# data[].attributes.body
Family, friends, and colleagues also use iPhones.
It is easy to see groups of people all using iPhones. This can make people want to have an Iphones to be like other people.

Roles and status: For some reason, people see iPhone users as some upper-class people. So having an iPhone makes people feel good.

Online social network: iPhone is very popular on social networking sites, people on social media/KOLs talk a lot about iPhone. Many famous people like idols, celebs use iPhones to take selfies, showing their cool, luxurious life with their iPhones. It makes many people have a desire of having that luxurious phone.

# data[].attributes.headline
Setting basic information, installing apps and sharing experience

# data[].attributes.subject
Setting basic information, installing apps and sharing experience

# data[].attributes.body
Setting iCloud, password, etc.
Downloading Facebook, Instagram, Tik Tok, etc.
Sharing experience with friends via social media

# data[].attributes.headline
Choose to buy iPhone 13 after making consideration 

# data[].attributes.subject
Choose to buy iPhone 13 after making consideration 

# data[].attributes.headline
Search different brand that sell smartphones (Samsung, Apple, Sony, etc.)

# data[].attributes.subject
Search different brand that sell smartphones (Samsung, Apple, Sony, etc.)

# data[].attributes.body
Whenever a new iPhone lineup appears, they always give consumers a better version such as: innovation of camera, superior performance, excellent battery life, and brighter display with dynamic refresh rate. By those evolution, people will feel there is a lack in their current items so that it makes them change a new version of phone so as to catch up with the modernization.

# data[].attributes.body
Economic situation: High income so can buy latest and expensive phones. Owning an iPhone represents a modern lifestyle. The price of a new iPhone 13 costs from 30 million to 50 million. Therefore, the economic situation of each individual must have a high income to be able to buy and use it.
When using a new IPhone 13, it represents a modern, cutting-edge lifestyle and has its own substance. Since it is a smartphone it has everything I need and fulfills all my needs. Modern, not robot

# data[].attributes.body
Social class: Most people in urban areas use iPhones.  iPhone is aimed at young users.  With an extremely user-friendly operating system platform, Iphone is always the number one choice for most Vietnamese people.  Since then, iPhone has created a trend of smartphones in Vietnam.

# data[].attributes.body
Consulted by the staff to choose the final product

# data[].attributes.headline
Choose the store with the cheapest price and near home

# data[].attributes.subject
Choose the store with the cheapest price and near home

# data[].attributes.headline
Search the phone stores on the internet and compare the prices between different stores

# data[].attributes.subject
Search the phone stores on the internet and compare the prices between different stores