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NEW YORK, United States - In 1980, California-bred Shawn Stüssy began creating surfboards that combined innovative performance shapes with a graphic style combining elements from reggae, punk and new wave music, leaving his literal mark on each board with a broad-tipped black marker. His signature paid homage both to graffiti handstyles and his uncle, abstract painter Jan Frederick Stüssy.

In 1984, Shawn Stüssy went into partnership with accountant Frank Sinatra Jr. (no relation to the singer) on an apparel line using Stüssy's name. The label was the first to make caps marked with signifiers for fashion brands, not sports teams. The idea came from kids who donned white painter's caps - Stüssy reinterpreted them with his own graphics and colour schemes. Among two of Stüssy's most enduring designs are a pair of linked S's, a play on the famous interlocking C's of the logo, and a graphic that says "Stüssy No. 4," riffing on Chanel's signature perfume. By 1990, the business was generating $17 million in annual turnover. By 2014, Stüssy, still independently owned and operated by the Sinatra family, had grown into a global streetwear brand with annual revenues of $50 million.

How did they do it?

"They may have come from a skate and surf background, but they didn't stay there," says Chris Gibbs, owner of streetwear-led menswear store Union Los Angeles.

In the brand's infancy, Shawn Stüssy travelled to cities like London, Paris and Tokyo, where he found people who shared the same tastes in music, fashion, and culture. In 1991, Shawn Stüssy and James Jebbia, then-owner of Union and future founder of streetwear label Supreme, opened Stüssy's first flagship store in New York. A 900-square-foot space located at 104 Prince Street, it was part of the first crop of retailers that planted their flags in the still-gritty, up-and-coming Soho neighbourhood.

Stüssy's globe-trotting, like-minded group of DJs, club kids, skaters, and multidisciplinary creatives included guys like Hiroshi Fujiwara, Michael Kopelman, and Luca Benini - all of whom have helped disseminate the aesthetic and culture of what's now called "streetwear." The so-called "International Stüssy Tribe" spread its message not just by wearing all manner of custom varsity jackets, graphic tees and baseball caps (Kopelman credits Stüssy as "the first company to send boxes of gear to fans"), but also through an all-encompassing lifestyle that transcended genre.

The Stüssy style did to clothing what hip-hop did to music: creating something new and fresh by sampling the familiar. Stüssy apparel was as rife with lyrics by Bob Marley and Eric B. & Rakim as it was with design nods to Comme des Garçons. Stüssy himself was often inspired by magazines like i-D and the store reinforced the unique visual language of the clothes with forward-thinking campaigns and editorials by photographers like Ron Leighton, Juergen Teller, and Mario Sorrenti.

"It became this mash-up of what was going on at the time, which was hip-hop and surfwear," adds E.P. Cutler, a consultant for WeConnectFashion and author of an extensive report on the 2015 streetwear market. "Stüssy was the first to marry the two in a way that was really interesting."

As the company approached the mid-nineties, however, it began to falter. Stüssy's hand-styled logo was being confused with the similarly scrawled signature of American youth-oriented clothing label Mossimo, which was less selective about its list of stockists than Stüssy. The brand was also losing business to a new trend - urban-themed lines skewed towards a more aggressive hip-hop aesthetic.

"In the early '90s, 'urban' was where it was at: Triple Five Soul, FUBU, Mecca, Akademiks - those guys were driving the market," remembers Gibbs.

The label's decline was punctuated by Shawn Stüssy resigning as the company's president in January 1996, citing the desire to spend more time with his wife and son in Hawaii, saying it was "not a hostile thing." His departure precipitated the company's worst performing year ever.

"That was the lowest point in Stüssy's history," recalls David Sinatra, Stüssy's 28-year-old chief executive and Frank Sinatra Jr.'s son. The company's revenue had been reported at $35 million the previous year and in 1996 it sank to $21 million. Despite the dip, the business remained in the black. "My dad would want me to remind you that we've been profitable every year of our 35 years," jokes Sinatra.

Frank Sinatra Jr. took the reins of Stüssy and a new creative team was put in place. Nick Bower, a Central Saint Martins graduate whose first job was at , became head designer. Paul Mittleman was appointed creative director in 1997. The second iteration of Stüssy lacked Shawn Stüssy, but besides his last name, the company also had a rich visual well of over fifteen years of archives to draw from.

With sales declining in the United States, Sinatra Jr. focused on building Stüssy's global business, where it was received especially well in Japan. At the time, the Harajuku streetwear scene was booming: brands like Hiroshi Fujiwara's Goodenough, Nigo's A Bathing Ape, and Shinsuke Takizawa's Neighborhood flourished.

In Europe, Luca Benini helped boost Stüssy's retail presence through his distribution company, Slam Jam. To this day, Stüssy does more business globally than it does in the US and David Sinatra estimates the split is about "60-40," with Japan remaining its largest customer base. Stüssy's international tribe has swelled into a worldwide movement.

"Even though they don't have the original designer, their most iconic signature would be the font - his handwriting, which they were able to retain," says Gibbs.

Stüssy also traded in the currency of the logo flip - the reinterpretation of famous trademarks and images with a knowing nod, channelling the attitude of placing graffiti or a sticker over a subway ad. In addition to Stüssy's Chanel homages, the younger Sinatra remembers one particular Stüssy pattern modelled after Louis Vuitton 's monogrammed print: "I know Shawn did it, it was probably in the late '80s, we called it 'Stu-ey Vuitton,' and we got sued for it, actually."

"With all those logo flips, we have a long history of cease-and-desist letters," admits Sinatra, who sees Stüssy's torch being passed to current designers such as Virgil Abloh and Shayne Oliver.

"Shayne Oliver, he's a street guy. He's 100 percent one of the better fashion designers of our day, but he's also a guy who would throw a lot of parties and would DJ - and that's what we do."

Despite rumours in the early 2000s that Sinatra Jr. had plans to sell the company to Renzo Rosso, whose Group is the parent company of brands including Maison Margiela, Marni and Diesel, Stüssy remains an independent label. It operates more like a family business than a global corporation, but it also feels like a fashion house with the shadow of its original designer looming over it. David Sinatra has taken on a more active role in the day-to-day operations in California, along with Vancouver-based Fraser Avey, Stüssy's 29-year-old global brand director.

"The business has grown in a crazy way the past couple of years," says Sinatra. "We reluctantly did over $50 million last year." Reluctant because, according to Sinatra, the company is currently trying to cut back and stay small. "It was probably one of our biggest years ever - and it was an accident."

Sinatra characterises Stüssy's third act as having a "brand-first, revenue second" philosophy, in order to avoid becoming "this big monstrosity that doesn't stand for anything."

As a market, Cutler describes streetwear as an industry that business-minded types "are trying to get their hands on, but they don't really know." Her report valued the streetwear industry at around $75 billion in 2014 - half the size of the $150 billion market for sportswear apparel.

Unlike Volcom (acquired by Kering in 2011 for $608 million) and A Bathing Ape (acquired by Hong Kong conglomerate I.T in 2011 for about $2.8 million), by choosing not to sell, Stüssy has worn its authentic streetwear provenance on its sleeve.

"We look at Nike, Patagonia and some of these other brands that have this wider reach but still have a really strong connection to what makes them special," says Sinatra.

The last four years have seen fresh faces appear in Stüssy's creative team. Paul Mittleman left his post as Stüssy's creative director in 2011 to become Adidas' global senior design director. Nick Bower resigned in 2014 as Stüssy's head of design. Nin Truong, founder of the streetwear label Maiden Noir and accessories line Blk Pine Workshop, has since assumed Bower's duties as design director.

Fraser Avey brought on Ryan Willms, editor-in-chief of Inventory magazine, less than a year ago to help spearhead the label's marketing and communications. Avey credits Willms with running point on Stüssy's latest project, an installation on the fourth floor of Dover Street Market, New York, consisting of a collaborative capsule collection, vintage Stüssy items from the '80s and '90s, and special one-of-a-kind pieces made from deadstock Stüssy garments by Central Saint Martins design student and SHOWstudio collaborator Kiko Kostadinov.

"Dover Street is something that is probably at the pinnacle of inspiring retail for us," says Avey. "We had the concept to kind of show up and do a bit of a retrospective on the brand."

This year alone, Stüssy has released collaborations with Union Los Angeles, Japanese labels Mastermind and Sophnet, London design studio La Boca and Santa Monica skateboard shop Rip City Skates. Sinatra says these collaborations and projects are a branding play. "There's no real economic motivation in working with Union [Los Angeles] or DSM [Dover Street Market]. We probably lose money on those projects, but those are the projects we get excited about, and those are the projects our friends get excited about."

What Stüssy is making money on, however, are a slew of wholesale accounts that vary from boutiques with fashion cred like Trés Bien and Colette to larger chains like ASOS and Urban Outfitters, one of its biggest accounts in the US. That said, Stüssy keeps a close eye on the types of product that go to each stockist, to keep its multi-tiered business consistent with the brand's particular point of view.

"Whatever we do with Urban [Outfitters], we're very careful that it's not because Urban Outfitters wants to make more money; it's because it's something we feel is genuine to Stüssy," asserts Sinatra.

"As a team, we're doing what feels right, when it feels right," agrees Avey.

Another reason Stüssy remains relevant is that streetwear and the culture associated with it is inherently young. In the age of the Internet and social media, it's never been easier for teens to find alternative brands that speak to them outside of mainstream mall labels like Hollister, Abercrombie & Fitch and Aeropostale - all of which are in dire financial straits.

"What a young kid in Taiwan is wearing isn't so far off from what a young kid in New York is wearing anymore," notes Sinatra, who says that the increased sophistication and brand understanding amongst younger consumers is one of the reasons Stüssy is thriving, while "brands with less of a value proposition" struggle.

"You got kids who know all about Raf [Simons], who know all about Stüssy's history, and they don't even have a driver's license," he adds.

Cutler thinks Stüssy's staying power also has to do with its entrenched branding. For older consumers, it hits a certain nostalgic note, but for kids, it just looks cool.

"The Stüssy logo is still powerful and still relevant 35 years on. That says something," she says. "It's a resuscitated brand that never lost touch with its heartbeat."

"This is the environment we're supposed to be in," adds Sinatra. "This is the age of the small culture brand doing well."

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How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out

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NEW YORK, United States - In 1980, California-bred Shawn Stüssy began creating surfboards that combined innovative performance shapes with a graphic style combining elements from reggae, punk and new wave music, leaving his literal mark on each board with a broad-tipped black marker.

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The brand will open a shop at 115 Wardour Street on 31 August. It previously had a store in Covent Garden, which closed in 2009.

Stüssy has standalone European stores in Amsterdam, Madrid and Milan.

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The brand will open a shop at 115 Wardour Street on 31 August. It previously had a store in Covent Garden, which closed in 2009. Stüssy has standalone European stores in Amsterdam, Madrid and Milan.

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Home " Brands " Stussy

Where to buy Stussy
Looking for shops that sell Stussy? Below you will find a list online retailers, discount codes and sales information for stores carrying Stussy. You can search by location to find stores specifically in the UK, USA, Canada, Europe and the rest of the world. Looking for stockists of another label? View our designer brand directory.

Active Stussy Discount Codes

If you are looking to buy cheap Stussy online, try these active discount codes.

Popular discounts include 10% off, 20% off and free delivery. Some retailers offer special offers for first time purchases or student discounts. If you are looking for discounts for another brand please use our designer brand directory.

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20% off at Mr Porter View Code

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Active Stussy Sales

Cheap Stussy is available in the sale at many online stores at up to 70% off! Sales are a great way of finding your must have designer items at a discounted price! You can save big if you shop around and check different online sales on a regular basis.

If you are looking for sales for another brand please use our designer brand directory.

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Find Stussy Stockists online - use our definitive list of retailers, featuring the best designer men's & women's stores in the UK, USA, Canada & Europe. Discover where buy Stussy designer clothing online, we list stores selling, discount codes and sales for Stussy

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The top 100 UK influencers have made their millions from Youtube videos

List is based on their social media engagement and loyal subscriber following

Top of the list is Felix Kjellberg, 29, known as PewdieDiePie who is a gaming star

They are the stars of the internet who have made their millions from their social media following.

And now the top 100 influencers have been announced for 2019 based on their social media engagement and loyal list of followers.

The internet sensations have learned to monetise their YouTube uploads and grow their social media subscribers, in the list compiled by The Sunday Times.

PewDiePie made his fortune from his commentary while playing video games. The YouTuber uploads videos of him playing Minecraft where he can rake in £2,701 per minute of footage.

Felix lives in Brighton and is from Gothenburg, Sweden and has 101 million YouTube subscribers

The Swedish internet sensation has a net worth of £16 million and in August he got married to his long-term girlfriend Marzia Bisognin, 26, at the Temperate House and the Nash Conservatory in Kew Gardens, London.

He has previously earned blacklash for including racist and antisemitic messages in his videos.

In July 2018, he posted an insensitive meme related to the 25-year-old pop star Demi Lovato, following her overdose and alleged heroin use.

2. Olajide William Oltunj, 26, known as KSI - Gamer

Olajide is from Watford, Hertfordshire. He makes gaming and music video and has 20 million subscribers.

He is the 99th most subscribed user on YouTube and has reached more than four million views on his channel.

The Watford star began recording videos on YouTube in 2008, which centered on him playing the football video game FIFA.

In 2011, he used his channel to branch out into the music industry and has since released a collaborative rap album with fellow YouTuber Randolph.

He has a net worth of £4 million and in 2016 he was crowned Vlogger of the Year at the NME awards.

3. Craig Thompson, 24, known as Mini Ladd - Gamer

Craig lives in Portlend, Oregon. He makes videos on gaming and has 5.7 million subscribers.

He is half-English and half-Northern Irish and uploads videos with his commentary on Minecraft, memes and Golf It.

Craig grew up in Derry, Northern Ireland, and started creating videos in 2011 and dropped out of university to pursue a career in YouTube.

The Dubai-born YouTuber is in a relationship with Twitch star live streaming video platform, SuniDey.

Thanks to his comedic videos he has a net worth of £3.3 million, which is set to increase as his channel progresses.

4. Billy Wingrove, 36, and Jeremy Lynch, 28, - Freestyle Footballers

Billy and Jeremy are known as F2Freestylers and make videos of football tutorials, pranks and challenges. The pair have 10 million subscribers.

Billy, a midfielder and forward, is from London and was the first freestyler to be signed up as a professional 'Football Freestyler' by Tottenham Hotspur.

His fellow YouTube star Jeremy is a Jamaican international footballer who plays as a striker for Hai Phòng, Vietnam.

5. Saffron Barker, 19 - Lifestyle

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The teenager is set to follow in the footsteps of fellow social media sensation Joe Sugg, after she was confirmed in the line-up for the 2019 series of Strictly Come Dancing.

Saffron has a reported net worth of £906,000 from her YouTube content which focuses on a mix of make up, challenge videos and pranks.

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Beginning with prank videos, often on his fellow Youtuber sister Zoella Sugg, then a long stint on Strictly Come dancing, the now actor has now graduated to London's West - starring in Waitress The Musical.

The TV personality created his YouTube channel ThatcherJoe in November 2011, which has since garnered 8.1million followers

Joe went on to win the hearts of the nation after falling for his dance partner Dianne Buswell whilst on Strictly Come Dancing, later sharing an image of the two captioned: 'I may not have won the glitter ball, but I've won something a million times more special.'

Dianne and Joe now live together in London and have been inseparable since falling for each other on the show.

7. Chelsea Clarke, Beauty - CC Clarke Beauty

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Beginning by doing outrageous tutorials the make-up artist now has her own clothing and wig line, Hair by CC.

The Essex make-up queen has earned 244,000 followers on her YouTube channel, CC Clarke Beauty, where she posts tutorials, do's and don'ts and reviews.

The vlogger featured in the Netflix documentary about Fyre, the 2017 music festival in the Bahamas that never happened.

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He uploads videos on gaming including FIFA and shares pranks to his loyal following of 3.1 million YouTube subscribers.

Callum is also the founder of YouTube football team Rebel FC, which was managed by former England player Rio Ferdinand.

