# data[].attributes.body
The product is based on the quality (long life) of the garment, the beauty and meaningfulness of the designs, and the positive concept of the product and the community around it.

The cost of the production is not very high even if each of the person in the chain is fairly paid, and the price of the garment, even if still affordable, will guarantee a margin high enough to make the business sustainable.

The community around the business will not produce a financial gain in itself but and economical/social value for the community at large, and by product the social support for the circular economy.

Because of that the company will apply and receive economical and taxation help from the local enterprise organization, currently there are multiple initiative local and from the EU.

The marketing strategy will make clear the value add of this project and attract more participants to the community.

I expect inn the long term the business will be stable and financially sustainable. As the But not with the aim to scale, mostly to export the model.

Possibly the value of the project and the lobbying power of the community, will create the the support of the institutions and other businesses to create the recycling sectors locally missing, and more jobs in the circular economy for the country.

# data[].attributes.body
Considering the current perceived need for t-shirts, using recycled textile and hand-printing decoration with low impact inks and hand made printing, will reduce the general environmental impact of the garments and Co2 produced. Possibly this will cover the shipping impact, and the impact of the production of the biodegradable packaging for the shipping.
Medium term:
Local Recycling factory creation. With the involvement of institutions and other entrepreneurs, the lobbying power of the community around the brand will create the missing part of the local circular chain: fabric production from recycled fabric/materials.
Long term:
The proposed values will push for less/none petroleum based textiles and there will be no plastic to recycle. We will totally convert to local organic recycled textiles and a possible change of business toward design created to be printed on second hand garments.
The city/country will have a more cohesive community and prosperous self sustained local economy. Replicating the model in other areas, as local business.

# data[].attributes.body
Garment material choice + community involvement

Wholesale purchase of the 100% recycled garment for long life cycle

Design creation + community involvement

Hand print (Scree-print/Block print) + community involvement (low impact)

E-commerce : Rethink the production as sales on demand

Collection worn garments + community involvement. Recycle

Worn garments sent back to recycling

Wholesale local recycling factory (future)

Educational and policy informative marketing. Rethink

Event organization and workshop. Reuse and rethink focused

Community building

# data[].attributes.body
Designed to recycle

T-shirts are made of totally recycled (and fair) materials

T-shirts are collected to be recycled again when worn and unusable

In the future the decision on what material using will be collective in the community.

Community building

Focusing on Yoga, creativity and sustainability for everybody

Safe and inclusive environment in a fresh and beautiful space

Fun workshops and events on relevant topics

Common effort for small but relevant achievable objectives. Lobbying

Life cycle extension

Customer will be involved in the life of their garment and the life of the community, this will create emotional attachment to it.
They will learn:

The value of their clothes

How take good care of them

forget fast fashion and buy good quality clothes

# data[].attributes.body
community: as customer and participants in the project

textile manufacture company, possibly pushing for local one.

recycling company, pushing for local one

Designer&printing team, possibly cooperation with the community

e-commerce / orders platforms

local markets. art&craft and yoga lovers community

# data[].attributes.body
The company will create a brand that will produce high quality T-shirts.

The garment will come from totally recycled material and certified factories, will be printed with low impact techniques and produced on demand.

The brand will create a community of customers around the values of the brand, that will propagate the values.

The community will love the garments and will feel the long term value of them, assuring their long life.

The company will create a system of collection of the worn t-shirts to be again recycled.

The power of the community will create in the medium term the need for the society of local recycling factories.

# data[].attributes.body
Creating beautiful inspiring garments, affordable, using recycled materials (recycled organic cotton and recycled polyester from used fabric; in future totally recycled local organic) and low impact ink for hand printing and natural dyeing for the fabric, in a open studio in the city.

The design creation and the printing is done in a open inclusive and welcoming space, that aim to transform the customers (specifically local) in a community, focused on circularity, yoga and art, through a physical and digital common space, workshops, informative and creative activities.

The business and the community will collectively push (lobbying) to create the demand for a local  business infrastructure for fabric recycling, currently missing in Ireland. In long term the proposition is scaling the model in other small communities.

# data[].attributes.body
Create Yoga clothing brand that respect the principle of sustainability and circularity, with a great and fun design.
Flexible and ready to evolve and experiment.
A brand created in an inclusive and collaborative space, that start a movement and an active community that push, demand and create circularity locally.
The brand and the community is generous, open to share and collaborate with other local communities.
Changing our little worlds, while having fun be yogic and creative, brick by brick until the whole system is different.

# data[].attributes.body
I believe it's missing a truly sustainable handmade design clothes for Yoga lovers, t-shirts and clothes that are comfortable and can be used in every occasion. Clothes that are durable, sustainable, relatively affordable but not fast fashion. It's missing a Yoga lover brand that aims to create a "circular" community, a circular sustainable environment in their city/town/neighbor.

Opportunity:

A market niche open to be explored.

The circular economy is not yet a mainstream concept.

The recycling sector is not bloomed yet in my area.

I'm not aware of a similar community.

Strength:

Relatively new concept for this niche,

Unique designs

high quality product and sustainable,

Appealing studio and learning opportunity.

Design process as sustainable as possible and natural dyeing

Weakness:

No local fabric producers

No local chain for closing cycle/recycling.

Footprint of the shipping.

Community creation dependable

Threats:

Inks/dye not completely sustainable

Multiple competitors as printing artists, even if not in this specific niche

shopping trends

Economic crisis (but it could be an opportunity)

High rent