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this could suit the products image as it will give the item its own display, therefore when the customers sees the mirror reflecting the customer and the item, the customer might see themselves wearing the product therefore, customers are most likely to buy the item. This is a good thing as the mirror allows the item to be the centre of attention. Thus, customers will think it is special and unique, customers would be curious as why are they are using mirrors as their backgrounds. By making the customer wonder they would want to discover what is so special about the product, customers would want to then purchase the product.

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Zara and many other stores add out seasoned clothes at the entrance to lure the costumers inside with the sales which then allows the customers to see the around the store. They will also add clothes at the very back that will force the customers to walk to the back and go around the store.

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It could drive sales since mannequins are designed to look like humans. Manufactures have also started to design mannequins identical to disabled people so that some other stores are able to use them and style them with their clothes. Some stores will have problems with heir fitting rooms that wont allow people to see the clothing on their bodies or there are people who are either to lazy, they are disabled and there are is no help nearby, you don`t have time to try on clothes but you are worried it might not fit. The stores can try to gain mannequins with all body sizes/types so customers can picture or estimate if it will look good or if it will fit your body. Therefore this will allow more customers to arrive since they will realise that the store respects and sell products that will be available for everyone/anyone.

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Using mannequins boosts the creativity used in fashion. It improves the view and style of the new collection or display the mannequins are in. It brights the store of the colours that might be paired with the new clothing. This also allows the customers to see what colours and style would match the clothes. Instead of just hanging or folding clothes they can present it. Mannequins are designed to look like a human body and display clothes allowing customers to picture themselves as the mannequin. In the years they have developed mannequins to fit all sizes.

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A mannequin is used to display clothes. Stores will dress mannequins with skirts, pants, tops, hats etc from their new collection, they will use mannequins to present their new product therefore using a mannequin is important for many clothing store around the world. You wouldn't see a mannequin in a electronic store because you are not going to dress a mannequin with phones or computers, since they are mostly used for fashion.

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Many clothing store as well as Zara, have a season collection. This allows the store to be appropriate for any season. This benefits Zara because many customers can shop for the season, getting ready to dress correctly for the new arrived season. Zara ha themes on all seasons and celebrations for example Spring, Zara will change their collection to add a new display ready to be sold to customers.

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Zara is mostly known for their clothes. Although, they also sell many other things like perfume, hats, scarves, shoes etc.
This allows Zara to have a more option based store because they sell more than just clothes.

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It is an effective weapon which visual merchandisers can use to improve the way products are displayed. A colour wheel is used to show the relationship between different colours based on three primary colours - red, blue and yellow. Colour blocking is a visual merchandising strategy that uses colour to encourage sales. The aim is to drive shoppers' attention to a particular brand on the shelf. It is commonly associated in fashion as a trend.

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Zara uses mannequins to show their new collection. You will find mannequins in window displays, clothes area, fitting rooms. This allows for the customer to picture the product on a person, Zara also matches their outfits, so if you are trying to see what colours match with your product the mannequin can give an idea of what would match.

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-Product segmentation – by theme, promotion, event or season
-Colour style/colour blocking -  the exploration of taking colours that are opposite on the colour wheel and pairing them together to make interesting and complementary colour combinations.
-Mannequins - they use mannequins to model for their product so the customers have a view of what the clothes look like on a person.
-Triangular formulation- try to draw a triangle shape, an object is higher up while two other objects are placed lower down.
-Branding/signage – displays using a variety of products all from the same brand

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I personally think this technique is the most reliable, because this allows the product to become much more attention seeking as its placed in a unique triangle shape. The windows will be filled with this specific technique, giving the necklace the spotlight.

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Pandora will take out a box full of earrings, rings that are all different, they make sure you have a variety. Pandora will display small products as you walk in, they hope to lure the customers inside to search for what more they have to offer. Pandora have many choices to choose from, this benefits many stores who use this technique, because anybody will be able to wear or choose the jewellery. This would increase sales as not only adults will; be able top choose but also children would be able to pick from the collection as the size is very familiar for them and they agave a wide range of choices for anyone.

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-Product segmentation – by theme, promotion, event or season
-Mirror image - you will see a mirror in a store and your surroundings and the way everything is placed so perfectly with the mirror you try to picture it in your home.
-Triangular formulation - try to draw a triangle shape, an object is higher up while two other objects are placed lower down.
-Branding/signage – displays using a variety of products all from the
same brand
-Repetition – small product displays are repeated on different shelves,
using the same colour schemes and brands

Pandora might have used the techniques to show how different they are. They came up with creative ideas of presenting their products instead of just placing the product on a table in a line like many other jewellery stores do.

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This could suit the products image by giving it the spotlight, these techniques are used when displaying a set, therefore this will let the customer think they will see options for jewellery. The techniques used suits the products since there will be more freedom on choosing what you will wear. This is a good thing because you are given a choice of what to wear on your body and everyone wants to choose what they do with it.

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The techniques allow the maximum impact of displaying their new products letting the customers think their new jewellery is the best as its displayed in a unique way that customers have not yet experienced. This will let the customer think they are receiving something high class. Using these techniques changes the view of the store.

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It could drive sales since there are multiple products displayed, therefore you might be able to mix and match different parts with the set. The different techniques allows the product become the main character, this will allow customers to have their own preferences instead of being forced to wear a singular product chosen by the store.

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This will get the stores publicity since there will be more freedom on choosing what you will wear. You are given a choice of what to wear which means the store supports equality and freedom. The stores view is different from other stores allowing it to stand out itself from other jewellery stores. While they repeat their jewellery display with new designs they are still available for any occasion.

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Pandora uses mirrors as their background for their jewellery, trying to imitate their customers vanity room. They might use this technique to make their customers feel comfortable, to manipulate them into thinking they are not at the store and that they are home. Although, not all Pandora stores do this.