UK and Canada.

YouTube is the largest video-sharing social media site in the world. It lets users upload videos on the platform, view videos from other users, and interact with them. In 2022 , it had an average of monthly active users. YouTube users spend an average of watching videos on the platform. 23.2 hours per month on the Android app

Previously StumbleUpon, Mix is a news aggregator social media site that lets users curate their favourite content from around the web and add it to their "Collections". It provides several browser extensions and also has iOS and Android apps.

This social media site acquired the once popular hi5 social media platform in 2011. It is mainly focused around friendship and dating. Users can connect with others through common interests, games, browsing profiles, and more.

Nextdoor is a private social network for dedicated neighbourhoods. You can enter your street address and find a community of people living in your area. While it was previously just for neighbourhoods in the U.S., it has now expanded to other parts of the world. You can now use it from the U.K., Germany, France, Italy, Australia, Sweden, and Denmark.

Deviantart calls itself the world's largest social media community for artists and art enthusiasts. Users can share photos of their artwork, discover the work of other artists, and interact with other members of the community. According to the platform, it currently has more than 61 million registered users and 45+ million unique visitors each month.

Quora is one of the largest social networks for people to ask and answer questions about hundreds of topics and categories. This includes everything from language and career to mythology and marketing. As of 2022, it had 300 million monthly active users.

If you have any question that internet results cannot answer, you can post it under a relevant category. You can even send answer requests to experts on the topic.

Meetup is a social media site that does exactly what its name says - it helps connect users with local groups to meet up with new people. Groups can organise events for like-minded people to get together.

You can find groups in a wide range of categories including outdoors and adventure, tech, photography, language and culture, music, and more. It is most popular in the U.S., which contributes to 49.9% of its traffic, followed by the U.K., which contributes to 7.95% of its traffic.

ReverbNation is one of the most reputable social media sites dedicated to musicians. They can promote their music through the platform and reach a bigger audience. They can even make money off of their tracks by selling them to fans or distributing them to major digital platforms. Besides these basics, ReverbNation also offers a host of tools and features to help musicians build their careers.

Flixster is another niche social media site with a focus on film. It's an American-based site where film enthusiasts can connect with like-minded people and share their film reviews and watching experiences. You can use this platform to learn about new movies and see what others think of it. You can also use it to book movie tickets for watching movies in a theatre.

Goodreads is another niche social networking site, but this one focuses on books. Book lovers can connect with fellow bookworms and share their book reviews. The site also provides them with book recommendations based on their reading history. Users can join virtual reading clubs and socialise with like-minded individuals.

Twitch is a live-streaming platform, mostly used by gamers to stream their game play or watch other gamers. Users can interact with live streams from other gamers and comment on them or upload videos to Twitch for their audience. It has about monthly broadcasters.

CaringBridge is one of the only social media sites of its kind. It's a personal health journal that connects people with their loved ones during a health journey and allows them to provide support. It's an excellent platform for people who are undergoing serious illnesses and health struggles as it helps them stay connected with people who care about them.

Wattpad is a social media community of readers and writers. The platform sees a ton of user-generated stories across various genres including fiction, poetry, humour, and even fanfiction. It currently has about 90 million readers worldwide.

Viadeo is another professional social networking site that connects business owners and entrepreneurs with one another. It is more popular in Europe than in the U.S. and is available in different languages ranging from English and French to German and Portuguese.

Crunchyroll is the go-to platform for anime enthusiasts to stream the latest anime shows and read popular mangas. It's also a social media site where users can interact with each other and engage in anime-related discussions through the forums.

Skyrock is a France-based social networking site, where users can create profiles and blogs and interact with other members. Music, sports, and film blogs are the most popular on this platform.

With Skyrock, you get free, personal web space to create and share blog posts and talk to others. You can also search for profiles of other users by using their search filters like location, gender, age, etc. You can also post images, like on Instagram, and others can like and comment on them.

