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blurring or enhancing beauty filter because we want to promote how The Ordinary products will heal your skin. by having a filter that blurs the "imperfections" it defeats the purpose of promoting The Ordinary products

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- #skinfirst
- #unordinarybabes
- #skinbabes

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this but with the natural ingredients example: with the marula fruit, citrus fruit, buckthorn fruit

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- the skin behind the bottle
- the face behind the serum
- the face behind the bottle
- science blended with nature

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- highlight products by showing a routine to help skin concerns like acne, rosacea, anti aging, pores.

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could incorporate the nature aspect of the ingredients in the filter. example. like rose hip

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- social endorsement
- peer endorsement

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experiential: event where people can sample products 

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experiential: event where people can sample products 

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i don't remember if Richard liked this idea. what's you guys' opinion?!

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campaign idea: have everyday people featured on IG stories and grid posts 

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campaign idea: have everyday people featured on IG stories and grid posts 

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they can address their personal skin concerns and personal routine made up of The Ordinary skincare line. Feature before and after pics

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i changed the format and lost that pinstest link!!!!! 

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i changed the format and lost that pinstest link!!!!! 