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Waking Up, Inc. is having trouble with group communications and needs help on which online media resources they should choose to conduct their business meetings.

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Force Field Analysis

Proposed Proposal:

Group Chatting
and
Video Calling

Forces for Group Chat:

1. Group chat is effective.
2. Easily Accessible.
3. Can use from home.

Forces Against Group Chat:

1. Online communication risks problems with internet.
2. Calls can lag.
3. Person could forget to log on or sign in.

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PROS:
1. More Private.
2. Very efficient video chatting feature
3. One of the top communication apps.
4. Known for video chatting.

CONS:
1. Lags.
2. Members probably dont already have account.
3. Camera should be accessible from computer.
4. App isn't as up to date as Facebook

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PROS:
1. Easy group access.
2. Most employees probably already have an account.
3. Ideas spread here like wildfire.
4. People can comment on group posts.
5. Communication is quick and efficient.

CONS:
1. Video chat is a work in progress.
2. Group has to frequently check app.
3. Group would need to turn on notifications.

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1. Employees Create Account
2. Manager creates group on app of choice
3. Employees schedule specific meeting times on app of choice.
4. Once everyone has found a time that works, come prepared with ideas to share with group.
5. Group turns on cameras or gets keyboards ready in case of group chat, not video call.
6. Group chat happens and everyone communicates efficiently.

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Through Facebook and Skype, the company can effectively identify who is who, based on profiles and use the modern communication formats that both sites have readily available. Facebook is excellent at group chats and is experimenting with group calls/video chats. Skype, has a very efficient video call feature that Waking Up, Inc will highly benefit from.