# data[].attributes.body
Charli D’Amelio’s sponsored videos on Takis demonstrate how the monetization and business model of TikTok creates a conflict between business and authenticity for influencers like D’Amelio.

# data[].attributes.attachment_link.title
Takis - Full Intensity :15 | Charli D’Amelio

# data[].attributes.body
Charli D'Amelio partnered up with Takis this past summer. The Tiktok Star posted several sponsored videos on her TikTok account.

# data[].attributes.body
In this tiktok, D'Amelio uses the Takis packaging as inspiration for her different looks.

# data[].attributes.attachment_link.embed_code
@charlidamelio
@takisusa💜 #takispartner #takis
♬ GONE - DannyBoyStyles

# data[].attributes.body
On average her videos get over 6 million views, 31,000 comments and at least one million likes. These numbers are significant to companies like Takis and Grupo Bimbo that want to reach new levels of exposure.

# data[].attributes.body
Grupo Bimbo, the owners of Takis, has made 17 acquisitions to expand its presence in the food industry. Profit is evidently a value of the company.

# data[].attributes.body
Takis has reached a significant level of popularity over the years. This rise in popularity is evident as Takis Fuego is the top 2 top-selling brand, right behind Doritos.

# data[].attributes.body
TikTok's expanding advertising business plan demonstrates the desire to increase profits. ByteDance, the company that owns TikTok made $34.3 billion in 2020, up 111% year-on-year.

# data[].attributes.body
D'Amelio is a multi-millionaire influencer. D'Amelio, like other influencers on social media, has accumulated most of her wealth from partnerships and sponsorships.

# data[].attributes.body
The issue is not that D'Amelio is getting paid for these partnership and sponsored content. The issue is the lack of authenticity and creativity.

# data[].attributes.body
The comments under her video demonstrate how her viewers reacted to the ingenuine sponsored video.

# data[].attributes.body
D'Amelio's sponsorship with Dunkin demonstrates her financial motives, but also her effectiveness at driving up sales.