#50. VK

VK is a Russian social media site. While it's also available in other languages, it is mostly popular among Russian speakers. Users can create groups and public pages, organise events, and message other users. They can also share images, video, and audio or even play browser-based games.

MyHeritage is a genealogy-based social media site. Users can create family trees, upload and view family photos, and update their family histories. People have even used the platform to find their ancestors and learn more about them. MyHeritage has also introduced DNA testing so users can more accurately trace back their family histories and discover their blood relations.

This is a blog-based social media site where users can create blogs and journals for other users to read. The platform also curates the top blogs and communities so users can easily access the most popular content on the platform.

Classmates is a social media site that connects you with your ex-classmates and school alumni. Users can easily plan their high school reunions through the platform and access their high school yearbook.

SoundCloud is a music-sharing social media platform where users can upload their original tracks or listen to tracks from other artists. They can add music to their playlists and comment on parts of a track that they like for other users to see.

Flickr is a photo-sharing social media site that's a favourite among photographers and graphic designers. You can share original, high-quality images on the platform or discover relevant images from other users. You can also join groups and connect with new people with shared interests.

This is another image-based social media site where users can discover and curate their favourite images into their collections. There are several channels on the platform including art, music, school, quotes, and more. Users can check out these channels for relevant images to inspire them.

Influenster is a product review and discovery platform where users can view honest reviews from other consumers. They can gain access to reviews of products across various categories ranging from beauty and makeup to tech and electronics. They can also submit their own reviews of products they've used.

The platform will measure each user's social impact by collecting data from leading social media platforms. Based on this analysis, users can even become part of influencer marketing campaigns relevant to their interests.

Another social media site for film enthusiasts, FilmAffinity is a movie recommendation platform. Users can rate the movies they've watched and get movie recommendations based on their favourite genres.

Open Diary is one of the earliest social media sites, founded in 1998. Users can keep a virtual diary to record their daily lives and deepest thoughts. The Open Diary community will be able to access these entries and interact with them. You can even create anonymous posts to share thoughts and experiences that you can't talk about with anyone else.

Yelp is a crowd-sourcing review website where users can share their opinions about local establishments. It's a great way to find the most recommended places and events in your area.

Gaia Online is an anime-themed social media site where users can participate in trending conversations through forums. They can also explore the platform to meet new people with shared interests and play browser-based games.

This is a mobile social community where users can connect with other members through public chat rooms and group chats. They can also engage in private chats with other users. They can play mobile games, send eCards, and more.

This social media site connects travellers with people from all over the world. They can discover locals in the destinations they're visiting, request to stay with them, and meet other travellers.

Funny or Die is a humour-based social website that mainly focuses on video content. Users can view the latest trending videos and upload their own humour videos. In addition to videos, the website also publishes some humour articles and lists to entertain the community. It is frequented by several celebrities like Will Ferrell, Selena Gomez, and Jeff Goldblum.

italki makes language-learning easier by connecting users with native language teachers through video chat. This helps language learners to get interactive, one-on-one tutoring sessions so they can easily learn the language of their choice. They can choose from thousands of teachers in any language.

eToro is a social trading platform that allows users to follow leading traders in the community and connect with other traders. Users can also earn some extra income by having other traders copy their trading strategies and portfolios.

This is a career-oriented social media site that helps people expand their professional networks. Users can conduct a job search, get the latest industry news, and discover professional events like conferences, seminars, and trade shows. It is mostly a European-focused website.

Previously known as myYearbook, this social media site helps users discover new people to connect with. You can discover new people in your area to connect with and people who share your interests.

Care2 is a social media site for activists, where they can discover trending stories and petitions from around the world. The community is made up of more than 45 million people who want to make the world a better place and stand against cruelty and injustice.

#70. YY

YY is one of the biggest social media sites in China, where users share video content with other users. It has more than 300 million users and allows group video chats. Like Twitch, users can watch a single video of someone engaging in an activity. These activities can range from tutorials to karaoke.

