# data[].attributes.body
1) Encourage guests to sign for club member

# data[].attributes.body
1) Spas are santized after each user
2) 20% off Spa services during the stay

# data[].attributes.body
1) Special offer if you purchase by certain date
2) Retargeted Ads

# data[].attributes.body
1) Customer reviews > win coupons/discounts

# data[].attributes.body
1) Paid search/hotel agency
2) Articles on best staycation hotels that have best health safety practices.

# data[].attributes.body
1) Media/KOL Experience Sharing
2) Push social media and digital banner content

# data[].attributes.body
1. Media/KOL to stay at the hotel to experience the security and safety of the hotel. Hotel can provide a childcare service/personal butler to help families.
2. Get articles to suggest best staycation hotels that have the best health safety regulations

# data[].attributes.headline
2.  I value trust, security and safety of my family.

# data[].attributes.subject
2.  I value trust, security and safety of my family.

# data[].attributes.body
1) MO is a well-known big brand and known for their heritage > trustworthy.
2) Safety is a high priority for their hotel, staff recognizes guests who are living in the hotel.
3) MO is a big hotel chain, they will abide to govt regulations

# data[].attributes.body
- Four Seasons
- Ritz Carlton

# data[].attributes.body
- 7% paid ads
- Social > 58% from LinkedIn

# data[].attributes.body
- US, HK, UK
- Mostly from:
54% Search (MO UK)
28% went to the website directly
13% Referrals - mainly from MO HK
- People who likes travel and tourism, news and media
- Desktop users more than mobile

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Ad measurement, analytics, and brand safety | Oracle Moat

# data[].attributes.attachment_link.description
Discover the advertising measurement solutions that measure viewability, attention, and brand safety across digital devices including display, video, mobile, and TV.

# data[].attributes.attachment_link.title
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO

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Search for any competitor. Download their keywords. It's that simple. Learn competitors' PPC & SEO tricks and avoid their mistakes. Try it free. No CC Required.

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Website Traffic - Check and Analyze Any Website | Similarweb

# data[].attributes.attachment_link.description
All in one website traffic analytics & competitive intelligence - Compare website traffic and performance, analyze strategies & grow your market share!

# data[].attributes.body
https://www.sundaykiss.com/%E8%A6%AA%E5%AD%90%E5%A5%BD%E5%8E%BB%E8%99%95/%E9%85%92%E5%BA%97%E4%BD%8F%E5%AE%BF-%E8%A6%AA%E5%AD%90%E4%B8%BB%E9%A1%8C%E6%88%BFstaycation-sk03-510068/

# data[].attributes.body
People's MO experience on google search result

# data[].attributes.body
MO Global Fans of MO Page - special privileges for their fans.

# data[].attributes.body
People shared their picture of MO with #

# data[].attributes.body
MO Group Instagram - similar to their Twitter account, similar post schedule, posts, and content buckets.

# data[].attributes.body
Partnership w/ travel agents

# data[].attributes.body
Response on both positive and negative feedback from guests

# data[].attributes.body
Search

# data[].attributes.body
MO Global Twitter - Posts every 1-2 days, also links to their global website.

Content buckets: wellness, fans of MO, etc.

# data[].attributes.body
Rating & review on onther

# data[].attributes.body
Retargeting on Facebook

# data[].attributes.body
MO Group FB - links to their booking portal

# data[].attributes.body
MO Global Website

# data[].attributes.body
MO Singapore Website

# data[].attributes.body
Google map review (not directly related to pandemic)

Promoting what is the safety level for staying there on blog/ website/ facebook/ Instagram

Promoting Social responsibility during the pandamic on blog/ website/ facebook/ Instagram

# data[].attributes.body
promoting covid19 SOP across their blog/website