Joshua also known as Josh Zerker uplods videos ranging from football game FIFA to Minefield.

Since rising to fame he has also brought out a clothing line called ZRK London, selling T-shirts, hoodies and caps.

He has earned 3.2 million subscribers and has branches out into videos including 'professional stylist does my ASOS shop'.

The star is in a relationship with fellow lifestyle blogger Freya Nightingale.

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11. Alastair Aiken, 25, Gaming - Ali-A

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12. Patricia Bright, Patricia Bright Beauty - Beauty

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From their successes to sorrows, including details of struggles with eating disorders and miscarriage the family gently broach topics, often considered taboo, with their viewers in a safe and relateable way.

This year the vlogger father, Jonathan Saccone Joly, 39, from Surrey, who beat famous fathers to be named 'Celebrity Dad of the Year' has revealed he's being plagued by online trolls, who have accused him of abusing his children, resulting in a visit from the police.

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14. Theo Baker, 23 - Football - Theo Baker

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From challenge videos to football analysis the 23-year-old from Eastbourne, England, also played for Newhaven, Seaford and Crystal Palace's development teams as a Midfielder.

He started his Youtube channel in 2014.

15. Emmanuel John Brown, 23, - Football - Manny

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He also plays real life football and was signed to Romford FC in 2017 and now plays for the Sunday league team Under The Radar FC. He started his channel in 2013.

His most popular videos are of him competing with others on the pitch despite having started as a dedicated Fifa channel.

The Youtuber has spoken out about issues of racism in his videos.

16. Jordan Lipscombe, 21, beauty - Jordan Lipscombe

With 1.7 million followers the fashion, beauty and hair guru has shot to notoriety in Youtube relative terms - gaining 100,000 followers in the first six months of starting her channel in 2014.

Jordan first followed her passion for make-up while working on a high-street drug store make-up counter.

She has a no nonsense approach to reviewing products which makes her a sure call for fans looking for an honest opinion

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Holly uploads videos on make-up tutorials, clothing hauls and advice aimed at women.

In 2018, Holly put her makeup tips and tricks to the market with the launch of her cruelty-free line, HNB Cosmetics.

18. Gaz Oakley, 26 - Food - avantgardevegan

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Earlier this year Pan Asian restaurant Wagamama launched a much anticipated vegan dish with vegan chef and YouTube star Gaz Oakley.

Oakley collaborated with wagamama executive chef Steve Mangleshot to create the fresh, Japanese inspired bowl named 'the avant-gard'n' with the aim of continuing to make vegan food more interesting - which is the main focus of his channel.

19. Ling Khac Tang, 25, beauty - ling.kt

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She the L'Oreal Paris team in 2017 after collaborating with the brand.

Her motto is body and beauty confidence: 'Anyone can wear makeup and look good, but always be confident, as that's what makes beauty shine the most'.

20. Amelia Liana Sopher - Lifestyle

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She is also contributing beauty editor to Tatler magazine and posts regular snaps of her Pomeranian Duke who also has grown his own following.

21. Tamara Kalinic Tamara Kalinic - Beauty/Fashion

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22. Safwan Ahmedmia SuperSaf - Tech

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23. Estée Lalonde Estée Lalonde - Lifestyle

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24. Sarah Turner theunmumsymum - Parenting

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29. Freddy Cousin-Brown Freddy My Love - Beauty/Fashion

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30. Anna Newton The Anna Edit - Lifestyle

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31. Ethan Payne Behzinga - Football

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32. Thuy Lee xThuyLe - Beauty

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37. Sam Chapman & Nicola Chapman Haste Pixiwoo - Beauty

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38. Tobi Brown TBJZL - Football

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39. Jamie Genevieve - Beauty

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42. Victoria Magrath inthefrow - Lifestyle

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45. Adnan Ebrahim Car Throttle - Cars

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46. The Michalaks The Michalaks - Lifestyle

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47. Phil Lester AmazingPhil - Entertainment

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48. Yasmin Uddin Yammy - Gaming

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49. Carly Rowena Carly Rowena - Lifestyle

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50. Sam Fane Seen Through Glass - Travel

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51. Shantania Beckford Shantania Beckford - Beauty/Fashion

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52. Georgia Rankin MakeupJunkieG - Beauty/Fashion

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53. Zoe Sugg Zoella - Lifestyle

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54. Melanie Murphy Melanie Murphy - Beauty/Fashion

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55. Lorna Andrews lornaluxe - Fashion

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56. Hannah Witton Hannah Witton - Sex & Relationships

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57. Rose Ellen Dix & Rosie Spaughton Rose and Rosie - Gaming/Lifestyle

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58. Lily Pebbles Lily Pebbles - Fashion

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63. Mark Hoyle LadBaby Parenting

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64. Dodie Clarke doddleoddle - Music/Lifestyle

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66. Giovanna Fletcher Giovanna Fletcher - Lifestyle

Married to Tom Fletcher form McFly, Giovanna is a vlogger and author sharing her everyday life with fans.

67. Megan Jayne Crebba Bodyposipanda - Body Positive

Megan, 24, from the UK, blogs all things body positive on her colourful blog, YouTube and Instagram page,

68. Elijah Quashie Chicken Connoisseur - Food

Elijah Quashie, also known as The Chicken Connoisseur, is an viral internet celebrity and fried chicken restaurant critic, known for his viral YouTube video series The Pengest Munch.

69. Nellie Robert vintynellie - Beauty/Fashion

Nellie Robert is a UK-based is a makeup artist turned beauty influencer.

70. Kaushal Modha Kaushal - Beauty

Kaushal Modha posts all things makeup and beauty related on her YouTube page.

Brittany Bathgate created a style platform on her blog, which celebrates contemporary British fashion.

72. Emily Norris Emily Norris - Parenting

Emily is a mother-of-three and who started a vlog to record her children's lives growing up and share tips about parenting on YouTube.

73. Alice Naylor-Leyland Mrs Alice - Lifestyle

Alice Naylor-Leyland is an English socialite who runs her own blog focusing on fashion, lifestyle and parenthood. She is also a contributing editor to Vogue.

74. Darren, Georgie, Mia, Sienna & Karma Fizz Family Fizz - Lifestyle

The family aim to make funny videos to 'make you laugh' by doing crazy challenges, pranks and adventures.

75. Dina Torkia Dina Tokio - Lifestyle

Dina Tokio is an Egyptian-English beauty vlogger and blogger who rose to fame for being a successful 'hijabi' woman in social media.

76. Sherlina Nyame - Beauty/Fashion

Sherlina Nyame is a London blogger who posts outfit photos about her style, including her impressive trainer collection.

77. Amelia Dimoldenberg Chicken Shop Date - Fashion

Amelia Dimoldenberg rose to fame after creating the 'Chicken Shop Date' where she sits down with all the biggest names in UK grime and rap across London.

78. Kofi McCalla The Unknown Vlogs - Fashion

Kofi McCalla is a house-hold name in the Hypebeast men's fashion community. So much so that he has received over 80 million views and collaborated with Drake for his 'How much is your outfit?' video series on YouTube.

79. Lizzy Hadfield - Fashion

Lizzy Hadfield has worked with jewellery brand Pandora and helped evolve the 'smasual' fashion in her chic wardrobe and online guides on how to pair staple pieces. She has already said she is to opt for 'Fluid Utility' in her autumn wardrobe.

80. Zanna Van Dijk - Fitness

Zanna Van Dijk has encouraged more women to use weights after releasing her first fitness book Strong just after becoming a personal trainer. She hosts the #GirlGains BBC Podcast Fit & Fearless and holds the title of the UK's first female global Adidas ambassador.

81. Anastasia Kingsnorth - Lifestyle

Anastasia Kingsnorth is a 17-year-old Vlogger who tests out some of the major food trends in 24 hours - from eating only vegan fast food to Tesco meal deals in her fun and chatty style.

82. Chidera Eggerue - Feminism

Londoner Chidera Eggerue has helped women learn the art of self-love after releasing her book 'What a Time to be Alone'. From starting a blog at 18 after attending Brit school, she went on to found the #SaggyBoobsMatter and #BlockHimParty social media campaigns.

83. Theo Thomas - Cars/Gaming

Theo Thomas aka BlackPanthaa prides himself on 'techy stuff' and streams his own Ferrari adventures in Xbox and Play Station games. Theo breaks down the story-lines, settings and new cars ahead of the game releases.

84. Clemmie Hooper - Parenting

Clemmie Hooper, otherwise known as the 'Insta-midwife', delivers babies for the NHS while managing a blog for mothers called Gas And Air. It shares women's birth stories and advice on navigating pregnancy with relationships.

85. Pandora Sykes - Fashion

Pandora Sykes is a multi-skilled journalist who co-hosts iTunes number one weekly current affairs and pop-culture podcast The High-Low with best-chum and fellow writer Dolly Alderton. She provides a social commentary across major magazines.

86. Nadiya Hussain - Food

After winning the Great British Bake Off four years ago, Nadiya Hussain's cooking career has taken off and landed her a regular BBC slot for her 'Family Favourites' programme. She is also going on tour with her book Finding Your Voice this autumn.

87. Fabulous Hannah - Lifestyle

Essex-born Fabulous Hannah is a beauty and fashion blogger and started her YouTube channel as a way to deal with the stress of preparing for exams.

88. Jack Dean - Entertainment

Jack Dean packed in his job at a restaurant after the success of his frank, confessional and opinionated YouTube videos made him enough cash - and even attracted guest appearances from Dynamo and Ricky Gervais.

89. Soph Does Nails - Beauty

Sophie shared her love for nail art and now has a whopping 946,317-person following and has branched out into all kinds of makeup product reviews. She is not afraid to show her bare face and have 'girl talks'.

90. Caspar Lee Caspar - Entertainment

Caspar Lee started his YouTube channel of pranks at 16 years old and has still set global fans laughing with his relationship mile-stones with Ambar Miraaj and other dares - asking a passenger on the plane to choose what he eats in first class. He counts YouTuber Joe Sugg and Alfie Deyes as close friends.

91. Samira Kazan - Food

Oxford graduate Samira Kazan says everyone 'deserves to eat like a king' and shares inspirational meal ideas which incorporate super-foods on her Alpha Foodie blog.

92. Ella Mills - Food

Ella Mills went from a blogger to a business-owner after the success of her Deliciously Ella website. She has created her own healthy microwave meals, granola and range of museli bowls.

93. Joel Mcloughlin - Fashion

Joel Mcloughlin worked as a stylist for fashion brand Net-a-Porter before investing his energy solely on his Gallucks blog which combines his reflections on everyday pressures and 'getting what you want in life' with visually pleasing pictures of his minimalist and monochrome wardrobe.

94. Sophia Rosemary - Fashion

Sophia Rosemary is obsessed with all things vintage and offers girls advice on how to recreate a 1960s or 1970s look. She talks about her experience of being a woman in her early 30s today, how to say no and upholding expectations.

96. Jack Morris doyoutravel - Travel

Jack Morris has been travelling around the world since 2012 and has a 2.8 million Instagram following of people who want to a sneak peek of his spectacular travels. He is currently in Bali with girlfriend and capturing the breath-taking views with his series of Canon cameras.

97. Jo Rodgers - Lifestyle

Jo Rodgers is from Chicago and shares mesmerising photographs of her European travels while also reminding everyone about London's charm. Jo's shares anecdotes about her family's trips and is a contributing writer for Vogue.

98. Tess Daly - Beauty/Fashion

Tess Daly might be an expert at eye-makeup and knowing the best beauty products but she is more determined to break the stigma attached to her spinal muscular atrophy type 2. She speaks openly about her disability which has made her dependent on personal assistants.

99. Chessie King - Lifestyle

Chessie King is keen on spreading body-positivity after trying fad diets and weight-loss myths. She shares transformation pictures on Instagram which hope to encourage other girls to feel comfortable in their own skin.

100. Dominique Davis - Lifestyle

Dominique Davis might be a mother-of-two but she won the Lifestyle Influence of the Year in 2018. She offers quick guides to a tidy-house and other DIY tips for parents which are on-the-go and trying to juggle the personal and professional.

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Britain's top 100 influencers revealed: Gamers fitness vloggers

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The top 100 UK influencers have made their millions from Youtube videos List is based on their social media engagement and loyal subscriber following Top of the list is Felix Kjellberg, 29, known as PewdieDiePie who is a gaming star They are the stars of the internet who have made their millions from their social media following.

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icykof fashion "the unknown vlogs" "the unknown blasian" blasian lifestyle vlogs "daily vlogging" "supreme drop" supreme palace "palace drop" "fashion drops" london "london lifestyle" hypebeast "ejder clothing" "mens fashion" "how to fashion" "fashion tutorial" tutorial "how to" "ejder drop" "fashion youtuber" "unknown vlogs" unknown "london supreme" ejder streetwear "high fashion"

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Kofi (@icykof) documenting the fashion culture all around the world. #icygang

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Internet personality IcyKof first got into streetwear as a teenager after checking out the latest drops at the Supreme store in London. As a fan of all things rare and limited-edition, the YouTuber found a way to build his distinct personal style through reselling his clothes and accessories on resale site Vestiaire Collective, the global community platform for desirable pre-owned fashion.

Launched in October 2009, Vestiaire Collective carries a catalogue of over 900,000 highly sought-after items. Once sold, all pieces are checked by experts to ensure quality and authenticity. With over 8 million members across 50 countires worldwide, over 30,000 new items are submitted to the site per week - enabling everyone from avant-garde fashion fans to streetwear heads access to thousands of highly-coveted pieces per day.

Staying true to his humble beginnings of taking photos of the busy lines outside Europe's most stylish stores, IcyKof found himself outside Colette in Paris amongst the likes of Luka Sabbat, Virgil Abloh and Heron Preston. Rather than take a fan photo, Kofi decided to ask the trio how much their outfits cost, which they were happy to share. Since becoming a viral hit, Kofi is a front row fixture at fashion week as well as an avid collector of cult streetwear collaborations and rare designer garments. With pieces from Raf Simons, 1017 ALYX 9SM, Dior, and A-COLD-WALL*, Kofi has accumulated a solid collection of high end streetwear.

Check out the video above, and head to the Vestiaire Collective site to shop your own selects from Kofi's closet.

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YouTuber IcyKof Talks Design, Reselling Culture and Streetwear With Vestiaire Collective

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Internet personality IcyKof first got into streetwear as a teenager after checking out the latest drops at the Supreme store in London. As a fan of all things rare and limited-edition, the YouTuber found a way to build his distinct personal style through reselling his clothes and accessories on resale site Vestiaire Collective, the global community platform for desirable pre-owned fashion.

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Sustainability has rocketed up the fashion agenda over recent months, as brands and retailers come under pressure from all sides - from consumers to MPs - to reduce their impact on the environment.

There is now a clear commercial imperative to become more sustainable. To support the industry in meeting this goal, we launched a survey to find out how you are approaching sustainability today, what barriers you are up against, and what you think is needed to achieve real change.

Following on from the environmental audit committee's (EAC) report, Fixing Fashion, published in February, we wanted to explore how companies across this complex, interconnected industry are tackling the issue of sustainability. The survey was open to companies of all sizes - from smaller brands, retailers, manufacturers and suppliers, to those with a £500m-plus annual turnover - and attracted more than 370 responses.

If companies will not change voluntarily, the government must act to help fix fashion

Mary Creagh, chair of the environmental audit committee

Most - 91.6% - agreed that their customers are showing a growing interest in environmental issues. However, many complained that shoppers are not willing to pay more for sustainable product. Several respondents are producing sustainable collections and using recycled fabrics and packaging, but by no means the majority. Less than half (42.6%) of the fashion brands and retailers that responded said they have a sustainable range, while 53.7% said they use recycled materials in their product.

Asked what the main barriers are to becoming more sustainable, the most common reason - cited by 60.3% of respondents - was that it is drives up costs. This was followed by lack of consumer demand - including an unwillingness to pay for sustainable fashion - at 36.2%, and a lack of the required knowledge and skills in the business (34%).

Encouragingly, however, four out of five (80.5%) agreed that sustainability was important to their senior leadership team, and more than half (59.6%) said their firm is investing more in sustainability this year, compared with 2018.

