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Introduction:
State how the increase of consumption of fast food could lead to consequences.
Could include thesis statement?

Paragraph 1:
Write about the consumption of fast food at a global scale, and what could happen in the future. Show some statistics during 2016-18, could talk about obesity?

Paragraph 2:
Name of Case Study: Wang et Al (2016) ( https://goo.gl/vuUE6H )
Talk about the case study as an overview.
State some facts nowadays, compared to the past.

Paragraph 3:
By using the case study as evidence of the increase of food consumption, evaluate how it can be preventable, any social and economical impact?

Conclusion:
Wrap up loose ends, any other key points, you can include another short case study? and what will happen overall if there is no prevention vice versa.

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-  Currently, there is five top U.S fast food establishment in the Malaysian industry; Kentucky Fried Chicken (KFC), McDonalds, Pizza Hut, Kenny Rogers Roasters and A&W (Mohamed and Daud, 2012).The pricing of fast food in Malaysia is very competitive, with continuous efforts from the food franchises to lower their prices to make it affordable to all walks of life. With escalating costs of living especially in urbanized cities, there is a tendency for people to opt for consuming cheaper priced food.

- Fast food consumption in Malaysia is higher for younger (adolescents) associated with age, ethnicity, number of children in the household and the perception of their general health in a multivariate model.

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Mexico, a country with a population of 127.5 million is being overtaken by fast food chains, the country is being contaminated by cheap, easily prepared, quickly served and heavily promoted food. Since the food has been heavily promoted, it has became a norm to eat at a fast food restaurant. another reason is that the government has reduced taxes on junk food, giving the people a cheap source of food , but are also foods that are high in fats, sugars and salt.

Intro:
-location
-time of industrialization
-GDP

Paragraph 1:
-spread of fast food in mexico
-impacts of fast food
-types of food

Paragraph 2:
-Reasons
-Government reduce on taxes
-cultural norm
-cheap and fast source of food

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Fast food growth in china:
PLAN:
Facts of case study:
- Population: 1.379 Billion
- GDP: 11.2 trillion
- traditional food; noodles, meat, dumplings, vegetables, rice
- fast food companies: Mc Donalds, KFC, taco-bell
- expansion of china and its industrial world
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Heisen--> increase fast food consumption in philippine 

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Heisen--> increase fast food consumption in philippine 

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Introduction: Philippines has an increase consumption of 13% in junk food and fast food for the pst two years.
One of the major reasons is the rise of the multinational fast food restaurant Jolibee recently.

1: pattern of fast food culture in global scale. Reasons and statistics.
A survey by the Philippine Statistics Authority in 2009 shows a boom in fast-food chains and restaurants.
Fast food establishments appeal to all age groups, but more so among adolescents, due to the varied food choices offered, their relatively affordable prices, their fast service, and their accessibility.
2. focus back on philippines and Jolibee
Jolibee is a Filipino multinational fast food restaurants. Jolibee's main product is their fried chicken which was introduced in 1980. The fast food culture in Philippines  has started since then. The impact of the bee is so great, that Jollibee is the most-often visited fastfood chain in the Philippines. Moreover, they were voted as the best International food chain.

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The increase consumption of fast food in an NIC - India
Intro - Fast food and eating out has massively grown in india, due to the development of technology and the economy of the country leading to people have more spending money. Macdonalds entered in 1996 and struggled to find it's place in a country very used to lunch boxes, however it suceeded and in the past 5 years more fast food have been aparant
The growth of the fast food market - 63% share of the india QSR (quick service restaurant) it is also predicted to grow by 8% every year since 2015, this is mostly drived by the younger populaation. Currently Macdonalds has 260 restaurants and is still growing. Other fast food restauants such as dunkin donut and KFC
have been seen investing through India. The advantages is saving money, as Fast foods tend to be cheaper, time saving as the waiting time is very short, and there are healthy fast food options.

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Background:
- one of the newly industrialised countries in south east Asia
- Nutrition demographic model (TNCs replace unprocessed traditional farming of rice )
Social and economics:
- rapid growth in F&B industry due to the rapid growth of urbanisation, rural-to-urban migration, natural increase, boost in economic growth, increase in disposable income of people that leads to disposable income.
- 35 percent of the Vietnamese out-of-home consumption share is from Western food, driven by the growing number of foreign franchisees. This is because of the growing influence of Western culture via various public media, such as films, television series and the internet.
- advanced in technology which people are more likely to access to advertisements with high quality from fast-food companies
- People are eager to try new foreign food apart from traditional Vietnamese cruisine
- Fast food outlets lower the price of meals to attract customer's consumption

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4th biggest country in terms of fast food consumption

Reasons:
- Lax food regulation laws
- Little to no education on food culture
- Agressive marketing by large food companies (e.g. Nestle, PepsiCo and General Mills) catered to lower income households means more potential sales, and more fast food consumption
- Incentives by the government for the fast food industry to develop in areas
- Low income per capita leads to fast food being a necessity and staple in some lower socioeconomic class households.
- A tradition of door-to-door vendors for big companies mean families can stay at home and still have fast food (no need for time and travel costs)

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Fast food growth in Mexico Plan:

Facts of case study:
Population: 127.5 million

GDP per capita: 8,201.31 USD

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Name of Case Study: Fast food in India
Facts about named case study:
population: 1.35 billion (2018)
GDP: $2.439 trillion (2017)
Obesity in India:  11% of men, 15% of women (2014)

In India, the development of its economy and the growth of westernised restaurants have caused consumption of fast food to increase in recent years. Weaker food and drug regulations, along with the expansion of the fast food industry are all reasons for this fast food epidemic amongst a mobile population. In a survey conducted by Cint Insight Exchange in India, 43.6% out of approximately 116,000 participants stated that they visit McDonalds quite frequently. 47.8% said they go to Domino's.
Taco Bell, Krispy Kreme, Burger King and McDonald's have all announced plans to expand in India or have opened new outlets around the country in the future.
The average middle-class Indian consumer's spending power is steadily increasing, with more people, particularly women, entering the workforce. This means that more people are able to eat in fast food restaurants.
Another big factor which contributes to India's fast food consumption is increased exposure to international cuisine through the media and travel, making the country a desirable destination for international food chains looking to expand globally.

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Use the level descriptors to help you with your essay plan.