# data[].attributes.body
Super app e.g. self-booking tools, mobile booking experience etc. Partner or create our own platform to lead the market.

Seamless, access from mobile and / or desktop. Now have to call, but with this system can be done on their own, even out of office. Fast and efficient, cost is not a factor.

Constant innovation and services need to be added to keep us differentiated and ahead of the curve.

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Better technology, better Service, better libraries of knowledge.

Currently a one stop shop, differentiator but also the reason we are slower (one week to close).
Front line /customer service and TC team to front queries and new customers.
Support team for existing customer
Brand specialists for specific products and brands

Upskilling - people that can use the platforms. TCs with access and experience, have the skills to do recommendations and intelligent closing. If only we can download Eugene and Chew Hong's brain.

Access to knowledge base and people to access it needs to be improved. Automation needs to be introduced to be faster (reduce waiting / downtime) e.g. bot, FAQ library

Frontliner wants to sell and close, but too many products that they are expected to know and be an expert in.

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Better at predicting customer needs / wants. Recommendations are stronger; not generic, targeted and intelligent in how we close. Consultants not equipped with the knowledge? Ties back to access to knowledge.

Grow customer database, systems to do customer predictions / recco.

Training for staff, skilled workers; need higher qualifications for staff, hiring graduates. Recruiting for cultural change. Opportunity for learning, not pay

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- Not clear on value proposition. HTT transaction fee model is not understood; pay only for what you use. Malaysian market misunderstands, not mature.
- Competitor looks like charging lower but lots of hidden costs. HTT is too transparent on pricing. Do we need to be so transparent?

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Apple: Local taste for International destination

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Apple: Local taste for International destination

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- Catered to Malaysian tastes only
- Myopic, but scalable
- Others tailor make tours for local groups
- Open up international groups to experience local flavor in destination markets
- Trafalgar concept

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Organic content, very shareable
Trending

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Examples: Maybank / Mayflower and CIMB / CIT
Collaborations on travel promotions
Strong exclusive partnerships

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- Well known in one destination, or one product
- Based on what is popular among Malaysians
- Affordable

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Don't only rely on supplier products to sell, can mix and match different source (e.g. Apple, came up with their own product from scratch using supplier network)

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#1 agency with most of major airlines
For cruise, we are preferred partner

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Largest wholesaler through Sabre
Lower margins, but #1 in ticketing sales (e.g. MAS)
Used to have branch reach; now only three locations

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Value proposition, policy, the way we work
Distinguish us; benchmarked to CWT standards
MICE taps into corporate network and profile

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Long pedigree
A lot of companies know our name
Transfers when employees change companies
Strong in MICE