Many respondents did not know how their company measured sustainability, while others pointed out that it was difficult to measure as there are so many different elements to factor in. This is something Drapers will look at in more detail over the coming months.

The fashion industry agrees that the government must do more to support and enforce change

We also put some of the EAC's key recommendations to you through our survey. The EAC called on the government to change the fashion system to end the culture of throwaway fashion through a series of legislative changes and new taxes. The government has yet to publish a response.

Our survey shows overwhelming support for many of these recommendations. The fashion industry agrees that the government must do more to support and enforce change.

Responding to Drapers' findings, Mary Creagh, Labour MP and chair of the EAC, said: "We were clear in our report that fashion retailers must take responsibility for the clothes they produce. Brands, manufacturers, retailers and suppliers recognise that customers want fashion to be sustainable, yet the evidence that they are delivering on targets is much lower - [Drapers' survey shows] only 40% of companies re-use or recycle unsold stock and 12% offer in-store take-back schemes.

"This has to change. If companies will not change voluntarily, the government must act to help fix fashion and set the industry on a net-zero path to 2050 [achieving carbon neutrality by balancing carbon emissions with carbon removal or offsetting, or eliminating emissions altogether]."

Join the world's leaders in the field at Drapers Sustainable Fashion 2020 in London on 11 March.

The event is for fashion brands and retailers, clothes manufacturers, supply chain experts, innovators and anybody for whom sustainability matters. We are creating a programme of hard-hitting talks, projects showcasing sustainability in action, and start-up innovation that is pushing the boundaries of the possible.

Sustainability in fashion today

Of the brands, retailers, suppliers and manufacturers that responded:

55.6% use recycled materials in their packaging

53.7% use recycled materials in their product

51.9% use organic or sustainable cotton

42.6% have a sustainable range

40.7% re-use or recycle unsold stock

35.2% source in the UK (thus lowering their carbon footprint)

12% offer an in-store take back scheme or textile banks

Shoppers want sustainable fashion

Supportive leadership

Measuring sustainability

Many respondents do not know how their company measures sustainability, while others point out that the complexity of the subject makes it difficult to assess. However, we can pull out some examples of how fashion companies are monitoring their environmental impact:

Measuring the proportion of styles made with sustainable or recycled fibres/fabrics

Working out the difference in carbon and greenhouse gas emissions between the use of different fabrics, and choosing the lowest

Assessing the company's carbon footprint, including collecting information linked to air shipping of products from various sourcing countries

Measuring energy and water usage across different parts of the business

Looking at the proportion of packaging that is recycled

It is very difficult to measure sustainability. It is a huge and diverse subject. Every day, we try to do better than yesterday. However, we are able to measure the amount of styles being made in more sustainable fibres.
[Survey respondent]

We don't measure it, we just do what we can.
[Survey respondent]

We make sure we can say we have switched to a commonly accepted sustainable alternative at every touch point of the business, from packaging to product, to electricity supply, to logistics.
[Survey respondent]

Case study: Fat Face

"We have had a responsible sourcing team in place since 2015, which consists of two full-time employees. It is effective because of the engagement of all the other teams, such as buying, design and sourcing.

"We worked to achieve an agreed, business-wide strategy that improves our performance and customers' perception of our sustainability, making a meaningful impact on the issues that we care about. To do this we focused on making the most sustainable choices for our business; communicating our goals and achievements with crew and customers; always considering the customer and how they perceive our brand; owning our goals and the actions we take to achieve them; and measuring the impact of our actions.

"A focus of the strategy creation was ensuring we set SMART [specific, measurable, achievable, relevant and time-bound] goals. We weren't comfortable with setting goals that couldn't be measured.

"When it comes to measurement, we make the most of existing data and systems rather than reinvent the wheel, and make sure that any work we do in collaboration with either suppliers or external partners has data and measurement built in from the start. "
Barriers to becoming sustainable
Asked what the main barriers are to becoming more sustainable are, the most common reason (cited by 60.3% of respondents) is that it is too expensive/drives up costs. This is followed by lack of consumer demand - including an unwillingness to pay for sustainable fashion - at 36.2%, and a lack of the required knowledge/skills in the business ( 34%).
Investment in sustainability is rising Top priorities
Respondents were asked to name their top three priorities when it comes to sustainability in 2019. By far the most popular response or was some form of recycling - whether to use more recycled fabrics, recycle more unsold stock or encourage recycling of used clothing. This was followed by the use of more sustainable fabrics and fibres (including cotton), improving packaging, eradicating unnecessary/single use plastic, and reducing textile waste.

The top 10:

Re-use, recycling and repair initiatives, including using more recycled materials, and introducing take-back schemes

Technology
Respondents are using a range of technologies to support their sustainable objectives, including: 3D design to cut down sampling waste and the need to travel; electric delivery vans; blockchain to improve traceability; fabric and fibre innovations; returns management software to reduce carbon footprint; new packaging materials; robots and artificial intelligence; microfibre filtration.
Government intervention is needed
85% said the government is not doing enough to the help the fashion industry to become more sustainable.

However, our respondents broadly supported the recent recommendations from the environmental audit committee. The only recommendation that did not receive strong support was the 1p charge per garment on producers of fashion ( 68.7% somewhat or strongly agreed with this recommendation, and 31.8% disagreed - whereas the others had around 90% agreement).

Recommendation

Strongly agree

Somewhat agree

Somewhat disagree

Strongly disagree

Respondents called on the government to do more, including:

Investing in recycling infrastructure

Proving grants to help businesses become more sustainable

Making certain unsustainable practices illegal

Working on ways to educate the consumer about sustainability

About the survey

Carried out online between 19 March and 26 April 2019

372 respondents

52.7% run or work for a fashion or footwear brand/retailer, 19.9% work for an academic organisation, and the rest were a mix of suppliers, manufacturers and agents.

The size of business varied: 45.8% said their organisation had an annual turnover of up to £36m, but 21.9% said it was £500m-plus.

48.4% of respondents classed themselves as managers, including 41 CEOs, 17 owner/proprietors, and 11 managing directors.

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Drapers research: how sustainable is the fashion industry?

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Sustainability has rocketed up the fashion agenda over recent months, as brands and retailers come under pressure from all sides - from consumers to MPs - to reduce their impact on the environment. There is now a clear commercial imperative to become more sustainable.

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It comes after the government rejected all recommendations by the environmental audit committee's report on the sustainability of the fashion industry earlier this year. This included the introduction of a 1p levy on each garment to raise £35m a year for improved recycled clothing collection and sorting.

The report, from consultancy Retail Economics and law firm Penningtons Manches Cooper, found that despite 77% of shoppers being willing to prioritise retailers with strong ethical and environmental values, 61% of them would not be willing to pay more for their products.

When asked which was more important - price or sustainability - two-thirds of respondents favoured price.

This supports findings from Drapers' Sustainability Survey, in which 60.3% of respondents said the main barrier to becoming more sustainable was that it drives up costs.

To add to this complexity, 31% of Generation Z shoppers are making clothing purchases at least once a fortnight, Retail Economics reports. Two-fifths of shoppers have donated or traded-in second-hand clothing to a retailer and 72% of those who have not said they would consider it in the future.

"With fashion retail sales under pressure as consumers remain cautious in regards to discretionary spending, business models that attract a new type of customer looking for pre-owned clothing, or that provides access rather than ownership, is a strategy that an increasing number of retailers are adopting to bolster revenue and extend the lifespan of clothing at the same time," said Matthew Martin, co-head of Penningtons Manches Cooper's fashion and luxury brands team.

The data is part of a series produced by Penningtons Manches Cooper and Retail Economics on Understanding and Influencing the Customer Journey for Fashion.

The report found that around the festive period, younger generations are more likely to shift their spending online from stores. And, as the role of physical stores continues to change, 48% of respondents said they would visit a store more often if it offered click and collect.

In store and online, "buy now, pay later" services such as Klarna and Clearpay are increasingly preferred among Gen Z and millennial shoppers with limited disposable income.

Richard Lim, chief executive at Retail Economics, said: "There's no escaping that fashion retail is increasingly moving online. But the rapid rise of social media has driven a desire - or perhaps pressure - to be seen in fresh outfits more often, which is being supported by fast-fashion retail.

"At the same time, consumers are becoming more concerned about their impact on the environment. The balance between price and sustainability certainly leaves a curious place for clothing rentals and pre-owned markets, as shoppers and retailers attempt to 'do the right thing', simultaneously increasing the lifespan of clothing before it hits landfill and providing a value alternative."

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Consumers' sustainable shopping habits revealed

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It comes after the government rejected all recommendations by the environmental audit committee's report on the sustainability of the fashion industry earlier this year. This included the introduction of a 1p levy on each garment to raise £35m a year for improved recycled clothing collection and sorting.

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The Californian brand has left its mark on the textile industry and the streetwear world forever. Stussy, originally founded by Shawn Stussy and his partner Franck Sinitra Jr., quickly rose to the rank of giant, promoting casual fashion that symbolizes creativity in all its forms. But do you know the most significant Stüssy collaborations of the last 30 years? Launch your coffee machine and set off for a retrospective of the American brand's iconic collaborations.

1997 - G-SHOCK, first collaboration in a long series

After Shawn.s decision to leave Stussy INC in 1996, the Sinatra family will expand the firm's influence by opening its creativity to other brands. A year later in 1997, the Californian label decided to collaborate with the Japanese watchmaking giant, Casio. This is how the first Stussy x Casio Gshock watch came into being. This model is a limited series in a special edition featuring the firm of Shawn S and Franck S.

This watch is based on an emblematic model of the Japanese label, the DW-6900. The collaboration completely rethinks the silhouette by highlighting Stussy's creativity. It features the SS-Link logo when the watch lights up and an engraving "Stussy GShock Limited Edition" on the back. Finally, the " Stussy Limited Edition" writing on the bracelet adds the final touch to this collaboration.

This cooperation, which is sold in very small quantities, is almost impossible to find at the moment. It is a piece that has caught the eye of GShock collectors. We also note the extension of this agreement in 2005 and 2010 with the release of very limited special editions celebrating the 25th and 30th anniversary of the American label.

2000 - Nike x Stussy, a b collaboration that has been in place for more than a decade.

The love story between the two American firms began in 2000 with the release of a very beautiful Air Huarache. This collaboration was made possible by two talented personalities; Fraser Cooke, Nike's marketing director, and Michael Koppelman, Stussy's emblematic figure. The concept is simple, rethink the running pair of the 2000s by offering two color variants. These sneakers were sold exclusively in Stussy's London store.

But Shawn.S's comma brand and label are not going to stop there. After having tackled the world of running, the Californian brand will completely rethink the Dunk SB models, an emblematic 21st century skate shoe. After releasing its Nike Dunk High in 2001, Stussy reiterated in 2005 with a collaboration that will forever mark the Nike Dunk, the " Team Manager Series Neopolitan".

In 2005, Nike skateboard launched the concept of "Team Manager". This one is very simple, give 5 brands the chance to revisit 5 models of shoes. That's how Stussy decided to rethink Nike Dunk Low. Robbie Jeffers, the team leader of Stussy at the time, will be in charge of the artistic direction of basketball.

He then had an original idea. Nothing is better than ice cream in summer, right? The different layers of colours represent flavours of ice cream: chocolate, vanilla and strawberry. To push the concept to the end, we notice the presence of a waffle cone on the insole and a cherry on the tongue.

This model has completely matrified the purists of the sneakers and the fans of Nike SB. Released at a price of $65, it is close to exorbitant resale prices, the ultimate proof of its success.

Finally, the Californian firm has released a magnificent Nike Airmax 95 pack symbolizing 15 years of collaboration and 20 years of Stussy. Made of nubbuck, suede, mesh these pairs are available in 3 colours: khaki, blue and black. Note the return of the SS logo on the tongue and the signature of Shwan.S on the outsole. A successful pair that makes a point of honour of this very long cooperation.

2001 - Stussy x Supreme, symbol of great friendship

Shawn Stussy and Jeff Jebia, the famous founder of the American label Supreme, have a longstanding friendship. If you've read our article on Stussy's success story, you should know. In 1991, with Jeff J.'s help, Shawn opened his first store in New York. For its 30th anniversary, Stussy will decide to collaborate with a selection of brands that are sensitive to its influence and creativity. There are brands such as Bounty Hunter or Neighborhood. Supreme then searches the deepest archives for the old "Skate Tough" logo from the 80s.

This very limited edition t-shirt will be distributed exclusively in Stussy Chapter stores.

2010 - Stussy x Bape, the meeting of two giants

For its 20th anniversary, the Californian brand will cross the Pacific Ocean by collaborating with one of Japan's most famous streetwear labels, A Bathing Ape. They cooperate and market a range of clothing and accessories. This collaboration highlights the inspiration of the desert camouflage patterns, thus drawing on the military trend of the 1990s. There are t-shirts, jackets, hoodies, trousers, accessories including bandanas and caps. The universes merge perfectly and give way to a magnificent collaboration.

Stussy hits a big blow and positions itself as the streetwear brand not to be missed.

2012 - Parra x Stussy, art in the service of streetwear

The American label will take a major step forward in contemporary art. In 2012, Stussy joins forces with the Dutch artist Parra. You probably know this world-famous artist, who has collaborated with the world's leading brands such as Nike or Vans.

His style is characterized by bright and soft colours. His signature can be found in hand-written letters and in surrealist and eccentric worlds. He is a complete artist capable of creating sculptures, paintings and animations. Parra has become one of the most influential artists of his generation thanks to a style that is unique and recognizable by all.

Through this cooperation, the Amsterdam artist revisits 4 series of t-shirts by adding his brand and his art. The Californian brand has pushed its limits by mixing its universe with that of art, a real success.

2015 - Dover Street Market x Stussy, creativity as a philosophy

To celebrate its 35th anniversary, the American label will partner with the Japanese concept store Dover Street Market founded by the famous Rei Kawakubo. The idea is simple, to create a special installation space in 2 stores of Dover Street Market. The tour begins in New York with a first limited capsule collection consisting of a coach jacket, t-shirts, hat and woven shirt. This collection draws its inspiration from the fusion of the archives of the 2 labels. We find pieces symbolizing the innovative vision of these 2 brands.

In autumn 2015, Stüssy will expand its collaboration with London's Dover Street Market. It shows an installation in the basement of the store. Exclusively, the public has the opportunity to buy 20 hand-sewn Stussy t-shirts and a selection of items from the Californian label with vintage trends from the 90s.

2017 - Stussy x New Balance, minimalism and sobriety

Shawn.S's label is back on the road to conquering the sneakers. In 2017 Stussy joins forces with New Balance to offer us a magnificent 990v4 version. The American equipment manufacturer, wishing to detach itself from its running shoe label, called on the Californian firm to bring a relaxed vibe to its new 990 model.

The particularity of this pair lies in its minimalist aspect and cream colour, which gives us a sober and soft silhouette that can match any outfit. The Stussy logo is only visible on the top of the insole.

A sharp collaboration testifying to New Balance's know-how and the creativity of the Californian brand.

2018 - Dickies x Stussy, the legacy of the past

Stussy will meet a brand with a b know-how and heritage, Dickies. Together they will release a limited capsule collection. This line is articulated around an Eisenhower jacket, pants, a selection of graphic t-shirts and a hoodie. Both brands want to pay tribute to the art of workwear from the 1950s. This trend of workwear symbolizes the creative heart of Dickies.

It is therefore quite natural that we find jackets and trousers made of a very resistant traditional polycotton. Once again, the Californian firm signs the inside of the jacket and the patches sewn on the clothes.

The Laguna Beach brand shows us here its desire to revisit all the trends that have marked an era.

2019 - Stussy x DSM x Carhartt WIP, the savoir-faire as a meeting point

Once again Stussy is partnering with Dover Street Market and the American label Carhartt WIP. Together they design a very beautiful limited capsule collection. They revisit classic pieces from the American label Carhartt such as the classic Bib Overall or the Detroit Jacket. There are white stitched seams highlighting the work jackets of the 90s. Of course we notice the presence of the signature of the 3 brands through a patch and a Stüssy Tribe embroidery.

