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Apple became a cult brand that defined various aspects of modern life, including people's relationships with their computers, their phones, and how they listen to music.

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It was officially founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. But Ronald Wayne retires at two weeks.

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The first product created by the company was the Apple I, a hand-made computer by Wozniak (who was the team's programming brain) that was nothing more than a motherboard with CPU, RAM, and very basic chips. Its price was $ 666.66 (almost three thousand dollars at real value)

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In 1984, the first personal computer called Macintosh was launched onto the market, with a mouse until that moment unknown, and graphical interface. That is, you don't need to know how to program to use it. The video shows the presentation of the Macintosh by Steve Jobs in Super Bowl XVIII.

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The Lost 1984 Video: young Steve Jobs introduces the Macintosh

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In 1985, Steve Jobs would end up resigning due to friction with John Sculley, the Apple CEO who has been hired precisely by him. Starting an Apple crisis reaching the brink of bankruptcy.

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In 1997, Steve Jobs returned to the command of Apple that he had founded. Then restructuring began and golden age. Steve started working with Jonathan Ive, responsible for the designs of the iPod, iPhone, and iPad.

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In 2001, the musical revolution began with Apple. Steve Jobs launched the first iPod, a device that allowed to store a thousand songs, something never seen before in an era where the Walkman or the Discman were common.

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Apple Music Event 2001-The First Ever iPod Introduction

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In 2007, when BlackBerry and Nokia reigned in the cell phone market, Apple changed everything again. Steve Jobs introduced what he defined as a 3-in-1 device: an iPod, a phone, and a mobile internet device. Everything on a full touch screen.

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Steve Jobs announcing the first iPhone in 2007

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After taking several periods of absence leave, on August 24, 2011, Tim Cook officially took over as Apple's CEO. Weeks later, on October 5 (a day after the iPhone 4S has announced) Steve Jobs passed away.

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For many, Apple without Steve Jobs has been synonymous with a lack of innovation. The only completely new product that has been released has been the Apple Watch. Likewise, in 2015 we also met Apple Music, the streaming platform that has become Spotify's strongest competition.

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When Steve Jobs returned to the company in 1997, he brought this mentality of innovation and differentiation from the rest. Innovating with products like iPod, iPhone, and the iPad.

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Learning 2: Controlling the total customer experience

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Learning 2: Controlling the total customer experience

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To achieve this, Apple created the Apple Store. Eliminating distributors. In this way, they controlled and knew the customer's emotions regarding the shopping experience.

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Apple gave value to the product design, something that no company did before. Making this, that them no longer pieces of technology if they were not pieces of art. So, many people adopted the technology.