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- Sugbo is a merchandising business that sells souvenirs so tourists can remember the memories they made throughout the whole travel experience.

- The business sells souvenirs such as key chains, refrigerator magnets, coffee mugs, figurines, bags and many more.

- Sugbo is a partnership business.

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G – Goal-oriented – Sugbo has a strong goal orientation and focuses on important daily tasks to achieve the end results which is the goal.

I – Integrity – Sugbo has strong moral principles. One principle is to always do the right thing. Employees here are taught to be honest and responsible.

F – Fairness – Sugbo is free from discrimination. No matter what color or race, tourist or not, there is fair treatment to all. Fairness builds personal character and promotes honesty and respect for others.

T – Timely – Sugbo is timely. Not only is it fast in accommodating customers, but also uses all its time efficiently.

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“Sugbo aims for a world where Filipino Culture is being appreciated, and preserved. The business sees a place where tourists can bring with them the beauty of the Philippines in their pockets.”

- The business visualizes a world that can become better than what it already is today.

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“Be that one-stop-shop for tourists in purchasing exquisite, high-quality souvenirs at economical prices.” and to “be a platform in showcasing the Filipino pride.”

- Sugbo commits itself in giving buyers and users outstanding customer service in a welcoming and warm shopping environment.

- The goal is to promote the Filipino culture and provide exquisite, quality products to tourists.

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Souvenirs are essential part of a travel experience, with most tourists take keepsakes and souvenirs back to their countries as evidence and remembrance of their travelling experience. That's when they thought about a souvenir shop that offers a wide range of different designs and types, the owner of Sugbo decided to put up a business that revolves around it.

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- In 2008, Sugbo decided to open its first and only shop located in Ayala Central Mall Cebu (ACC) specifically, in the 3rd floor, where they offer products that caters tourists that wants to bring something that reminds them of the great memories they have created in the Philippines.

- Through some innovative gift shop ads, in-store merchandising, and a shared passion as a small business owner, surely Sugbo will finally succeed and create a name for itself as one of the best souvenir shop in the Philippines.

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- Sugbo is an environmental-friendly company that caters one of every traveler’s essentials - souvenirs.

- The company aims to be one of the known shops that provide authentic and high-quality products that signify and promote the tourism of the country.

- Sugbo offers a variety of handicraft souvenirs which includes key chains and landmark replicas that allure numerous tourist from around the Philippines and around the world to purchase products that represent art and nature.