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has kept a lot of people into the SWITCH ecosystem and kept them by giving them a lot different games. as to keep the revenue grow and running.

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The firm earns more money, resulted from the strong branding and an increase in sales of their consoles and games

Boosted customer loyalty
It is important for gaming firms like Nintendo producing fast-moving consumer goods, and retaining their loyalty for buying products from the same brand over and over agains, helps to sustain a amount of profit can be made from these loyal customer.

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by adding value therefore switch can set a premiums price for their products

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Displaying gameplay from that video game into the advertisement to give the potential customer a sneak peak into what they are going to get with this video

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2. How did the branding strategies benefit Nintendo?

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2. How did the branding strategies benefit Nintendo?

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Real time game play is incorporated into it, Nintendo want potential consumer to know that they can play Switch in any time and any place.

Nintendo also used persuasive advertising.

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Nitendo promote switch for multi- playing. You can play switch with 2 player, online playing, connect with TV, and play it in single controller or 2 controller.

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promotion here a company pays another organisation a fee in exchange for prominent display of the sponsor’s brand name and logo.

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Used informative advertising to introduce the unique selling point of the product.

Real time gameplay incorporated into TV advertisement

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building up a image for switch (build up new images for the business) (in first month, the Switch achieved global sales of 2.4 million units)

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Nintendo is arguably the most recognised video game brand in the world. The word itself is synonymous with the game industry, and even those with no experience with playing video games, know what nintendo is.  Because of their branding, they were able to have the highest brand recognition in the game industry.  This improves the brand's value and would possibly lead to an increase in sales.