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EricSiaKeeTak & UngChingNan

AT
-The stimulus of the lowest level that an organism can detect.
-Hearig, Vision, Smell are the main organism that can detect the lowest frequency of the signal, sight, and smell.
DT
-Intensity difference between 2 same thing but different time range. E.G Myvi 1st model and 2nd model.
-Marketers want consumers to give feedback between 2 products, old product and improved product.
-Small Noticaeble.

CONCLUSION
Difference Threshold involves the ability to detect differences in stimulation levels, the Absolute Threshold refers to the smallest detectable level of stimulation.

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Lim Soon Yong
Chong Kim Tiam
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Selective exposure is a behavior that consumer would react according to their preference/beliefs.
* Loyalty to a certain brand
* Would not see or affected by other brand's advertisement
* Get influenced or absorb knowledge selectively.

Example
- Shawn only buys NIKE because he believes nike has better quality and design.
- Ah tiam only buys adidas because he thinks adidas is swag.
- Different people has different preference or belief
- There is no right or wrong
- Ching Nan only consume CocaCola instead of pepsi.
- Eric always think Perodua and Proton is bad. And he only buys car from other brand without taking any research or test drive.

* KFC has the best fried chicken*
( True or false ? why ? )
Maybe..?
McDonald is the BEST !

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Group :Jeremy Chong Yuan Ta, Ires Anne Yew
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Perception are affected on the basic sensation from our body

Touch
-how we feel as we touched on our skin, thing we could feel upon our skin and muscles. E.g. product such as cloths where we could feel comfortable by wearing it.
Smell
-aroma of a product affect the surrounding and the consumer's perception on the product as well as the buying intention on the product.
Sight
-Lettering such as catchy and unique logo, brand names which differentiate it with other product.
-Size and Shape will be intrigued by the consumer such as different packaging and volume of the product will be affected as well.
-Colour plays an important role in a product due to the psychological of a human brain that it will sets different mood, yet it's different from everyone based on their favorite colour. E.g. healthy food product tends to use green colour to portray natural and fresh feeling towards the consumer.

Hear
-Sounds and noises such as musics will set a different mood and environment. E.g.cafe and bar are most likely to play relaxing music for people to chill and enjoy their drinks.

Taste
- consumer are interested healthy food yet taste good. E.g. Coca-cola Zero are a healthier version with no sugar at all but the taste are very closed to the classic and original Coca-cola.

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Perception and Attention ( Consumer's behavior)

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Group : Jeremy Chong Yuan Ta , Ires Anne Yew

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Lim soon yong, chong kim tiam