This collaboration will be exclusively distributed in the Dover Street Market in London and Los Angeles.

2019 - Cactus Plant Flea Market x Stussy, Independence Day celebration

To celebrate Independence Day, Stussy is working with the emerging American label Cactus Plant Flea Market. This one had already been noticed with a daring collaboration of a vapormax 2.0 mixing extravagance and innovation. Through this limited edition line, the two labels revisit the American symbol with an eccentric and unique touch.

In particular, there are t-shirts with bold signatures with a stussy logo in the colours of the "rasta" sports flag or the presence of the famous smiley of the CPFM label. To top it all off, limited vintage recycled and hand-painted t-shirts and jeans were put on sale at an exclusive pop-up store in the DSM concept store in Los Angeles.

Stussy has established itself as one of the largest streetwear labels in the world. The Californian label does not hesitate to go beyond its comfort zone to touch new worlds like art for example. The Laguna Beach brand attaches great importance to the know-how and heritage of the past. But what really makes it b is its great creativity and adaptability. As we have seen, Stussy is able to collaborate with sports equipment manufacturers but also with emerging brands such as CPFM.

Through its collaboration, the firm has succeeded in establishing its domination over the world of streetwear fashion forever.

About Stüssy, find more articles here :

By Téo MESTRE

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30 years kingdom, the most outstanding Stüssy collaborations

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The Californian brand has left its mark on the textile industry and the streetwear world forever. Stussy, originally founded by Shawn Stussy and his partner Franck Sinitra Jr., quickly rose to the rank of giant, promoting casual fashion that symbolizes creativity in all its forms. But do you know the most significant Stüssy collaborations of the last 30 years?

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After a few days of revelry, the predestined cocktail of sleepless nights, excess cider and cheesy chips start to take its toll.

Hence why some attendees might not be feeling so chipper come departure day, when the logistical complexities of dismantling a tent and bringing it home are simply too much to bear for the quintessential flower-crown-wearing hedonist.

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Thousands of tents are abandoned at festivals each year, but it's not just post-festival lethargy - or poor weather - that is to blame.

According to experts, many festival goers leave their tents behind because they think they will be donated to charities.

Despite some festivals advertising that leftover tents will go to philanthropic use, up to 90 per cent of tents that get left end up in landfill or the incinerator, explains Matt Wedge, director of Festival Waste Reclamation & Distribution .

Wedge says that the number of tents left behind is rising, estimating that 20 per cent of the tents at this year's Leeds Festival were abandoned, surmounting to roughly 7,000.

"Reading is usually about as bad but twice as big, so 14,000 tents could have been abandoned there," he tells The Independent.

However, organisers at Reading and Leeds Festival, which took place over the bank holiday weekend, tell The Independent that 2018 was a record year for salvagers, with 930 individuals coming from approximately 200 voluntary and charitable organisations to collect various reusable items such as tents and sleeping bags.

These were donated to organisations including local Scouts and Girl Guides, Sea Cadets, Help For Refugees and Lombok Earthquake Relief.

"The salvaging will continue this week," a festival spokesperson adds, "alongside an extensive cleaning operation provided by Closed Loop Recycling (Reading) and Ryans Cleaning (Leeds).

"Previous years saved approximately 30 tonnes from going to landfill or incineration."

Charitable intentions aside, Wedge adds that there are countless reasons as to why so many tents get left behind at festivals.

"A lot of the tents are very cheap supermarket tents marketed as 'festival tents', which as far as I can tell just means 'disposable tent'," he says.

"People can't really be bothered to take their tent away with them on the Monday morning when they're hungover and tired and since they have very little financial incentive to do so they don't bother."

However, research carried out in 2013 by Teresa Moore, director at A Greener Festival, reveals that 60 per cent of tents get left behind because they are broken, which poses a number of environmental issues.

This is because they are typically made from synthetic fabrics, which are in effect a form of plastic, she tells The Independent.

"And we know from this year's campaigns about plastic that even if it breaks down, it stays in the environment and is likely entering the food chain, which is not good for anyone".

While there have been efforts from festival organisers to collaborate with charities, inviting them to collect leftover tents for reuse for refugees, Moore explains that this plan has somewhat backfired.

"Unfortunately this has turned into one of those festival myths: 'it is now alright to leave your tent because they all go to charity,' I have found this during my ongoing research but it has become widely recognised that this has unintentionally created an even bigger problem," she adds.

In terms of addressing the problem, he says one popular idea is to employ a tent deposit scheme, whereby festival goers would pay a deposit to bring their tent to the festival, which would be returned to them if they take their tent home.

"A similar thing happens with litter in that some festivals make attendees pay a £10 'eco bond', which is returned to them if they fill up a bag of rubbish and hand it in at the end of the festival," he adds.

"Another avenue to explore would be to have helpers in the campsites who help people put their tents down (a lot of people can't do pop ups) and allow them to donate their tent to charity afterwards."

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Thousands of tents are being left behind at festivals because attendees wrongly think they go to charity

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Festivals can be a fairly gruelling experience. After a few days of revelry, the predestined cocktail of sleepless nights, excess cider and cheesy chips start to take its toll.

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Festival-goers should be forced to pay a £25 deposit on their camping spot to stop tents being abandoned en masse, campaigners have demanded after bank holiday events created a sea of litter.

More than 100,000 music fans basked in glorious sunshine at Reading and Leeds Festival last weekend, where organisers had this year launched a "staying green" campaign to slash waste.

Global artists eagerly lent their support to the eco drive, with teenage star Billie Eilish posing in front of a "keep it, bin it" sign and US band Twenty One Pilots urging supports to "take your tents home".

However, as the campsites emptied of revellers on Monday morning, a familiar sight greeted the teams in charge of the clean-up operation - hundreds of dumped tents.

The scenes provoked anger among campaigners, who suggested young crowds were acting hypocritically by claiming to care about the environment while continuing to litter.

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Festival-goers should pay £25 fee which is withheld if tent is abandoned, campaign group says

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Festival-goers should be forced to pay a £25 deposit on their camping spot to stop tents being abandoned en masse, campaigners have demanded after bank holiday events created a sea of litter. More than 100,000 music fans basked in glorious sunshine at Reading and Leeds Festival last weekend, where organisers had this year launched a "staying green" campaign to slash waste.

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Menswear is no longer the neglected younger sibling of the more established womenswear market. Dynamic and exciting - but not without its own challenges - this is a burgeoning sector that is maturing as more brands and retailers wake up to its potential.

"Growth in the UK menswear market remains robust, but does appear to be slowing, signalling that after a sustained period of success it is becoming a more developed clothing category," explains Samantha Dover, senior retail analyst at Mintel. "To put this into context, in the last five years, consumer spending on men's clothing has consistently grown at a faster rate than consumer spending on women's clothing. However, in 2018, that trend reversed, and womenswear sales are estimated to have risen 4.1% compared with 3.5% growth in the menswear market."

She adds that although the sector's ongoing growth makes bolting on a menswear offer a potentially attractive proposition for womenswear retailers, a proper understanding of the market is key for success. The importance of a clear offer is illustrated by the retailers who have dived into the menswear market, only then to quietly withdraw.

Premium player Whistles pulled the plug on its menswear range in February this year amid whispers of limited interest from customers. Just two months later, New Look announced plans to remove menswear from its UK and Irish stores and make the category online only.

Dover points to men's ongoing preference for branded fashion and desire for convenience as some potential challenges for the high street.

"Although growth in the UK menswear market is slowing, it remains healthy, which will make it an attractive proposition for both existing and new players in the market," she adds. "In the next five years, Mintel forecasts that sales of menswear will grow 15.4% to £17.9bn. As a result, we expect that there will be continued efforts to grow menswear sales among retailers. However, it is now a highly competitive market and it is not necessarily easy for womenswear-centred brands [who add a menswear offer] to thrive."

Several key players are broadening their offers and casting a wider net for customers in a reaction to increased competition as the menswear market hots up. One business taking this route is heritage shirt brand TM Lewin, which is jostling to reposition itself as a fully fledged menswear brand. It launched a casualwear offer in 2012, but at the new London flagship that opened in May, the casual range takes centre stage for the first time. Chief executive Sven Gaede told Drapers at the time that TM Lewin was "on a real mission for customers to not just think about us as a shirt retailer, but for them to think about us as a menswear brand".

Fellow heritage label Hackett took a similar route by launching new entry-level label HKT, which is aimed at a younger consumer, for spring 19.

The opportunities for those with fantastic product and an authentic message are exciting

James Eden, Private White VC

Premium menswear brand Private White VC, best known for its outerwear, has also widened its range by significantly expanding its shirt offer for spring 19. The shirts are created by its new academy programme, which launched 12 months ago and aims to teach employees how to make shirts before moving onto more complex outerwear.

Eden adds that although generally the menswear market remains challenging, he believes brands with the best product and customer proposition are able to shine through the gloom.

"Trade, in general, is very tough. However, the opportunities for those with fantastic product and an authentic message are exciting. The world now is very small, so a brand like ours has a tremendous opportunity to engage with customers overseas. We're seeing particular interest from the US, as well as Germany and Scandinavia."

Jake Hardy is the owner of contemporary menswear independent Number Six, which has two stores in London. He says male shoppers are demanding more information about products than ever before and that the trend for utility and workwear-inspired pieces has been particularly strong amongst his customers.

"Our customers, particularly at our Lamb's Conduit Street store, want to know every detail about the garment - the fabrics, the production, how sustainable the brand is. They want to know that the product is going to last. In terms of product trends, we've had excellent sell-through with trousers from [lifestyle brand] Gramicci, and Barbour continues to shine."

A more casual, streetwear-inspired aesthetic has long held a powerful sway over the menswear market, but the tide has begun to turn towards a more tailored look. Rising stars at the spring 20 edition of London Fashion Week Men's - including Charles Jeffrey Loverboy, Stefan Cooke and Per Götesson - played with print and shapes to give tailoring a fresh update at the directional end of the market.

Streetwear has cooled off at the high fashion brands, which have shifted back to tailoring-based looks

Nick Paget, WGSN

This new sensibility is creating opportunities for retailers seeking to present a new view of the menswear market. Michael Kliger, chief executive of German women's and children's wear retailer Mytheresa, which will launch menswear at the start of next year, recently told Drapers that this new aesthetic makes now the perfect time to move into the category.

"The menswear market has become somewhat saturated with streetwear collaborations - the autumn 17 collection between Louis Vuitton and Supreme represents the pinnacle of the trend and remains the one to beat," explains Nick Paget, senior menswear editor at trend forecaster WGSN. "Since then, streetwear has cooled off at the high fashion brands, which have shifted back to tailoring-based looks. Younger designers are also featuring tailoring as part of their ranges, but are playing with the look."

Paget adds that he has noticed a move towards menswear designers taking an experimental approach to more classic shapes and wardrobe staples, creating wearable products that still have the power to excite customers.

"What was really clear at the [spring 20 editions of] men's fashion weeks is that designers are playing with a small set of key items, but in a really interesting way - so adding statement pockets, embellishments or ornamentation and using print and pattern. They know that what makes money is pieces such as suits, tailoring and structured coats, and are focusing on how to build their ranges."

Mark Williams, creative director of menswear brand Ben Sherman, is also excited about how the menswear market can successfully blend elements of streetwear and more traditional tailoring for a fresh look that gives customers something new: "There is a still a lot of streetwear in the market, but we're looking towards the future and a sharper menswear sensibility and casualwear worn in a smarter way - sweatshirts paired with more tailored trousers, for example, or a deconstructed blazer. Tailoring is becoming more accessible and there's a preppiness coming through. Sports and streetwear are still relevant, but the interesting thing is that, for customers, it is about how you mix those pieces in without looking like you're going skateboarding."

He notes that rising demand for design-led product is driving sales of Ben Sherman's higher-priced items. The brand's pricing architecture tops out at around £200 for heavy wool coats.

"One thing we noticed during the autumn 19 selling season is that sales of investment pieces really started to pick up. That's the feedback we got from key retailers and agents and we were pleasantly surprised when we sat down to analyse the bestsellers. You take it for granted that pieces like a classic Harrington jacket will perform well but is refreshing to see more investment and statement pieces - like more expensive outerwear - appearing in the bestseller list. Customers are looking for a higher level of design."

As male shoppers become ever more interested and sophisticated in their approach to the clothes they buy, a deep understanding of the target consumer is becoming increasingly integral for success in the menswear market. Widening your offer to appeal to a more diverse group of consumers may make good business sense, but brands and retailers also need to maintain a clear handwriting and stay on top of trends as male shopper become more engaged. Those looking to lead the way in the market will also need to find a creative way to blend the two powerful but contrasting influences of streetwear and tailoring.

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Menswear is no longer the neglected younger sibling of the more established womenswear market. Dynamic and exciting - but not without its own challenges - this is a burgeoning sector that is maturing as more brands and retailers wake up to its potential.

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Don't overvalue their love of technology too much. Left to their own devices, today's 18- to 23-year-olds may devise a shopping experience that transcends digital engagement - and they've got $44 billion in spending power to inspire it.

That makes the members of Generation Z, the oldest of whom were born in the mid-1990s and the youngest in the early 2000s, difficult to undervalue from a retailer perspective. At more than 74 million members, Gen Z is expected to account for 40% of all U.S. consumers by 2020, according to Adweek. As they grow, their spending likely will as well.

Here are seven descriptors that define Gen Z, none of which include "digital."

1. Diverse. Roughly half of the Generation Z population is nonwhite, according to a report in Forbes, citing the U.S. Census Bureau. Specifically, 22% are Hispanic and 15% are non-Hispanic blacks - the largest percentages of any generation, according to research by Nielsen. This means these young consumers are more familiar with and open to different cultures and customs, translating to fewer barriers to purchase (including among Caucasian consumers). Wariness of the unfamiliar is more likely to have been replaced by curiosity and inclusion.

2. Savers. Perhaps the 2008 recession slapped the frivolity out of them, because members of Gen Z tend to be more financially conservative and risk-averse, meaning they are less willing to take on major debt. One-third have bank accounts in their names, and another third - likely teens - share accounts with their parents. Nearly half, 48%, prefer to do their banking face-to-face with a teller, a possible indication that saving money is important enough to them to require personal interactions that support a sense of security. Retailers, think interest-free layaway.

3. Bargain-hunters. Those who are trying to save money also tend to be cautious spenders, Gen Zers included, and they'll shop big-box stores if necessary. Roughly 55% of the Gen Z population is increasing the amount of time spent in dollar stores and mass merchandisers, according to research by the global consulting group WSL Strategic Retail. About 40% say they're spending more time in consignment shops and supermarkets. When it comes to specific brands, they prefer Walmart, Ulta and local grocery stores, at 56%, 48% and 45%, respectively.

4. Commute-averse. Neighborhoods and their shopping options mean less to Gen Zers than does the work commute. In choosing a place to live, 34% said their decisions are not at all influenced by neighborhood amenities such as shopping centers, according to the Zillow Group Consumer Housing Trends Report 2017. That compares with a quarter of total renters. Instead, members of Gen Z prefer a short commute to work, and just 17% require being in a preferred neighborhood, compared with 39% of the total population. Retailers should increasingly cross-analyze the spending power of employment hubs to residential communities.

5. Vegan. It seems small, but subtle preferences can reveal broader beliefs and passions. Nearly one-third (29%) of consumers ages 18 to 21 say the word "vegan" on products makes them more appealing. This compares with just 14% of baby boomers, according to a May study by the market research firm Morning Consult. The younger generation's preference for animal-free goods likely extends to non-food products, such as pet-safe household goods and non-leather apparel. It may be worth testing animal-friendly aisles or departments.

6. Mall-agnostic. Gen Z shoppers could represent a critically well-timed opportunity for shopping malls. Of shoppers ages 18 to 29, which includes a large segment of Gen Z, 35% said they shop at malls less now than they did five years ago, but 45% said they shop them more, according to a January by Morning Consult. That's a close but promising split, especially when considering 54% of all adults said they shop at malls less often (19% more often). Youth-targeted promotions, particularly of the cost-savings kind, would likely be well received.