Vero is a social media site where users can share their favourite things with the community. They can share songs, photos, books, and movies. The platform markets itself as a social network that cares about building real connections between users and doesn't use data mining and algorithms.

Medium is a content publishing site with some social network elements to it. Members can publish content on the site and share it with other users. They can "clap to" and comment on posts created by other members. While most articles are free to read, some of them are reserved for paying members.

This is an online database of animated GIFs that are usually humour-based. Users can upload their own GIFs or search for and discover GIFs created by other users. They can react to their favourite GIFs and even share them with friends on other social media platforms.

Tribe is a cloud-based community where consumers can connect with a brand community. Users can engage in conversations and discussions under specific brands. They can explore and follow different brands, ask questions, start discussions, and create polls relevant to the brands.

It is a communication-based social networking platform that is most popular for making video conference calls. It also provides instant messaging functionality and you can use it to share texts, images, videos, and audio files.

LINE is a popular Japanese social network that also attracts users from other countries like Thailand. You can use it to send messages and make free voice or video calls. It also allows photo and video sharing options.

This is a professional networking platform for people who are in creative fields. It is a good space to collaborate with others, find jobs or clients, and upskill yourself. You can also talk to other experts in your field and seek advice from them. Overall, it is a great platform to showcase your work and get discovered. You can check it out in your browser or download their iOS app.

This is an instant messaging platform that is somewhat similar to WhatsApp in that you can use it to send free messages. One unique benefit of Telegram is that all the messages shared on this platform are encrypted and can self-destruct. So, when it comes to security and privacy, it gets a big thumbs up.

Foursquare is a search-and-discovery based app that helps users discover nearby places by providing recommendations. Foursquare is so much more than a social media platform but is also a location data and technology platform.

Their social networking feature is now available as a separate product called Swarm. It is a social networking app that has Foursquare's popular functionality of check-ins when visiting a place.

This is a culture-oriented Chinese social media site with a focus on movies, music, and books. You can use it to create fan pages or review books, movies, etc. It also has the option to create groups to discuss specific topics. The average audience on Douban is more educated and culture-oriented than any other social media site in the country.

Discord is the preferred instant messaging platform for gamers. A lot of gamers use it to create team channels and discuss game strategy. You can use it directly from your browser or download the app.

Even though it is popular for gaming groups, it can be used for creating practically any type of group and connect over a group chat. It can be a book club, a movie club, and even a study group. So, with Discord, the possibilities are endless.

It is available across devices and platforms and provides multiple login options. It is available for use in over 200 countries. You can use it to find people in your location and make friends.

Myspace is one of the older social networking platforms. In fact, it was the largest social platform almost a decade ago and was extremely popular in the US. The rise of other platforms like Facebook and Twitter eventually led to a decline in its popularity.

This is a niche, hyper-targeted social media site for people who like knitting, weaving, and crocheting. The purpose is to discover ideas, share your own work, and seek advice. It is a free site and provides tons of resources for knitters and crocheters.

It is a social gaming community where you can create avatars, play games, socialise, and purchase virtual commodities. The site is free to use, but you can pay to get additional features using FunCoins, their virtual currency. It can be used on both mobile and desktop devices.

This is a social networking platform for bloggers and allows you to create and share blog posts. The social networking aspect is that you can create your profile, connect with friends, and share blog updates with your subscribers like you would for a social media post.

Friends and subscribers are two different categories. Subscribers can follow you and get updates on your blog. Friends, on the other hand, can have a more direct connection with you.

They are currently updating their platform and will soon launch Xanga 2.0 with updated features.

This is an American social media image-sharing site somewhat similar to Instagram, but not quite. It is mostly popular for sharing viral images and memes and is not as versatile as some other platforms. However, it does provide features like hashtags and topic-based content search.

Ello is a niche social media platform for and global community of artists. You can use this to showcase your work, look at other artists' creations, and connect with them. The platform is visual and vibrant in nature. So, even if you are not an artist, you can always check out the beautiful work done by them.

