# data[].attributes.body
The Knowledge Graph is an important part of the search experience in Google. It powers many of the innovative new ways data shows up in the search engine. Getting your information in there is of the essence, especially if you have a business. The following ways can help the web developer tackle this issue of less web traffic:

1) CURIOSITY. You can let the content in the knowledge graph be limited, so that the user is curious and wants to know more to enter your website.
2) Some useful functionality like access to a file resource which he cannot get in the knowledge graph will make him visit your website

# data[].attributes.body
The web developer should update the website with relevant content regularly. The information shown on the SERP should be very limited and not give away everything so that the user is forced to click on the link of website.
The web developer should aim at making the visit of user interactive and enjoyable so that everyone visits the website and hence, the click rate will not decrease.

# data[].attributes.body
To increase click rate, a web developer can only use information in meta tag that would be enough for the user to know what the website is about but not give any information to user that he won't click on the link.
The information should be attractive and intriguing to the user so that the click rate is maintained or increased

# data[].attributes.body
oogle hummingbird enhances google knowledge graphs reducing website traffic as people don't always have to open the links. Ho

# data[].attributes.body
Knowledge Graph is a technology that gives information about people, places and things alongside Google’s organic results.
To increase the click rate the information displayed should prompt the user to go through the website.
The content should not totally give away the information but should be designed in such a way that the user will visit the website

# data[].attributes.body
As a website developer the above situation can be tackled by understanding the relation between the keyword and webpage and a giving a link to another website for the related keyword for diversifying the categories and also removing the keyword which represent the same content as of your webpage.
For enhancing website traffic, developers need to put in different contents that are related to each other in their webpages that in turn will give results for diversified categories. This will ensure that site will rank higher in search engines and user engagement will remain intact.

# data[].attributes.body
Unlike the previous Panda and Penguin updates which were initially released as add-ons to Google’s existing algorithm, Hummingbird has been cited as a complete overhaul of the core algorithm. While it’s believed that many preexisting components of the core algorithm remained intact, Hummingbird signaled Google’s commitment to an increasingly sophisticated understanding of the intent of searchers’ queries with the goal of matching them to more relevant results.

Google announced Hummingbird on September 26, 2013, but it had actually already been in place about a month prior. Whereas previous algorithm updates like Panda and Penguin sparked significant reporting of lost traffic and rankings, Hummingbird did not appear to have drastic negative impacts on the general web. It was largely understood as having a positive influence on the accuracy of Google’s knowledge base known as the “knowledge graph.” However, the local SEO community theorized that documented effects had been felt in the local search engine results.

# data[].attributes.body
To tackle this problem, website owners can implement various techniques such as :
1. Put valuable & relevant content as compared to their competition. 2. The content on the knowledge graph should be short & simple, but it should not totally describe the purpose so that people visit the link.

# data[].attributes.body
Spreading out important content throughout the web page or throughout the website should make the searcher curious and make him want to click on the website link to find more information, hence improving traffic on the website. The content should be thorough and detailed and not a one line answer.

# data[].attributes.body
You need to make sure that the content you have on the infographics is not complete but at least it's good to generate the traffic to your website.
Call to action button is specified in the infographics so the people can directly go to the concern page and make the transaction.
Make sure the infographics is seo friendly and has rich content

# data[].attributes.body
Google Humming Bird is used for making search engine more capable of understanding the concepts and relationships between keywords to enhance search engine result.
As a website developer the above situation can be tackled by understanding the relation between the keyword and webpage and a giving a link to another website for the related keyword for diversifying the categories and also removing the keyword which represent the same content as of your webpage.
For e.g
While searhing for "chocolate chip cookies" SERP contains standard organic results and links to suitable websites, but it also contains a rich set of knowledge graph data, including an answer box with a recipe, a right-hand knowledge panel featuring nutritional facts about this dessert, and suggestions for related search subjects.

# data[].attributes.body
The knowledge graph is a knowledge base used by google to enhance its Search Engine Results.
One way to tackle the situation is by including related topics concept on your website.
Related Topics examines all of the pages that rank in the top 20 for a given keyword. Using machine learning and topic modeling, it figures out which unique sets of terms and phrases those pages include. It then removes the topics that your page already talks about and presents the resulting list, along with the ranking URLs.

# data[].attributes.body
Examine your site and SEO strategies in a new light. If you’ve outsourced it to an SEO agency, ask them to do it on behalf of you. Identify areas where improvement can be made and clean bad content(e.g. bad backlinks, overstuffing keywords, or thin content) . Consider asking Google for advice for future safety.

# data[].attributes.body
The developers can tackle the problem by using robots.txt / meta robot to block crawlers from accessing the webpages which you want to be accessible only via your homepage, or navigation bar, etc

# data[].attributes.body
Now we know that Google knowledge graphs is used for enhancing search engine results by gathering information from different sources.
For enhancing website traffic, developers need to put in different contents that are related to each other in their webpages that in turn will give results for diversified categories. This will ensure that site will rank higher in search engines and user engagement will remain intact.
For Example, if a Travel site developer gives a link to online cloth store depending on the location of travel then both the websites will rank higher and it will be a win-win situation for both the parties.

# data[].attributes.body
Ankit Tiwari(1514057)

# data[].attributes.body
Google hummingbird enhances google knowledge graphs reducing website traffic as people don't always have to open the links. How can website developers tackle this situation?