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Would You Give Up Your Kid For Free WiFi? – Do Not Track (Part 3)

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What do you think are the possible consequences of accepting the Sellophane! app request?

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How Apps Access Your Private Information – Do Not Track (Part 1)

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What do you think is a reasonable amount of access that you are willing to provide the Sellophane! app?

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Gamification is the use of elements
of game design in a non-game
environment to encourage
participation and continued
engagement. Gamification works
because it makes us feel different
emotions – happiness, excitement,
suspense, intrigue.

Sellophane! uses gamification in its user experience (UX) design to ensure that its users are continually engaged. The app does this by offering users daily log-in tokens and motivates them to spend more time on the app by offering tokens for every block of time they are active on the app. Leaderboards, where users can see how much they have shopped compared to their friends, also encourage users to
use the platform for their purchases.

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Similar to how Instagram and Facebook make money,
Sellophane! uses advertising to generate revenue for
the product.

Sellophane! uses data from its users’ profile and spending habits for targeted advertisements. Aside from this, users are encouraged to watch advertisements to claim discount tokens which further makes advertising on Sellophane! effective for companies seeking to promote their products.

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App developers and internet companies such as Sellophane! access your personal information so that they can use it for targeted advertising. For example, Sellophane! uses your location data to understand your daily habits and share products that you may need.

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‘Terms and conditions’ or ‘Terms of service’ usually appear after installing an app and/or signing in for an online service for the first time. As they can be lengthy, most users usually accept the terms and conditions without reading through it. However, these ‘Terms and conditions’ may be a way for companies to get your approval to collect your information and use it. Once approved, such companies can sell your information or use it for their own advertising purposes.

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Do you think you would still download and install the Sellophane! app?

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Would you spend more time on an app or platform that
uses gamification? Why?

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How do app developers or internet companies make use
of the information and profiles of you and your friends?

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How worried are you that many apps have access to your
personal information? Why?

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How does gamification enable companies to generate
more income?

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What are your thoughts that they may be using the
information for profit?

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How can companies make use of your personal information collected to make more money?

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Is this right? Why or why not?

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Is this right? Why or why not?

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Is this ethical? Why or why not?

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Think about what you do when faced with terms and conditions. What are the impact and possible implications of not reading the terms and conditions properly?