WT Social is a new social network created by Jimmy Wales (co-founder of Wikipedia). The site touts itself as the "non-toxic social network" and is trying to position itself as an alternative to large, established social networks like Facebook and Twitter. WT Social is ad-free and funded by donations from users. The network seeks to let members choose their own content, fostering a community with integrity.

Behance is a platform that's a part of Adobe and is especially designed for creatives around the world. The site lets them showcase their work while allowing them to discover other talents through features like Search (Discover), Live, and Jobs. On Behance, creative professionals from various disciplines can create and curate their portfolio. You can create a profile for free. Other Behance members can follow your profile, as well as the profiles of other Behance users. The great thing about Behance, aside from the free participation, is you can create practically an unlimited number of projects-there's no limit to how many images or media you can upload.

BlogHer is a vital resource for bloggers and content creators who want to expand their reach and cultivate their brands. It's been around since 2005 and now reaches over 10 million women who are looking to scale their businesses. One of its key features is a content library that's focused on bringing education to small businesses and inspiration to its audience.

Dribbble-with three Bs-is a platform that lets design professionals showcase their work. It covers various design practices, including animation, branding, illustration, typography, and web design. As of writing, this creative community has over 18 million "shots dribbbled" and over one trillion pixels shared. It was founded in 2009 and has since become one of the top places for design professionals to share their talent and get hired by over 40,000 of the top global brands like Apple, Google, and Slack.

Letterboxd is a haven for film enthusiasts. With Letterboxd, you can keep track of all the movies you've watched, given ratings, written reviews, and more. Share reviews and opinions with friends and follow them to see all the movies they're watching or enjoying. Apps are available for iOS, Android, and Apple TV devices. Even without an account, you're free to browse all of Letterboxd. However, if you want to join in on all the fun, you'll need to create a Letterboxd account. It's free to use, but if you want to access all its exclusive features, you'll need to upgrade to a Pro or Patron account.

If you love design and décor ideas, then you need to head on over to Houzz. It's a comprehensive resource for design inspiration and a venue where you can find and hire design and construction professionals. On Houzz, you can save design inspiration photos, post questions about the photos, and view the profile of the professionals responsible for the design and construction of these works. What's more, Houzz lets you shop for furniture, fixtures, home décor, and more-no need to go to separate sites to purchase items for your home.

Stack Overflow is a global hub for developers where they can share technical and non-technical know-how. This community-based platform lets users ask coding questions and find the best answers from a pool of global coding experts and enthusiasts. It serves over 100 million monthly visitors and has been helping developers get the answers they need since 2008.

If you love DIY projects and making handmade things, then this one's for you. Instructables is an online community where DIY and craft enthusiasts come together to share their knowledge in the form of easy-to-follow instructions. The site's scope covers an assortment of projects ranging from circuits and workshop projects to cooking and crafting outdoor gear.

CaféMom is a social networking site that's geared toward mothers. This "mommy blog" has anything and everything that mothers and mothers-to-be need, from baby name ideas to health and relationship resources. This hub also helps its audience learn from other mothers who share their experiences with pregnancy, motherhood, and everything in between.

Goodwall is a social networking site whose mission is "to connect youth to opportunity." It's an online community that connects the youth to opportunities that can help them make a meaningful impact. This social network lets members connect with other youths, showcase their abilities, and explore personalized job and scholarship opportunities.

Yes, lawyers have social networking sites too! Law Link is a niche site dedicated to the legal community. As a member, you get access to a network of professional lawyers who can answer queries, tackle more complex issues, and help you with legal advice.

WAYN, an acronym for "where are you now," should be one of your go-tos if you love traveling and discovering new locations. Here, you can find inspiration for your next travel destinations, book hotels and flights, and get travel guides and tips.

Octi is the first of its kind to leverage augmented reality to merge the real world and the metaverse. As an Octi user, you get access to dynamic objects and scenes you can use to create unique videos. The platform also lets you interact with other Octi users and the more engagement you get, the more virtual Octi Coins you can potentially earn. You can use your Octi Coins to purchase digital items and physical goods from the brands you like.