7. Loyal-ready. Loyalty programs that offer benefits such as free tailoring or special events are largely lost on Gen Zers. Just 30% say a loyalty program makes a store special to them, according to Ernst & Young. That compares with 45% of millennials. When it comes to making reward programs special, 31% of Gen Z shoppers prefer members-only events, compared with 44% of millennials, while 80% of Gen Zers chose free delivery (74% for millennials). Retailers trying to appeal to this segment using loyalty programs should focus on the practical perks.

The old adage laments that youth is wasted on the young. The future won't be. The youngest generation of shoppers will pass up poorly conceived retail notions and experiences as readily as those shoppers before them - regardless of technology.

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7 Ways Gen Z Shoppers Are Different From All Others -- And None Include Technology

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Members of Generation Z are frequently identified as the first digital natives. But there is more to this financially sensitive, ethnically diverse group than mobile devices and Instagram. Here are seven descriptors for the generation that do not include "digital."

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The social media landscape is on the move. In recent years, Facebook, Twitter and Instagram have monopolised the sector with massive growth and massive commercial power over consumers - but a different generation of social platforms is rising in significance.

While the "traditional" social channels are still overwhelmingly dominant, young consumers in particular are embracing alternatives and the growing popularity of a different kind of social platform - focusing on entertainment and individuality.

This shift, in turn, is catching the eye of brands and retailers, particularly those targeting a younger demographic - and this new type of social necessitates a new, less commercially focused approach.

Generation Z, in particular, is searching for its own spaces on social media and embrace multiple platforms such as TikTok, Twitch, Snapchat and Pinterest at speed, says digital marketing consultant Paul Sutton: "The younger demographic wants to have somewhere that is their own territory. They don't want to be on the channels that older people are on. They want their own place."

Phoebe Russell, social media manager at young fashion brand Nasty Gal, says: "They don't appreciate a hard-sell approach. Individuals are headstrong, especially Gen Z. They're more interested in buying from brands that represent the same values as they do."

The kind of content being consumed is also changing. Video is becoming the dominant media of communication. TikTok, Twitch and Snapchat all revolve around video and Pinterest is seeing increased video engagement on the site. Additionally on Instagram, Stories are continually growing and is used by 500 million Instagrammers every day.

For brands targeting younger demographics, a knowledge and understanding of these social spaces is essential.

"Brands need to know their audience," says Carly Stringer, founder of social media consultancy Keystone Visual. "Spend time on the platforms that [your customer is] on - it's really knowing about them in a lot of detail. Once you know the exact sort of person you're interacting with, you can create the kind of content that's right for them."

Ellie Hernaman, CEO of social media agency Truffle, believes now is the perfect time to start working on growing platforms, but also cautions that success is measurable in a less tangible way than on platforms such as Facebook and Instagram.

"Fortune favours the brave," she says. "The brands that are more willing to get in there [on newer platforms] from the get-go and become early adopters are the ones that can make real headway.

"We are seeing more and more brands open to working with newer platforms - places where it is a trial and error approach. They are experimenting with engagement and the objective of brand awareness rather than driving sales. We are measuring success via engagement rather than sales, looking at likes and comments, the general response rate and sentiments of reactions."

Drapers takes a closer look at four of the "other" social channels that brands and retailers should have on their radars.

TikTok
Vital statistics
Launched: in China in 2017

Users: 500 million monthly users worldwide, 188 million new users in Q1 2019

Demographic: 41% of users aged 16 to 24; 44% female 56% male
What is it?
TikTok is a social video platform where users create and share short, snappy videos, which are often comedic. Users take part in #hashtag challenges where they complete certain tasks and share with others.
What you need to know:
The growth of TikTok has been astonishing. In Q1 2019 the app picked up 188 million new users globally, up 70% compared with the same period last year. For the same period, it was the most downloaded app on the IoS App Store with 33 million downloads, reports app data provider Sensor Tower.

Thanks to its wildly growing popularity and overwhelmingly young user base, it has become a platform where retailers - including River Island, and PrettyLittleThing - are keen to make an impact.

However, with its core user base made up of a generation savvy shoppers wary of commercial motives, TikTok requires a different approach from traditional social media.

"Brands are tapping into younger audiences by appealing to their interests, which are much more about authenticity," explains Ellie Hernaman, CEO of social media agency Truffle.

"The audiences are growing up in an age where they are very aware of the tactics marketers are using to win their business. Customers are very much getting behind the mission of a brand."

She highlights Ralph Lauren as one brand that has performed well on the platform, with its campaign during the US Open tennis tournament in August. The #WinningRL challenge encouraged users to share their own winning moments in life on the platform.

"These younger audiences were feeling like they are really part of the brand," she says. "That's the kind of buy-in that brands are really looking for."

The importance of this collaborative approach is key: building rapport so consumers engage on an emotional level and build all important brand loyalty - all the while maintaining their own personal identity.

"The one thing TikTok has over many platforms, is its promotion of authenticity and collaboration," says Jacob Quirke of social consultancy JC Social Media. "Users can create content that provides a visual representation of who they are and we all know the importance of video content on social media platforms at the moment."

Snapchat
Vital statistics

Launched: in the US in 2011

Users: 310 million monthly users worldwide

Demographic: 73% of users aged 18 to 24; 61% female, 39% male
What is it?
Snapchat describes itself as a "multimedia messaging app" - users share videos and images to their stories, which their contacts can only view for 24 hours. There is also a "Discover" section where brands can show ad-based content.
What you need to know:
Another platform dominated by Gen Z is Snapchat.

The app reports that 90% of all 13-to-24-year-olds in the US use the app and 2.1 million "snaps" are created every minute around the globe.

Paul Sutton, digital marketing consultant, explains Snapchat's rise as characteristic of an increasing demand for "entertainment" on social media from a younger generation of users.

"Users are not going on Snapchat to be educated: it's about fleeting moments and keeping up with what your friends are doing," he explains. "All of these social platforms are purely about entertainment."

As such, for businesses to make use of the platform, he advises a focus on pushing fun, engaging content rather than overt selling.

"It's not a sales approach at all," he says. "Social media works with little nudges towards something that might eventually convert a person to a sale."

JC Social Media's Quirke agrees, and notes that Snapchat's success is fuelled by creativity, playfulness and authenticity: "Businesses should not be afraid to show off their fun side. Although they may wish to prioritise advertising their products, the most engagement, regardless of platform, always comes from providing an audience with engaging content that doesn't bombard them with shameless self-promotion."

Being on the platform and providing content on a regular basis allows brands to become part of the worlds of their customers. Success on Snapchat lies in ensuring you are "front of mind" for when your audience looks to make a purchase, says Sutton.
Pinterest Vital statistics
Launched: in the US in 2010

Users: 300 million monthly users worldwide

Demographic: 34% of users aged 18 to 34; 70% female, 30% male
What is it?
Pinterest allows users to create virtual mood-boards by "pinning" images of products, inspirational items and general other items. Clicking on these pictures takes users back to the source website of the image.
What you need to know:
There has been an increasing buzz around Pinterest in recent months, as the platform upgraded its analytics tools in July, which allow businesses to better trace interactions with their users and the success of their presence on the platform.

While it may not be used as widely as Facebook, Twitter or Instagram, Pinterest is an extremely powerful tool for driving traffic to brands' websites. Research from Truffle show the platform drives 3.8 times more sales than any other platform - largely thanks to the ease with which purchases can be made.

Truffle's Hernaman explains the appeal of Pinterest for users stems from its lack of overtly sales-orientated content - tying into a growing move towards platforms that allow for expressions of individuality, without an obvious overlay of commerciality.

"Pinterest is purely there for inspiration. People use it to create mood boards and build their own identities," she explains. "It is incredibly effective as it does not come across as sales driven. The call to action isn't to follow the link in a bio - you just click on an image to go straight to the source."

One retailer that uses Pinterest regularly is young fashion brand Nasty Gal, which has more than 10 million monthly users on the platform.

Phoebe Russell, the brand's social media manager, explains the different approach the platform requires: "Pinterest is the new Google Images, but on steroids.

"Pinterest is a long-lead platform, as opposed to Facebook and Instagram, where you can see a sale almost immediately. Pinterest matures over a four-to-six-week period."

"In contrast to Instagram, where ecommerce photography is an absolute no-go, Pinterest users love the ease of ecommerce photography - how clear it is to see the product and how it fits the model.

"Pinterest acts as an extension of our online shop but for users who didn't even know they were missing something from their wardrobe until they pinned it. Attracting new shoppers is always a KPI year on year, and Pinterest helps us achieve exactly that."

Twitch
Vital statistics
Launched: in the US in 2011

Users: More than 15 million average daily users; 505bn minutes watched in 2018

Demographic: 37% users aged 13 to 17, 37% aged 18 to 34; 19% female, 81% male
What is it?
Twitch is a livestreaming social video platform. Primarily focusing on videogames, users watch livestreams of other players as they play games and can interact with them and others watching. Popular games on the platform include Fortnite and League of Legends.
What you need to know
Twitch represents a relatively untapped space in the social media landscape, and neatly encapsulates many of the aspects that have driven the growing popularity of other social channels.

Adam Harris, Twitch's director of custom solutions, explains: "[Twitch] takes advantage of what Gen Z wants: it's an active, lean-in experience where you are part of the content. We call it multi-player entertainment - you're not just there watching, you are part of it."

With such an engaged, growing user base, the platform is increasingly working with brands to create commercial content on the site - appealing to the network of gamers that Harris says were "ignored" by brands for years.

The site offers pre-roll adverts, which play before main videos, but also encourages branded content - for example, prominent gamers wearing or using a brand's products while they play. However, the importance of creativity, and of engaging users in the right way is equally important on Twitch.

Harris says he tells brands not to "dad dance" when they engage with the platform: "Brands have a tendency to think they know how to speak to this audience, but it's very nuanced," he says. "We tell people to work with creators and to work with people that are embedded in that culture and community. Then you will have a meaningful connection with the audience."

A recent example of this is Adidas 's collaboration with Twitch star Ninja, who has 15 million followers on the platform. Details of what the multi-year partnership are yet to be announced, although a trailer video hints at exclusive products accessible for Twitch users who complete certain tasks.

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The social media landscape is on the move. In recent years, Facebook, Twitter and Instagram have monopolised the sector with massive growth and massive commercial power over consumers - but a different generation of social platforms is rising in significance.

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Millennials, also known as Generation Y, include anyone born between 1981 and 1996 (ages 23 to 38 in 2019) and represent about a quarter of the US population. Much of this cohort entered the workforce at the height of the Great , and have struggled with the subsequent widening of the generational wealth gap.

Millennials have led older generations in technology adoption and embracing digital solutions. Their financial status and tech-savviness have fundamentally changed how they live and work - earning them stereotypes that they job hop and have killed a number of industries. Prior to Gen Z, millennials were the largest and most racially and ethnically diverse generation.

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Generation Z: Latest Gen Z News, Research, Facts & Strategies | Business Insider

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Generation Z (aka Gen Z, iGen, or centennials), refers to the generation that was born between 1997-2012, following millennials. This generation has been raised on the internet and social media, with some the oldest finishing college by 2020 and entering the workforce.

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Generation Y is the first generation in recorded history which is projected to be worse off than those which came before.
This week, BBC Scotland is looking at the lives of millennials and how they stack up next to the experiences of their parents and grandparents.

But who are the millennials?

In simple terms, Generation Y is the latest in a series of demographic cohorts which have been given slightly odd names in a bid to define them as a collective cultural group.

First there were the Baby Boomers, those born during a spike in the birth rate following the Second World War through to the early to mid 1960s.

The next demographic bump was Generation X, those born from the early to mid 60s through to the start of the 1980s; the "MTV generation".

Then we come to Generation Y, the millennials. Born from the early 80s through to the turn of the Millennium, this is a cohort which largely came of age at the outset of a global financial crisis, but also amid a vast acceleration in digital technology.

Incidentally the following generation, those born since the millennium, has in turn been dubbed Generation Z: the "digital natives" who have no recollection of a world without smart devices and broadband internet.

Scotland's National Records keep track of the country's population. They record more than 1.4m Scots residents who were born between 1980 and 2000, with slightly more women than men among them (a trend also reflected across the populace as a whole).

Starting from early life, Generation Y are more likely to stay on in full-time or further education than those who went before; the number of graduates more than doubled between 1984 and 2013.

Older generations were more likely to leave school at an earlier age, sometimes with no qualifications - something which is now very rare.

Only about 6% of 16 to 34-year-olds in Scotland have no qualifications at all; the figure for those aged 35 to 64 is more than double that, and for those over 65 it doubles again to more than a third. However those over-65s are much more likely to have other, non-academic qualifications.

Jobs market

After education, Generation Y are heading into an unpredictable jobs market. The employment rate is good, but many are in part-time work or self-employed, and they have faced the largest falls in real average earning in the wake of the 2008 recession.

According to the most recent set of labour market statistics, just over 71% of 16 to 34-year-olds are in employment, 5.7% are unemployed and 24.7% are economically inactive - many of them students or carers.

For those aged 35 to 64, the same figures are just over 77% employed, 2.9% unemployed, and 20.6% inactive.

But how good is the work?

Millennials in their 20s are 25% more likely to work part-time than members of Generation X were when they were at the same age. During their 20s, they are projected to earn £8,000 less than their GenX equivalents.

Much has been made of zero-hours contracts, a form of employment which has grown more common over the past decade; between 2003 and 2005 they sat at 0.4% of all contracts, UK-wide, but increased to 2.8% by the end of 2016.

Those on zero-hours contracts, where employers are not obliged to provide any minimum hours, are often young. According to labour market statistics released in May, a third of people on these casual contracts are aged 16 to 24.

Some people like the flexibility offered by a zero-hours contract, under which workers are not obliged to actually accept any work offered. But others see them as being exploitative and lacking in job and income security.

In Scotland, the most recent statistics list 2.2% of workers as being on zero-hours contracts, a figure which is the lowest on the UK mainland. The UK-wide figure rose from 2.5% to 2.8% in 2016, driven mainly by an increase in England from 2.6% to 3%.

Wages

People on zero-hours contracts are still paid the minimum wage, but the number of hours they work can vary to a large degree. The proportion of people in part-time or casual employment contributes to a significant disparity in average overall pay between generations.

In 2016, the median pay of Scots aged 18 to 21 was £200 a week. Those aged 22 to 29, who were more likely to be in full-time work, were paid £387 a week, and those aged 30 to 39, and thus more experienced in the labour market, £482.

The peak median weekly wage was for those aged between 40 and 49, at £494. Thereafter the figure falls back, with those aged 50 to 59 earning a median £470 per week.

A tougher employment scene makes it hard to get on the housing ladder - research by the House of Commons Library found that 59% of households led by a millennial are renting, with 38% owning their own home - whereas 20 years ago young people were more likely to own than rent.

There has also been a slight increase in the proportion of 25- to 34-year-olds who are still living with their parents - this is the case for 14% of millennials UK-wide.

Generation Y is collectively a more diverse and socially liberal grouping than those who were born earlier; north of the border just under three-quarters of 16- to 34-year-olds identify as white Scottish, compared to over 80% of the older population.

However, they are also less likely to make their voice heard at the ballot box.

In the 2015 election, two-thirds of baby boomers voters turned out on polling day, compared to 56% of generation X and 46% of voting-age millennials.

This shifted somewhat in the snap election of 2017, when young people turned out in greater numbers - but they were still dwarfed by the proportions of older generations turning out.

YouGov found that 57% of teenage voters turned out in June, and 59% of those aged 20 to 24 - compared with 71% of those in the 50 to 59 bracket, 77% in the 60 to 69 cohort and a whopping 84% of those over 70.

Settling down

Those in Generation Y are far more likely to be single than those amid older generations.

Almost 80% of Scots aged 16 to 34 have never been married, compared to only about a sixth of those older.

This is not just because they have had less lifespan in which to meet a partner and settle down - people are getting married later and later in life.

In 1980, the average age at which people in Scotland first got married was 24.5 for men and 22.6 for women. By 2000 these figures were 30.5 and 28.6 respectively; in 2016 they were 33.9 and 32.2.

And less people are getting married now, in total; in 1980 there were 38,500 marriages in Scotland. By 2000 it was 30,367, and in 2016 it was 29,229.

