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It changed over the years. Newer "higher-end" stores/restaurants replace older ones.

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The end of the video proclaims, ¨This is Santa Ana¨. Who and what are highlighted and represented as ¨Santa Ana¨ in the video?

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The end of the video proclaims, ¨This is Santa Ana¨. Who and what are highlighted and represented as ¨Santa Ana¨ in the video?

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In the video, charter schools and white people were highlighted. There are no mentions of any of the six public schools and/or the fact that the population consists of Latinos.

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How is local government portrayed in the video?

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How is local government portrayed in the video?

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It is portrayed as being fully supportive of gentrification, as if they are constantly holding meetings to further projects. The video implies that the local government is actively seeking new ways to quicken the progress.

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What does this tell us about the role of the local government in gentrification?

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What does this tell us about the role of the local government in gentrification?

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Their role is to carefully consider what would be the best for the city. They want Santa Ana to progress and believe gentrification is the way to do it.

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Pro-gentrification

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This video focuses on how Santa Ana is and still can be a great place if we fix it up a bit. It mainly talks about 4th street and how its a fun environment to be around. Everyone who visits this part of Santa Ana are always in a good mood. In the video it mentioned that Santa Ana is full of different cultures but those who live in Santa Ana know that it consists mainly of latinos.

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Who does the video suggest will benefit from investment and development in Santa Ana ? 

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Who does the video suggest will benefit from investment and development in Santa Ana ? 

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The video suggests that the people who benefit from the investment and development in Santa Ana are the investors from Santa Ana who have constructed the advertisement. This allows for gentrification to take place by persuading more investors to invest in Santa Ana. The advertisement is focusing mainly on the upper class who will be the ones gaining the new experience with the investment prices of a different style city like Santa Ana.