Clubhouse is a social audio app that lets you discover conversations, listen in, and share your ideas. With Clubhouse, you can connect with other users and host your own room for conversations about anything under the sun. The Clubhouse app is available for download on the App Store and on Google Play.

CloutHub is a social platform where you can connect with others to engage in meaningful discussions on some of the world's most pressing issues and the campaigns you're interested in. It's a platform that lets you get involved with various topics you're passionate about. Like any other social media platform, you can join groups and connect with new people.

Twitter Spaces lets you share, host, and join in on live conversations that are happening on Twitter. With its live audio feature, you can start or join a conversation anytime, anywhere. If you're hosting a Space, you can invite up to 11 speakers and have two co-hosts who can act as moderators.

HalloApp offers you a safe and private digital space where you can connect with people you actually know. Unlike other social media platforms, you can use your phone number to connect with those people. HalloApp's feed is free of brands, ads, and influencers, so you can focus on connecting with friends and family.

Polywork is a social network that's dedicated to bringing professionals across various disciplines together. It lets you create your own personal web page (for free!) and talk about anything concerning your personal and professional life, giving you a space to carve your identity online. It also allows users to send collaboration requests to other Polywork members. The site currently has a waitlist, but you can follow Polywork on Twitter or request for an invite from an existing member.

This is a photo-sharing app that lets your friends create your social profile. In turn, if you're a Poparazzi user, you can create your friend's profile. When a Poparazzi user takes your photo, you'll receive a notification. Although your friends are responsible for creating your profile, you still get full control over the photos that you want or don't want to appear on your profile. You can download the app on the App Store or Google Play.

Honk is an alternative to other messaging apps like WhatsApp and Messenger. It offers real-time messaging, so you can stay on top of things. Your contact will see what you write as you're typing, including backtracks and typos-that's putting the real in real-time. Unlike conventional messaging apps, Honk has no send button and chat history.

Your contact's not in the chat? Use the Honk button to get their attention. You can also play games (Emoji battle) and share Moments with your Honk contacts.

MyAnimeList is a community dedicated to anime and manga. Launched in 2004, it still remains as one of the world's most active online communities for anime and manga. On MyAnimeList, you can create, well, a personalized list of all the anime you've watched or all the manga you've read. It has a community (forums) where you can get updates and discuss your favorite anime or manga. You can also get industry insights as the network also shares anime- and manga-related news. This global database has users from over 200 countries and has more than 500,000 users daily.

Are you a coffee enthusiast? Then this one's for you. Barista Exchange is a niche network for all things coffee. You can create your own Barista Exchange profile and start interacting with other members. Take part in discussions centered on coffee and get to know more about various roasters, speciality shops, and more through its Classifieds section. Like any other social network, you can join groups and take part in their discussions. Barista Exchange also lets you post a job or look for one.

Flip is a social shopping app that lets beauty and fashion enthusiasts learn more about the latest products and find products to purchase through videos hosted by expert shoppers. Think of it as a social media platform and eCommerce store all rolled into one.

Rumble is a video sharing and streaming platform whose goal is to help creators host, distribute, and monetize their content by connecting them with brands and publishers, aside from their subscribers. On Rumble, you can create a custom video player, conduct video exchanges with full transparency and analytics, and manage and monetize your content.

Stage 32 is dedicated to becoming a network for film, TV, and digital content creators and professionals. Its community currently has more than 800,000 creatives and professionals who are developing an online community that is focused on making connections and providing access to entertainment industry education. It also gives members access to a marketplace where they can work with top entertainment industry executives for mentoring, consultations, and more.

Microsoft Teams lets you connect easily with friends, family, classmates, and colleagues. With Microsoft Teams, you can call, chat, and share videos all in one place. It also lets you share documents and files, so you can share ideas and collaborate with your network.