When millennials do get married, its less likely to be in a church; Generation Y is also less religious than those which came before it.

Almost two-thirds of 16- to 34-year-olds in Scotland say they have no religion at all, far higher than proportion of those older; less than a third of those over 65 gave this answer.

These broad trends are instructive in their own way, but at the end of the day everyone has their own unique experience. BBC Scotland will be covering the lives of Generation Y in Scotland all this week.

Send in your comments and questions via social media using #BBCGenY or to newsonlinescotland@bbc.co.uk.

The BBC is not responsible for the content of external sites.

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Meet the millennials: Who are Generation Y?

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Generation Y is the first generation in recorded history projected to be worse off than those which came before.

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Take a potentially viral Facebook ad campaign, throw in a stripping model and you've got a mini-controversy.

The Next Web seems skeptical of clothing company Stussy Amsterdam's new Facebook ad campaign that shows a picture of a bundled up model who, the ad says, will strip for "likes." The more likes, the more clothes come off.

The Next Web points out that, because of Facebook's strict no-nudity policy, it's very unlikely the model will bare it all, no matter how many likes she gets. But the site also suggests the campaign may already be in violation of Facebook's promotional guidelines, which note that, "You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion."

Arnold Amsterdam creative director, Colin Lamberton, whose agency is behind the campaign, told Adrants, "As you can imagine the model must be suffocating under that many layers of clothing. It is almost a public duty to free her out of this misery so we are expecting Facebook fans to help out here."

Though the campaign has generated hundreds of "likes" already, MemeBurn suspects the ad could backfire on Stussy because it turns the model into a stripper.

Whereas models are glamorous, "Strippers wear clear plastic heels, have daddy issues and are 'doing this to get through college'" MemeBurn writes.

Plus there's the whole hyper-objectification of women, which could alienate female Stussy customers... but probably not. Check it out here -- do you find the campaign troublesome?

Style Video poll

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PHOTO: Model Strips For Facebook 'Likes'

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Take a potentially viral Facebook ad campaign, throw in a stripping model and you've got a mini-controversy. The Next Web seems skeptical of clothing company Stussy Amsterdam's new Facebook ad campaign that shows a picture of a bundled up model who, the ad says, will strip for "likes."

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David Sinatra and Domenic Venneri are your typical Santa Monica techno-creative types who love what they do and can't help making you feel a little jealous. Jealous of their effortlessly cool style. Jealous of their artistic vision. Jealous of their enthusiasm. Jealous of their youth. They throw out quotes like, "If you think people are dumb you'll spend a lifetime doing dumb work," from George Lois. You wonder why you hadn't found that one.

But they quickly win you over. You can't help being inspired by their spark and the jealously quickly melts away.

It's in part due to this energy and the dynamic relationship between David and Domenic, that Stussy has come back to life (to the tune of triple digit growth). The clothing brand that's been around since 1980 wasn't doing so well in the last decade or so. It needed a serious revamp and a new approach.

David, now the company's Head of E-Commerce Web Marketing, wanted to remind customers what the brand was all about through the powerful tool that is social media.

"Social media is a permission based relationship," said David. "Understand why your customers love you. Align the way they love you with commerce."

Stussy's success has always been about its culture, said David, and he wanted to make sure the company was utilizing its well-defined image to get people excited about the brand again.

That's where Domenic came in. He's the a Lead Designer at Stussy and the "Chief" at Vokent, a creative agency that knows how to leverage social media to get people excited about and engaged with brands. The two work together very closely to find the best social message and ecommerce methods for their customers. They agree on the following strategy: start with an idea or a need, implement, analyze and refine, again and again...and again.

A new product Domenic recently introduced to David for Stussy is the "Social Board." It pulls in all images that are part of the Stussy conversation, from all over the web through sites like Facebook, Twitter, Instagram, Pinterest and more. It then compiles the images into a beautiful storyboard type collage that can be displayed anywhere from on a retailer's website to a projection inside a retail store.

Domenic insists that the new client/agency relationship is evolving very quickly and the expectations now are that it is not merely a relationship, but a partnership. He also says that ecommerce websites are becoming more intuitive and easier: things like "hovering" versus clicking will come more into favor, he contends. He also stressed the importance of responsive design - when websites re-size themselves as users resize their browser windows. These innovations, which on the surface might seem only of aesthetic importance, actually pan out to make all the difference in an over-saturated ecommerce market.

One of the brand's recent successful social campaigns happened in standalone Stussy store in Amsterdam. The store a social media campaign called " Strip for Likes," where they featured a model on their Facebook page dressed in all the clothes for the upcoming season. Every time you "Liked" her (i.e. Liked the store), she would remove another layer of clothing, until you were left with a sexy, suggestive picture of a model in nothing but her skivvies. It was the perfect way to express the Stussy culture - one that's not afraid to take risks and laugh at itself a bit. That one campaign took the store's Facebook page from about 300 fans to just under 25,000 fans.

Both David and Domenic left the audience at eTail Boston 2012 with a few websites they like and often look to for inspiration and necessary information. We leave them for you, in hopes that you will glean some of their passion for marketing and technology as you evaluate and refine again, and again...and again.
David's 5 Good sites: Domenic's 4 Good sites:
startupsthisishowdesignworks.com
dribbble.com
alistapart.com
thesocialboard.com

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Stussy Wins with New Design and Social Campaigns | The eTail Blog

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David Sinatra and Domenic Venneri are your typical Santa Monica techno-creative types who love what they do and can't help making you feel a little jealous. Jealous of their effortlessly cool style. Jealous of their artistic vision. Jealous of their enthusiasm. Jealous of their youth.

# data[].attributes.attachment_link.readable_text
David Sinatra and Domenic Venneri are your typical Santa Monica techno-creative types who love what they do and can't help making you feel a little jealous. Jealous of their effortlessly cool style. Jealous of their artistic vision. Jealous of their enthusiasm. Jealous of their youth. They throw out quotes like, "If you think people are dumb you'll spend a lifetime doing dumb work," from George Lois. You wonder why you hadn't found that one.

But they quickly win you over. You can't help being inspired by their spark and the jealously quickly melts away.

It's in part due to this energy and the dynamic relationship between David and Domenic, that Stussy has come back to life (to the tune of triple digit growth). The clothing brand that's been around since 1980 wasn't doing so well in the last decade or so. It needed a serious revamp and a new approach.

David, now the company's Head of E-Commerce Web Marketing, wanted to remind customers what the brand was all about through the powerful tool that is social media.

"Social media is a permission based relationship," said David. "Understand why your customers love you. Align the way they love you with commerce."

Stussy's success has always been about its culture, said David, and he wanted to make sure the company was utilizing its well-defined image to get people excited about the brand again.

That's where Domenic came in. He's the a Lead Designer at Stussy and the "Chief" at Vokent, a creative agency that knows how to leverage social media to get people excited about and engaged with brands. The two work together very closely to find the best social message and ecommerce methods for their customers. They agree on the following strategy: start with an idea or a need, implement, analyze and refine, again and again...and again.

A new product Domenic recently introduced to David for Stussy is the "Social Board." It pulls in all images that are part of the Stussy conversation, from all over the web through sites like Facebook, Twitter, Instagram, Pinterest and more. It then compiles the images into a beautiful storyboard type collage that can be displayed anywhere from on a retailer's website to a projection inside a retail store.

Domenic insists that the new client/agency relationship is evolving very quickly and the expectations now are that it is not merely a relationship, but a partnership. He also says that ecommerce websites are becoming more intuitive and easier: things like "hovering" versus clicking will come more into favor, he contends. He also stressed the importance of responsive design - when websites re-size themselves as users resize their browser windows. These innovations, which on the surface might seem only of aesthetic importance, actually pan out to make all the difference in an over-saturated ecommerce market.

One of the brand's recent successful social campaigns happened in standalone Stussy store in Amsterdam. The store a social media campaign called " Strip for Likes," where they featured a model on their Facebook page dressed in all the clothes for the upcoming season. Every time you "Liked" her (i.e. Liked the store), she would remove another layer of clothing, until you were left with a sexy, suggestive picture of a model in nothing but her skivvies. It was the perfect way to express the Stussy culture - one that's not afraid to take risks and laugh at itself a bit. That one campaign took the store's Facebook page from about 300 fans to just under 25,000 fans.

Both David and Domenic left the audience at eTail Boston 2012 with a few websites they like and often look to for inspiration and necessary information. We leave them for you, in hopes that you will glean some of their passion for marketing and technology as you evaluate and refine again, and again...and again.
David's 5 Good sites: Domenic's 4 Good sites:
startupsthisishowdesignworks.com
dribbble.com
alistapart.com
thesocialboard.com

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Stussy Wins with New Design and Social Campaigns | The eTail Blog

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David Sinatra and Domenic Venneri are your typical Santa Monica techno-creative types who love what they do and can't help making you feel a little jealous. Jealous of their effortlessly cool style. Jealous of their artistic vision. Jealous of their enthusiasm. Jealous of their youth.

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UPDATE (December 2, 2019): Dior recently confirmed its rumored collaboration with Shawn Stussy, and the industry veteran has responded in kind.

Stussy took to Instagram to mention what this project means to him: "Kim Jones has brought me out of retirement to work with him and his Dior family on fall 2020." Stussy also noted how organic the partnership with Dior felt and that he's looking forward to seeing how the "next couple days" unfold.

ORIGINAL STORY (December 2, 2019): Rumors have swirled about a possible Jordan Brand x Dior collaboration, but instead of responding to the whispers, the French luxury label has confirmed an entirely different streetwear-adjacent partnership: artistic director Kim Jones spoke to WWD about Dior's new joint effort with Stüssy founder Shawn Stussy. Stussy has left his fashion retirement to design a variety of exclusive imagery for the fashion house's Pre-Fall 2020 menswear collection.

Stussy left the eponymous brand he founded in 1996, staying fairly distant from the fashion industry save for infrequent releases from his S/DOUBLE imprint. Though the streetwear pioneer is in no rush to return to the business full-time - to this day, he resents the term "streetwear" - Jones had little challenge bringing Stussy back into the fold. "There wasn't much luring," Stussy told WWD in Paris. "I was just in a good place in my adventure, and he's in a good place, and the stars just seemed to kind of line up. And if I'm going to come out for a last hurrah, why not with Dior? That's the way I look at it. It's the very top of the top. I have nothing but respect."

Jones tenure at Dior has drawn attention for his expansive partnerships with artists that bridge the worlds of youth culture and fine art, including KAWS, Raymond Pettibon and Daniel Arsham.

The Stussy partnership is hardly a departure for Dior, however, considering that Stussy's distinctive penmanship gave Stüssy its world-famous logo; Stussy's scrawl is so recognizable that it even spawned a typeface that Stüssy uses to this day. Plus, it's a coming home for Jones, of sorts, who's realizing a teenage fantasy.

"I used to wear it head-to-toe all the time in my teens. It was something I was really, really, really obsessed by. I've [still] got boxes of it," Jones explains, referencing his notable archive of original Stüssy garments. Jones first discovered Stussy's brand as a 14-year-old, buying directly from a family friend who worked at Michael Kopelman's influential Gimme 5 distribution label.

"For me to work with someone like Shawn is a real honor. He's an artist, that's the thing. If you can work that line like that, and it's that memorable, it's like an artist. That's why I wanted to do it with him: he's made an iconic image with his hand," said Jones.

Drawing from the bold colors of Miami's historic Art Deco architecture, Jones and his team colored in the black-and-white artwork that Stussy submitted for Pre-Fall 2020, with select items utilizing labor-intensive beading that demanded 2,600 hours to complete. Elsewhere, the team outsourced a unique Japanese printing process to create heavily manipulated marble-like patterns. "That's what intrigued me, is when he started talking about taking my kind of iconic art work and putting it into these couture methods," Stussy recalled. "I have zero interest in going and printing some $40 USD T-shirts, but to do this was really an eye opener."

When Dior and Stussy's collaboration goes on sale in 2020, it'll mark nearly 40 years of Stussy's Californian clothing brand. "It's been interesting for me to see the full circle and to watch the last 20 years as an outsider," said Stussy. "I've said 'no' to a lot of things, and I was just waiting for the right one, and this just feels really good in that respect. I almost feel like I'm handing the wand off to the young crowd, Kim being the team captain, and he's a lover of the game, he's knowledgeable, he's a student of our culture. I just really get the right feel."

Dior's Pre-Fall 2020 menswear collection will be shown on December 3 across from the new Rubell Museum. Also coinciding with Art Basel Miami, Dior will showcase its latest RIMOWA collaboration in the city's Design District.

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Shawn Stussy Confirms Collaboration With Dior (UPDATE)

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UPDATE (December 2, 2019): Dior recently confirmed its rumored collaboration with Shawn Stussy, and the industry veteran has responded in kind. Stussy took to Instagram to mention what this project means to him: "Kim Jones has brought me out of retirement to work with him and his Dior family on fall 2020."

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Millennials interact more through phones and apps than in real life, report finds

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The majority of young people sleep with their handset within arm’s reach, and check it when they wake up briefly during the night

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Millennials interact more through phones and apps than in real life, report finds

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The majority of young people sleep with their handset within arm’s reach, and check it when they wake up briefly during the night

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Younger internet users are spending more time on social apps this year, according to a May 2018 survey from social video marketing agency VidMob.

And no one more so than Gen Z.

Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.

And those weren't the only mobile apps where usage increased. The largest share (59%) of Gen Z respondents said they use their YouTube app a lot more than they did a year prior.

In contrast fewer millennials increased their usage on these apps that much-though the figures are still significant. Roughly four in 10 said they use Snapchat more than they did a year ago, and half of the millennials surveyed said they use Instagram more.

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More Millennials, Gen Z Are Using Social Apps

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Younger internet users are spending more time on social apps this year, according to a May 2018 survey from social video marketing agency VidMob. And no one more so than Gen Z.

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Younger internet users are spending more time on social apps this year, according to a May 2018 survey from social video marketing agency VidMob.

And no one more so than Gen Z.

Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.

And those weren't the only mobile apps where usage increased. The largest share (59%) of Gen Z respondents said they use their YouTube app a lot more than they did a year prior.

In contrast fewer millennials increased their usage on these apps that much-though the figures are still significant. Roughly four in 10 said they use Snapchat more than they did a year ago, and half of the millennials surveyed said they use Instagram more.

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More Millennials, Gen Z Are Using Social Apps

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Younger internet users are spending more time on social apps this year, according to a May 2018 survey from social video marketing agency VidMob. And no one more so than Gen Z.

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How Each Generation Shops in 2020 - Salesfloor

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Shopping habits of different generations.

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Patagonia CEO Rose Marcario explains the company's environmentally-responsible business model as it wins an award at the World Economic Forum in Davos.

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Whether you're a fly-fishing guide, a prodigy on the piano or you've made a career out of traveling the world, being an in your industry means that people look to you for advice on where to go, what to buy and how to step up their own game. Social media has made it easier to connect with hundreds, thousands, even millions of people who want to follow your story.

But let's face it, while it may be a dream to get paid to travel the world and post beautiful shots to Instagram, few people truly make posting on Instagram their career. But just because it may not pan out as your full-time job doesn't mean you can't optimize your posts to reach the maximum amount of your followers.

Without question, Instagram is one of the most important places to build a social presence. More than 1.1 billion people around the globe use Instagram-with more than 500 million checking in every day. To make the most of your social media strategy, you should know when your Instagram posts will be the most effective.

Best Times to Post on Instagram by Day of the Week

Sunday: 10:00 a.m. to 2:00 p.m.

Monday: 11:00 a.m. to 5:00 p.m.

Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m.

Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m.

Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m.

Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.

Saturday: 11:00 a.m.

In general, posting during the hours of 9:00 AM to 6:00 PM during weekdays can help you generate solid engagement. But you will see peak engagement at specific points in time throughout every week.

Why These Are the Most Effective Times to Post

If you consider your own work week, you'll know that your routine and daily mood may shift from day to day. These subtle changes can affect when and how you engage on social media platforms .

