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What do young ladies accept as a yogurt product?

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What do young ladies accept as a yogurt product?

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Textural preferences of young lady, viscous or thin? Chunky or smooth?

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Textural preferences of young lady, viscous or thin? Chunky or smooth?

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Nutritional aspects that appeal to young ladies

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Packaging design appealing to young ladies?

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Packaging design appealing to young ladies?

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is it convenience to consume? do they need something convenience

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is it convenience to consume? do they need something convenience

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Portioning of the yoghurt

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Flavors of the yoghurt

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What is the current flavour trend in Singapore? 

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What is the current flavour trend in Singapore? 

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What is the nutrients required by the young ladies?

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What is the nutrients required by the young ladies?

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Nutritional Benefits

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 lifestyle: whether they are health conscious 

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 lifestyle: whether they are health conscious 

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frequency of young ladies purchasing on yogurt

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frequency of young ladies purchasing on yogurt

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Accessibility of yoghurt in the market

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Purpose for consuming the yogurt (snack, or health)

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Purpose for consuming the yogurt (snack, or health)

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Income: Will influence buying power, Pricing

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Income: Will influence buying power, Pricing

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Age limits

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Country focus Singapore, but we can look into A.Pac countries to observe for any similar trends?

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Country focus Singapore, but we can look into A.Pac countries to observe for any similar trends?

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Type of yoghurt preference? eg. Greek yoghurt or the normal yoghurt

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Type of yoghurt preference? eg. Greek yoghurt or the normal yoghurt

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Innovative: In terms of the packaging? Design? or the Flavour combination

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Innovative: In terms of the packaging? Design? or the Flavour combination

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Which yogurt brand is most popular amongst the young ladies/in Singapore? What do they like about it? 

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Which yogurt brand is most popular amongst the young ladies/in Singapore? What do they like about it? 

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Other innovative yogurt concepts available around the world

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Other innovative yogurt concepts available around the world

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Type of yogurt, with aloe vera or fruit bits?

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Type of yogurt, with aloe vera or fruit bits?

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What do the young ladies look out for when purchasing in terms of health claims?

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What do the young ladies look out for when purchasing in terms of health claims?

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What are the current yoghurt trends/available yoghurt in the market?

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What are the current yoghurt trends/available yoghurt in the market?

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Toppings added to the yoghurt (e.g. fruits)

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Toppings added to the yoghurt (e.g. fruits)

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The size of the yogurt, esy to carry around or in bulk?

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The size of the yogurt, esy to carry around or in bulk?

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Chilled or frozen?

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serving size  that consumer is looking for

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serving size  that consumer is looking for

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What is the preferred brand of yoghurt of the young ladies?

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What is the preferred brand of yoghurt of the young ladies?

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When do they consume yogurt? As a snack or as a meal

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When do they consume yogurt? As a snack or as a meal

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how acceptable is yoghurt to singaporean young ladies?

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how acceptable is yoghurt to singaporean young ladies?

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Application of yoghurt? By itself or with other foodstuff

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Application of yoghurt? By itself or with other foodstuff

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What is the trend in eating yogurt for young ladies?

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What is the trend in eating yogurt for young ladies?