Patreon is a social network that lets content creators showcase their abilities and enables fans to support their work through monthly memberships. Unlike other social networks, Patreon gives creators more control over the ownership of their work and the revenue they generate from it. Founded in 2013, it has since grown to house over 250,000 creators and more than eight million patrons.

Spotify Live is a space for live audio conversations. You can access live audio content from your favorite creators and athletes via virtual rooms where you can listen to and interact with creators. The best part is, you don't need to have a Premium account to enjoy this feature. Simply download the Spotify Live app, create an account, and start listening.

Substack is reinventing newsletters for the digital age. The platform allows individual creators to create their own newsletter and connect directly with their audience. It follows a subscription model where writers are paid directly by their readers. With Substack, you get complete ownership over what you publish, as well as your IP and mailing list. If you have an existing blog, you can transfer it to Substack. The platform also lets you do podcasts.

Top Link-in-bio Tools

Joining a new social media platform is exciting. You may be thrilled to make new friends or build a brand. One thing is certain, you'll need to put your best foot forward, and having a killer bio is a must. The challenge? Social media bios are notoriously short. They also only allow for one link. How do you push fans to your website, other social media profiles, and promotions? You need a link-in-bio tool and here are 10 you should know about.

Linktree is one of the more popular link-in-bio tools available today. The platform's been around since 2016 and they offer a solid solution. With free and paid plans, you get to include links to important pages. The paid plan offers tons of value; you get analytics on links, can accept donations and customize the look and feel of your Linktree page, capture and send email sign-ups directly to a Mailchimp account or a Google Sheet, and even set links to go live at certain times. And for advanced users, Linktree offers Facebook retargeting to bolster ad campaigns.

Beacons does things a little differently. In addition to link analytics, accepting donations, and customization features, you can embed your favorite music and videos from YouTube. Beacons also lets you capture contact numbers through an SMS collector and add friend profiles. Want a site but don't have one? Beacons offers sites as subdomains (yourname.beacons.ai) on the free or "Creator" plan, and the paid or "Entrepreneur" plan allows you to use your own domain. Entrepreneur plans cost $10/mo.

Conclusion

These are 128 of the most popular social media sites that you should know about in 2023. If you're a marketer, some of these platforms can help you promote your brand and products. And if you'd like to get more out of your profile, be sure to try one of the link-in-bio tools.

Frequently Asked Questions

Which social network has the most users?

We have covered a whole range of social media sites in this post. However, despite all the new social sites opened in recent years, Facebook is still the social network with most users. During the 2nd quarter of 2022, Facebook reported that it had 2.9 billion daily active users (DAU). The second most popular social network is YouTube, with 2.4 billion monthly active users (MAU), who watch million hours daily.

What are the top 5 social media sites?

We have covered a considerable number of social media sites in this post. With nearly 4.7 billion people using social media, there is a vast range of apps to appeal to everybody. The five most popular social networks ranked by Monthly Active Users are:
- Facebook - 2.9 Billion
- YouTube - 2.6 Billion
- WhatsApp - 2 Billion
- Instagram - 2 Billion
- Facebook Messenger - 1.3 Billion
- TikTok - 1 Billion

What app will replace Instagram?

Instagram will argue that they are still on the rise and that no other app is ready to replace them. Indeed, it is now the sixth most popular social app in the world with more than one billion users. Instagram's claim to fame is the emphasis it places on sharing images, so any potential replacement would also need this focus. This suggests a visual-focus social site, such as Imgur, Flickr, Snapseed, or Retrica.

What social media is best?

It isn't easy to definitively state what social media is best. It all depends on your interests and tastes. If you want to be where everybody else is, Facebook is a clear winner. If you like videos, YouTube is an obvious starting place, although if you prefer short videos, TikTok may be more to your taste (or even Byte for video snippets). For quick turn-around comments, Twitter is ideal. Instagram is the main image-sharing social app, although many people love pinning images on Pinterest.

Who uses Instagram the most?