Many active social media users check their phones first thing when they wake up during the work week. Monday morning is often a bit too hectic; that's why an early morning posting time Tuesday to Friday tends to generate higher engagement.

During mid-day lunch hour, people are also apt to check in on media platforms. And late afternoon is another peak time, since people's mental energy starts to fade, and social networking can provide a welcome respite.

Saturday morning is another prime time with lots of traffic on Instagram. Many people are relaxed, or they may be out enjoying time with friends and family. This makes some people want to connect through social media-and can make them more likely to view your content.

Know the Best Time to Post on Instagram Each Day and Study the Trends of Your Industry

While these general posting times are a good starting point, it's essential to establish your social media brand strategy so you can target your specific audience and industry with your social content. Industries such as technology, healthcare, travel and tourism, media and entertainment, and education-as well as non-profit organizations-all have different peak times.

If you want to reach your target audience in your industry, you should seek out relevant data to make the right decisions. This way, you can be aware of the best day and time to post on Instagram and make the most of your social media promotion budget .

Understand How Instagram's Algorithm Impacts Your Views

When considering the best time to post to Instagram, you should understand how Instagram's algorithm affects what people see. Instagram's algorithm focuses on "recency," so new posts are most likely to appear in users' feeds. This means your goal should be to ensure your posts are "recent" when your target users are most likely to be visiting Instagram.

Instagram's algorithm also evaluates the engagement of each post when determining whether to present it to your audiences. If you know the best time to post on Instagram, you can help foster engagement and help each Instagram post reach all your audience segments.

Do Time Zones Matter?

In short, yes. If your primary audience lives in a specific region, such as the East Coast, be sure to use the suggested times of their local time zone.

Likewise, if you know you are catering to a non-U.S. audience, you should take their time zones into account. Even if your audience is widespread across multiple time zones, you can still follow the same essential guide to decide when to post on Instagram and build strong connections with all your followers.

For example, you may want to post to Instagram at the common wake-up time, schedule another post during mid-day, and schedule one or more in the late afternoon in your target time zone. If you're audience spans multiple time zones, you may be able to have some social media posts do "double duty." This means they can work as a wake-up post in one time zone and a mid-afternoon post in another.

If this sounds complicated, you should know that there are tools that can help determine the best time to post on Instagram. There are built-in Instagram tools you can use-and other third-party tools are available, too. With some research, you can determine the right tool, or mix of tools to understand the best time to post on Instagram, while measuring and managing your Instagram outreach efforts.

How to Find Out When Your Audience Is Most Active

If you have an Instagram business account, you can use Instagram Insights to analyze your follower demographics, engagement, and activity trends. Just as Google Analytics helps businesses make informed decisions, the Instagram Insights analytics tool can help you make smart decisions about the best time to post on Instagram for your unique audience.

You can access your personalized Instagram Insights data on your account page in the Instagram app. Simply tap on the bar graph icon near the top of the screen. You can also see data for individual posts and Instagram stories.

On your Insights home page, you'll see data for your Instagram activity over the past week. You'll see how many posts you've created and how many followers you've gained or lost. As you scroll down, you'll see graphs that provide insight on follower activity. For example, you can find impressions-the number of views of your content-and see how many likes and comments each post receives. These insights help you understand the type of content that resonates with your audience; and can gauge the success of your social influencer and brand ambassador campaigns .

Also, the Instagram Insights Followers section provides you key information on when your audience is most active on the social network. You can view a graph that shows when your followers are most active online each day and another that shows which days your followers are online.

Using these graphs, you can start to discern patterns of Instagram activity for your key audiences. You'll see times and days of high usage and learn the best times to reach your followers through targeted posting strategies.

It's important to keep a close watch on your Instagram Insights trends. As your audience grows, their peak activity times will likely shift as well. Be sure to adapt when you notice changes in peak engagement times. You don't want to time your posts based on old data and miss connecting with your Instagram community as it grows and continues to develop.

Instagram Insights also offers valuable insights into the performance of individual posts and stories. You can find details on impressions, comments, likes, and shares that can tell you what type of content resonates well with your audience. These insights can help you gauge the success of your social influencer and brand ambassador campaigns. Connecting with your target audience is more important than ever. Measuring engagement, shares and positive comments from your micro-brand experts can help you identify strong brand representatives to fuel genuine product adoption and usage. Leveraging their unique view of the product and expertise using the product you can generate real product recommendations, not fleeting and fickle celebrity endorsements that often hijack your messaging and business growth.

How and Why You Should Schedule Instagram Posts

We know, it sounds like a lot of work. And honestly, maintaining relevance and engagement on Instagram does require some research and effort. But great news! You don't to tend your account 24/7 in order to reach your audience. Instead, you can use scheduling tools to create and stage posts for your Instagram account.

You'll find that many Instagram scheduling tools are easy-to-use and very user-friendly. Some focus exclusively on scheduling, while others have built-in audience analysis features. With these handy features, you can gain insight on audience activity and engagement, along with recommendations for best posting times.

This can cut down on the amount of manual analysis you need to do, allowing you to focus on creating high-quality content with strong audience appeal. And it will help you always know the best time to post on Instagram to cater to your followers.

By scheduling your social posts, you can streamline your social media marketing efforts. Instead of logging in to each network and posting each day, you can bulk schedule posts ahead of time-sometimes weeks or months in advance. This lets you maintain an active and fresh social presence with significantly less effort. Also, if you create high-value content-like Instagram videos-you can schedule them at peak times for the widest possible viewership.

Another advantage of using scheduling tools is that they make it easy to repurpose content. You can take a post that performed well on Instagram and share it on Twitter, Facebook, LinkedIn or other social channels. Or you can set up multi-layered campaigns across multiple networks that drive your audience to take action-such as taking advantage of a special offer, attending a webinar, or signing up for your email list.

Top Instagram Scheduling Tools to Consider

Here are seven top Instagram scheduling tools that you may want to consider. While some have free starter plans, you may need to opt for a paid business plan for best results. Often, tools like these offer a free short-term trial. Be sure to take advantage of those "try before you buy" opportunities to get a feel for several tools and decide which is the best fit for your needs.

Autogrammer : Through Autogrammer, you can schedule content across three major social platforms: Instagram, Facebook and Twitter. You can also bulk-upload and edit images.

: With Buffer, you can schedule posts across six social networks. It also features browser extensions and a mobile app to help with staging content.

: A multi-facet platform, Hubspot includes social scheduling and other resources to support business growth.

: An Instagram-only tool, Later features drag-and-drop scheduling and an easy-to-understand calendar interface.

Schedugram : With Schedugram, you get a post scheduler and photo editor, all in one.

Sprout Social : A sophisticated social media calendar for businesses, Sprout Social lets you schedule posts and measure user engagement. Also, the tool has social listening features that help you identify commenting across your social footprint so you can include hot topics in your content planning.

: Catering to bloggers and small businesses, Tailwind helps you post to Instagram and Pinterest. It also supports hashtag research and bulk image uploading.

How to Schedule Instagram Posts

The software you choose for scheduling your Instagram post will provide specific, step-by-step instructions. Before you can start scheduling posts, you'll need to establish an account with a third-party tool and link it to your Instagram account. Processes across each third-party tool will vary somewhat, but you can still expect to follow certain essential steps:

Once you've selected a post scheduling tool, you'll need to create an account. Typically, this step requires you to provide an email address, password and personal identifying information. If you select a paid plan, you'll need to add credit card information for billing.

Instagram tools typically offer several plans. If only one person will be managing your Instagram account, a basic plan might fit your needs. Often these base level plans are free or low cost.

If you have more complex needs or will have multiple parties managing your account, a paid or premium account may be preferred. These can be a good choice if you need to post across several social networks or want to take advantage of sophisticated audience analysis features.

After registering with your chosen software, you'll need to connect your business accounts. Your software tools should provide you clear guidance during this step. Often, this process asks you to provide your Instagram account name and password and authorize the connection between your Instagram account and the third-party tool. You may need to follow additional steps for an Instagram business account.

Your software provider may ask you to take additional steps to verify your account. In many cases, you'll receive an email with a special verification link to confirm these details. After you follow the appropriate steps, you may receive a follow-up email confirming that you are ready to schedule posts on Instagram.

Upload and Prepare Your Instagram Posts

Third-party Instagram scheduling tools typically offer you a personal dashboard where you can schedule your content. You may see options to create new posts or bulk upload content or files from your computer, Google Drive, or Dropbox, or other sources. In addition, you may be able to edit photos and videos, write captions, or add first comments to your schedule posts. Some tools let you research and add hashtags and decorate your posts with emojis to boost their visual appeal.

Once you're satisfied with your captions, photos and videos, you're ready to schedule your post. Some tools let you select "post now," which sends the post to your Instagram account right away and other tools allow you to send them in chronological order. You can also select a date and time for a future post. At this point, your content is placed into a queue and will automatically post to your Instagram account at the correct time.

With some tools, you may have the option to drag-and-drop content if you want to adjust the timing of scheduled posts. Other tools may have a preview of your Instagram account page. This helps you visualize the appearance of your Instagram page and perfect your aesthetic.

How Often Should You Post on Instagram?

Posting on social media sites regularly is necessary to grow your following and keep your messages in front of your audience. If you want to keep your Instagram feed vibrant and engaging, you can follow the lead of major brands. Research has found that top-name companies post on Instagram an average of 1.5 times per day.

What does this mean for you? Aim for one to three Instagram posts each day. Remember that it's critical to keep up your posting cadence once you've established a rhythm. Consider what would happen if you posted three days per week and grew a following then scaled back to one or two times per week. Your audience would likely lose interest, and you'd see a sharp drop in engagement.

To avoid this problem, it's better to start at a slower pace. If three times per week is manageable at first, start there and plan to grow over time. Always focus on quality over quantity. You'll win more engagement with outstanding photos and clever captions than by flooding your account with subpar content.

To sum up, identify the posting frequency you can manage-and do an exceptional job with every post. You can always add more posts as you master the nuances of your Instagram scheduling tool and grow more comfortable with sourcing and creating content. If you've created strong content from the outset, your audience will be happy to see more frequent posts from you.

Find the Best Time to Post on Instagram and Connect with Your Followers

Having an active social media presence is an important undertaking. But it can be hard to know how to stage your content across various social platforms so that you maximize the value of every tweet or post. Each social site has different audience norms and engagement, so you need to adapt to each one. The best time to post on Instagram may not be the same as on Twitter or Facebook, for example. Fortunately, you can use social media tools to help you understand the nuances of your audience, share content at the best times, and extend your social reach.

With more than one billion global users-and growing rapidly-Instagram should be an essential component of your social media marketing mix. A highly visual network, Instagram boasts strong engagement rates and many devoted users.

To make the most of your presence on the platform, you shouldn't post randomly and hope for the best. Instead, you should know the best time to post on Instagram for your industry-and use the Instagram Insight tool to learn about the activity of your audience. Third-party tools can help extend your knowledge and streamline your Instagram content management efforts.

By using the right tools, you can understand how to connect with followers-even if your audience spans multiple time zones. You can learn which days of the week and which hours of the day will reach the most people. Cater to Instagram's preference for "recency" and engagement by posting at a specific time when you're likely to see ample user activity. Over time, you'll learn how to publish powerful Instagram stories, videos and campaigns that attract attention to your brand and drive new business opportunities.

Remember that reviewing your Instagram analytics and tweaking post times isn't a "one and done" task. As your audience grows, you'll see changes in activity trends. You must revamp your Instagram posting schedule as your audience needs evolve.

To streamline your Instagram posting efforts, you can use one of the many social scheduling tools that are available today. Some offer value-added features-such as photo editing or hashtag research. Use these assets to keep your content fresh, relevant, and appealing. You can use tools to understand your audience, know which followers in your network have the strongest social presence, and build on this insight to measure your Instagram influencer marketing campaigns.

Knowing the best time to post on Instagram is the foundation of a successful presence on the popular social platform. You can use this know-how to present the right content to the right followers at the right time. Soon, you'll have an engaged, passionate audience that looks out for your posts and shares them enthusiastically, helping you grow your influencer even more.

You don't have to stop there. Take your expertise to the next level by joining the community of more than one million experts who share qualified, authentic product recommendations and get to connect with hundreds of top brands, enjoying behind-the-scenes access and discounts up to 60% off. Learn more at ExpertVoice.com - and happy Instagramming!

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Best Time to Post on Instagram in 2020 | More Likes & Follows

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Whether you're a fly-fishing guide, a prodigy on the piano or you've made a career out of traveling the world, being an in your industry means that people look to you for advice on where to go, what to buy and how to step up their own game.

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Depending on your view, this is either very creepy or fantastically interesting.As we're data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media platforms and users, so we've collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

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126 Amazing Social Media Statistics and Facts

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Depending on your view, this is either very creepy or fantastically interesting.As we're data nerds here at Brandwatch we fall firmly in the second camp. We come across all sorts of interesting stats about social media platforms and users, so we've collated the best of them in this bumper facts list.

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Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps.
With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We've trawled the net to find the most up to date, amazing stats around.

Instagram history statistics

Instagram launched on October 6, 2010.

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50 Incredible Instagram Statistics You Need to Know

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Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps.

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Most people might recall TikTok as being the hit pop single by Kesha. And we don't blame them. But for the teens of the world, it has taken a completely different meaning. Try asking one of Gen Z'ers and they'll tell you that TikTok is a completely new subculture.

TikTok is one of the fastest growing social media platforms in the world which presents an alternative version of online sharing. It allows users to create short videos with music, filters, and some other features.

Sometimes it's funny, sometimes it's cringey, but it's definitely addictive.

And while for many people TikTok seems to be filling a void left by Vine, there's much more to it than just that. TikTok provides a platform for users to express themselves in a very creative way.

But what exactly is this mystery app that youngsters can't seem to get enough of? Let's take a look.

What is TikTok?

TikTok is an iOS and Android media app that can be used for creating and sharing short videos. It was initially launched as Douyin in September 2016, in China. The following year, in 2017, the app was launched by ByteDance for markets outside of China. TikTok and Douyin both use the same software, but maintain separate networks in order to comply with Chinese censorship restrictions. TikTok is available all around the world via the App Store or Google Play stores.

Our favorite cover of "Stand by Me." 😍 pic.twitter.com/qcVTwiPvI5

- TikTok (@tiktok_us) October 22, 2018

Some of you might be wondering why TikTok might sound oddly similar to Musical.ly in terms of what you do within the apps. And there's a good reason why. In late 2017, TikTok's parent company ByteDance, purchased Musical.ly. As a result of the merger, TikTok had smooth access to targeting the US teenage market which previously belonged to Musical.ly.

To give you an idea of what TikTok aims for as a company, their mission is "to capture and present the world's creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos." In doing so, TikTok competes with giants like YouTube, Instagram, and Facebook that have either the backing of Google or Facebook.

What helps TikTok stand out among the competition is that it's more of an entertainment platform, instead of a lifestyle platform. And what makes it so attractive is that practically anyone can become a content provider because of the simplicity of using the app. That's why it appeals to so many content creators around the world and why they're exploring ways to improve their TikTok growth.

Now that we understand what TikTok is, let's dive into the top 10 TikTok statistics for 2022, and why knowing them can be useful for marketers around the world.

By the way, here's a course on Tiktok marketing and a blog post that discusses TikTok for business that can teach you critical tactics for getting sales using Tiktok.

Top 10 TikTok Statistics

1. How Many Users Does TikTok Have?

Launched in September 2016, TikTok has exploded in popularity over the past few years.

The latest TikTok statistics show that, as of July 2022, the platform has over one billion monthly active users worldwide (DataReportal, 2022). That makes TikTok the seventh-most popular social media platform in terms of users, ahead of others that have been around much longer such as Snapchat, Pinterest, and Twitter.

Just to give you an idea of how other apps performed in comparison with TikTok's growth, it took Instagram from its launch to hit the one-billion user mark. Facebook, widely known as the king of social media , took 8.7. The only social media platform to reach this milestone quicker than TikTok is Facebook Messenger.

With that said, this TikTok user statistic of one billion does not include users in China, home to TikTok's parent company, ByteDance. That's because the social media site operates under a different name there. Called Douyin, this Chinese version of TikTok boasts 613 million daily active users. This means that together, TikTok and Douyin have over 1.6 billion active users worldwide.

