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KEEP IT SIMPLE!!!!!

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Since it is a political logo, it had to stand out against others, so there had been TONS of drafts!

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The logo has some sort of tradition in it, including Red and White stripes, such as from the American flag.

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Clear so it makes sense.

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Representative because then it will show how good the company really is

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Should be impressionable so that it sticks with the person.

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Abstract!

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HIdden Messages with small little secrets!

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Symbolic!

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Graphic!

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Hidden Symbols!

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Unique so it can represent the company.

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Should be timeless so it doesn't get outdated.

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Should be simple so it can be recognized easily.

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Most importantly:

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What makes a logo successful (qualities of a logo)

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What makes a logo successful (qualities of a logo)