A wide range of people uses Instagram. It is most popular in the United States, where it has 120 million users. 63% of Instagram users log in daily. 56.3% of Instagram's users are female, compared to 43.7% male. Instagram is popular with teenagers, with 72% of teens using Instagram. 30% of Instagram's audience is aged 18-24, and 35% aged 25-34%.

How does FB make money?

The vast bulk of Facebook's revenue comes from advertising. The company's total advertising revenue in Q2 2022 was $82.4 billion, which was up compared to 2021. The importance of advertising to Facebook is evident when you see that in 2021, of total $118 billion revenue, 97.5% came from advertising.

What age group is on Instagram?

Although Instagram has fans in all age groups, it is particularly beloved by the young. 35% of US teens consider Instagram to be their favorite social network. Looking at Instagram usage by age group:
18-24-year-olds: 75% use Instagram
25-30-year-olds: 57% use Instagram
31-49-year-olds: 47% use Instagram
50-64-year-olds: 23% use Instagram
65-year-olds +: 8% use Instagram

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128 Social Media Sites You Need to Know in 2023

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Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research.

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Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in January 2023. Only Facebook itself and tech conglomerate Samsung had more followers on the social network. Ronaldo's position in the ranking is even more impressive given that the list of most popular fan pages on Facebook is dominated by global brands rather than individual celebrities.

Social media advertising

Brand presence on social media is a serious business. Social media advertising revenues was the strongest-growing ad category in the United States in 2020 and 2021. As social networks are a significant traffic generator for retail sites in the United States, it is no wonder that brands and retailers are particularly keen to invest in social media advertising. Facebook is also the digital channel with the most influence on purchasing decisions according to internet users in the United States, ranking ahead of YouTube and Instagram.

Facebook advertising

Facebook advertising influence extends beyond social media - the company consistently ranks among the U.S. media companies with the biggest advertising revenues. Google is the only digital competitor with more ad revenue, but Facebook ranks miles ahead of traditional media juggernauts such as Disney, Fox, and Viacom.

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Facebook: most popular fan pages worldwide 2022 | Statista

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Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in January 2023.

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Top 20 Most Followed Instagram Accounts 

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Top 20 Most Followed Instagram Accounts 

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Note how brands take a back seat to celebs!

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With around 1bn monthly active users, Instagram is a massive platform and hugely popular all over the world. With the rise of influencers, people can even make a living there (or at least get some free stuff).
We've already looked at the most liked posts on Instagram, but which accounts have the most Instagram followers?

Scroll down to discover the top 20 accounts, ranging from soccer players to musicians to brands.

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The Top 20 Most Followed Accounts on Instagram

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With around 1bn monthly active users, Instagram is a massive platform and hugely popular all over the world. With the rise of influencers, people can even make a living there (or at least get some free stuff). We've already looked at the most liked posts on Instagram, but which accounts have the most Instagram followers?

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THE TOP 10 MOST POPULAR BRANDS ON INSTAGRAM IN 2023

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THE TOP 10 MOST POPULAR BRANDS ON INSTAGRAM IN 2023 - RANKING LIST What are the world's top 10 most popular brands on Instagram in 2023? Find out the top list of the most followed brands on Instagram globally. Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

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Top Accounts on TikTok

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Who has the most followers on TikTok? We checked out the data on one of the world's most popular apps to find out who has made it into the TikTok hall of fame.
As of September 2022, TikTok has 1 billion active global users - a massive jump representing a 45% increase since 2020 (689m) - the last time we did this research.

In fact, TikTok is so huge that it's expected to surpass YouTube - the number one video-sharing platform in the world - in average user time consumption this year.

PLEASE NOTE

**All data was gathered on December 6 2022.

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Who has the most followers on TikTok? We checked out the data on one of the world's most popular apps to find out who has made it into the TikTok hall of fame. As of September 2022, TikTok has 1 billion active global users - a massive jump representing a 45% increase since 2020 (689m) - the last time we did this research.