2. How Many Downloads Does TikTok Have?

In February 2019, TikTok reached its first billion downloads. The app took just under eight months to gain half a billion more. These figures are nothing short of impressive, considering that the app was launched only as recently as 2016.

That's not the only significant download landmark that the app has reached. In the first quarter of 2020, there were a total of 315 million TikTok downloads worldwide. Not only is this a whopping 58 percent increase from the previous quarter, but more impressively, it is also the highest amount of downloads an app has ever received in a given quarter.

The surge in downloads is most likely a result of the coronavirus pandemic. Under lockdown, consumers were spending increasingly more time on their mobile phones and seeking out entertainment and new ways to stay connected, which in turn, drove TikTok downloads.

3. TikTok is the Most Downloaded App on the Apple App Store

If the previous TikTok statistic didn't amaze you, this one will surely blow you away.

In comparison, TikTok is the third-most downloaded app on Google Play, behind Facebook and Instagram. However, that's not to say that TikTok's any less popular among Android users. Looking at hard numbers, we see that there were 125 million downloads by Android users in Q2 2022.

TikTok is also sitting comfortably at the top of the list of the most downloaded app worldwide, with around 187 million downloads in Q2 2022. In comparison, the second-most downloaded app, Instagram, saw around 170 million downloads. More impressively, It's the eighth time in the last ten quarters that Tiktok has topped the charts.

4. TikTok Conquers US Youngsters

TikTok might still be a bit of a head-scratcher for the older generations, but it has really hit the nail on the head when it comes to engaging with youngsters.

62 percent of TikTok users in the US are aged between 10 and 29 (Statista, 2020). In comparison, just 7.1 percent of them are over the age of 50.

Why is TikTok so popular among the younger generation, while many older social media users have never heard of it? Simply put-it's by design.

To start off, the lure of TikTok among the younger generation can be explained by the fact that the app's creators decided to choose users aged under 18 as their target audience from the very beginning.

TikTok allows its users to express themselves creatively. Sharing amusing videos of themselves singing, dancing, or lip-syncing to their favorite tunes are just some ways youngsters use TikTok.

5. TikTok Downloads on Google Play

Mexico is in second place with just a touch fewer downloads at three million, followed by the US with 2.31 million and Russia with 2.24 million.

6. How Much Time Do Users Spend on TikTok Daily on Average?

Whether they're using TikTok to create and share short videos of themselves or enjoying the plethora of TikTok videos uploaded to the platform, they're doing it for more than half an hour every day.

Let's take a look at how other social media sites perform in comparison to TikTok. US adults spend almost the same amount of time on YouTube (45.6 minutes), and nearly ten minutes less on Twitter (34.8 minutes). This is followed by Snapchat with 30.4 minutes, and Instagram and Facebook, with 30.1 minutes each. This information is important for marketers to know. That's because the more time people spend on these apps, the higher their chances of seeing advertisements and engaging with brands.

7. How Many Countries Is TikTok Available In?

8. Nine Out of Ten TikTok Users Use the App Multiple Times Daily

Three-quarters of all apps are downloaded, accessed once, and then entirely forgotten. With the next TikTok statistic, you can be sure that TikTok falls into the remaining one-quarter.

There also appears to be a difference in watching and sharing habits, with the former a clear preference among TikTok users.

To dig deeper, there might be some obvious reasons why there's a preference for watching existing content over publishing your own. Some users might prefer TikTok as a source of entertainment. But, despite the fact that users are more actively watching existing content, there's still an astonishing number of people who are sharing their own videos. This also demonstrates the creative freedom and simplicity of TikTok as a social platform.

9. Growing Number of US Adults Use TikTok

In less than 18 months, the number of US adult TikTok users grew 5.5 times.

10. Average Number of Viewed Videos on TikTok

This TikTok statistic is proof in itself that you need to start paying attention to this social media site. As mentioned earlier the app started initially growing when it acquired its rival Musical.ly in 2017. After the merger of the two apps, there was no looking back. This way not only did TikTok have a smooth entry to the market but it also catered to an existing market's needs. But it's important not to forget that TikTok's sizable user base is not only due to a growth in Western markets but because of effectively growing in emerging markets like China and India.

Content and community were big players in encouraging the growth of TikTok in a very short span of time. From then onwards, TikTok continued to grow and reach new audiences.

So it's safe to say that TikTok is doing much more than just replacing Vine or other similar social media apps. Now while TikTok might be competing with the big players in the market, the platform serves a different purpose than YouTube, Instagram, or Snapchat. TikTok is a platform mainly aimed at content creators. And the ease with which anyone can become a content creator is one of the many factors that give TikTok an advantage over the competition. With these TikTok statistics in mind, you'll be able to understand the new social media happenings in a better way. These statistics also prove that whether you're a social media marketer or a social media user, TikTok isn't a force to be taken lightly. It's time to pay serious attention to TikTok marketing.

Summary: TikTok Statistics
Here's a summary of the TikTok statistics you need to know in 2022:

1. TikTok has 1 billion monthly active users worldwide.

2. The TikTok app has been downloaded over 2 billion times on the App Store and Google Play.

3. TikTok was the most downloaded app in Apple's App Store for Q2 2022, with more than 60 million downloads.

4. 62 percent of TikTok users in the US are between 10 and 29 years old.

5. TikTok has been downloaded 611 million times in India, which is around 30 percent of the app's total global downloads.

6. TikTok users spend an average of 45.8 minutes per day on the app.

7. TikTok is available in 155 countries and in 75 languages.

8. 90 percent of all TikTok users access the app on a daily basis.

9. In less than 18 months, the number of US adult TikTok users grew 5.5 times.

10. There was an average number of more than 1 million videos viewed every day in a year.

Is there anything else you'd like to know about TikTok statistics and wish was included in this article? Let us know in the comments below!

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10 TikTok Statistics You Need to Know in 2022 [New data]

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Most people might recall TikTok as being the hit pop single by Kesha. And we don't blame them. But for the teens of the world, it has taken a completely different meaning. Try asking one of Gen Z'ers and they'll tell you that TikTok is a completely new subculture.

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Not just a few hundred more - I'm talking about getting in touch with several thousand or even millions.

Ever heard of SMS marketing?

It's cost-effective and mighty powerful - something which these stats prove all too well.

Mind-Blowing SMS Marketing Statistics

While not everyone has a smartphone with internet access, 5 billion people in the world can send and receive SMS messages.

75% of consumers are OK with receiving SMS messages from brands (after they've opted in).

SMS messages have a whopping 98% open rate.

Text messages have a 209% higher response rate than phone, email, or Facebook.

90% of SMS messages are read within 3 minutes.

Consumers redeem SMS-delivered coupons 10 times more than other types of coupons.

As you can see, SMS marketing has huge potential.

That said, doing it is one thing and doing it right another.

So, let's dive straight into it.

What We Have On This Page

We've already covered video marketing and social media marketing at some depth. When used correctly, SMS marketing can be a game changer.

1. 48.7 million people will choose to receive business SMS messages in 2020.
(Source: Mobile Xco)
The SMS marketing channel is growing at a handsome rate. Compared to 2016, 23% more people will opt-in to receive SMS messages from companies in 2020.

2. The average American checks their phone 47 times a day.
(Source: Journal of Accountancy)
Americans can't seem to get enough of their smartphones!

Given the high usage, it's high time marketers started utilizing the power of mobile.

And the best part is:

Consumers are willing to engage with brands - something which the last statistic also proves.

3. While not everyone has a smartphone with internet access, 5 billion people in the world can send and receive SMS messages.
(Source: TextMagic)
One finds Androids and iPhones everywhere in big cities - but are they really ubiquitous?

Heck no! Research shows as many as 50% of mobile phone users don't own a smartphone.

Text message marketing can help you connect with people who are out of the reach of more advanced mobile marketing campaigns, like MMS marketing.

4. 67% of smartphone users in the US like to receive service-based messages from their banks.
(Source: TextMagic)
That's nearly 7 in every 10 users!

Clearly, mobile banking is on the rise.

5. SMS messages have a 209% higher response rate than phone, email, or Facebook.
(Source: Mobile Xco)
Now that's some good news!

Nearly 30% of consumers will respond to your SMS messages - and nearly 50% of responders will make a purchase.

Given these stats, it's fair to say that text message marketing ROI is better than email or other popular marketing channels.

Told you - good news!

6. SMS messages have a whopping 98% open rate.
(Source: The Daily Egg)
Not only is SMS quick and easy to set up, but customers also like receiving and reading them.

7. 90% of SMS messages are read within 3 minutes.
(Source: Random Facts)
People are not only just reading your SMS messages; they are reading them almost as soon as you send them!

8. Consumers redeem SMS-delivered coupons 10 times more than other types of coupons.
(Source: EZ Texting)
Text messaging marketing statistics show customers are more receptive to coupons delivered via SMS. These coupons help you not only attract customers but also retain them through ongoing engagement.

9. SMS marketing grew by 92% for B2Cs and 197% for B2Bs from 2015 to 2017.
(Source: Rebrandly)
The fact more businesses have started using SMS marketing recently comes as no surprise.

After all, 64% of the world's population owns a smartphone, while only 48% have access to the internet. What's more, SMS messages have a whopping 209% higher response rate than email.

General SMS Marketing Statistics

It certainly pays to advertise. Ant the potential target audience is huge!

10. In 2019, there were 7.9 billion mobile subscriptions worldwide.
(Source: Ericsson)
That's a lot of people we're talking about!

You can touch base with the whole world via SMS. Let that sink in!

11. 23 billion text messages are sent each day worldwide.
(Source: SMSeagle)
That's 270,000 each second!

To put this into context, nearly 1 million SMS messages were sent by the time you read this!

Out of the 23 billion text messages sent daily, 6 billion are sent in the US.

12. American smartphone owners aged 18-24 send around 2000 text in a month.
(Source: Business Insider)
Everybody likes texting - but young adults like it most.

13. 98% of US smartphone users send text messages regularly.
(Source: SlickText)
232 million Americans text on a regular basis. That alone is reason enough to jump on the SMS marketing bandwagon.

Texting vs Email - Who's Winning the Big Marketing Battle?

If you have to choose one, which would you pick?

Did you just say SMS?

Well done! As the next stat shows, it enjoys a much better open rate than email.

14. SMS open rates are nearly 5 times that of email.
(Source: Adobe Blog)
98% of all SMS messages are read, compared to only 20% of emails.

In other words, when you send text messages, recipients actually read them. That's a good start, right?

15. Only 10% of SMS marketing messages are spam, compared to nearly 50% of emails.
(Source: DSIM)
That's great news!

Email and text marketing statistics show consumers are less likely to delete SMS messages without reading them than emails.

16. The average person takes 90 seconds to reply to an SMS message - but 90 minutes to respond to an email.
(Source: GSMA)
There it is, as clear as day - SMS text messaging is the more effective marketing channel for time-sensitive, participation-heavy events and offers.

17. SMS marketing campaigns perform 7 times better than email marketing campaigns.
(Source: DSIM)
If you can do both, it's about time you gave SMS marketing a priority.

SMS Marketing Is the Next Big Thing in Mobile Marketing

SMS marketing has a wider reach than email marketing. It also enjoys much better open and response rates.

Given these advantages, it's no surprise more companies plan to go the SMS way.

18. 20% of market leaders plan to use SMS marketing more.

(Source: Rebrandly)

SMS marketing statistics for 2018 show 1 in 5 market leaders want to focus more on leveraging the power of SMS marketing to grow their businesses.

19. 75% of consumers are ОК with receiving SMS messages from brands (after opting in).
(Source: LeadsBridge)
Contrary to the popular perception, most people aren't put off by promotional offers sent via text.

Arguably, this is because of two reasons:

First, SMS marketing is less intrusive, as it is a permission-based activity.

Second, it highlights the value proposition of an offer more effectively because of the limited space.

20. Only 30% of consumers receive SMS text messages from businesses they patronize.
(Source: Podium)
SMS marketing stats show 7 in every 10 consumers don't receive promotional text messages from their favorite brands - even after making it clear they want to hear from them.

21. 6 in every 10 consumers tend to have a positive impression of companies that contact them via text messages.
(Source: Jeeves.Plus)
22. 50% of US consumers make direct purchases after they're sent an SMS branded text, a discount coupon, or a QR code.
(Source: mobivity)
SMS Marketing Statistics show companies that aren't sending marketing or promotional text messages to their potential businesses might be losing out on substantial revenue.

The real question is - can they afford to?

23. 9 in every 10 consumers who enroll in an SMS loyalty program benefit from their participation.
(Source: mobivity)
Goodbye, loyalty cards; hello, loyalty SMS!

There's little doubt that such programs can help you improve customer engagement and drive more sales.

24. Nearly 8 out of 10 people seek an SMS opt-in or some other kind of mobile device service to help them with shopping.
(Source: J&C)
Mobile marketing statistics show 79% of shoppers use their smartphones to assist them with shopping.

This shows well-defined SMS marketing has a huge potential to influence consumers' purchasing decisions.

25. Using short, branded links in your mobile marketing campaigns can help improve conversions.
(Source: Rebrandly)
It's no secret that the click-through rate of branded links is higher than that of short, generic links. This is because people in general trust these links more, as they include the names of familiar brands.

26. 80% of people use text messaging for business.
(Source: Rebrandly)
Recent text message marketing stats show people (including your customers) are texting for business purposes all the time.

Contacting businesses through text to schedule appointments, make product inquiries, and other business purposes has become common practice.

Given this, it's time you asked yourself:

"Am I taking full advantage of mobile technology?"

27. Consumers who get SMS marketing messages are 40% more likely to convert than those who don't.
(Source: Text Better)
This should settle any doubts that you may still have about the power of SMS marketing.

28. More than half of consumers prefer contacting customer support through text.
(Source: Rebrandly)
SMS marketing statistics show half of people would rather text customer support than call if given an option.

This is hardly surprising, though. After all, who enjoys sitting on hold waiting for a representative? I certainly don't

29. 64% of consumers think businesses should contact them via text messages more often.
(Source: Text Better)
Most consumers feel companies are not communicating through texting as much as they should. Are you making this mistake, too?

There's no doubt SMS marketing is a powerful marketing tool - but will it remain just as effective in the future, too? Let's find out.

30. Nearly 6 billion people worldwide will be able to send and receive text messages by 2025.
(Source: SlickText)
31. 61% of the world's population will have access to mobile internet by 2025.
(Source: SlickText)
This goes to show the future belongs to mobile marketing, of which SMS marketing is an important part.

Now this is where things get interesting. And even a bit weird, perhaps.

32. 9 in every 10 people aged 18-25 think toilet texting is cool.
(Source: HuffPost India)
Stats on texting show people are using their mobiles everywhere!

75% of Americans use their smartphones in the bathroom - while 91% of 28 to 35-year-olds have admitted to texting while on the toilet.

33. The first SMS message sent was "Merry Christmas."
(Source: BBC News)
An engineer called Neil Papworth sent this two-word text message to his Vodafone colleagues on December 3, 1992.

34. 10% of people under 25 text during sex.
(Source: SciTechBlog)
For 1 in every 10 under 25 year-olds, there's no such thing as a wrong time for texting!

35. 20% of Smartphone users say they can't live without texting.
(Source: Text Republic)
Texting has become a part of everyday life for most people, so much so that 1 in 5 can't imagine life without it.

SMS marketing is cheaper, has a wider reach, and enjoys a better open and response rate than many other conventional marketing channels, like email.

Still, many companies aren't taking full advantage.

Perhaps many of your competitors might be making this mistake, too.

This means a well-defined, persistent SMS marketing campaign can help you gain an automatic edge over the competition.

So, what are you waiting for?

Leverage the power of SMS marketing - now.

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35 SMS Marketing Statistics Every Marketer MUST Know [2020]

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Not just a few hundred more - I'm talking about getting in touch with several thousand or even millions. Ever heard of SMS marketing? It's cost-effective and mighty powerful - something which these stats prove all too well. While not everyone has a smartphone with internet access, 5 billion people in the world can send and receive SMS messages.